'One of those rare books that grabs the conventional wisdom and turns it on its head ... anyone who cares about our world and its future should read it' Jonathan Freedland

THE TRUTH ABOUT GLOBALISATION

r Philippe Legrain was previously special adviser to the director- general of the World Trade Organisation, Mike Moore. Before that, he was trade and economics correspondent for . He has also written for the , the Wall Street Journal Europe, , the Independent, Prospect, Foreign Policy, New Statesman, the Ecologist and other publications. He has a first-class honours degree in economics and a masters in politics of the world economy, both from the London School of Economics. Philippe is 28 and lives in London. www.philippelegrain.com OPEN WORLD: The Truth About Globalisation

Philippe Legrain

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ABACUS An Abacus original

First published in Great Britain by Abacus in 2002

Copyright © 2002 by Philippe Legrain

The moral right of Philippe Legrain to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. Some of the material in this book, in chapter seven in particular, draws on articles the author wrote for The Economist and is reproduced with kind permission.

The extract on pp. 123-4 is reprinted by permission of HarperCollins Publishers Ltd © 2000

The extract on pp. 198-9 is reprinted by permission of the Guardian © George Monbiot 2001

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission in writing of the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.

A CIP catalogue record for this book is available from the British Library.

ISBN 0 349 11644 X

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Abacus An imprint of Time Warner Books UK Brettenham House Lancaster Place London WC2E7EN

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337.222 LEG To my father, for believing in me Contents

ACKNOWLEDGEMENTS IX

INTRODUCTION FREE TO CHOOSE 3 What kind of globalisation do we want? ONE WORRIED WORKERS 25 Why globalisation is actually the least of their worries TWO THE POOR PROFIT 47 Globalisation is the only route out of poverty THREE A BRIEF HISTORY OF GLOBALISATION 80 How our open world emerged ,. FOUR BRAND NEW WORLD? 118 Why brands are not all-conquering beasts

FIVE GIANTS WITH CLAY FEET 132 Why companies don't run the world six THE PHANTOM MENACE 151 Why government is not under threat SEVEN GLOBAL GOVERNMENT 174 How the world should (and shouldn't) be run

EIGHT FOOD FOR THOUGHT 211 Why farm trade should be freed NINE ENDANGERED EARTH? 236 How globalisation can be green TEN PATENTLY WRONG 254 How global patent laws harm the poor and the sick ELEVEN FINANCIAL FAILINGS 270 Why global money should be caged

TWELVE CULTURE CLASH 293 Individual freedom, not Coke, rules OK

THIRTEEN A DIFFERENT WORLD 320 We can build a better globalisation

NOTES 335 BIBLIOGRAPHY 347