Time Out! for Me: an Assertiveness/Sexuality Workshop for Women in Treatment
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CHURCH & DWIGHT CO. V. MAYER LABORATORIES, INC. | Leagle.Com
CHURCH & DWIGHT CO. v. MAYER LABORATORIES, INC. | Leagl... http://www.leagle.com/decision/In FDCO 20120413644 HOME SEARCH FEATURED DECISIONS LEAGLE KONTACT ABOUT US CONTACT US View Case Cited Cases Citing Case CHURCH & DWIGHT CO. v. MAYER LABORATORIES, INC. NO. C-10-4429 EMC. 868 F.Supp.2d 876 (2012) CHURCH & DWIGHT Co., INC., Plaintiff, v. MAYER LABORATORIES, INC., Defendants. United States District Court, N.D. California. April 12, 2012. Carl W. Hittinger, Lesli Esposito, Matthew A. Goldberg, John Diawon Huh, DLA Piper US LLP, Philadelphia, PA, Jarod Michael Bona, DLA Piper US LLP, Minneapolis, MN, for Plaintiff. Neil S. Cartusciello, Cartusciello and Associates PC, Mendham, NJ, Kristin Newman De La Vega, Anne Hiaring Hocking, Vijay K. Toke, Hiaring & Smith LLP, San Rafael, CA, Christian Jeffrey Keeney, Jeff S. Westerman, Milberg LLP, Los Angeles, CA, Paul F. Novak, Milberg LLP, Detroit, MI, Gary S. Snitow, Peggy Wedgworth, Milberg LLP, New York, NY, Azra Z. Mehdi, The Mehdi Firm, San Francisco, CA, Peter G.A. Safirstein, Morgan & Morgan, New York, NY, for Defendants. [868 F.Supp.2d 884] ORDER GRANTING IN PART AND DENYING IN PART PLAINTIFF'S MOTION FOR SUMMARY JUDGMENT EDWARD M. CHEN, District Judge. Plaintiff/Counterdefendant Church & Dwight, Inc. ("C & D"), the maker of Trojan brand condoms, moves for summary judgment on Defendant/Counterclaimant Mayer Labs, Inc.'s ("Mayer's") counterclaims. Docket No. 187, 198 (redacted version). Mayer is the maker of Kimono brand condoms. The parties' primary dispute surrounds C & D's use of planogram 1 agreements with condom retailers, whereby C & D offers a percentage rebate off its wholesale price in exchange for a retailer's commitment to devote a certain percentage of the condom shelf space to C & D products. -
Ted Bates and Trojan Advertising, 1985-2001
CHARM 2007 “Trusted for over 80 years”: Ted Bates and Trojan Advertising, 1985-2001 Richard Collier, Duke University, Durham NC, USA In Bates’ initial presentation to Carter-Wallace, 2 it The Ted Bates advertising agency’s 17-year stewardship identified a bewildering array of challenges facing the over the Trojan brand condom advertising account Trojan brand, challenges which reflected the complex provides a unique case study into the challenges of position that Trojan, and condoms generally, held within the maintaining market leadership in a mature product deeply ingrained and contested ideas about health, category when rapidly developing social issues change sexuality, relationships and family planning within consumer perceptions and the overall status of the product. American cultural life. The challenges included convincing It also provides an object lesson into how an advertising health professionals, from doctors to pharmacists, to include strategy can successfully address multiple aims while also condoms in their discussions and recommendations for promoting sales and market growth. disease prevention and contraception; to reverse the historical reluctance of network broadcasters to accept condom advertising, while arming broadcasters with the information and confidence needed to confront and resist INTRODUCTION criticisms; to conduct better research to gauge public attitudes toward condoms, contraceptives, and disease When Carter-Wallace acquired the Trojan line of prevention; and to rethink Trojan’s target audience, as a condoms from Young’s Rubber Corp. in 1985 and awarded step towards containing customer flight. the advertising account to its longtime partner, Ted Bates Bates proposed an approach that unified all these Advertising, the agency found itself confronted with a complex issues under a single, elegant statement: “Trojan. -
The Case of DKT International
Rev. Integr. Bus. Econ. Res. Vol 6(1) 150 The Ambivalence of Marketing Condoms: The Case of DKT International Ronald Karl M. Gonzales School of Business and Management, Colegio de San Lorenzo ABSTRACT Numerous cases of unwanted pregnancy and prevalence of sexually transmitted diseases (STD) are huge hindrances to people’s lives. The exponential rise of occurrence of such cases over the years necessitated the need to raise awareness on reproductive health. This immediate need has driven the manufacturers to produce a variety of contraceptives as means to prevent the continuous increase of such cases. According to the Grand View Research Contraceptives Market Analysis (2015), “one of the key contraceptive devices accounted for one of the largest share of the contraceptives market in terms of revenue” is condom. In the Philippines alone, DKT International, a condom manufacturer, committed to provide “affordable and safe options for family planning and HIV/AIDS prevention” and generally “to improve people's lives”, has “sold over 30 million condoms, over 26 million oral contraceptives, 743,541 million injectable contraceptives, and 74,528 IUDs” in 2015. However, these possible solutions may not only yield positive consequences but negative ones as well. Some groups, such as the Catholic Church, hold the opposite value judgment on the lucrative market of condoms. This paper is an ethical analysis of marketing practices on condoms particularly by the DKT Philippines. Keywords: marketing, ambivalence, ethical analysis 1. ETHICS ON MARKETING CONDOM 1.1 Key Drivers of the Condom Market Over the years, the need for population control and the prevalence of sexually transmitted diseases have become matters of great concern. -
Condoms and Viagra: an Exploration of Processes and Forces That Shape Notions of Sexuality and Policies
Condoms and Viagra: An exploration of processes and forces that shape notions of sexuality and policies Jayashree Ramakrishna, PhD, MPH Department of Health Education National Institute of Mental Health & Neuro Sciences (NIMHANS) Bangalore India 1 Abstract Examination of the development, propagation, acceptance and use of two sex-related products condoms and Viagra provides a keen heuristic devise for exploring contexts, processes and factors that shape sexuality and policies related to sexuality. Juxtaposing condoms and Viagra affords sharp contrasts that focus attention on perceptions of femininity and masculinity and changing cultural and societal norms in the context of hardening of national and other identities. This paper centres on the Indian experience; it attempts to tease out the cultural, social and economic processes and factors (including vacillations in international policies) that have inhibited the acceptance of condoms, the persistence of the ‘culture of silence’ with regard to sexuality, and the increasing intolerance of diversity. While condoms and sexual education have been part of public health and cultural discourse, Viagra has essentially remained confined to the medical arena. However, in a short time Viagra has become accessible (the process being eased by neo-liberal economy) and has gained acceptance. The juxtaposition of condoms and Viagra in the Indian milieu also highlights the tension between prevention and curative aspects of biomedicine and the privileging of the latter over the former. The differing standards used for approval of female condoms and the research pointing to the utility of Viagra for treating sexual dysfunction in women on antidepressant is telling. The paper ends with a brief discussion of innovative responses to disregard/violation of sexual rights, the effective use of media and community mobilisation (both traditional and internet based) to bring the issue to the national forefront. -
Dr. Ajay Singh Post Doctoral Fellow Indian School of Business Gachibowli, Hyderabad - 500 032, India Ph: +91
IMPACT OF SOCIAL, ECONOMIC & CULTURAL FACTORS ON CONDOM SOCIAL MARKETING (NCT, DELHI, INDIA) Dr. Ajay Singh Post Doctoral Fellow Indian School of Business Gachibowli, Hyderabad - 500 032, India Ph: +91. 40 23187970, Mob: +91. 9703033380 E-Mail: [email protected] SOCIO-ECOMOMIC&CULTURAL DIMENSION OF THE STUDY Human life is essentially a group life, it depends on characteristics that can be understood only through studying the interactions of people and the patterns of living they develop over time. Cultural dimension means taking into consideration lifestyles, society characteristics, religions, beliefs, languages, and social laws and values as essential parameters and references. The most successful marketing strategies have considered cultural traditions and market needs. Hence, Rakhis appear in the market a month before Raksha Bandan. Candles, Diyas and ornamental lights start appearing before Diwali, Christmas and New Year “Do YaTeen BachcheBus”-“Hum do HamareDo”-“LarkaHo Ya Larki EVOLUTION OF SOCIAL MARKETING IN INDIA India was one of the first countries to adopt social marketing of contraceptives to extend the coverage and outreach of a family planning (FP) programme: Market prices of condoms were very high and private manufacturers were unable to generate expansion in consumer sales In the early 1960s, India introduced a brand of condom known as "Nirodh" for free supply through government hospitals and primary health centers At that time, comparatively few doctors and clinics, mostly concentrated in urban areas, were providing FP services Six to seven years into the programme, the need for wider outreach in the rural areas was acknowledged to motivate the remote population using condoms Government support was inadequate. -
The Case of DKT International
Review of Integrative Business and Economics Research, Vol. 6, no. 1, pp.150-161, January 2017 150 The Ambivalence of Marketing Condoms: The Case of DKT International Ronald Karl M. Gonzales School of Business and Management, Colegio de San Lorenzo ABSTRACT Numerous cases of unwanted pregnancy and prevalence of sexually transmitted diseases (STD) are huge hindrances to people’s lives. The exponential rise of occurrence of such cases over the years necessitated the need to raise awareness on reproductive health. This immediate need has driven the manufacturers to produce a variety of contraceptives as means to prevent the continuous increase of such cases. According to the Grand View Research Contraceptives Market Analysis (2015), “one of the key contraceptive devices accounted for one of the largest share of the contraceptives market in terms of revenue” is condom. In the Philippines alone, DKT International, a condom manufacturer, committed to provide “affordable and safe options for family planning and HIV/AIDS prevention” and generally “to improve people's lives”, has “sold over 30 million condoms, over 26 million oral contraceptives, 743,541 million injectable contraceptives, and 74,528 IUDs” in 2015. However, these possible solutions may not only yield positive consequences but negative ones as well. Some groups, such as the Catholic Church, hold the opposite value judgment on the lucrative market of condoms. This paper is an ethical analysis of marketing practices on condoms particularly by the DKT Philippines. Keywords: marketing, ambivalence, ethical analysis 1. ETHICS ON MARKETING CONDOM 1.1 Key Drivers of the Condom Market Over the years, the need for population control and the prevalence of sexually transmitted diseases have become matters of great concern. -
What's up with Nonoxynol-9?
For info contact: info@global- campaign.org www.global-campaign.org What’s Up with Nonoxynol-9? Ø Women who have low or no risk of HIV can continue to use N-9 for birth control I heard that Nonoxynol-9, the chemical purposes safely. used in over-the-counter birth control products, is dangerous. Is that true? Ø Products with N-9 -- including condoms, lubes and birth control products -- should In 2000, researchers demonstrated conclusively never be used for anal sex. The rectum is that Nonoxynol-9 (N-9) was not effective in more fragile than the vagina. Even the reducing HIV risk. N-9 products are sold over small amount of N-9 in condoms and lubes the counter as contraceptive spermicides, not can damage the rectum, raising HIV risk. for the prevention of HIV or other infections. Since N-9 kills HIV in a test tube, research was Ø Condoms with N-9 provide no more undertaken in the last decade to see if these protection against pregnancy or infection products would also work for HIV prevention. than plain lubricated condoms. Since N-9 condoms may cause irritation, they should not be promoted for any purpose. The 2000 study data showed that Advantage S, a low-dose N-9 gel, did not protect women from What does this say about the feasibility of HIV infection. In fact, when used many times a day, Advantage S may actually increase HIV microbicides? risk slightly by irritating vaginal membranes and causing disruptions that make it easier for virus Microbicides (mi- KRO¢- bi-sidz) are products to enter the blood stream. -
Male Condom Advertising in United States Magazines and on the World Wide Web Sofalvi from 1997-2007: Implications for Media Literacy and Health Literacy
Male condom advertising in United States magazines and on the World Wide Web Sofalvi from 1997-2007: Implications for media literacy and health literacy Male condom advertising in United States magazines and on the World Wide Web from 1997-2007: Implications for media literacy and health literacy Alan J. Sofalvi, PhD Author is affiliated with the Health Department, SUNY Cortland. Contact author: Alan J. Sofalvi, 104 Moffett, SUNY Cortland, Cortland, NY, 13045; Phone: 607 753 2980; Fax: 607 753 4226; Email: [email protected] Submitted August 27, 2007; Revised and Accepted June 11, 2008 Abstract Advertising comprises a key component of media. Condoms are one of the most discussed products of the late 20th and early 21st century. This research was designed to review condom advertising techniques used in the late 20th and early 21st Century, both in print and on the World Wide Web. United States magazines from 1997-2007 were reviewed. Websites from companies around the world were also examined. Condoms advertised include Trojan, Durex, LifeStyles, Kimono and Pronto. Typical ads showed images of the product, the packaging and/or people. Advertising approaches varied, depending on the target audience, the brand and/or where the ad appeared. Generally, specific references to pregnancy prevention or disease prevention/safe sex were avoided. This review of advertising would be useful to high school health teachers and to health educators who teach sexuality, disease prevention or consumer health at the college/university level. Critiquing these