Crestron DigitalMedia™ Technology and HDBaseT Agenda . The world is digital . HDMI problems; HDBaseT solutions . What is DigitalMedia™? . Why HDBaseT? . Leading the HDBaseT charge: DigitalMedia™

Crestron DigitalMedia™ Technology and HDBaseT The world is digital

Crestron DigitalMedia™ Technology and HDBaseT Consumers and Hollywood are aligned . Consumers want the latest features » 1080P » High resolution multichannel audio » 3D . Hollywood wants content protection . No analog formats can offer any of these features

Crestron DigitalMedia™ Technology and HDBaseT Consumer sources have fully transitioned . Bluray – only 9 of 45 at Bestbuy.com offer component out . Satellite and cable TV, TiVo . Playstation3, . AppleTV, box, . Home Theater PC’s

Crestron DigitalMedia™ Technology and HDBaseT HDMI problems HDBaseT solutions

Crestron DigitalMedia™ Technology and HDBaseT HDMI system problems . Distance limitations . Cable installation, infrastructure . Control for remote displays . System verification

Crestron DigitalMedia™ Technology and HDBaseT Distance limitations . HDMI » Approximately 30 feet . DigitalMedia™ 8G+ » 330 feet on standard twisted pair cable

Crestron DigitalMedia™ Technology and HDBaseT Cable installation and infrastructure . HDMI cables are prohibitively difficult to terminate in field . HDMI cables with connectors can’t pass easily through conduit . HDMI connector has tiny pins which can be fragile . HDMI connector may easily come disconnected . Testing HDMI cables requires specialized equipment

Crestron DigitalMedia™ Technology and HDBaseT Cable installation and infrastructure . HDBaseT is compatible with standard category cabling . Easy, well-known terminations . Easy to pull through walls over long distances . Easy to terminate and manage CAT5e with DM 8G+

Crestron DigitalMedia™ Technology and HDBaseT Control for remote displays . The farther your display gets from sources, the farther it (likely) gets from your control system . Depending on display, control may be IR, RS-232, , or CEC . Swap TV? May need to swap control line in the wall . Where will you find enough ports on your control system anyway?

Crestron DigitalMedia™ Technology and HDBaseT Control for remote displays . DigitalMedia™ endpoints (TX/RX) all feature control ports » IR RS-232 » Relay Digital sense input » CEC Ethernet LAN port . Backbone for the control network is the Ethernet LAN enabled by HDBaseT . Control system communicates to DM via standard TCP/IP

Crestron DigitalMedia™ Technology and HDBaseT System verification . Your system is up and “working” but now what? . What if the content changes resolution? . What if a new source gets plugged in? . Are your cables good enough? . How are you going to find out? » You’ll find out when your customer calls one night…

Crestron DigitalMedia™ Technology and HDBaseT System verification . DigitalMedia™ system commissioning report . Simple report providing detailed info » HDBaseT link quality » EDID config » HDCP problems

Crestron DigitalMedia™ Technology and HDBaseT What is DigitalMedia™?

Crestron DigitalMedia™ Technology and HDBaseT DigitalMedia™ backbone: large HDMI matrices

8X8 16X16 32X32

Crestron DigitalMedia™ Technology and HDBaseT Getting signals into a DigitalMedia™ system

Crestron DigitalMedia™ Technology and HDBaseT DigitalMedia™ transport technologies

DM 8G+ CAT5e – up to 330 feet

DM 8G Fiber Multi-Mode – up to 1000 feet

DM 8G Fiber Single-Mode – up to 12 kilometers

Crestron DigitalMedia™ Technology and HDBaseT DigitalMedia™ transmitters . Transmitters connect to DM inputs » Available with analog and digital inputs » Include control interfaces for source devices . DM TX’s come in 12 varieties, including 3 with HDBaseT

Crestron DigitalMedia™ Technology and HDBaseT DigitalMedia™ HDBaseT I/O cards . Input cards receive HDBaseT signals » Strip out HDMI and give to matrix » Connect to Ethernet backplane . Output cards convert HDMI from matrix back to HDBaseT

Crestron DigitalMedia™ Technology and HDBaseT DigitalMedia™ room controllers . Converts HDBaseT back into baseband signals » HDMI » LAN » RS-232, IR, relay, sensor . Available in 7 varieties, including 3 with HDBaseT

Crestron DigitalMedia™ Technology and HDBaseT New DM-MD6x6 . All features of the large DM switches in a smaller, cheaper package » Full matrix routing » Local HDMI output » Five HDBaseT outputs, compatible with all 8G+ room controllers . Two rack units tall

Crestron DigitalMedia™ Technology and HDBaseT Crestron DigitalMedia™ Technology and HDBaseT Why did Crestron use HDBaseT?

Crestron DigitalMedia™ Technology and HDBaseT Benefits of HDBaseT . Single wire solution . Carries everything important » High resolution audio and video » Ethernet » Low speed serial communication » Power . Standard infrastructure – category cable » DigitalMedia™ upgrade and buy-back program

Crestron DigitalMedia™ Technology and HDBaseT Moving to a standards based world . Interoperability is important . Competition on an even playing field . Standards needed for control

Overcoming HDMI hurdles with DigitalMedia™ DigitalMedia™ is the established leader in HDBaseT . Since inception, over 13,000 DigitalMedia™ switches have been sold . That represents over one quarter billion dollars in revenue . We have been shipping this product for three years » That is an eternity in the digital world!

Overcoming HDMI hurdles with DigitalMedia™ HDBaseT is taking over in DigitalMedia

8G+ RMC DM RMC

Dec-08 Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11

Overcoming HDMI hurdles with DigitalMedia™ Wrap up

Overcoming HDMI hurdles with DigitalMedia™ This is just the beginning… . The A/V industry is now the digital A/V industry . This is a new opportunity to be the best . HDBaseT and Crestron DigitalMedia™ have already set the standard for digital A/V distribution – don’t be left behind

Overcoming HDMI hurdles with DigitalMedia™ Q&A For DM resources please see http://goo.gl/oaBcx

Overcoming HDMI hurdles with DigitalMedia™