Clemson Total Campus Marketing – Scope of Work Bid #68301548

SCOPE OF SOLICITATION Clemson University is conducting a Request for Proposal (RFP) for it’s first-ever Total Campus Marketing Initiative Solution. This RFP is issued to solicit experienced, financially stable, and responsible marketing firms for the purpose of providing Clemson University a comprehensive and exciting program with national marketing, creative opportunities at all levels of marketing rights and sponsorships in a variety of opportunities for Clemson campus wide component, including its athletic programs.

A Total Campus Marketing Initiative Solution can be defined as an expansion and coordination of typical multi-media rights practices used within the collegiate athletic market place to new, approved multi-media opportunities across a University to include Business Affairs, Advancement, Student Affairs and where deemed appropriate, Academic Areas, including Economic Development, PSA and Research (information on these areas can be obtained by visiting www.clemson.edu). Clemson Total Campus Marketing Initiative (CTCMI) shall not cross into IPTAY Annual Fund, University Development, Annual Fund Raising, Research Grants or Research Gift-In-Kind opportunities currently provided through other areas of Clemson University (information on these areas can be obtained by visiting www.clemson.edu). Clemson is poised to be a leader in Total Campus Marketing with the overall goal of obtaining new and creative revenue streams while simplifying and better managing the total University inventory. The second goal is to identify and investigate new, creative and innovative opportunities to co-brand Clemson University with first-class partners, understanding that there may be opportunities Clemson selects not to pursue based on the specific potential partner/sponsor.

Clemson currently has an athletic only media rights contract with Tiger Sports Property, Clemson would replace with the consolidated, campus-wide marketing rights contract sought through this RFP.

INSTRUCTIONS TO OFFERORS Regardless of specific requirements below or in this document, Contractor is required to submit their proposal electronically through the Clemson University online bidding system. To do so you must login (registering first) at https://clemson.ionwave.net/Login.aspx, and follow specific instructions for this solicitation. You should register several days in advance of the bid closing date so you can be approved and login in time to submit a response.

Your proposal must be submitted in two parts: 1) a technical/business proposal addressing your plan and approach for managing the scope of this contract as defined by this document to include your plan for CTCMI, organization structure and proposed staffing and details of experience in similar contractual arrangements and 2) a financial proposal that at a minimum details the information listed in the sections entitled Financial Offer and Bidding Schedule following in this document. These two parts should be submitted as two separate .pdf files titled accordingly.

It is important to note that the contract resulting from this RFP will consist of the RFP, any 1 Clemson Total Campus Marketing – Scope of Work Bid #68301548 amendments, your proposal, any negotiation documents and an award document. There will not be a separate contract/agreement drafted after this, so be sure to address any terms and conditions as part of the RFP process. The complete terms and conditions as referenced in the online bidding system can be found here - http://www.clemson.edu/procurement/suppliers/terms.html.

TERM The agreement resulting from this Request for Proposal shall cover the period which begins on July 1, 2016 and run until June 30, 2023. Note that Clemson intends to issue an Intent to Award this contract by March 1, 2016, but actual award date will be driven by the RFP process.

SITE VISIT Clemson recognizes that a site visit may be helpful for potential offerors to tour campus and better understand potential physical marketing opportunities. As such, we will arrange a single day for this site visit as part of the RFP. It will NOT be mandatory and the intent will be to tour Clemson only. There will be no discussion of specific opportunities, current or potential. Any specific items that an offeror believes need to be asked or addressed must be put in writing and sent to the Procurement Officer as part of the Q&A process of this RFP. See online bidding system for specifics on a date/time for the site visit.

SCOPE OF WORK / SPECIFICATIONS / REQUIREMENTS OF CONTRACT - GENERAL The Contractor shall provide a description of its experience relevant to a Total Campus Marketing Initiative (University wide including Athletics) and a description of how its marketing plan will maximize revenue, enhance exposure, create positive public relations and describe any other benefits to be derived by Clemson. Please include your firm’s marketing strengths in the local, regional and national advertising markets. Provide a description of capability, facilities and other resources of your firm’s as they relate to the sale of the Clemson advertising, marketing and sponsorship opportunities.

Operations: Oversight of CTCMI will be housed and funded jointly under the Vice-President of Finance and Operations and the Associate Athletic Director for External and the Director of Marketing. Coordination will take place routinely with each other as well as other key areas of Clemson, as required to allow for a campus wide approach to marketing University assets.

SCOPE OF WORK / SPECIFICATIONS / REQUIREMENTS OF CONTRACT - ATHLETIC

While this RFP necessarily needs to break down specific components of campus marketing into discrete listings (e.g. Athletics), the Contractor should provide a substantially integrated approach to total campus marketing.

Clemson Experience: The Contractor must be reminded that as a partner, they are an integral part of the “Clemson Experience” when it is a visit to campus or a visit on Game-Day. We ask that the

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Contractor, in all advertising, sponsorship and integration, remember that we ask them to assist in our efforts to embrace and enhance the “Clemson Experience”. The Clemson Experience is the Clemson’ overall philosophy to continually improve the overall client/fan experience on a visit to the Clemson Campus or a visit on a Clemson Game Day. Most people call it “Fan Experience”, Clemson refers to it as the “Clemson Experience.”

ACC-ESPN: Clemson is a member of the Atlantic Coast Conference (ACC) and this Request for Proposal must take into consideration and be subject to current and future contractual obligations to multimedia rights partners of the ACC. As an example but not a limitation, Clemson occasionally hosts ESPN College Game Day and is obligated to display various sponsorship activations on campus as part of the Game Day set. Clemson has worked in the past with ESPN to generally adhere to the current agreements.

Radio Broadcasts. Contractor will have the exclusive right (unless otherwise specifically stated in this Request for Proposal) to produce and broadcast by radio, the play-by-play of all Clemson Athletic football, men’s and women’s basketball and baseball pre-season, regular season and post-season games in their entirety which shall include the pre-game, half-time and post-game portions of the radio broadcasts. Also included in the exclusive radio broadcasts are The Tiger Tailgate Show, The Solid Orange Fifth Quarter Show, Tiger Calls and the Clemson Tiger Update Show or similar future offerings regardless of how titled. Clemson retains the discretion to approve the percentage of advertising and content. Additional information can be viewed in Exhibit B, C, D, G and H.

Television Coaches Shows. The exclusive right to produce and broadcast by television a minimum of twenty-six (26) television coaches shows for football and men’s basketball and the option, on an exclusive basis, to produce or cause to be produced and broadcast by television four (4) additional television programs (baseball and women’s basketball) in a thirty (30) minute magazine-style format. If the Contractor has an alternative for the Television Coach or Ancillary Programming, Contractor will provide details in their response or can later be discussed during the term of this contract. Additional information can be viewed on Exhibit E.

Highlight Video. Contractor will coordinate with Clemson video production personnel to cause the “first-class” production of a year-end highlight video for each of football, men’s and women’s basketball and baseball season to be used primarily for end of year team banquets and student athletic recruitment. Additional information can be viewed on Exhibit F.

Memorial Stadium/Littlejohn Coliseum/Riggs Field/Doug Kingsmore Stadium/Jervey Gym Video Board and Ribbon Boards. Contractor shall have the exclusive right to secure sponsors for the Clemson Athletic Video Boards, Ribbon Boards and Static Signage in Athletic Venues. Additional information can be viewed on Exhibit L.

Clemson Inventory: Sponsor Promotions, Event Promotions, Corporate Marketing and Other Inventory. Contractor shall have the exclusive right to secure and sell sponsorships for all

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Clemson approved opportunities in and around the regular season athletic events. Some examples, but not all inclusive of this list, of opportunities are noted in Exhibit M.

New Facilities. Throughout the term of this contract there could be newly created opportunities through significant renovations to Athletic Facilities and/or the construction of new Athletic Facilities. In regard to these newly created revenue generating opportunities, it is understood that Clemson expects to be compensated for new revenue streams. Terms, conditions, and compensation structure for new facilities that Clemson elects to include will be mutually agreeable to both the Contractor and Clemson and will fall within the scope of this Request for Proposal. This newly created revenue stream is in addition to the amounts noted in this Request for Proposal. A renovation or new construction is defined as an activity that creates any new (net) sponsorship inventory.

Print. Contractor shall have the exclusive right to secure and sell the Clemson printed material - sponsorship inventory. Upon negotiations, there may be an opportunity for the Contractor to handle all printing costs in an effort to reduce overall printing costs; however, this will not be factored into the overall Request for Proposal. Examples of printed items are included in Exhibits N and Q.

New Technologies: The Parties acknowledge that there may likely be another manner of delivering Program content and sponsorships through technology that may come into existence during the Term of this Agreement (“Alternative Program Technology”). If Alternative Program Technology comes into existence during the Term of this Agreement, the right to sell sponsorships (if approved by Clemson), and derive any other related sources of income from the Alternative Program Technology shall belong exclusively to Contractor throughout the Term.

A number of new inventory items will also be permitted for this Request for Proposal. Each item must receive prior approval by Clemson and Contractor understands that Clemson is sensitive to maintain the appropriate balance between game-day atmosphere and generating revenue. Contractor shall be responsible for all expenses associated with the development, installation, management and upkeep of the new inventory. Contractor must submit detailed requests of new inventory for approval.

Public Address Announcements: Contractor will receive eight (8) public address announcements at each home regular season football game and four (4) at each regular season men’s basketball, women’s basketball, soccer, volleyball and baseball game/matches provided the Contractor provides the initial copy for such announcement no later than four (4) days prior to the game. The announcements will promote only the content and availability of the game programs and/or to be used in conjunction with a promotion connected to a video board or internet promotion.

Internet. Contractor shall have the co-exclusive right to secure and sell sponsorships, along with internet provider (currently NeuLion; contract with Clemson is in place thru June 30, 2017) on Clemson’s official athletic internet site and to stream audio of all Clemson games regular season 4 Clemson Total Campus Marketing – Scope of Work Bid #68301548 games and approved post-season games. Clemson shall maintain its official athletic site and Contractor shall have no responsibility for such site other than to obtain agreed upon Internet Sponsorships and facilitation of Streaming. Internet inventory shall remain consistent to what existed during the 2015-16 calendar year. Please review Exhibit O.

In the future, subject to any current or future ACC agreements, any video content will be subject to the upcoming possible Atlantic Coast Conference and ESPN Television agreement. Until that time, the Contractor shall have the right to secure and sell advertising to the exclusive Tiger Cast live events. Advertising shall be subject to the approval of Clemson. It is clear that if and when a new ACC Agreement comes to fruition, there will be no compensation back to Contractor for these Tiger Cast live event inventory. Until that time, Contractor shall have the rights to secure and sell limited advertising to the weekly football press conferences which are exclusively broadcast on Tiger Cast. Advertising shall be subject to the approval of Clemson. Advertising shall remain consistent to what existed throughout the 2015-16 calendar year. Clemson will maintain the rights, ownership and financial consideration of the on-line retail store. See Exhibit P for additional information.

Clemson shall maintain editorial control of its official athletic site and will be responsible for managing the contractual relationship with the official athletic internet site vendor (currently NeuLion), facilitating the audio/video streaming, and managing the contractual relationship with the on-line merchandising vendor (currently Fanatics; contract with Clemson is in place thru July 28, 2016, but a new contract has been bid and is currently under evaluation at this time).

Clemson agrees to consult with Contractor regarding Contractor’s exclusive right to monetize Apps (applications created by or for the Clemson’s athletic teams which can be used on mobile devices, tablets and computers) with content supplied by Clemson. Clemson is not interested in selling the use of the Apps. It is understood Contractor will not develop a Clemson App without Clemson’s approval. Irrespective of whether Clemson grants Contractor the right to monetize Apps, under no circumstance shall Clemson make use of Apps for any commercial sponsorships of any kind or be monetized in any manner such as through the sale of subscriptions for the Apps. Clemson may however use its own Apps for recruiting and similar purposes.

There could be possibilities for the Contractor to assist in the sale of advertisements to www.daboswinney.com.

Social Media: Contractor shall have the exclusive rights to secure and sell, as approved by Clemson, a mutually agreeable number of Clemson Social Media Sponsorship inventories including but not limited to Facebook promotions, Twitter promotions, Vine, Foursquare promotions, and any other newly created social media inventory which is approved by Clemson. See section above on Internet as well as Exhibit O for additional information.

Stadium Seating: Contractor shall have the exclusive rights to secure and sell a Clemson Tiger Seatback Lease Program and Game Day Rental Program for all Clemson home regular season football games (based on a seven home game schedule, annually). A turnkey solution includes, print marketing, electronic marketing, radio marketing, on-line and print ordering processing, a 5 Clemson Total Campus Marketing – Scope of Work Bid #68301548 strong customer service component, a cushioned co-branded seatback that fits within the Memorial Stadium seating diagram, installation, game day service, off-site storage, liability insurance, end of season removal and replacement of any damaged or stolen seatbacks. The co-branded seat must include an attachment that contains a bracket and bolt system that attaches to the bleacher without damaging or altering the bleacher, heavy duty UV coated vinyl, a frame that is made out of high- carbon PVC dipped steel spring wire and two inch foam shrink wrapped cushion. The Clemson mark must be the most visible component of this seatback, even if approved advertising/sponsorships are associated with this area. The 2015 pricing for the season was $ 50 if purchased prior to August 1st, $ 55 before August 21st and $ 60 after August 21st, while the single-game pricing on game-day was $ 8/game.

Displays: A limited amount of static displays will be permitted in the Tiger Tailgate Show area for football static displays not currently provided in the stadium may be permitted as approved by Clemson on a limited time-table; handouts for non-food items and items not currently sold by the stadium vendor shall be permitted as approved by Clemson on a limited basis; a limited amount of University approved solicitations/flyers are permitted at the Tiger Tailgate show (see Exhibit G); solicitations are not permitted at the gates of the athletic venues without permission of Clemson.

A limited amount of Clemson approved static displays will be permitted around campus. Guidelines and restrictions will be discussed between the parties and subject to University approval.

Other Opportunities: Subject to Clemson approval and existing and future contracts for the operation of athletic camps, there will be sponsorship/partnership opportunities including for the Clemson Football Camp. All advertising and sponsorship rights for the Clemson Football Camp are held by Clemson Athletics.

Clemson may include a limited amount “higher end” displays and a limited number of “higher end” sampling/display opportunities in the Clemson Memorial Stadium Premium Seat areas, as well as the new Littlejohn Coliseum Club area. “Higher end” is described as a Premium Area located within the athletic venue.

Clemson may include sponsorship/partnership opportunities for the Annual Spring Football Game, Football Pro-Day and Baseball Pro-Scout Day, the Orange & Purple Basketball Scrimmages and the Orange & Purple Baseball Scrimmages and any other unique opportunities which may arise during the course of the agreement.

A limited amount of “higher end” opportunities to assist in the sponsorship of the Annual Football Recruiting Show (February) and the August Kick-Off event.

The Contractor shall have the opportunity to negotiate partnering with Dabo's All in Team Foundation. The Foundation's mission, "Raise Awareness of Critical Education and Health Issues in Order to Change Lives of People Across the State of South Carolina". The Foundation hosts multiple events on campus each year that have grown to be very popular. Access to these events through attendance and sponsorships provides value added to the Contractor’s offerings. Information on the 6 Clemson Total Campus Marketing – Scope of Work Bid #68301548

Foundation, the annual campus events, including points of contact can be found at www.dabosallinteam.com

There is currently an agreement with the Department of Agriculture which sponsors the Palmetto Series, an annual competition of all sports with Clemson of South Carolina.

There is also an opportunity to sponsor, in conjunction with Clemson of South Carolina, the annual Clemson vs. South Carolina Football game.

There may be other Clemson approved unique display areas in and around campus on game-days that do not impact parking, crowd movement and access and egress.

Backdrops: Contractor shall have the exclusive right to secure and sell advertising to all home regular season football, men’s basketball and women’s basketball post-game press conferences. This may not be available for events such as the ACC-Big Ten Challenge and similar activities that take place at a home site. Advertising only includes Clemson approved Clemson co-branded backdrops. No post-season or in season tournaments.

Memorial Stadium Suite. Clemson shall provide, at no cost to Contractor, one (1) twenty-two (22)-seat suite which also includes six (6) standing-room-only tickets (for a total of twenty-eight (28) tickets), in Clemson Memorial Stadium for all Clemson regular season home football games. Suite includes football game day programs and a basic meal. Any additional food, beverages (alcohol and non-alcoholic) shall be the responsibility of Contractor. Contractor shall have the opportunity to purchase at a minimum 138 season tickets and 36 parking passes for all Clemson regular season home football games. Location will be dispersed throughout Memorial Stadium. In order to secure a suite, an IPTAY Donor must maintain an annual $ 4,200 IPTAY level and make a $ 75,000 capital gift to IPTAY, payable over a five-year period. In addition, the IPTAY Seat Value for those tickets is over $ 120,000, while the parking lot pass value is over $ 78,000 annually.

Men’s and Women’s Basketball; Baseball and Soccer. Contractor shall have the opportunity to purchase at a minimum the following event tickets: Seventy-four (74) season tickets and 17 parking passes to all Clemson men’s basketball home games, four (4) women’s regular season home basketball games and sixteen (16) reserved season tickets for each regular season home baseball game and men’s soccer matches. As a result of the Rebuilt of Little John Coliseum the seating configurations prior to the Rebuild will be adjusted. The quality (location) of the seats available to Contractor in the Coliseum following its Rebuild shall be of comparable or greater quality to the seats available to Contractor prior to the Coliseum’s Rebuild. Additionally, Contractor shall have the opportunity to purchase additional/premium seats over and above the amount provided in the annual ticket allotment. Contractor may not trade existing seats for new premium seats. The anticipated IPTAY Seat Value for those tickets is over $ 75,000, while the parking lot pass value is over $ 40,000 annually.

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USC-Clemson Football Games. When the Clemson -South Carolina (USC) football game is played at Clemson, Contractor shall have the right to purchase a minimum of fifty (50) tickets at face value. When the USC-Clemson Clemson football game is played at Columbia, Contractor shall have the right to purchase a minimum of fifty (50) tickets at face value. Contractor will be allowed to purchase additional game tickets based on availability.

Day-At-The-Game Tickets. Once per football season, at a mutually agreed upon non-premium game, Contractor shall have the right to purchase a minimum of four-hundred (400) individual game tickets at the discounted group (if offered) rate to perform a “day-at-the-game” for Contractor’s major clients. This may be negotiable to multiple games over the course of a season if agreed upon by Clemson.

Travel: For regular season away games, Clemson will provide the Contractor a maximum of six (6) spaces on football charter flights and a maximum of three (3) spaces on basketball charter flights at no expense to the Contractor. If Clemson does not charter an aircraft, the Contractor will be responsible for all travel expense. If there are discounts (cheaper air fares) offered to specific tournaments in traveling with the team, Clemson will attempt to assist Contractor in acquiring such discounts (cheaper air fares). All other travel expenses are the responsibility of the Contractor.

Access. Clemson will provide Contractor, at no cost to Contractor, Media Passes and/or Credentials appropriate for use for Contractor’s full-time personnel to all Clemson athletic venues in order for Contractor to perform its obligations, sponsored promotions and exercise its rights under this Request for Proposal and the resulting contact.

Postseason Tickets. During each year of the contract, Contractor shall have the opportunity to purchase up to fifty (50) Atlantic Coast Conference (ACC) Football Championship tickets and up to fifty (50) Bowl game tickets, twenty (20) National Championship tickets, forty (40) Men’s and Women’s ACC Basketball Tournament tickets, fifty (50) NCAA/NIT Men’s and Women’s Basketball first- and second-round tickets, twenty four (24) NCAA/NIT Men’s and Women’s Basketball Regional tickets, and twenty four (24) NCAA/NIT Men’s and Women’s Final Four tickets contingent upon Clemson teams advancing to the respective postseason game or level. The quality of the tickets allocated to Contractor will be proportional to the quality of the total tickets made available to Clemson.

Parking, Use of Facilities and Clemson Functions. Clemson will provide Contractor during each year of this contract, at no cost to Contractor, parking and all-access credentials on all game days for Contractor’s full-time staff members at a location appropriate for use.

Office Space. Although not currently available, if determined available, Clemson may grant a license for use of office space during the term of the resulting contract at a Clemson location to be agreed upon. Such space should accommodate four (4) full-time persons and two (2) administrative interns. If the office space is made available, the Contractor shall pay for all

8 Clemson Total Campus Marketing – Scope of Work Bid #68301548 expenses including, but not limited to internet hook-up, local phone access, telephones, and furniture, supplies and copier access.

Licensed Promotional Items. If the Contractor wishes to use promotional items containing one of Clemson’s twenty (20) registered and federally protected marks, the Athletic Department requires that items be purchased through a licensed vendor; a list of vendors will be provided to the Contractor on a semi-annual basis. Contractor is required to not approve any items that are being sold as give away items....examples include t-shirts or hats that are being sold. If a business secures over $ 150,000 in adverting from Contractor annually, that business is approved for one (1) royalty-free premium item annually. Royalties are due on all licensed products and are subject to the applicable rates for any businesses not reaching that advertising level. The same will be offered for the use or marks in advertising in forms such as print or digital (the business must secure over $ 150,000 in advertising from Contractor annually. Guidelines for use of Clemson marks and promotional licensing are outlined in Exhibits I and J. Satellite Radio. The net revenue from Satellite Radio shall be rolled into the overall rights fees the Contractor pays to Clemson. This has been secured through the Atlantic Coast Conference rights, where the Conference will provide funds to the Contractor.

Clemson Sponsors. Refer to Exhibit K as it pertains to an estimated list of 2015-16 Clemson Athletic Sponsors.

Additional Information/Unique Sponsors: Coca-Cola currently maintains the Pouring Rights on campus and in athletic venues. Contractor will receive the athletic revenue portion of the Pouring Rights agreement; however, the renewal component and Request for Proposal for new agreement will be managed by the Clemson Procurement Office. Current contract with Coca Cola Bottling Company is in place through July 12, 2019.

ARAMARK currently maintains four agreements on campus: 1) Dining Services agreement; 2) Westzone Kitchen agreement; 3) Concession agreement and: 4) Sponsorship agreement which included limited advertising, but significant ticket purchases. Current contract with Aramark for campus food service runs through June 3, 2020. Current contract with Aramark for concession rights runs through June 30, 2022.

GATORADE agreement currently exists within Athletics and is expected to remain within Athletics. Contractor will execute advertising and sponsorship components and also receive the compensation from the annual sponsorship, while Clemson will receive the annual trade component of the agreement.

Tom Winkopp Realtor/Developer, LLC and Athletics maintain a unique sponsorship, major gift and annual gift partnership. There is an annual sponsorship/advertising revenue stream, in addition to a revenue stream generated by sales of property. 9 Clemson Total Campus Marketing – Scope of Work Bid #68301548

Two agreements will continue to reside within Athletics will be the Sideline Apparel agreement with Nike, as well as the bat/glove agreement with DeMarini/Wilson. The Nike agreement contains language pertaining to product and cash in exchange for venue signage, print, endorsement rights and tickets, while the Demarini/Wilson agreement contains language pertaining to product and cash in exchange for baseball stadium signage, print, endorsement rights and tickets.

SCOPE OF WORK / SPECIFICATIONS / REQUIREMENTS OF CONTRACT – TOTAL CAMPUS

Clemson University recognizes that the Contractor will be developing and marketing various Total Campus Marketing Initiatives on behalf of Clemson. Further, we understand this field of marketing is relatively new, dynamic and evolving, and that opportunities in this area will be identified at any time during the term of this contract. A true University inventory of opportunities is fluid and not something that would be possible to easily identify prior to a contract. In reality, a key part of the initial contract will be for a partner to help identify opportunities.

All services under this RFP must be in strict compliance with Clemson University and State of South Carolina rules and regulations, and Contractor must ensure that all of its employees and agents are adequately instructed and knowledgeable of the applicable rules and regulations. Any concerns about compliance with any regulation(s) in any way related to Clemson’s should be immediately communicated to the Clemson University’s General Counsel’s Office.

Any opportunity for potential non-athletic related marketing opportunities is subject to the prior approval of Clemson’s Vice President for Finance and Operation or his designee prior to being pursued for a sponsorship contract. “Examples” that may be considered, but not approved yet, could be viewed on Exhibit A.

During the term of this Contract Clemson may competitively select some Campus-wide Partners, either in addition to or as replacements for existing Campus-wide Partners. Clemson will work with the Contractor on sponsorship opportunities provided to the Campus-wide Partners and the Campus-wide Partners will be responsible for making payment directly to the Contractor for these sponsorship opportunities.

The Clemson University Alumni Association also has unique advertising opportunities available a well. Examples can be review in Exhibit U.

As Clemson is an academic institution beer, wine, alcohol, tobacco, firearms, call to action gambling or political advertisements will require rigorous review and like all advertising (athletic or campus wide) will require the prior written consent of Clemson. If permission is granted, the beer advertisements must be educational and branding advertisements and if gambling advertisement is approved, they must highlight the educational component of the SC Educational Lottery. In each case, there shall be no call to action advertisements. 10 Clemson Total Campus Marketing – Scope of Work Bid #68301548

AWARD CRITERIA Offers will be evaluated using only the factors stated below. Evaluation factors are stated in the relative order of importance, with the first factor being the most important. Once evaluation is complete, all responsive Offertory will be ranked from most advantageous to least advantageous. Financial Offering; Marketing and execution plan for Total Campus Marketing Initiative (University campus wide including Athletics); Organizational Structure and Proposed Staffing Evidence of Successful Past Performance and Implementation.

FINANCIAL OFFER

Performance Bond. The Contractor shall furnish, at Clemson’s request, a Performance Bond equal to seventy five percent (75%) of the annual rights fee as surety for performance and settlement of accounts with the Athletic Department. The Performance Bond must be issued by a company licensed to do business in the State of South Carolina. This surety is to be maintained in force throughout the term of the contract. However, following an annual financial review and strong consideration of Contractor’s track record and credit history, the Clemson may elect to waive this obligation.

Trade/In-Kind Benefits. Contractor will annually provide Clemson with a total of $ 400,000 of in-kind products/services and/or commercial/promotional broadcast time on Network or its local market affiliate stations. For commercial broadcast time trade with radio stations/affiliates broadcasting Clemson games, Contractor will endeavor to secure commercial time for Clemson promotional use as long as Clemson continues to provide Contractor with the necessary event tickets to provide such benefits. Contractor will endeavor to secure certain in- kind/trade benefits as requested by Clemson. Contractor shall have the right to substitute alternative inventory for trade customers if those customers are otherwise displacing potential cash-paying customers. In the event Clemson requests additional in-kind products and/or services beyond the amount set forth above ($ 250,000), such amount will be deducted from that Athletic Year’s annual guaranteed rights fee by an amount equal to seventy percent (70%) of the fair market value of such products and/or services received by the Clemson that were provided by the Contractor.

Performance Payments. Contractor will pay Clemson additional performance payments based upon certain achievements by Clemson athletic teams which achievements the Parties believe will enhance future sales. Such performance payments shall be in addition to the annual guaranteed rights fees. Such achievements and resulting payments are set forth below as a minimum

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Achievement Payment Football: ACC Championship Game Appearance $15,000 Bowl Appearance (greater of the following): Any bowl $ 10,000 Participant in College Football Playoff $ 25,000 Participant in Championship Game $ 50,000 Win Championship Game $ 100,000

Men’s Basketball: ACC Tournament Champion $ 5,000 NIT Appearance $ 2,500 NCAA Appearance (greater of the following): Appearance (1st Round): $ 2,500 Sweet 16 $ 5,000 Elite 8 $ 10,000 Final Four $ 50,000

Learfield Sports Directors’ Cup (greater of the following two): Top 5 Finish $10,000 Top 10 Finish $ 5,000

Any payments to be made under this section shall be paid on June 30th of the current year.

Signing Bonus. Contractor will be requested to pay Clemson a signing bonus at one time or in equal installments over the course of the term noted in this Request for Proposal.

Contractor is required to provide the following financial opportunities to Clemson. The minimum guarantee is set at $ 5,274,304 in annual compensation for the 2016-17 year. If Trade/In Kind is in excess of the minimum set forth in this RFP, please describe in response. Guarantee, along with signing bonus; Guarantee, along with Revenue Share and signing bonus; Revenue Share, along with signing bonus; Guarantee, along with Revenue Share after 15 months, and a signing bonus.

Clemson believes the financial value of this contract should remain in the top five of similar scope contracts in place at its peer institutions. Therefore, Clemson requests the Contractor produce annually a comparison of its top 5 (by revenue) collegiate marketing contracts for review and comparison. Clemson will likewise endeavor to learn and share what it can from other peer institutions’ marketing contracts, and agrees that Contractor can share Clemson’s summary information with its other collegiate customers who agree to similarly share information with Clemson. No more than once 12 Clemson Total Campus Marketing – Scope of Work Bid #68301548 during the term of this contract, Clemson may request in writing a meeting to enter into good faith negotiations to resolve any disparities noted between the Parties’ agreement and the comparable contracts.

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BIDDING SCHEDULE OFFER 1, Guarantee, along with signing bonus

YEAR GUARANTEE SIGNING BONUS 2016-17 ______2017-18 ______2018-19 ______2019-20 ______2020-21 ______2021-22 ______2022-23 ______

OFFER 2, Guarantee, along with Revenue Share and signing bonus;

YEAR GUARANTEE REVENUE SHARE SIGNING BONUS 2016-17 ______2017-18 ______2018-19 ______2019-20 ______2020-21 ______2021-22 ______2022-23 ______

OFFER 3, Revenue Share and signing bonus;

YEAR REVENUE SHARE SIGNING BONUS 2016-17 ______2017-18 ______2018-19 ______2019-20 ______2020-21 ______2021-22 ______2022-23 ______

OFFER 4, Guarantee, along with Revenue Share after 12 months, and a signing bonus

YEAR GUARANTEE REVENUE SHARE SIGNING BONUS 2016-17 ______2017-18 ______2018-19 ______2019-20 ______2020-21 ______2021-22 ______2022-23 ______14 Clemson Total Campus Marketing – Scope of Work Bid #68301548

EXHIBIT A POSSIBLE INVENTORY OPPORTUNITIES FOR CLEMSON UNIVERSITY (NOT APPROVED...JUST EXAMPLES!)

Engagement/Sampling with Students, Faculty/Staff Old Proctor and Gamble examples of providing boxes for incoming freshmen with soap, razor, deodorant, other; (Student Affairs)

Research/Advertising/Sponsorship/Opportunities Solar Panels (Research) Technology (Research)

Campus Signage (Digital, Virtual, Print) (may be explored further during optional site visit) Way-Finding; (Student Affairs) Academic Facility; (Academic Affairs) Student Center; (Student Affairs) Academic Building Lobby; (Academic Affairs) Housing; (Student Affairs) Parking Lots; (Student Affairs) Digital Billboard Signage on Clemson property throughout South Carolina; (Advancement) (total number may ultimately be limited by Clemson but can be explored) Dining Hall (excluding any franchised locations); (Student Affairs) PSA (throughout state); CUICAR; (Research) Coastal Research & Education Facility; (PSA & Research) Clemson University Restoration Institute; (Research) Entrances to campus; (Advancement) Construction Fence; (Advancement) Water Towers; (Advancement) Access Points; (Advancement) Displays:

Advertising Bus (Clemson owned buses); (Student Affairs) State Vehicle/Golf Carts (Clemson owned vehicles); (Student Affairs) Fire/EMS/Police vehicles; (Student Affairs) Parking Permits; (Student Affairs) Visitor Parking Tickets; (Student Affairs) Parking Meters; (Student Affairs) Campus Tour Apps; (Advancement) Parking Map; (Advancement) Bus Shelter; (Advancement) Banner on Clemson Guest Wireless logon page; (Advancement) 15 Clemson Total Campus Marketing – Scope of Work Bid #68301548

Clemson TV; (Advancement) In-house Campus TV; (Advancement) Move-In Day Sponsorship; (Student Affairs) Inside Clemson E-mails; (Advancement) Clemson World; (Advancement) Admissions Marketing Materials; (Advancement)

Development of a (www.clemson.com) website for advertising; (Advancement)

Homecoming (Items other than In-Game) Alumni Association; (Advancement) Student Affairs; Central Spirit; (Student Affairs) Blue Key; (Student Affairs) Miss Clemson pageant; (Student Affairs) Clemson Habitat for Humanity; (Student Affairs)

Summer Orientation; (Student Affairs)

Academic Program/Institute Sponsorship; (Academic Affairs)

Housing (Communications, Digital, Print, Solicitation); (Student Affairs)

Campus Tours; (Student Affairs)

Academic Summer Camps; (Academic Affairs)

Alumni Association Sponsorships, solicitations, e-mails; (Advancement)

Clemson Club/Prowl and Growl Sponsorships; (Advancement)

University Corporate Sponsorships; Intramurals and Championships; (Student Affairs) Club Sports; (Student Affairs) Event/Banquets; (Student Affairs) Clemson Alumni Association Distinguished Service Award Gala; (Advancement) Welcome Back Festival; (Student Affairs) Gratitude Gala; (Advancement) Football Road Game Alumni Gathering; (Advancement) Campus Guest Speaker Series; (Academic Affairs) Student Affairs Spring Gala; (Student Affairs) Freshmen Reading Day; (Academic Affairs) Naming Rights for On-Campus Areas/Buildings; (Advancement) (suggest options/thoughts related to naming rights as part of your proposal) 16 Clemson Total Campus Marketing – Scope of Work Bid #68301548

EXHIBIT B FOOTBALL AND MEN’S BASKETBALL PLAY-BY-PLAY RADIO BROADCASTS

Contractor agrees that each such radio broadcast shall be of industry standard and technical production quality and conform to radio broadcast standards of the radio industry as such standards are commonly understood for radio broadcast networks in the United States. Contractor shall utilize state of the art equipment for such radio broadcasts.

Contractor shall be responsible for all cost and expense associated with or incurred in connection with such radio broadcasts, including, but without limitation, the cost of all talent, labor, facilities, affiliate clearance rights fee payments (with the exception of those fees considered by Contractor to be disproportionate to the projected additional advertising revenue…at which point, Contractor will consult with Clemson regarding financial assistance), unlinking equipment, other equipment, satellite charges, internet charges, and all other material or equipment necessary or required for each radio broadcast. Contractor will be responsible for costs associated with installation of lines for home events in Clemson athletic venues.

Contractor shall be responsible for providing all personnel and talent involved in the production and transmission of the radio broadcasts. Contractor shall pay the salaries and travel and business expenses of all personnel and talent associated with the broadcasts. All personnel or talent shall be deemed employees or Contractors of the Contractor. The Contractor shall furnish a play-by-play announcer, one color, one sideline and one post-game announcer for football games. One play by play and one color announcer for basketball, all subject to Clemson’s advance approval. Clemson reserves the right to approve in advance all individuals or sub-Contractors providing services under this contract. Contractor agrees to remove or replace talent whose work or performance is considered by Clemson to be unsatisfactory or objectionable unless the reasons for the unsatisfactory or objectionable performance are cured by the next radio broadcast date immediately following Clemson’s notice to Contractor of its dissatisfaction with or objections to the talent’s performance or work. (See Exhibit R)

All regular season games and, when rules allow, all postseason and tournament games are required to be broadcast. Preseason basketball games may be broadcast at the discretion of the Contractor. The Contractor shall use its best efforts to broadcast games played outside of the United States (which are not regular season or tournament games for purposes of this Request for Proposal) and Clemson shall use its best efforts to facilitate the Contractor’s broadcast of such games through its arrangements and contacts at game sites to provide language translation, internet lines and on-site technical assistance as needed.

The Contractor will cover the entirety of the State of South Carolina for football and men’s basketball with the understanding that it is the Clemson Athletic Department’s goal to maintain 17 Clemson Total Campus Marketing – Scope of Work Bid #68301548 full coverage throughout the State of South Carolina. Coverage is defined as the ability of the day and night broadcast signal to be heard throughout the state. (Note: Statewide coverage is the minimum coverage required; this includes the entire coast line of the state of South Carolina. Contractor may provide radio network coverage beyond the State of South Carolina.) In addition, Clemson requests radio coverage in Atlanta and in Charlotte.

Contractor shall make the exclusive determination of the network affiliate stations except for the Greenville, South Carolina market. Clemson has identified Greenville as a priority market specifically in the coverage of Football and Men’s Basketball. The Contractor will secure a Greenville FM station affiliate carrying football and men’s basketball that maintains 100,000 watts of power. Clemson has also identified the importance of providing the first right of refusal to the current FM station based in Clemson, SC as an affiliate and/or flag-ship station.

The Contractor will assure that all stations on Contractor’s network will carry each game on the network’s schedule of broadcasts in its entirety unless preempted by unscheduled news interruptions, or requirements of the Emergency Broadcast System, or a regulatory requirement of the Federal Communications Commission, or whenever required by law. Clemson expressly requires that the Clemson radio network games may not be pre-empted by any affiliate station for a broadcast of a professional or collegiate sporting event.

Contractor shall have full rights to sell all advertising in and around its broadcast of the football and men’s basketball games, and may make arrangements with others who may desire to incorporate commercial messages or advertisements in such programs.

All sponsorships must comply with the policies and rules of Clemson, the NCAA, and the Atlantic Coast Conference. Contractor may not sell any sponsorship that implies the Clemson Athletic Department’s endorsement of the product or service so advertised.

The advertising rights granted herein do not include a commitment for the services of any Clemson personnel, coaches or student-athletes.

The Contractor shall be permitted to secure billboard sponsors of radio play-by-play broadcasts provided that such billboards in no way imply that the event itself is being sponsored by such advertisers unless such event is sponsored and such sponsorship has been approved by Clemson.

The Contractor shall have the exclusive broadcast rights for the programming except that Clemson may also grant radio broadcast rights to a radio station or network designated by the visiting team which Clemson shall be playing or to that party designated by a participating team as its official broadcaster. No additional outlets shall be permitted without prior consent of the Contractor.

18 Clemson Total Campus Marketing – Scope of Work Bid #68301548

The Contractor agrees to make a minimum of six (6) 10-second public service announcements and four (4) 30-second public service announcements relating to Clemson in each football and men’s basketball game broadcast. These announcements shall be supplied by Clemson and if requested, produced and duplicated by Contractor, for the purpose of promoting Clemson events, entities, services, or products. These non-commercial/promotional announcements shall include such things as promotion of tickets to athletic events, attendance at those events, viewership of television programs promoting Clemson, and listenership of radios shows directly involving Clemson, its administrators, or coaches. These six (6) announcements shall be spaced as evenly as possible during the broadcast with not more than one (1) announcement being made following the conclusion of the game.

The Contractor will require all affiliates to make available a minimum of ten (10) 30-second “run of station” commercial segments per week during the football, basketball and baseball seasons for use by Clemson to promote Clemson events and activities. Additionally, Contractor shall insure that Clemson promotional announcements appear in local commercial “beds.” These spots are in addition to the spots referenced in this RFP.

Clemson shall secure for Contractor the rights to broadcast all away games, including post- season games or tournaments. As a part of securing these rights, Clemson will endeavor to obtain such rights at no cost to the Contractor. However, in the event a rights fee is charged, Clemson will be responsible for the amount of such rights fee in excess of $ 1,000 per game or tournament during each season; provided, however, Clemson’s responsibility for rights fees in excess of $ 1,000 per game or tournament shall not apply to the post-season Bowl Games, Atlantic Coast Conference Tournament, the NCAA post-season basketball tournament or the Pre-Post National Invitation Tournament (NIT).

Clemson shall arrange for the head football and men’s basketball coaches to be available for an interview prior to each game (to be prerecorded at the mutual convenience of the coaches and the Contractor) and immediately following each game for a postgame interview by the Contractor, except under restrictions put in place during bowl, ACC or NCAA Championship events.

The Contractor shall have right to market and sell audiotapes or an archived audio version of game broadcasts, subject to the approval of Clemson. If requested by Clemson, Contractor will provide Clemson with an audiotape or archived audio version of each game broadcast at no cost to Clemson. The revenue generated will be in addition to the annual rights guarantee.

Clemson reserves all ownership rights to the game broadcasts; provided, however, Contractor is permitted to copyright programming and assign such rights to Clemson. Contractor shall have the exclusive use of excerpts from the programs for promoting sponsorships and advertising for the programs.

Except as otherwise provided for herein, Contractor agrees to assign, convey, and otherwise transfer to Clemson any and all legal title to and rights of copyright in and to each program. 19 Clemson Total Campus Marketing – Scope of Work Bid #68301548

Contractor agrees to execute and deliver to Clemson any documents reasonably required by Clemson to effectuate the transfer of the copyright to Clemson. Contractor shall include in each program an appropriate copyright notice in a form acceptable to Clemson.

Within 30 days after the end of the appropriate seasons, Contractor, at no cost to Clemson, shall furnish and deliver to Clemson a complete audiotape or an archived audio version of each program. Audiotapes or an archived audio version shall be provided only at the request of Clemson.

Other than for reasons of force majeure or Clemson prior approval not to broadcast a radio event under this Request for Proposal and resulting contract, and subject to all of the “Prior Conditions”, as hereafter defined, Contractor shall pay Clemson a penalty of $15,000/show for its failure to produce/broadcast and make available to its affiliates a required radio event. Clemson acknowledges that the Radio Penalty will only be applicable to Contractor if the prior conditions are not met. The prior conditions shall be as follows: (a) Clemson must first notify Contractor in writing of the radio event which was not aired; (b) Clemson will then meet with Contractor to discuss the reasons why the radio event was not produced and the impact of the radio event not being aired including the possibility of there being no impact to Clemson with the understanding that the reasons for not producing the radio event and/or the impact on the Clemson may justify the elimination or the reduction of the radio penalty;

20 Clemson Total Campus Marketing – Scope of Work Bid #68301548

EXHIBIT C WOMEN’S BASKETBALL AND BASEBALL PLAY-BY-PLAY RADIO BROADCASTS

The Contractor shall have the exclusive right to produce and commercially distribute the radio play-by-play of Clemson women’s basketball and baseball games including pregame and postgame shows. These rights include the exclusive right to broadcast any pre and postseason tournament in which the teams may be involved. Contractor agrees that each broadcast shall be of industry standard technical and production quality.

The Contractor will produce or cause to be produced all regular-season and post-season women’s basketball games to be aired.

The Contractor will produce or cause to be produced all regular-season and post-season baseball games to be aired in the local market.

The Contractor will provide day and night coverage throughout the Upstate of South Carolina, as well as within the city limits of Columbia and Charleston are required for baseball and women’s basketball. The Upstate is defined as the full coverage in Pickens, Oconee, Anderson and Greenville counties.

The Contractor will compile its broadcast schedule before each season begins. In the event of a conflict with other programming, such as Clemson men’s basketball, the Contractor will contact Clemson to seek possible change. Clemson will make its best effort to accommodate a time change. Alternate could be to place one broadcast on-line and one broadcast and over the air.

The Contractor shall have full rights to sell all advertising in and around its broadcast of women’s basketball and baseball games, and may make arrangements with others who may desire to incorporate commercial messages or advertisements in such programs.

All advertising must comply with the policies and rules of Clemson, NCAA, and Atlantic Coast Conference. Contractor may not sell any advertisement that implies the Clemson Athletic Department’s endorsement of the product or service so advertised.

The advertising rights granted herein shall be subject to any and all existing contracts between Clemson and corporate sponsors or advertisers, and Contractor may not sell advertising to any competitor of an exclusive sponsor of Clemson without the approval of Clemson.

The advertising rights granted herein do not include a commitment for the services of any Clemson personnel, coaches or student-athletes.

The Contractor shall be permitted to secure billboard sponsors of radio play-by-play broadcasts provided that such billboards in no way imply that the event itself is being sponsored by such 21 Clemson Total Campus Marketing – Scope of Work Bid #68301548 advertisers unless such event is sponsored and such sponsorship has been approved by Clemson.

The Contractor shall have the exclusive broadcast rights for the radio play-by-play for the games described above except that Clemson may also grant radio broadcast rights to one radio station or network designated by the visiting team which the Clemson shall be playing or to the party designated by a visiting team as its official broadcaster. No additional outlets will be permitted without consent of the Contractor.

The Contractor shall furnish to Clemson all elements required for the production, presentation, origination, transmission, and broadcast of each game and for the commercial announcement messages. The Contractor will furnish a play-by-play announcer and at least one (1) additional announcer to handle pregame, color, halftime, and postgame recapitulation, both subject to Clemson ’ advance approval. Announcers shall be subject to approval by Clemson. Contractor agrees to remove or replace any talent whose work or performance is considered by Clemson to be unsatisfactory or objectionable, unless the reasons for the unsatisfactory or objectionable performance are cured by the next radio broadcast date immediately following the Clemson ’ notice to Contractor of its dissatisfaction with or objections to the talent’s performance or work. (See Exhibit R)

The Contractor agrees to make a minimum of six (6) 10-second public service announcements and four (4) 30-second public service announcements relating to Clemson in each Women’s Basketball and Baseball game broadcast. These announcements shall be supplied by Clemson and if requested, produced and duplicated by Contractor, for the purpose of promoting Clemson events, entities, services, or products. These announcements shall include such things as promotion of tickets to athletic events, attendance at those events, viewership of television programs promoting Clemson, and listenership of radios shows directly involving the Clemson, its administrators, or coaches. These six (6) announcements shall be spaced as evenly as possible during the broadcast with not more than one (1) announcement being made following the conclusion of the game.

The Contractor will make commercially reasonable efforts to require all affiliates to make available a minimum of ten (10) 30-second “run of station” commercial segments per week during the football, basketball and baseball seasons for use by Clemson to promote Clemson events and activities. Additionally, Contractor shall insure that Clemson promotional announcements appear in local commercial “beds.” These spots are in addition to the spots referenced in this RFP.

Clemson shall secure for the Contractor the rights to broadcast all away games that the Contractor so wishes to broadcast, including any special tournaments. As a part of securing these rights, Clemson will endeavor to obtain such rights at no cost to the Contractor. However, in the event a rights fee is charged, Clemson will be responsible for the amount of such rights fee in excess of $ 1,000 per game or tournament during each season; provided, however, Clemson’s responsibility for rights fees in excess of $ 1,000 per game or tournament 22 Clemson Total Campus Marketing – Scope of Work Bid #68301548 shall not apply to the Atlantic Coast Conference Tournament, the NCAA post-season basketball tournament, the post-season National Invitation Tournament (NIT) or the NCAA post-season baseball tournament /College World Series.

Clemson will arrange for the head women’s basketball and baseball coaches to be available for interviews prior to each game (to be prerecorded at the mutual convenience of the coaches and the Contractor) and immediately following each game for a postgame interview by the Contractor.

The Contractor will pay the cost of all charges related to the broadcast rights set forth in this Request for Proposal. Contractor will be responsible for costs associated with installation of lines for home events in Clemson athletic venues.

The Contractor shall have the right to market and sell audiotapes or an archived audio version of game broadcasts, subject to the approval of Clemson. If requested by Clemson, Contractor will provide Clemson with an audiotape or an archived audio version of each game broadcast at no cost to Clemson. The revenue generated shall be in addition to the annual guaranteed rights fee.

Clemson reserves all ownership rights to the game broadcasts; provided, however, Contractor is permitted to copyright programming and assign such rights to Clemson. Contractor shall have the exclusive use of excerpts from the programs for promoting sponsorships and advertising for the programs.

Except as otherwise provided for herein, Contractor agrees to assign, convey, and otherwise transfer to Clemson any and all legal title to and rights of copyright in and to each program. Contractor agrees to execute and deliver to Clemson any documents reasonably required by Clemson to effectuate the transfer of the copyright to Clemson. Contractor shall include in each program an appropriate copyright notice in a form acceptable to Clemson.

Within 30 days after the end of the appropriate seasons, Contractor, at no cost to Clemson , shall furnish and deliver to Clemson a complete audiotape or archived audio version of each program. Audiotapes or an archived audio version shall be provided only at the request of Clemson.

Other than for reasons of force majeure or Clemson’s prior approval not to broadcast a radio event under this Request for Proposal, and subject to all of the “Prior Conditions”, as hereafter defined, Contractor shall pay Clemson a penalty of $15,000/show for its failure to produce/broadcast and make available to its affiliates a required radio event. Clemson acknowledges that the Radio Penalty will only be applicable to Contractor if the prior conditions are not met. The prior conditions shall be as follows: (a) Clemson must first notify Contractor in writing of the radio event which was not aired; (b) Clemson will then meet with Contractor to discuss the reasons why the radio event was not produced and the impact of the radio event not being aired including the possibility of there being no impact to the Clemson with the 23 Clemson Total Campus Marketing – Scope of Work Bid #68301548 understanding that the reasons for not producing the radio event and/or the impact on the Clemson may justify the elimination or the reduction of the radio penalty;

24 Clemson Total Campus Marketing – Scope of Work Bid #68301548

EXHIBIT D FOOTBALL AND MEN’S BASKETBALL COACHES’ RADIO SHOWS (TIGER CALLS), SOLID ORANGE FIFTH QUARTER SHOW, TIGER TAILGATE SHOW AND THE CLEMSON TIGER UPDATE SHOW

The Contractor shall produce and commercially distribute Football and Men’s Basketball Coaches’ Radio Shows (Tiger Calls), The Tiger Tailgate Show and the Solid Orange Fifth Quarter Post Game Show and the Clemson Tiger Update Show. These rights are separate from the coaches’ pregame and postgame radio shows that are part of the radio play-by-play rights. All programs shall be of generally accepted industry standards and technical quality.

The Contractor must produce and distribute shows in accordance with the terms specified herein and shall not be excused from doing so merely by paying a rights fee.

The Contractor agrees to make a minimum of two (2) 10-second public service announcements and four (4) 30-second public service announcements relating to Clemson in each of these broadcasts noted below. These announcements shall be supplied by Clemson and if requested, produced and duplicated by Contractor, for the purpose of promoting Clemson events, entities, services, or products. These announcements shall include such things as promotion of tickets to athletic events, attendance at those events, viewership of television programs promoting Clemson, and listenership of radios shows directly involving the Clemson, its administrators, or coaches.

The Contractor shall pay all costs associated with the shows.

The Contractor shall furnish a host for the shows at the Contractor’s expense. The designated host shall be subject to approval by Clemson. (See Exhibit R)

Live Coaches Shows (Tiger Calls)

There shall be a minimum of thirty two (32) shows. Each show shall be sixty (60) minutes in duration and shall be “live” except when extraordinary circumstances require the show to be recorded. Under such circumstances, the show may be recorded with the approval of Clemson.

Each show shall feature the head football coach (during season), head men’s basketball coach (during season) and the baseball coach and women’s basketball coach during four other dates answering caller’s questions. A seven (7) second delay format will be utilized to allow for appropriate screening of calls. An equal amount of phone calls and on-line social media or internet questions are required, moving toward a majority of on-line questions in the future.

25 Clemson Total Campus Marketing – Scope of Work Bid #68301548

The host shall encourage a format which allows him/her to terminate each call after questions are asked. The purpose of this format is to discourage “regular” callers from tying up the lines by engaging in lengthy personal discussions with the coach.

In addition, the show may contain features and other material relevant to Clemson.

In all cases, the format and content of the radio program as well as the participation requirements of the coaches shall be mutually agreed upon by the Contractor, Clemson and the coaches.

The shows will be broadcast in the on-campus studios or in the coach’s office.

One show per year (during month of October) will be designated as the Breast Cancer Awareness Show with special guests.

The Contractor will provide the State of South Carolina to be covered by the radio network. Coverage is defined as the ability of the broadcast signal to be heard throughout the State during both day and night. This market is considered a minimum coverage but is not limited to the State of South Carolina. Clemson requests to have the ability for coverage in the Charlotte and Atlanta markets as well.

The show shall be cleared for broadcast on a weekday evening which shall remain consistent during the year except when a Clemson football or men’s basketball game conflicts with the standard time. When this occurs, the show shall be moved to a substitute time position as mutually agreed.

Tiger Tailgate Show

The Contractor shall produce The Tiger Tailgate Show, a family oriented Clemson Tailgate Show that highlights Clemson and unique views regarding the upcoming game using an ESPN College Game- Day oriented show. The show shall be focused 100 percent on Clemson and not focused on the show hosts. The show is broadcast from the Lawn at Littlejohn. Historically, Contractors have taken the show on the road for road games and/or broadcast the show from a sponsor driven location. Clemson is open to options here and Contractor should indicate their plans in their proposal for how road games are to be handled. The show begins three hours prior to kickoff, to run for a total of 120 minutes. The pre-game show area has some limited advertising/signage and solicitation possibilities, but due to Clemson’s no-solicitation policy, all items must be approved through Clemson prior to any advertising/signage and solicitation taking place. Please see Attachment G for The Tiger Tailgate Show guidelines. Contractor will provide four (4) 240-second segments each show to be used to promote Clemson activities.

26 Clemson Total Campus Marketing – Scope of Work Bid #68301548

Solid Orange Fifth Quarter Show

The Contractor shall produce a Solid Orange Fifth Quarter Post-Game Show following the game-day broadcast and the locker room report. The Post-Game Show can be a re-cap of scores and highlights from college football throughout the nation. In addition, traffic information may be discussed following Clemson home games. The length of the show shall be mutually agreeable to both parties but in any event at least 60 minutes. In the event of a Thursday night broadcast or a broadcast in which there are limited other college games, it is understood that the length can be modified. The broadcast location can be the decision of the Contractor.

Clemson Tiger Update Show

The Contractor shall produce The Clemson Tiger Update, a three (3)-minute daily radio broadcast specifically focused on Clemson. This program will air twice per day (during drive- time Monday-Friday) in the local market and daily on the network and will be hosted/voiced by the play-by-play voice of Clemson. Clemson Tiger Update Show will air for a minimum of thirty- two (32) weeks throughout the athletics season and will be included in all affiliation agreements. (See Exhibit Q)

The general format for The Clemson Tiger Update is as follows:

:15 Produced Clemson Tiger Update opening tease voiced by broadcast talent;

:60 Commercial Break;

1:30 Programming content voiced by broadcast talent incorporating/utilizing sound bites/recorded actualities with Clemson Sport Coaches and/or Athletic Administrators;

:15 Produced Clemson Tiger Update Broadcast Close;

The Contractor has the ability to make additional radio inventory available for sale within the scope of this contract, the Contractor must first seek written approval from Clemson. If the Contractor uses either head football coach or any of the other head coaches in the production of the said additional inventory, the Contractor must receive written approval from Clemson prior to the sale of the inventory. The content of this show shall be subject to approval by Clemson. The Contractor shall have the exclusive rights for the programming described herein except as otherwise noted.

The Contractor shall, upon request from Clemson, include in the coaches’ shows a reference to the availability of tickets for upcoming events. These announcements, if requested, shall be

27 Clemson Total Campus Marketing – Scope of Work Bid #68301548 very brief and utilized within an appropriate context of the show at the discretion of the host so as not to interfere with the aesthetics of the broadcast.

Clemson reserves all ownership rights to the broadcasts; provided, however, Contractor is permitted to copyright programming and assign such rights to Clemson. Contractor shall have the exclusive use of excerpts from the programs for promoting sponsorships and advertising for the programs.

Except as otherwise provided for herein, Contractor agrees to assign, convey, and otherwise transfer to Clemson any and all legal title to and rights of copyright in and to each program. Contractor agrees to execute and deliver to Clemson any documents reasonably required by Clemson to effectuate the transfer of the copyright to Clemson. Contractor shall include in each program an appropriate copyright notice in a form acceptable to Clemson.

Within thirty (30) days after the end of the appropriate seasons, Contractor, at no cost to Clemson, shall furnish and deliver to Clemson a complete audio tape of each program. Audio tapes shall be provided only at the request of Clemson.

Other than for reasons of force majeure or Clemson’s prior approval not to broadcast a radio event under this Request for Proposal and resulting contract, and subject to all of the “Prior Conditions”, as hereafter defined, Contractor shall pay Clemson a penalty of $15,000/show for its failure to produce/broadcast and make available to its affiliates a required radio event. Clemson acknowledges that the Radio Penalty will only be applicable to Contractor if the prior conditions are not met. The prior conditions shall be as follows: (a) Clemson must first notify Contractor in writing of the radio event which was not aired; (b) Clemson will then meet with Contractor to discuss the reasons why the radio event was not produced and the impact of the radio event not being aired including the possibility of there being no impact to Clemson with the understanding that the reasons for not producing the radio event and/or the impact on Clemson may justify the elimination or the reduction of the radio penalty;

Over the course of the agreement, Clemson encourages the Contractor to suggest, develop and implement other mutually agreeable programming to benefit Clemson, as well as provide additional advertising opportunities for Contract.

28 Clemson Total Campus Marketing – Scope of Work Bid #68301548

EXHIBIT E FOOTBALL AND MEN’S BASKETBALL COACHES’ TELEVISION SHOWS

Contractor agrees to produce or cause to be produced and distributed separate weekly football head coach, men’s basketball head coach and other athletic head coaches and/or administrators television programs during each sport’s respective season. Each show shall be of industry standard technical and production quality and conform to broadcast quality standards of the television industry as such standards are commonly understood for regional telecasts in the United States. The head coaches shall appear personally and participate in all of the television shows relating to that coach’s sport. The intent of the show is to provide additional opportunities to provide recruiting video to potential recruitable student athletes, as well as to provide contact for fans and season ticket holders. Contractor has the ability to provide an alternative to the football and men’s basketball coaches’ television shows within the Request for Proposal or at any time during the term of this agreement.

The Contractor agrees to comply with all applicable broadcasts and student-athlete eligibility rules and regulations of the Atlantic Coast Conference and NCAA. Clemson reserves the right to amend or cancel this Request for Proposal in the event changes in the Atlantic Coast Conference or NCAA regulations or rules necessitate such action in order to assure continued compliance by Clemson with such Atlantic Coast Conference or NCAA rules and regulations.

All Sub-Contractor arrangements and publicity shall identify Contractor (by name) as third party, i.e., “presented by” or other terminology to disassociate Clemson from primary responsibility to other parties as to the arrangements, content, or financial obligation for the broadcasting activities.

Clemson reserves all ownership rights to the Coaches’ Television Shows telecasts; provided, however, Contractor is permitted to copyright programming and assign such rights to Clemson. The Contractor shall have the exclusive use of excerpts from the programs for promoting sponsorships and advertising for the programs.

Except as otherwise provided for herein, Contractor agrees to assign, convey, and otherwise transfer to Clemson any and all legal title to and rights of copyright in and to each program. Contractor agrees to execute and deliver to Clemson any documents reasonably required by Clemson to effectuate the transfer of the copyright to Clemson. Contractor shall include in each program an appropriate copyright notice in a form acceptable to Clemson.

Within thirty (30) days after the end of the appropriate seasons, Contractor, at no cost to Clemson, shall furnish and deliver to Clemson a complete videotape of each program. Videotapes shall be provided only at the request of Clemson.

29 Clemson Total Campus Marketing – Scope of Work Bid #68301548

The Contractor shall be responsible for furnishing at its cost and expense all material, equipment, labor, and facilities, including, without limitation, broadcast studio facilities, satellite charges, production elements, telephone lines, unlinking equipment and circuits necessary for the production and broadcast of each television program. The Contractor, at its expense shall secure all rights, clearances, releases, and licenses in all copyrighted materials and music used in connection with the shows and in respect to the rights of persons appearing on the show. The Contractor agrees that the television shows shall be produced in Clemson, South Carolina unless produced in the city of an away game or otherwise agreed to by the parties hereto and the coach. Clemson agrees to provide to Contractor, upon request, nonfinancial assistance in securing clearances for the distribution of the television shows provided that any such request for assistance is deemed reasonable and appropriate by Clemson.

The Contractor, at its expense, shall be responsible for providing all personnel and talent involved in the production and broadcast of the television programs. Contractor shall pay the salaries and travel (except as outlined in this Request for Proposal) and business expenses of all personnel and talent associated with the radio broadcasts. All talent and personnel shall be deemed employees or independent Contractors of Contractor. Clemson reserves the right to approve the individual(s) who will appear on the television programs with the head coach. The Contractor agrees to remove or replace any talent whose work or performance is considered by Clemson to be unsatisfactory or objectionable unless the reasons for its objection or for the unsatisfactory performance are cured by the next program broadcast date immediately following the date of the Clemson’ notice to Contractor of its dissatisfaction with or objection to the performance or work of the talent. (See Exhibit Q)

Contractor shall provide the minimum number of television shows per season for the football and men’s basketball head coaches. The minimum will be as follows: football – thirteen (13) shows; men’s basketball – thirteen (13) shows and four (4) mutually agreeable other shows. The shows will run during consecutive weeks or as approved by Clemson. In each contract year, by a mutually agreed upon date, Contractor shall furnish to Clemson for approval a production schedule and program format for the television shows and a broadcast schedule for the shows.

Each show will be twenty-eight (28) minutes and fifty (50) seconds in duration and will be recorded. Each show will feature game highlights if a game has been played during the previous seven (7) days. Each Sunday’s game highlights will include the game played the Saturday immediately prior to when the Sunday show is aired unless extraordinary time/travel conditions preclude this from occurring. Under such conditions, Contractor must obtain Clemson’s approval to delay those highlights until the following Sunday, and such approval will not be unreasonably withheld. In addition to game highlights, the shows will contain features and other material relevant to the appropriate program of Clemson. In all cases, the format and content of the television programs as well as the participation requirements of the coach will be mutually agreed upon by Contractor, Clemson and the coach, as appropriate. Clemson reserves the right to make final decisions concerning quality, talent and content.

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Contractor will clear the shows to air on (over-the-air) stations that reach all South Carolina markets on cable systems in other mutually agreed upon markets. Clearance will also be aggressively pursued by Contractor on cable television systems as well as cable sports networks throughout the country which do not charge a fee for carrying a show of this type.

The Contractor will provide/clear over-the-air times on Sunday for football and basketball, in a minimum of five (5) South Carolina markets, including Greenville-Spartanburg, Columbia, Florence/Myrtle Beach, Charleston, and Augusta. The use of regional sports cable network cannot be used to cover the above mentioned markets. The Contractor may provide satellite uplink capability to insure maximum exposure and reduced production and distribution costs. A time slot of noon or 12:30 PM on Sunday is preferred for football. Alternative time slots are 8:30 AM or 10:30 AM on Sunday. A time slot of noon or 12:30 PM on Sunday is preferred for basketball. Alternative time slots are 8:30 AM or 10:30 AM on Sunday for basketball.

The Contractor will make commercially reasonable efforts to clear the following cable markets to air the Football and Men’s Basketball Coach’s Television Show during the week: Georgia Savannah and Atlanta

Florida Jacksonville, Tallahassee, Miami and Orlando

Alabama Mobile and Birmingham

North Carolina Charlotte, Winston-Salem Greensboro and Raleigh

Virginia Richmond, Washington DC

Maryland Baltimore

The Contractor shall require, as a condition precedent to furnishing the feeds to any outlet, the receiving outlet to contractually commit that it will not sell the program to any sponsor previously disapproved by Clemson or to one non-allowable under the provisions of Clemson, the Atlantic Coast Conference, or NCAA broadcast regulations for athletic events.

Contractor shall have full rights to sell all advertising in the telecast. All advertising must conform to Clemson, NCAA and the Atlantic Coast Conference policies and procedures. However, Clemson does not permit any commercial advertisement that implied Clemson ’ endorsement of the product or service so advertised, nor does it permit endorsement of a product or service by a coach or other employee of Clemson without the consent of Clemson .

Clemson reserves all ownership rights to the broadcasts; provided, however, Contractor is permitted to copyright programming and assign such rights to Clemson. Contractor shall have the exclusive use of excerpts from the programs for promoting sponsorships and advertising for 31 Clemson Total Campus Marketing – Scope of Work Bid #68301548 the programs under the guidelines set forth by the Atlantic Coast Conference and ESPN agreement.

Except as otherwise provided for herein, Contractor agrees to assign, convey, and otherwise transfer to Clemson any and all legal title to and rights of copyright in and to each program. Contractor agrees to execute and deliver to Clemson any documents reasonably required by Clemson to effectuate the transfer of the copyright to Clemson. Contractor shall include in each program an appropriate copyright notice in a form acceptable to Clemson.

The Contractor has the option, on an exclusive basis, to produce and broadcast or cause to be produced and broadcast by television additional programs in a thirty (30) minute magazine- style format. After consultation with Clemson, Contractor has the option to produce four (4) additional programs. In each contract year, by a mutually agreed upon date, Contractor shall furnish to Clemson for approval a production schedule and program format for the television programs and a broadcast schedule for the programs.

Other than for reasons of force majeure or Clemson’s prior approval not to broadcast a Television Event under this Request for Proposal, and subject to all of the prior conditions, as hereafter defined, Contractor shall pay Clemson a penalty of $15,000/show for its failure to produce and make available to its affiliates a required Television Event. Clemson acknowledges that the television penalty will only be applicable to Contractor if the prior conditions are not met. The prior conditions shall be as follows: (a) Clemson must first notify Contractor in writing of the Television Event which was not aired; (b) Clemson will then meet with Contractor to discuss the reasons why the Television Event was not produced and the impact of the Television Event not being aired including the possibility of there being no impact to Clemson with the understanding that the reasons for not producing the Television Event and/or the impact on Clemson may justify the elimination or the reduction of the television penalty;

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EXHIBIT F HIGHLIGHT VIDEO RIGHTS

With respect to any Highlight Videos pursuant to this Request for Proposal, the following provisions and conditions apply:

Contractor will coordinate with Clemson video production personnel to cause the production of a “first class” year-end highlight/recruiting video for each of football, men’s and women’s basketball and baseball to be used primarily for end of year team banquets and student athletic recruitment.

On or before a mutually agreed upon date in each contract year, Clemson shall furnish to Contractor detailed written specifications describing the scope, features, format, and delivery date for the highlight videotapes for the forthcoming contract year. It is acknowledged by the parties that only footage specifically authorized by Clemson will be available for the videotapes and that the Clemson is subject to restrictions on any use of footage.

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EXHIBIT G TIGER TAILGATE SHOW PRE-GAME GUIDELINES

Electrical Power Clemson has limited power available for remotes. There will be power available near the main stage area. Power cords are not provided and must be supplied by users. Power will also be available for the inflatable games.

Ten (10) minutes prior to the pre-game show coming on the air, all remote power must be terminated.

The only groups with permission to pull power from that area will be the pre-game show itself and the inflatable games.

Once the pre-game show and games have concluded, thirty minutes to kickoff, the remote vehicles can pull power for any post-game broadcast.

Parking The Contractor has permission to park two cars/vehicles in the designated areas. Parking of these vehicles must take place at least one hour prior to the beginning of the pre-game show.

Remote parking of any vehicle/van (one vehicle for each remote) associated with a broadcast must take place as follows:

If Kickoff time is at: Park & Power Prior to: Noon 7:00 a.m. 1:00 p.m. 7:00 a.m. 3:30 p.m. 8:00 a.m. 6:00/6:30 p.m. 9:00 a.m. 7:30 p.m. 9:00 a.m.

Parking of the van must take place in the designated areas. Dimensions request must be forwarded to Contractor one month prior to the first game.

No other vehicles, cars, golf carts, or vans are allowed in this specific area.

We request that any van/trailer be removed from the area within 24 hours of the completion of the event.

If needed, the Clemson will paint/outline the specific area once dimensions are provided through Vendor to Clemson.

Remote Signage

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All signage associated with remotes must be approved in writing (e-mail) by the Contractor and Clemson.

The request must be received by the Contractor a minimum of ten (10) days prior to the event.

Placement of the signage must be limited to each specific designated space. Any signage must be contained within the tent/van.

Size of signage must be addressed as well.

Signage must be removed within four hours following game.

If semi-permanent tents are put in place, prior approval for installation and time-frame for erection of the tent and the removal of the tent must take place.

Solicitation

Any type of giveaways/distribution of samples must be approved by Contractor and Clemson. Once approval is granted, the distribution of samples/giveaways shall be limited to the Tailgate Show area.

The request must be received by the Contractor a minimum of 10 days prior to the event. The Contractor will inform Clemson at that time.

Any premium items/giveaways utilizing any of Clemson’s twenty (20) federally protected marks (Clemson word mark, the Tiger Paw, Clemson’ seal) must be purchased through a licensed vendor. A list of such vendors can be forwarded to your attention upon request.

Food/Tailgating

Please see Exhibit H

Broadcasts

Although any pre-pre-game broadcast which could take place on the game day is not “officially” connected to Clemson and the Contractor, everyone needs to understand that an affiliation exist and take a family approach to these broadcasts. This family atmosphere is critical to the success of the broadcasts and the relationship between Clemson and Contractor.

Clemson request that all broadcasts taking place from Clemson property be representative of Clemson and not in any way intentionally or unintentionally be an embarrassment to the institution.

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Interviews or appearances of any Clemson representatives or student athletes must be set up through the Clemson Sports Information Office at least seventy-two (72) hours in advance.

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EXHIBIT H Clemson University Athletic Department Edible Sampling Guidelines

Sample is defined as a miniature trial size edible portion of an item. Specific product must be the appropriate fit for the Clemson fan base. Examples that may not be appropriate or would require specific explanation would be products associated with beer, wine, alcohol, tobacco, gambling, energy drinks, firearms, sexual items and/or political or religious organizations. Clemson reserves the right to approve the types of samples in advance.

For Sealed/Packaged Items 1. Provide in writing documentation of sampling request to the Clemson Athletic Department contact that covers the appropriate items included in these guidelines; 2. Clemson Athletics will pass along request to Management of Aramark for approval; response will be handled in a prompt manner; 3. Items must be professionally sealed/packaged and clearly labeled to identify product and ingredients; 4. Understanding that Aramark is a significant partner of Athletics and Contractor, the goal is for the sample item to not impact, but enhance, the overall sale of food and beverage; 5. Football sampling cannot take place at stadium gates prior to or after the game. For the 2015 season, the location shall be limited to the restricted area of the Tiger Tailgate Show; 6. Basketball and Baseball sampling location will be determined on a case by case basis and preferred objective is exit sampling; 7. Contractor must provide a document that assumes liability for each sampling opportunity; the document must be finalized 10 days prior to athletic event for inclusion of game; 8. All distribution of sampled items must be administered and paid for by Contractor; 9. In an effort to make the public aware, it is the responsibility of Contractor to provide the appropriate signage for all instances where a consumer may come in contact of a food allergy; 10. Contractor must provide and pay for appropriate trash receptacles as it pertains to each sampling; 11. The process must be finalized 10 days prior to athletic event for inclusion of game;

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For Non Packaged Items 1. Provide in writing documentation of sampling request to the Clemson Athletic Department contact that covers the appropriate items included in these guidelines; 2. Clemson Athletics will pass along request to Management of Aramark for approval; response will be handled in a prompt manner; 3. If Aramark approves, request will be sent through General Counsel’s office for approval; 4. All proper permits with South Carolina DHEC approval must be obtained and presented for any on-site cooking; specific cooking location is subject to University approval understanding parking is limited and may need to be in another location; 5. Understanding that Aramark is a significant partner of Athletics and the Contractor, the goal is for the sample item to not impact, but enhance, the overall sale of food and beverage; 6. Football sampling cannot take place at stadium gates prior to or after the game. For the 2016 season and beyond, sampling must be in Tiger Tailgate Show area; 7. Basketball and Baseball sampling location will be determined on a case by case basis and preferred objective is exit sampling; 8. Contractor must provide a document that assumes liability for each sampling opportunity; the document must be finalized 10 days prior to athletic event for inclusion of game; 9. All distribution of sampled items must be administered and paid for by Contractor; 10. In an effort to make the public aware, it is the responsibility of Contractor to provide the appropriate signage for all instances where a consumer may come in contact of a food allergy; 11. Contractor must provide and pay for appropriate trash receptacles as it pertains to each sampling; 12. The process must be finalized 10 days prior to athletic event for inclusion of game;

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EXHIBIT I

CLEMSON ATHLETIC DEPARTMENT GUIDELINES FOR THE USE OF FEDERALLY PROTECTED MARKS

SITUATION CONTACT ACTION Use of Clemson marks Tim Match This is not available contained within sponsor’s (864) 656-2911 Logo Use of Clemson marks on Tim Match If a business secures over $ 150,000 in print ads, including (864) 656-2911 adverting from Contractor annually, that program ads, billboard ads, business is approved for one (1) royalty- newspaper flyers, free premium item annually. All items Entry boxes. containing Clemson’s marks must be approved prior to use of Mark. Use of Clemson Marks on Tim Match If a business secures over $ 150,000 in premium items (cozies, (864) 656-2911 adverting from Contractor annually, that towels, etc.) business is approved for one (1) royalty- free premium item annually. All items containing Clemson’s marks must be approved prior to use of Mark. Use of Clemson Marks on Tim Match If a business secures over $ 150,000 in commercial items adverting from Contractor annually, that business is approved for one (1) royalty- free premium item annually. All items containing Clemson’s marks must be approved prior to use of Mark. Use of “Official Sponsor of Tim Match Sponsor shall be permitted to place Clemson” status (864) 656-2911 “Official Sponsor of Clemson” status if business secures over $ 100,000 in advertising from Contractor annually . All items containing official sponsor of Clemson status must be approved prior to use. Marks include: Word Clemson, Word Tiger, Word IPTAY, Word mark Clemson, Word mark Clemson , Tiger Paw logo, Tiger on the Rock Logo, Official Clemson Seal, Alumni Association seal, IPTAY logo, One Clemson, Solid Orange, etc.

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Special Marks include: Tim Match Dabo, Dabo Swinney and BYOG. Special (864) 656-2911 approval and royalty rates are required for use. Appropriate use of marks Tim Match Refer to Clemson Visual Identity Guidelines (864) 656-2911

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EXHIBIT J

PROMOTIONAL LICENSING GUIDELINES FOR CLEMSON

Objective

To develop clear guidelines regarding how media Contractor’s partners may use Clemson trademarks in their promotional efforts.

Definitions

Premium Item-- A product using Clemson trademarks is considered a premium item when it is used to increase the sales of another product, increase a company's brand recognition or further a company's association with a Clemson . Premium items may or may not be co- branded with the partner’s logo. Premium items include, but are not limited to, the following:

. Products being given away or sold in conjunction with a consumer promotion . Products co-branded with Clemson and partner’s logos and sold at retail . Products given away at Athletics events or other events to promote partner’s relationship with Clemson . Products used for internal incentives . Products used as corporate rewards/gifts . Products used as dealer loaders

Sponsorships—any printed piece(s), radio, TV, or internet sponsorship used to show partner’s relationship with Clemson

General Guidelines

All uses of Clemson trademarks by media Contractor's partners must be approved by Clemson licensing (advertising approved directly by licensing; premium items approved by Clemson)

All premium items featuring the Clemson marks must be licensed and royalty bearing at the prevailing royalty rate for premiums (currently 12% but subject to change). Mutually agreed between both parties upon sponsors meeting a minimum investment level would have the right to produce premium items without paying an incremental royalty fee. Premium items must be produced by a licensed vendor.

Royalties are paid by the licensee producing the premium items and are based on the licensee's wholesale price to the media Contractor's partner.

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The following opportunities fall outside of partner's contract with media Contractor and may be subject to additional licensing fees: national championships, conference championships, bowl games, NCAA promotions, and ACC promotions.

Approval Protocol

Step 1: Corporate Partner contacts media Contractor to discuss promotional plans.

Step 2: Clemson licensing grants approval of the following:

. Concept of the promotion . Premium item(s) and artwork . Advertising materials

Step 3: Communicate approval status to all necessary parties.

Step 4: Premium Licensee signs a premium license Request for Proposal and pays royalties.

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EXHIBIT K

2015-16 Clemson Athletic Department Corporate Sponsors (Estimated) Academy Acumen IT AnMed ARAMARK BankofAmerica (Credit Card) Belk Benefitfocus Bi-Lo Bojangles Bountyland Exxon Campus View Case IH Clemson Courtyard by Marriott Coca-Cola Cooper Tire CPI Fairway Outdoor Advertising FATZ Founder’s Federal Gatorade Go RVing Great Clips Greenville Health System Greenville News GSP Guy Roofing Hardees Haywood Mall Hyundai Jersey Mikes Marathon Oil Nike Nissan Nokia Papa Johns Penske Quicken Loans S.C. Department of Agriculture S.C. Department of Commerce S.C. Educational Lottery S.C. Farm Bureau 43 Clemson Total Campus Marketing – Scope of Work Bid #68301548

S.C. Oversight Committee Scansource Schutt Helmets SH Carter Development Simon Mall South State Bank St. Francis Hospital Standard Register State Farm StubHub TD Bank Terminix The Reserve Tom Winkopp, LLC (Pier/Abernathy) Trehel UPS US Army Verizon Wendy’s XM-Sirrus YP.com Zaxby’s

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EXHIBIT L ATHLETIC FACILITY SIGNAGE/EXAMPLES

Any expenses associated with the implementation of these sponsorships will be paid in full by Contractor:

Memorial Stadium Video Replays on Video Boards Video Features on Video Boards Static Graphic (:10) Ribbon Boards on East Video Board Ribbon Boards on North and South Stands (30% used for hearing impaired)/scoreboard, stats, scores Ribbon Boards on West Stands Field Goal Nets Memorial Stadium Main Scoreboard signage *Potential area connected to East End Play Clocks Concourse Signage (limited to top sponsors) Coaches’ headsets Post-Game Press Conference Backdrop

Littlejohn Coliseum Video Replays on Video Boards Video Features on Video Boards Static Graphic (:10) Ribbon Boards in Arena Basketball Goal Signage to potentially include, pad, arm bar display and basketball digital signage on bar South Hall Video Boards Post-Game Press Conference Backdrop Basketball goal post padding subject to applicable requirements Home and visiting team chair back and chair front sponsorship

Dorna: It is understood that Clemson currently has an agreement with Dorna to provide and maintain Digital Courtside Signage. A minimum of fifty (50) minutes (real time) of in-game advertising signage per event will be available and will be implemented in thirty second (:30) increments. Clemson has agreed to and will continue to compensate Dorna, as well as provide three (3) non-competing display opportunities annually until the current Dorna agreement expires. Clemson will be allotted two (2) displays annually for self-promotion opportunities. The Dorna agreement expires on June 1, 2017. Contractor shall lead all extension negotiations with Dorna and/or potential replacement vendors. New Digital Courtside Signage agreement will begin with the 2017-18 Athletic Year. Contractor will retain all inventory available through

45 Clemson Total Campus Marketing – Scope of Work Bid #68301548 any extension of the current Dorna agreement or agreement with a new Digital Courtside Signage vendor.

Riggs Field Video Replays on Video Boards Video Features on Video Boards Static Graphic (:10)

Doug Kingsmore Stadium Video Replays on Video Boards Video Features on Video Boards Static Graphic (:10) Static signs on Video Board Home and Visitor Dug Out signage Outfield Fence Signage (limited to top sponsors)

Jervey Gym Video Replays on Video Boards Video Features on Video Boards Static Graphic (:10)

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EXHIBIT M ATHLETIC PROMOTONAL/MARKETING EXAMPLES

Sponsored entertainment Branded Vending sponsorship In Game and Post Game Fireworks displays Special presentations Special performances Corporate hospitality Halftime events Team Banquets Golf Tournaments Concourse and/or in-venue product displays Television Monitors and IPTV System Concession Signage and Branded Vending Sponsorships Concourse/lobby tabling and displays Temporary or permanent ad/product displays for special events In-venue promotions, including but not limited to the co-branding of Poms, Tiger Rags and other items that improve the Clemson Experience. Limited access to use of Clemson athletic facilities for other events / sponsor meetings/parties such as flag football games, 3-on-3 hoops game, etc…

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EXHIBIT N PRINT EXAMPLES

Football Season Tickets (Premium and Outside Seats) Men’s and Women’s Basketball Tickets Baseball Tickets Soccer Ticket Football Parking Passes Basketball Parking Passes Football Game-Day Programs Schedule Cards Football, Basketball Posters Other Sport Posters/Flip Cards Basketball Game-day Cards/Programs Orange...The Experience Football Magnets Basketball Magnets Fall Sport Magnets Spring Sport Magnets Fan Day Autograph Books Football Fan Guide Ticket Envelopes Sports Calendars Trading Cards

Orange...The Experience 64-page Coffee Table Style magazine sent to 15,000 IPTAY Donors Eight (8) editions Contractor ads, 11 full page ads, 2 half page, IBC, IFC and BC Clemson University ads, 3 full page ads

Clemson World Alumni Magazine sent to Clemson Alumni Fall/Winter Edition sent to over 80,000 addresses Winter/Spring Edition sent to over 40,000 addresses Limited print ads

Other Clemson University printed publications that can be discussed upon agreement.

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EXHIBIT O

SOCIAL MEDIA GUIDELINES

The Clemson University Athletic Department and Clemson University have implemented significant resources, including funding, staffing and equipment into its overall coordinated social media program. During 2014-15, Clemson Athletics has added more than 400,000 new social media fans/followers and generated two billion potential impressions through owned media on department social channels. The group of social channels falling under these guidelines includes those run internally by the Clemson University Athletic Department, IPTAY and Clemson University. By definition, social media platforms such as Facebook, Twitter, Instagram and others yet to be determined/announced must adhere to the following guidelines:

On an annual basis, sponsors must purchase over $100,000 of University/Athletic advertising from the Contractor;

Proposals between the Contractor and potential sponsor featuring social media activations cannot be agreed upon without acknowledgment and approval from Clemson representatives to ensure the best interests of all parties are maintained

Clemson representatives will have final approval in the development of campaigns and means of implementation for all sponsored social media activations

There will be only one commercial/sponsored post per each 10 calendar days on each of the platforms;

The Contractor must provide the creative elements for the posts (following Clemson brand standards and guidelines) and deliver to Clemson contact in a manner to be implemented upon receipt; unless offered by Clemson, university and athletic department resources will not be utilized in the creation of sponsored social content

The sponsored content must be created with an “added value” to Clemson fans in mind and be specific to Clemson fans and not just a generic call to action;

Creative must be delivered to the Clemson contact seven days prior to activation of the post which will allow for approval and implementation;

There will be one point of contact for the Contractor to work with the Clemson contact.

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EXHIBIT P

CLEMSONTIGERS.COM, MYORANGEUPDATE, THANK YOU E-MAILS, SPECIAL E-MAILS

Clemsontigers.com Available Size Estimated Impressions (Annually) 300 x 250 6,000,000 728 x 90 5,000,000 320 x 50 4,000,000 Pre-roll 200,000

The Athletic site averaged 1,134,125 page views per month and totaled 2,963,357 unique visitors from August 1, 2014 to August 1, 2015.

MyOrangeUpdate (37 E-Newsletters annually to over 15,000 IPTAY Donors) Available Size Estimated Impressions (Annually) 300 x 250 1, 000,000 728 x 90 1,000,000

Thank You E-Mail (Following each home football game and other selected games, sent to all scanned ticket holders) Available Size Estimated Impressions (Annually) 300 x 250 100,000

Special E-Mails (Currently PacMails that are sent to different e-mail lists) Available Size Estimated Impressions (Annually) 728x90 500,000

The Echo (Alumni E-Newsletter send 26 times per year to 80,000 alumni and donors) Available Size Estimated Impressions (Annually) 310x542 500,000

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EXHIBIT Q GAME-DAY PROGRAM/ORANGE…THE EXPERIENCE

Contractor will hire, supervise and compensate all game-day sales personnel, abiding by reasonable dress code or other procedures as set by Clemson. These persons will be employees of the Contractor and under no circumstances shall be deemed employees of Clemson. Clemson currently handles the sale of the programs through the concession rights holder ARAMARK and has had great success.

Contractor will retain all revenue from the sale of game programs, and will be responsible for payment of appropriate sales tax to the State of South Carolina.

For each football season, Contractor will provide at no charge to Clemson for press, recruits, suites and promotions three thousand, two-hundred forty (3,240) programs for each home football game. For each basketball season, Contractor will provide at no charge to Clemson two hundred (200) flip cards for each flip card edition. Clemson will handle the requirements for paying for the printing and will handle the design, layout, content and editing of the publication. Contractor and Clemson mutually agree on number of programs printed (in total and per game) for specific publication and that Contractor and Clemson should mutually agree on advertising placements. Time permitting, Contractor will deliver all such complimentary programs to specific locations, individuals, offices and sections of Memorial Stadium and/or the Littlejohn Coliseum as instructed to do so by Clemson and in accordance with a schedule determined by Clemson. It is understood the delivery of complimentary programs cannot interfere with or limit Contractor’s ability to complete its required duties in preparation for and during game day.” On an annual basis, University and Contractor shall discuss whether the amount of programs and flip cards should be reduced in recognition of the diminishment in need for these publications. It is understood and agreed the sale of flip cards would only occur pending mutual agreement between Contractor and University

Contractor would be responsible for incremental production costs tied to an increase in printed quantity amounts or page counts above the historical norm should these increases be directly tied to sponsorship sales.

Complimentary Advertisements provided to Clemson: Contractor will provide on a complimentary basis to Clemson fourteen (14) full pages of advertising space in each football program and a similar number of change and static pages that existed during the fall of 2015 game-day program. Contractor will provide on a complimentary basis to Clemson eight (8) full pages of advertising space in each Orange…The Experience. The complimentary advertisements will not be in conflict with Contractor’s commercial sales and will include but not be limited to the following: conference television coverage, car dealers program, endowment donors, public service promoting University. In regard to the actual game-day football program, Clemson requests to not permit business card style ads to be placed in the program.

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Sale of Programs: Contractor will establish the cover price of game programs in consultation with Clemson. Suggested retail price is Five Dollars ($5) for football. Otherwise, Contractor has the right to market programs in any manner Contractor deems appropriate. Contractor agrees to be responsible for the organization, sale and security of programs at all regular season home football games under the following provisions.

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EXHIBIT R BROADCAST STAFF OVERVIEW

Clemson Athletics currently has two full-time employees that serve roles in the Radio Broadcasts.

Don Munson currently serves as the as play-by-play broadcaster for Clemson Football and Baseball games and the host for the Clemson Football with Dabo Swinney show. In addition, Don serves as the weekly football and basketball Tiger Call broadcasts. These are part of the full-time duties assigned to Don. Clemson Athletics requests to be reimbursed for Don’s roll in these duties.

Tim Bourret serves as the color analyst for men’s basketball and also serves a back-up role in various other radio duties. Clemson Athletics requests for Tim to be compensated directly from Contractor for his duties.

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EXHIBIT S EXAMPLE OF FOOTBALL SCRIPT

See Attached Excel File named “Exhibit S - Clemson vs FSU 11-4-15” for example.

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EXHIBIT T EXAMPLE OF BASKETBALL SCRIPT

See Attached Excel File named “Exhibit T - Game Production Schedule - Syracuse” for example.

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EXHIBIT U CLEMSON ALUMNI ASSOCIATION ADVERTISING EXAMPLES

See Attached Excel File named “Exhibit U - Alumni-Advertising-Information” for example.

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