A Stronger Digital Europe: Our Call for Action Towards 2025
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DIGITALEUROPE DIGITAL EUROPE Our Call to Action towards 2025 02 A STRONGER DIGITAL EUROPE A STRONGER DIGITAL EUROPE 03 TABLE OF CONTENTS A stronger DIGITAL EUROPE 06 Success indicators for 2025 16 1. An inclusive and social Europe that promotes 20 participation and builds trust Enhance digital development to drive social 20 inclusion Create the jobs and skills of the future 22 Provide a digital environment that 25 enhances trust, privacy and security 2. An innovative and sustainable Europe that brings benefits to the society at large and 30 invests in future generations Build a framework for a sustainable Europe 30 that leverages the potential of digital technologies Boost digital infrastructure to enhance 34 connectivity Enhance innovation and the adoption 35 of emerging technologies (AI, IoT, etc.) Accelerate the digital transformation for 37 the manufacturing sector 3. A strong and united Europe that reflects 40 European values and thrives globally in an open economy Build a strong European Union by 40 strengthening the Single Market without regulatory fragmentation Promote digital leadership in public sector 44 services across the EU Push for fair global competition and boost 47 European competitiveness 04 A STRONGER DIGITAL EUROPE FOREWORD We need the European Union (EU) Value creation in the digital age is more than ever! The new European borderless and global, and companies political leadership taking office need scale to compete. Looking back at this year stands in front of a great the developments of the last 10 years, opportunity to reaffirm their primarily the companies that were global commitment to the European project and digitised managed to adapt, grow, and to bring Europe to the forefront of and prosper. the emerging global digital era. Let us look at the basics of a Europe is a large powerful continent people-centric democracy. We need to built on democratic values. The EU and build an inclusive society, where people the freedoms of its Single Market have are empowered by and benefit from its guaranteed peace, prosperity, and advancements. stability for more than 60 years. It is time to embrace the changes of The last 10 years have brought digitalisation and globalisation with a profound changes to the global clear vision and responsible leadership. geopolitical situation, including in Leaders lose when falling into the trap the areas of security, sustainability, of being defensive and defining what value creation, and trade. Europe they do not want instead of what they will flourish in the global digitalised do want. As leaders in politics as well as economy only if it remains united and in business, we need to ask ourselves: capitalises on the size of its common “What do we want and how do we get market. Europe needs to understand there?” that there are two types of countries in Europe: countries that have realised Our aim is to drive a more ambitious and they are small and others that have harmonised European market integration not. That’s why companies need a for companies to grow and create value single unfragmented European Market in a global digitalised economy. to scale. Companies can drive more sustainable There is an urgent need for political growth through the use of digital leadership breaking down national technologies. Sectors such as silos and sustaining European values transportation, manufacturing, public and prosperity in a global digitalised services, and healthcare will be totally economy. transformed for the better. A STRONGER DIGITAL EUROPE 05 Digital has broken down old sectoral silos and new ecosystems of cross-sectoral collaboration are driving innovation and value creation. As a result, digital policy impacts all sectors. Europe is often described as a global champion of regulation, and it is true that together we often managed to positively drive global change. But we must examine ways to make rules more effective and outcome-oriented. Technology alone is merely a tool – it is up to our society to make sound use of it. We need to think about how to nurture European values, solidarity, cohesion, Together we will strive for a and prosperity to leverage the great European project into the digital age. Europe where digital technologies, innovation, and artificial intelligence As decision-makers from the industry (AI) can provide Europe’s people and politics we have a pervasive impact on people’s lives. It is our common with competitive jobs, better health, responsibility, together with other and better public services. A strong stakeholders, such as unions to “level up” the European society, so citizens and unfragmented DIGITAL EUROPE that the market are ready for a sustainable, takes leadership in creating digital prosperous, and STRONGER DIGITAL EUROPE. This is DIGITALEUROPE’s call to Inclusion, green growth, innovation, action. trust, agile mission-based policy making that drives prosperity and Markus Borchert creates benefits for the European NOKIA - DIGITALEUROPE President Cecilia Bonefeld-Dahl society and leads globally in an open DIGITALEUROPE Director-General economy. 06 A STRONGER DIGITAL EUROPE A Stronger DIGITAL EUROPE Therefore, DIGITALEUROPE believes that Europe can lead, but we the next Digital Single Market programme need to do so based on should be linked to clear mission-based policies setting ambitious goals. things that we excel at and the values we believe in. Our DIGITAL EUROPE Vision 2025 is: A Europe where digital technologies, However, we also need to face the fact innovation, and artificial intelligence that we still have a fragmented and can provide Europe’s people with highly regulated European market. In competitive jobs, better health, and an era where consolidation and global better public services. scale are key to growth and competi- tiveness, we must be careful that we do A strong unfragmented DIGITAL EUROPE not end up with a Europe where only that takes leadership in creating digital corporate giants can afford to grow due Inclusion, Green growth, Innovation, to a fragmented European market. We Trust, Agile mission-based policy making must also enhance fair opportunities for that drives prosperity and creates European champions to emerge in a benefits for the European society and global competitive environment where leads globally in an open economy. scale is key to success. For a sustainable, prosperous and stronger DIGITAL EUROPE, we believe that there are 7 key areas of impact that should be addressed by all decision- makers from the industry as well as government leaders, and public sector institutions: A STRONGER DIGITAL EUROPE 07 D I G I T A L The future of Europe is DIGITAL. 08 A STRONGER DIGITAL EUROPE Digital Single Market As the European motto says, “we are We would like to see the Digital Single stronger together”. This is true more than Market relaunched with mission-based ever; Europe needs cohesion and we policy making and with the goal to need to consolidate the Single Market to achieve a strong competitive digital make it fit for the 21st century, and to be eco-system of innovative companies competitive in a global digital era. The fulfilling the DIGITAL EUROPE Vision 2025, EU Digital Single Market strategy should and a fully harmonised Digital Single be recognised for prioritising digital as Market. the core of EU’s actions. In the next five years, more efforts are needed to deliver Currently Europe has only 11% of global opportunities in a harmonised European business unicorns – and 6% of these are market. based in the UK1. We need to rapidly implement a truly harmonised Digital DIGITALEUROPE believes it is time to Single European market if we are to strike a balance between risks and keep up with global competition allowing opportunities. Unfortunately, the business to grow in a homogenous debate around digital policy-making home market and Europe to create has primarily focused on “protection,” and maintain a fair share of European “risk”, and “disruption. It is time to take unicorns and champions. an innovative, mission-based approach and to focus on the benefits we wish to Digital knows no borders, and achieve for the citizens of Europe. digitalised enterprises, whether they include a physical product or not, are by nature global. European Small and Medium-Sized Enterprises (SMEs) are to a high extent linked to the international market either as sub-suppliers to the big players, or with direct market access By 2025, Europe should be home to 25% of the world's unicorns through global platforms and supply % of total unicorns chains. 100% 11% It is essential to cultivate harmonised policies in the EU and strive for global 80% harmonisation of rules. This prevents trade barriers and simplifies compliance, 60% especially for start-ups. Let’s boost growth and competitiveness. 40% 20% 0% 2012 2013 2014 2015 2016 2017 2018 1 CB Insights, The complete list of Unicorn Companies, 2018 A STRONGER DIGITAL EUROPE 09 Inclusion Are Europeans empowered in the Young people should also have sound digital age? Our DIGITAL EUROPE knowledge of privacy rules and cyber Vision 2025 aims to empower European protection methods. citizens through digital competency and knowledge. We believe that only by Higher education should include enabling society’s digital understanding technology innovation in every and competence can we divert fear discipline. of technological developments into creativity. Our citizens must be not only users, but creators of innovative % of workers in need of reskilling technological design. There are challenges ahead: upskilling the manufacturing sector – 52% of the 52% current European workforce needs Need reskilling retraining before 20222. 47% No reskilling We need to urgently address the needed digital skills shortage to drive growth and secure prosperity for future generations, but also to make sure that people are empowered to voice Less than 1 month 1 to 3 month 3 to 6 month their demands and to articulate 6 to 12 month over 1 year no reskilling needed questions to their political leaders.