CITECenter of Intelligence of Tourism Economics- Oct/2020 #84 The “Tourism Monitoring / Covid-19”, created by Who is the travel agent from ? SeturSP in March, with daily circulation and then weekly Research reveals the commercial characteristics of state (until September), has travel agencies, allowing an overview of how the segment is changed: now in a monthly organized edition, CITE brings data, research and highlights of In order to define the commercial the Secretariat’s activities. characteristics of the State’s travel agencies, A permanent source of the State Tourism Secretariat, through the information on tourism Tourism Coordination Department and the sustainable development. Center of Intelligence of Tourism Economics (CITE), conducted the research “Travel Agencies from São Paulo - Market Analysis”. The questionnaires were answered in July,

Coordenadoria de Turismo this issue allowing an overview of how the segment Núcleo de Desenvolvimento de Produtos Turísticos is organized in the State, in addition to Centro de Inteligência da Economia do Turismo (CIET) the impacts of the coronavirus on sales Agências de viagens paulistas: Until September, análise mercadológica touristic cities received expectations at the height of the pandemic julho/2020 more than BRL163 million for projects As for the profile, 66.3% of the agencies are and improvements dedicated to the so-called emissive tourism, that is, they sell other destinations, national · 2 · and international, besides the State itself. The second group, with 18.2%, defines itself as “operators”, companies that elaborate and events” and “cultural”, 46%. The results, Bananal, Ilha programs by contracting and subcontracting according to Setur-SP, show the potential to Comprida and Tupã services, later sold through travel agents. be explored by the state, which has beaches, are three examples Inbound tourism, agencies that provide local theme and natural parks, the Atlantic Forest, of tourist destinations assistance to tourists, accounted for 15.5% mountains and rural attractions, in addition to to be discovered of companies. The State of São Paulo has leadership in business trips and in the cultural more than nine thousand travel agencies in calendar. · 3 · Cadastur, registered by the Ministry of Tourism. Among the best-selling destinations, two Regarding the location of the most traded places in the Northeast appear on the top of Monitoring the destinations, 54.16% are national outside the list: Maceió (AL), in first place, and Porto numbers of the the state, 24.96% in São Paulo and 20.88% Seguro, in Southern Bahia. In third place three main international. was Gramado, in the Serra Gaúcha. In fourth airports place, , on the North Coast, being in the State Potential segments - The “sun, beach the first city of São Paulo in the ranking. In and nautical” segment is the most used by addition to it, other most sold by state travel · 5 · agencies, with 67.8% of responses. In second, agencies are , Olímpia, Campos do “ecotourism, adventure and rural” appear, Jordão, , , Atibaia, the with 49.9%, “theme parks”, 49.7%, “business capital of São Paulo, São Roque and . 2 Center of intelligence of Tourism Economics - Oct/2020 #84 Dadetur: resources for all regions of the state Until September, 170 cities received more than BRL 163 million São Paulo has 70 touristic resorts and 140 municipalities of tourism from the Department of Support to the Development of Tourist interest, known as MITs. All are eligible for new requests annually, but Municipalities (Dadetur) of the São Paulo State Tourism Secretariat, must meet a series of requirements, in addition to undergoing local for the resumption of works that were already started. approvals, the municipal tourism councils, and also the Guidance and Control Council of the Resort Improvement Fund - COC. To receive these funds, municipalities had to follow the requirements set out in the Dadetur Agreement Manual. The resources for the resorts are variable, according to the collection of the municipalities; MITs are all paid the same amount. The region that concentrates the most cities is , with 31 The realization of new claims depends on the budget availability municipalities contemplated until September. The investments, of the Secretariat in the current year. On the map bellow, the local however, were distributed throughout the State, going from distribution of cities by region in São Paulo State, which received Adamantina, region of Presidente Prudente, to , Dadetur resources. regional of São José do Rio Preto.

Until September, 170 cities were contemplated

7

3 23 6 7 6

7 6 11 19 31

6 15 8 6

9 Source: Dadetur/ SeturSP, 2020

I am very proud to witness the efforts of the public administration interest and contributing to the construction of a better country. in the safe restart of tourism in the state. Today we have the necessary support to move forward, backed by the SP Plan I extend my congratulations to three cities that celebrated their protocols and in partnership with the private sector. anniversary this past week: the charming , with its cultural attributes (27), the beautiful Ilha Comprida (27), and its On the one hand, the pandemic made us hit the brakes, but it natural beauty; and the radiant Ubatuba (28), one of the most helped us lay the foundations for a prosperous and welcoming acclaimed beaches and surf destinations in the country. future. We are in the process of revealing the SP 20-30 Plan, a decisive work for the sector’s strategic actions in the coming years.

For the usual partnership and the special day, I congratulate the Vinicius Lummertz civil servants, who share the noble mission of serving the collective Secretary of Tourism of the State of São Paulo 3 Center of intelligence of Tourism Economics - Oct/2020 #84

Ilha Comprida poses for photos Bananal of historic farms A city born for the camera. Whether In the eastern end of the state, Bananal embarking on the boat Maratayama in was one of the richest cities in the coffee the middle of Lagamar, or from the top cycle. It preserves attractive historic farms, of the Juruvaúva dunes or in the Caiçara with beautiful houses, open for visitation meekness of Vila de Pedrinhas, Ilha and accommodation, with the furniture and Comprida preserves an almost untouched glamour of the old days. It is on the state scenery. It has 74 km of a long and narrow Tupã joins history and tributes border with , close to the Serra coastline. da National Park. There is also Located in Alta Paulista, in the west of São urbas history, churches, colonial houses from The city keeps remnants of the Atlantic Paulo, Tupã combines the tranquility typical the 19th century and palaces with Portuguese Forest and one of the last unpolluted of a city in the countryside and a history that tiles, Belgian crystals and imported furniture ecosystems on the Brazilian coast - 100% unites indigenous peoples and waves of preserve the memory and enchant visitors. of its territory, with beaches, mangroves, immigrants. There are some curiosities, such as archaeological sites, forests, dunes and Pharmacia Popular, founded in 1830 under rare species of birds, is included in an In the first years of pioneering, the colonizers the name Pharmacia Imperial or Bananal Environmental Protection Area (APA). The had to face resistance from the natives and Railway Station, opened in 1888. tours are a show apart. Starting with the the confrontation was inevitable, resulting in boarding on the catamaran Maratayama, the death of many of the indigenous people The farms combine the pleasure of contact which takes 76 passengers through almost who, today, are honored with the name of with nature and the historical record. 200 km of natural scenery, sailing at 45 the city, streets and equipment. Highlight for Resgate Farm, from the 19th century, is listed km/h amid the landscapes of Mar Pequeno India Vanuíre, important for the celebration by IPHAN, Coqueiros Farm, from 1855, to the region of Cananéia. On the way, there of peace. preserves all the structure and furniture are dolphins in da Trincheira, sea (curiosity: it was the first construction to bathing at Boqueirão Sul beach and lunch In the India Vanuíre Historical and have a bathroom inside the house), Loanda in caiçaras villages, such as Pedrinhas. Pedagogical Museum is the largest is close to the center, Três Barras, from the indigenous collection of the State, today end of the 18th century, it has hosted the maintained by ACAM Portinari and which Prince Regent Dom Pedro and President retrieves the history of these first inhabitants. Juscelino Kubitschek, Boa Vista was the setting of soap operas, and Independência is from 1822. 4 Center of intelligence of Tourism Economics - Oct/2020 #84

Masked on the streets of SP

After seven months dedicated to actions to support the effects of the pandemic on tourism, the State Secretariat of Tourism has again organized a promotional action, inviting agents, operators and digital influencers to discover the attractions of the city of São Paulo. The focus this time was on the Bolivian market, in the first half of October.

The initiative was in partnership with the airline Amaszonas, the SP Convention & Visitor Bureau and the Secretariat of Tourism of the capital. Bolivia is in the Top 20 sources of tourists to in the leisure market. According to the Ministry of Tourism, Bolivia sent 132,069 tourists to Brazil in 2019. The main means of access to the country are by air (62,792) and land (69,047). For the State of São Paulo, air travel prevails, with 59,809 passengers in 2019.

Bolivian airline Amaszonas operates scheduled and charter flights with Embraer 190 aircrafts. The beginning of operations to Brazil was on September 21, between Santa Cruz de la Sierra and .

The Center of Intelligence of Tourism New hotel in the Economics (CITE / SeturSP) conducted capital´s downtown a survey with 519 tourism companies in the State, with the objective of knowing The Tourism Department and the requirements of companies in the InvestSP provided support to the B&B training of future employees, as well as group for the start of operation of a understanding the dynamics of hiring new hotel in the center of São Paulo. and promoting people. Located on Florêncio de Abreu street, next to Luz station. It is the second The study shows that companies expect company unit in the state. communicative employees (90.6%), with flexible hours on weekends B&B Hotels invested BRL 6 million and holidays (81.2%), knowledge of with FU&E (furniture, utensils technology (63.4%) and availability for and equipment) and HESs (hotel travel (60.5%) %). A fact that draws equipment and supplies) in the attention is that less than half of the project, which employs 20 people. companies (41.5%) require experience The B&B Hotels group is a global in the field of tourism as a basic hotel company. Positioning itself requirement for hiring. in the market with the concept of Profile of the tourism “Econochic”, the chain offers quality In addition, companies report that more service with economical prices. With professional than 68% of employees are female more than 500 units distributed across and 82.8% of companies hire new Europe, the B&B Hotels chain arrived Survey with more than 500 graduates. in Brazil in 2016 and currently has 5 tourism companies in the state units in the country, São Paulo, São of Sao Paulo identified the skills Among the difficulties encountered with José dos Campos, Uberlândia and and competencies expected of professionals, 62% of companies report Rio de Janeiro. professionals that there is a lack of specialized labor in the market. 5 Center of intelligence of Tourism Economics - Oct/2020 #84 São Paulo tourism data - air transport market

Passenger Flow in Congonhas *, Guarulhos and Viracopos

Positive variation of + 27.4% in the third quarter, compared to the Jan fev mar abr mai jun jul ago set second Jan feb mar apr may jun jul aug sep quarter of CGH GRU VCP 2020.

Airport Jan feb mar apr may jun jul aug sep

CGH 1,912,835 1,624,563 1,028,426 7,044 6,467 67,690 132,601 66,296 203,095

GRU 4,233,709 3,567,484 2,450,948 279,407 316,793 435,752 737,209 1,063,458 1,372,941

VCP 964,792 838,722 575,478 150,546 226,570 305,467 383,226 454,210 564,753

Total 7,111,336 6,030,769 4,054,852 436,997 549,830 808,909 1,253,036 1,583,964 2,140,789

% previous month - -17.9 -48.7 -827.9 +20.5 +32.0 +35.4 +20.9 +26.0

Aircraft Flow in Congonhas *, Guarulhos and Viracopos

Positive variation of + 20.1% in the third quarter, compared to the second quarter of 2020. JanJan fevfeb mar aprabr mamaiy junjun juljul augago sepset CGH GRU VCP

Airport Jan feb mar apr may jun jul aug sep

CGH 18,643 17,205 12,859 1,722 2,200 3,108 4,624 4,246 5,681

GRU 27,356 23,993 18,890 3,264 3,971 4,603 7,227 9,640 11,316

VCP 9,664 8,914 6,805 2,090 2,972 3,763 4,408 5,133 5,771

Total 55,663 50,112 38,554 7,076 9,143 11,474 16,259 19,019 22,768

% previous month - -11.1 -30.0 -444.9 +22.6 +20.3 +29.4 +14.5 +16.5

* Congonhas Airport closed for renovation between August 5th and September 5th Source: Infraero, GRU Airport and Viracopos/ SeturSP, 2020 6 Center of intelligence of Tourism Economics - Oct/2020 #84 São Paulo tourism data - air transport market

Scheduled resumption of departures from São Paulo airports: November / December

The airlines that operate flights in Congonhas, Guarulhos and 47.359 48.459 44.427 Viracopos intend to have 72% of the offer in November and 75% in 36.655 December, in comparison with the 31.988 same months of 2019.

22.904

outubroOctober novembroNovember dezembroDecember 2019 2020

Source: Sabre/ SeturSP, 2020

International market restrictions: countries with direct links to São Paulo and other relevant markets *

52.3% of countries with Canadá Reino Unido Alemanha medium França Suíça Espanha Itália foreigner Turquia Estados Unidos Coréia do Sul entry China Marrocos Japão restrictions, Catar Emirados Árabes 29.6% México with high restrictions Panamá and 18.1%

Colômbia with low restrictions. Equador

Peru Angola

Bolívia Austrália Paraguai São Paulo

Uruguai Chile África do Sul Argentina

low restriction medium restriction high restriction

* Information obtained on 10/26/2020, subject to change without notice. It is recommended to consult the official tourism sources Source: UNWTO, 2020 7 Center of intelligence of Tourism Economics - Oct/2020 #84

São Paulo State Tourism Secretariat SP22 WTTC seal

Vinicius Lummertz In just over a year, São Paulo will experience Secretary a historic coincidence with an appeal for the creation of events, attraction of tourists and Guilherme Miranda mobilization: the “round” anniversary of three Executive Secretary determinant facts for the formation of the Wagner Hanashiro State: 200 years of Independence (1822), Chief of Staff 100 years of the Modern Art Week (1922) Rodrigo Ramos and the 90 years of the 1932 Revolution. Tourism Coordinator Three themes that, treated in advance and Center of intelligence of Tourism Economics (CITE) in a harmonious way, can be a milestone in the preservation and historical valorization, Fabio Montanheiro as well as a reason for a series of cultural Consultant/ Market Intelligence events. The chance for a yearlong party The safety protocols provided in the SP Plan InvestSP/SeturSP calendar. were recognized by the World Travel and Gustavo Grisa Tourism Council (WTTC), which granted the Consultant/ Economy and Projects In 1822, Dom Pedro made Brazil State the “Safe Travels”, a seal that attests InvestSP/SeturSP independent from Portugal, where today to the good practices of governments and it is located in Ipiranga neighborhood. A companies regarding hygiene and health Luciana Derze hundred years later, a new cry: the Week safety . Consultant/ Market Intelligence of Modern Art that breaks with academic InvestSP/SeturSP and imported aesthetics. Ten years later, in The WTTC “believes in a travel future that is Texts e reviews: 1932, the Constitutionalist Revolution: the safe, secure and that provides an authentic Press relation team last Brazilian civil war, an uprising by the and meaningful experience for the traveler paulistas to put an end to the discretionary while traveling; a future that tourism is the regime of Getúlio Vargas’ Provisional livelihood of millions and contributes to Government. sustainable economic growth ”.

The protocols align the public and private sectors through standards to ensure the Center of Intelligence of Tourism Economics safety of employees and travelers. While São paulo State Tourism Secretariat taking into account the current guidelines, Praça Ramos de Azevedo, 254 - 5o andar - República São Paulo - SP - 01037-010 they are living documents that will be updated [email protected] as new information becomes available about covid-19.

Tourism + environmePRÓXIMAnt EDIÇÃO

On November 4, proposals for international the path taken by Dom Pedro shortly before competition 01/2020 will be received from the declaring Brazil’s independence. Historical Infrastructure and Environment Secretariat: monuments will be restored and can be concession on investments, conservation, explored by the concession for 30 years. The operation, maintenance and economic park has trails and an exceptional view of the exploitation of ecotourism activities and visits mountains. to Caminhos do Mar, in Serra do Mar State Park. The winner will be responsible for making the place more attractive, stimulating tourism, Caminhos do Mar, or Estrada Velha de entertainment and social interaction, in Santos, has 274 hectares of Atlantic Forest addition to performing sports and leisure and a historical-cultural collection that marks activities.