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15 October, DRAFT #2 Clemson Total Campus Marketing – Scope of Work Bid #68301548 SCOPE OF SOLICITATION Clemson University is conducting a Request for Proposal (RFP) for it’s first-ever Total Campus Marketing Initiative Solution. This RFP is issued to solicit experienced, financially stable, and responsible marketing firms for the purpose of providing Clemson University a comprehensive and exciting program with national marketing, creative opportunities at all levels of marketing rights and sponsorships in a variety of opportunities for Clemson campus wide component, including its athletic programs. A Total Campus Marketing Initiative Solution can be defined as an expansion and coordination of typical multi-media rights practices used within the collegiate athletic market place to new, approved multi-media opportunities across a University to include Business Affairs, Advancement, Student Affairs and where deemed appropriate, Academic Areas, including Economic Development, PSA and Research (information on these areas can be obtained by visiting www.clemson.edu). Clemson Total Campus Marketing Initiative (CTCMI) shall not cross into IPTAY Annual Fund, University Development, Annual Fund Raising, Research Grants or Research Gift-In-Kind opportunities currently provided through other areas of Clemson University (information on these areas can be obtained by visiting www.clemson.edu). Clemson is poised to be a leader in Total Campus Marketing with the overall goal of obtaining new and creative revenue streams while simplifying and better managing the total University inventory. The second goal is to identify and investigate new, creative and innovative opportunities to co-brand Clemson University with first-class partners, understanding that there may be opportunities Clemson selects not to pursue based on the specific potential partner/sponsor. Clemson currently has an athletic only media rights contract with Tiger Sports Property, Clemson would replace with the consolidated, campus-wide marketing rights contract sought through this RFP. INSTRUCTIONS TO OFFERORS Regardless of specific requirements below or in this document, Contractor is required to submit their proposal electronically through the Clemson University online bidding system. To do so you must login (registering first) at https://clemson.ionwave.net/Login.aspx, and follow specific instructions for this solicitation. You should register several days in advance of the bid closing date so you can be approved and login in time to submit a response. Your proposal must be submitted in two parts: 1) a technical/business proposal addressing your plan and approach for managing the scope of this contract as defined by this document to include your plan for CTCMI, organization structure and proposed staffing and details of experience in similar contractual arrangements and 2) a financial proposal that at a minimum details the information listed in the sections entitled Financial Offer and Bidding Schedule following in this document. These two parts should be submitted as two separate .pdf files titled accordingly. It is important to note that the contract resulting from this RFP will consist of the RFP, any 1 Clemson Total Campus Marketing – Scope of Work Bid #68301548 amendments, your proposal, any negotiation documents and an award document. There will not be a separate contract/agreement drafted after this, so be sure to address any terms and conditions as part of the RFP process. The complete terms and conditions as referenced in the online bidding system can be found here - http://www.clemson.edu/procurement/suppliers/terms.html. TERM The agreement resulting from this Request for Proposal shall cover the period which begins on July 1, 2016 and run until June 30, 2023. Note that Clemson intends to issue an Intent to Award this contract by March 1, 2016, but actual award date will be driven by the RFP process. SITE VISIT Clemson recognizes that a site visit may be helpful for potential offerors to tour campus and better understand potential physical marketing opportunities. As such, we will arrange a single day for this site visit as part of the RFP. It will NOT be mandatory and the intent will be to tour Clemson only. There will be no discussion of specific opportunities, current or potential. Any specific items that an offeror believes need to be asked or addressed must be put in writing and sent to the Procurement Officer as part of the Q&A process of this RFP. See online bidding system for specifics on a date/time for the site visit. SCOPE OF WORK / SPECIFICATIONS / REQUIREMENTS OF CONTRACT - GENERAL The Contractor shall provide a description of its experience relevant to a Total Campus Marketing Initiative (University wide including Athletics) and a description of how its marketing plan will maximize revenue, enhance exposure, create positive public relations and describe any other benefits to be derived by Clemson. Please include your firm’s marketing strengths in the local, regional and national advertising markets. Provide a description of capability, facilities and other resources of your firm’s as they relate to the sale of the Clemson advertising, marketing and sponsorship opportunities. Operations: Oversight of CTCMI will be housed and funded jointly under the Vice-President of Finance and Operations and the Associate Athletic Director for External and the Director of Marketing. Coordination will take place routinely with each other as well as other key areas of Clemson, as required to allow for a campus wide approach to marketing University assets. SCOPE OF WORK / SPECIFICATIONS / REQUIREMENTS OF CONTRACT - ATHLETIC While this RFP necessarily needs to break down specific components of campus marketing into discrete listings (e.g. Athletics), the Contractor should provide a substantially integrated approach to total campus marketing. Clemson Experience: The Contractor must be reminded that as a partner, they are an integral part of the “Clemson Experience” when it is a visit to campus or a visit on Game-Day. We ask that the 2 Clemson Total Campus Marketing – Scope of Work Bid #68301548 Contractor, in all advertising, sponsorship and integration, remember that we ask them to assist in our efforts to embrace and enhance the “Clemson Experience”. The Clemson Experience is the Clemson’ overall philosophy to continually improve the overall client/fan experience on a visit to the Clemson Campus or a visit on a Clemson Game Day. Most people call it “Fan Experience”, Clemson refers to it as the “Clemson Experience.” ACC-ESPN: Clemson is a member of the Atlantic Coast Conference (ACC) and this Request for Proposal must take into consideration and be subject to current and future contractual obligations to multimedia rights partners of the ACC. As an example but not a limitation, Clemson occasionally hosts ESPN College Game Day and is obligated to display various sponsorship activations on campus as part of the Game Day set. Clemson has worked in the past with ESPN to generally adhere to the current agreements. Radio Broadcasts. Contractor will have the exclusive right (unless otherwise specifically stated in this Request for Proposal) to produce and broadcast by radio, the play-by-play of all Clemson Athletic football, men’s and women’s basketball and baseball pre-season, regular season and post-season games in their entirety which shall include the pre-game, half-time and post-game portions of the radio broadcasts. Also included in the exclusive radio broadcasts are The Tiger Tailgate Show, The Solid Orange Fifth Quarter Show, Tiger Calls and the Clemson Tiger Update Show or similar future offerings regardless of how titled. Clemson retains the discretion to approve the percentage of advertising and content. Additional information can be viewed in Exhibit B, C, D, G and H. Television Coaches Shows. The exclusive right to produce and broadcast by television a minimum of twenty-six (26) television coaches shows for football and men’s basketball and the option, on an exclusive basis, to produce or cause to be produced and broadcast by television four (4) additional television programs (baseball and women’s basketball) in a thirty (30) minute magazine-style format. If the Contractor has an alternative for the Television Coach or Ancillary Programming, Contractor will provide details in their response or can later be discussed during the term of this contract. Additional information can be viewed on Exhibit E. Highlight Video. Contractor will coordinate with Clemson video production personnel to cause the “first-class” production of a year-end highlight video for each of football, men’s and women’s basketball and baseball season to be used primarily for end of year team banquets and student athletic recruitment. Additional information can be viewed on Exhibit F. Memorial Stadium/Littlejohn Coliseum/Riggs Field/Doug Kingsmore Stadium/Jervey Gym Video Board and Ribbon Boards. Contractor shall have the exclusive right to secure sponsors for the Clemson Athletic Video Boards, Ribbon Boards and Static Signage in Athletic Venues. Additional information can be viewed on Exhibit L. Clemson Inventory: Sponsor Promotions, Event Promotions, Corporate Marketing and Other Inventory. Contractor shall have the exclusive right to secure and sell sponsorships for all 3 Clemson Total Campus Marketing – Scope of Work Bid #68301548 Clemson approved opportunities in and around the regular season athletic events. Some examples, but not all inclusive of this list, of opportunities are noted in Exhibit M. New Facilities.
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