Preliminary Findings from Sunday Talk Show Study
Shorenstein Center on Media, Politics and Public Policy September 2017 Report on Network Sunday Morning Talk Show Content and Ratings, Comparing 1983, 1999, and 2015 By Matthew A. Baum Kalb Professor of Global Communication Licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. Table of Contents 1. Executive Summary 3 2. Program Content 5 3. Guests 7 4. Topics 9 5. Gender Preferences 13 6. Guest Demographics 19 7. Agenda Setting 20 a. Agenda Setting by Members of Congress (1980-2003) 20 b. Agenda Setting Overall (1983, 1999, 2015) 22 8. Conclusion 28 9. Acknowledgments 29 10. Appendix 1: Codebook 30 11. Appendix 2: Examples of Guest Categories 34 12. Appendix 3: Examples of Substance-Process and Politics-Policy Variables 36 2 Executive Summary We studied the content and Nielsen ratings for interviews on the three network Sunday morning talk shows—Meet the Press (henceforth MTP), Face the Nation (FTN), and This Week (TW). We compared three time periods—1983 (MTP, FTN), 1999 (all three shows), and 2015 (all three shows). In order to insure apples-to-apples comparisons, for over time comparisons, we either restricted our analyses to MTP and FTN or analyzed the data with and without TW. For “overall” snapshots we included all three shows (MTP, FTN, TW). Our goals were fourfold: (1) identify any discernable trends in the topics and types of guests featured on the Sunday talk shows, (2) identify any trends in audience ratings, (3) assess whether and to what extent trends in topics and guests correlate with audience ratings, and (4) assess whether, to what extent, and under what circumstances, the Sunday talk shows influence the subsequent news agenda.
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