University of Mississippi eGrove Electronic Theses and Dissertations Graduate School 2018 The Same Old Blues Crap: Selling The Blues At Fat Possum Records Jacqueline Sahagian University of Mississippi Follow this and additional works at: https://egrove.olemiss.edu/etd Part of the Ethnomusicology Commons Recommended Citation Sahagian, Jacqueline, "The Same Old Blues Crap: Selling The Blues At Fat Possum Records" (2018). Electronic Theses and Dissertations. 886. https://egrove.olemiss.edu/etd/886 This Dissertation is brought to you for free and open access by the Graduate School at eGrove. It has been accepted for inclusion in Electronic Theses and Dissertations by an authorized administrator of eGrove. For more information, please contact
[email protected]. THE SAME OLD BLUES CRAP: SELLING THE BLUES AT FAT POSSUM RECORDS A Thesis presented in partial fulfillment of requirements for the Master of Arts in Southern Studies The University of Mississippi JACQUI SAHAGIAN MAY 2018 Copyright © 2018 by Jacqui Sahagian All rights reserved ABSTRACT This thesis interrogates the marketing strategies of the Oxford, Mississippi-based record label Fat Possum, which was founded in the early 1990s by Matthew Johnson with the goal of recording obscure hill country blues artists. Fat Possum gained recognition for its raw-sounding recordings of bluesmen, including R.L. Burnside, Junior Kimbrough, Cedell Davis, and T-Model Ford, as well as its irreverent marketing techniques. Adopting the tagline “not the same old blues crap,” Fat Possum asserted that its blues were both different from and superior to all other blues music. This thesis argues that while Fat Possum claimed to be a disruptive force in the blues world, the label actually repeated marketing strategies that have been used to sell the blues since the genre was first sold during the 1920s race records era.