Annual 20 Report and 2017 16 Budget Plan
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ANNUAL 20 REPORT AND 2017 16 BUDGET PLAN ANNUAL 20 REPORT AND 2017 16 BUDGET PLAN THE FE: EDTC’s 7 STRATEGIC RESPONSIBILITIES & PLAN The Fort Erie Economic Development & Tourism Corporation’s strategic plan has seven (7) goals: 1)Grow and Retain Business 2) Grow and Retain Job Opportunities 3)Attract New Investment Opportunities 4) Capacity Building 5) Promote and Build Fort Erie’s Profile Outside the Community 6) Support Developers and Investors Through the Build Process 7) Administration The following chart and graphic demonstrate those tactics employed in the FE: EDTC Strategic Plan and select examples over time (foundational efforts), in the past year (2016), and what priorities the FE: EDTC will focus on and undertake in the new budget year (2017). “With the help of the Fort Erie Economic Development & Tourism Corporation and the Town of Fort Erie, we were able to purchase four acres of adjacent land to our property. We are ready to develop this property and offer our residents and industry fleets a means to lessen their carbon footprint with cleaner emissions.” Richard Bacon Truk-King Logistics (2016) FORT ERIE ECONOMIC DEVELOPMENT & TOURISM CORPORATION 2016 ANNUAL REPORT & 2017 BUDGET PLAN SUMMARY OF KEY 2016 ACTION HIGHLIGHTS Zavcor (Driving Academy) To provide assistance with media & promo launch. Truk King Helped facilitate Pettit Road land sale. Plans to support corporate expansion plans. Black Creek Metals 2016 land sale & planning. Support to Stevensville build in 2017. Durez Canada Global Brake Piston R&D Centre (2016) .Ongoing development support. Airbus Helicopters Support & Services department. Continued support at Federal, Provincial and Municipal levels and with support expansion potential. Peninsula Plastics Acquisitions. Support new expansion potential. Peninsula Alloy Expansion. Assist with new facility expansion. Barbican Acquisition and expansion. Support expansion efforts. Canna Cure (Pharmetics) Support government approvals and build out. Fleet Canada Continued support with business and scholarship awards. SUMMARY OF KEY 2016 ACTION HIGHLIGHTS Fort Erie Live Racing Consortium Governance, Administration, Archaeological study, Government Lobbying, Support property development. Increase market share and financial performance and support gaming development. Record breaking performance year. Metcor Sold and secured new facility owner. To support upgrades new development expansion. Fort Erie Labour Workforce Strategy Conducted Labour Workforce sessions. Develop grant application for electronic service site that will act as mapping tool for employees and employers. NPC Miller Creek Marina Advocacy and support for RFP process, information and engagement. Town/Region Priority Team and member of current procurement team. CMP Properties 1 Ltd. Support development of non-mission critical lands. 112 +20 acres at Thompson Road and QEW. Fort Erie Race Track Lands Support new investment with CMP Properties 1 Ltd. GE Canada (Team Niagara). Ongoing Supply Chain. Greenstone Structural Solutions Sold 5 acres. Facilitate Eagle Street temporary site and support Commerce Parkway planning and development site. SUMMARY OF KEY 2016 ACTION HIGHLIGHTS County Fair Mall Facilitate owners priorities with Town partners. Support demolition and new build project. CMI Heavy Industries Eagle and Winger Street – former DMI facility. Full scale operations. Industrial Land Development Study Submit to Region of Niagara, Municipal Comprehensive Review through Town and promote and defend findings. Team Niagara / NDCPi / FTZ Locate / house FTZ store front and staff. Fort Erie Economic Preparedness Strategy (Deloitte Canada) Help business determine markets and new growth potentials. Help residents determine new job opportunities and prepare to compete. To prepare residents for change. Niagara Region Waterfront Investment Grant for Bay Beach Managed the contract with DJB and developed $7 million strategy for access to region’s waterfront funding program. ($850,000). Continue providing support as needed in marketing and business development. SIOR/GHTA FAM Tours Support Society of Industrial and Office Realtor’s annual meetings. Niagara Business Cost Competitiveness Study Integrate as data for Fort Erie value proposition. FORT ERIE ECONOMIC DEVELOPMENT & TOURISM CORPORATION 2016 ANNUAL REPORT & 2017 BUDGET PLAN SUMMARY OF KEY 2016 ACTION HIGHLIGHTS Niagara Gateway Economic Zone & Centre Community Improvement Plan (Incentive Programs). Promote the Niagara Gateway Economic Zone and Centre Community Improvement Plan. Fort Erie Gaming Industry Marketing Campaign Leveraged $30,000 investment against Government and partnership contributions to $156,273 media buy. Manage Gaming Industry Marketing committee and the 2017 application to the Ontario Tourism Marketing Partnership Corporation. Market Funds to Bridgeburg Business Improvement Area (BIA) Assist BIA’s and continue to source relevant Provincial/Federal programs and funding support initiatives. Niagara Sports Commission (McKenzie PGA Tour Canada). Explore annual Niagara PGA Tour event. Habitat for Humanity 2016 completed build on Crescent Road; 2017 complete second build. Industrial, Leaders Forum; Developers Roundtable; Labour Roundtable; Tourism Roundtable Coordinate 2017 Roundtables and analysis. Niagara Entrepreneur of the Year Awards Support initiative as a Nominations Committee member. SUMMARY OF KEY 2016 ACTION HIGHLIGHTS Niagara College Walker Advanced Manufacturing Centre Support and contribute as member of Advisory Committee. Fort Erie Visitors Guide Produce 2017 edition and distribute to 80 Toronto locations, 61 southwestern Ontario locations; all Ontario Travel Information Centres, and USA locations (118 in Rochester, NY; 42 in Erie, PA; 55 in Buffalo-Niagara). Distribution cost $45,000. Fort Erie Gazette Created 16-page news publication to provide positive stories and updates to the community and potential investors. Next publication date TBD. Fort Erie EDTC Website www.forteriecanada.com – Maintain and update Fort Erie EDTC website. Fort Erie Resident Relocation and Business Start-Up Kits Continue to produce and distribute relocation and business start-up kits. CTODS Signage on QEW and Hwy #3, Ridgeway/ Crystal Beach. Fort Erie Tourist Toll Free Line Maintain and manager Tourism Toll Free Line. Networking & Promotion Representing and promoting Fort Erie to key decision makers and senior option leaders. Continue engagement and briefings with key option leaders to support positive image and familiarly with Fort Erie issues. SUMMARY OF KEY 2016 ACTION HIGHLIGHTS Capacity Building Work closely with senior town management on issues identification and management. Provide support for clients at Federal/Provincial and Regional government levels. FE: EDTC Administrative Highlights & Priorities Maintain effective and ongoing operation and administration of the FE: EDTC and satisfy the Corporation’s annual administrative/legal requirements including: Recruitment of new Economic Development Officer. Phone system upgrade. New FE: EDTC lease agreement/sold tenancy. FELRC lease negotiations. EDO Certification through University of Waterloo. Water damage renovations. Recruit Executive Assistant for Maternity leave (2017). Fort Erie EDTC Tourism Strategic Focus Product Tourism Development Marketing & (Tourism “Attractors”) Promotions Fort Erie Visitors Guide Canadian Motor Speedway www.forteriecanada.com Niagara Parks Marina Development 1-888-270-9151 Tourism Info Toll Free Development at Fort Erie Race Track Fort Erie’s Official DMO Support of FELRC’s operation of Special Marketing & Promo Initiatives Fort Erie Race Track Tourism Map Industry Engagement Service Local Festivals and BIA’s Excellence Tourism Roundtable & Networking Fort Erie’s Official DMO Regional engagement Photo by Michael Burns Photography FORT ERIE ECONOMIC DEVELOPMENT & TOURISM CORPORATION FORT ERIE ECONOMIC2016 DEVELOPMENT ANNUAL REPORT & TOURISM & 2017 CORPORATION BUDGET PLAN 2016 ANNUAL REPORT & 2017 BUDGET PLAN 33 Operationalizing the Tourism Strategy - 2017 Produce and strategically distribute 85,000 copies of the Fort Erie Visitors Guide to local media outlets, Toronto hotels and attractions; over 60 southwestern Ontario tourism operators; Ontario Travel Information Centres (OTICs); Ontario community information centres; to over 200 Rochester, N.Y., Erie, P.A., and Buffalo-Niagara locations. ($45,000) Manage and participate in lobbying efforts related to securing Provincial funding and support for large-scale tourism development opportunities (i.e. Canadian Motor Speedway, Miller Creek Marina, Fort Erie Race Track) and support proponents in their development and planning due diligence and business case development. Continue to lead and participate in efforts to support the Fort Erie Live Racing Consortium and their operation of the Fort Erie Race Track. 2017 will mark the 120th year of live racing at the Fort Erie Race Track. Represent Fort Erie as its official Destination Marketing Organization (DMO). Facilitate and manage the Fort Erie Gaming Industry Marketing Campaign, leveraging FE: EDTC dollars in partnership with Ontario Tourism Marketing Partnership Corporation (Ministry of Tourism) and local gaming stakeholders including the FELRC, the Ontario HBPA, the OLG, the Ontario Racing Association and others. Over the past 16 years, the FE: EDTC has leveraged support funding to a total spend of over $3 million to promote Fort Erie as an international gaming destination. ($30,000) Manage Toll Free Line – 1-888-270-9151.