Controls on Video Rental Eased
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08120 A RETAILER'S L, GUIDE TO HO-ME NEWSPAPER BB049GREENL YMDNT00 t4AR83 MONTY GREENLY 03 1 C UCY 3740 ELM LONG BEACH CA 90807 A Billboard Publication w & w Entertainment The International Newsweekly Of Music Home Aug. 28, 1982 $3 (U.S.) VIA FOUR CHAINS Controls On Video Rental Eased Impact Of Price Cut On Less Rental -Only Titles; Warner Drops `Choice' Plan Tapes Tested At Retail By LAURA FOTI shows how rental -only plans have The "B" and "lease /purchase" been revised and what effect the re- classifications have been dropped. By JOHN SIPF EL LOS ANGELES major Key retail executives at NEW YORK -Major studios are visions are having at retail. The "Dealer's Choice" program -Four con.inually. retail chains hope to prove for man- the meeting, however, also com- fast relinquishing control over home Warner Home Video, for ex- was instituted in January, after a na- that dramatically lower mer_ted that LPs' decline in numbers video rental programs. More and ample, has dropped its "Dealer's tional outcry against the original ufacturers list prices on prerecorded tape can at tLe sales register is not being com- more, dealers are selling or renting at Choice" program, with its three -tier Warner Home Video rental -only increase sales. pensated for by the cassettes' their option regardless of restrictions title classification and lease /pur- plan launched in October, 1981. The substantially Single Camelot, Tower, Western growth. imposed when product was ac- chase plan. While the company still revised version was said by dealers Merchandising and Flipside (Chi- (Continued on page 15) quired, with little or no interference has rental -only titles, their release to be extremely complex, although it stores are currently carrying from manufacturers. has slowed to a trickle -and they are did have the advantage of offering cago) on a 30 -day, $2 price slash experi- A survey of retailers and suppliers all what WHV had called "A" titles. them extended billing terms. ment. The results will be shown to Programmers There is speculation that it was the NARM manufacturers advisory led to Seek To Save precisely those terms that committee when it meets with the See RCA, PolyGram Near WHV's dropping the prcgram. retail advisory board Oct. 6 at the Beautiful "They were losing their shirt," as- Houstonian, Houston. Music Consolidation Of Shipping serts one dealer. "The program was a During the July Chicago confer- By DC UGLAS E. HALL success with dealers, but it was ac- By IRV LICHTMAN ence of the retail group, it was sug- tually 10 years ahead of its time." gested that label reps could most NEW YORK- Beautiful music, NEW YORK Records and label is likely to surrender -RCA Neither Two other studios with rental - forcefully be shown the impact of a the -ushly orchestrated radio format, to a PolyGram Records appear close its sales or promotion activities only programs, MGM /UA and list price dip by results of actual is in seriou3 trouble. Those deter- consolidation of warehousing, ship- through its current branch system. CBS -Fox, have not dropped their business experience. mined to sale it may move it closer ping and computerized order entry However, the game plan is to struc- plans, but are less aggressive about The four trial stores are merchan- to astructur with more meaning for functions. ture a merger of warehousing facil- releasing and policing product dising a $6.98 list on prerecorded the record industry. Although both companies are ities at various points around the through them. Fox, for example, re- tape. The experiment prohibits any Typical o those taking a new ap- tight- lipped over the development, country. leased "Star Wars" officially as a other promotion or advertising. proach to the music is Ralph several major retailers indicate that Additional speculation, which rental -only videocassette in June, The retail committee at its Chi- Sanabria, who just moved back to they have been advised by parties to could not be confirmed, centers on while unofficially condoning sale of cago get- together unanimously his old jot as music director at the negotiations that the deal is im- the possibility that PolyGram would the title. Consequently, "Star Wars" agreed that sales experience thus far WPAT :AM -FM New York. He's minent. (Continued on page 10) (Continued on page 15) shows cassette volume increasing (Continued on page 18) - Inside Billboard - MAJOR RELEASES are due this fall from a slew of name artists, includ- ing Joel, Benatar, Hall & Oates, Springsteen, Ronstadt and the Commodores. If they and their record labels deliver, the upcoming sales season looks promis- ing. Page 3. RETAIL CHAINS looking to counter the effects of the current slump have devised a range of ingenious pricing ploys, outlined in Billboard's on- going survey of this aspect of their business. Pages 3, 15. RADIO'S RELATIONSHIP with the record industry has deteriorated in many respects, as each protects its own interests in the face of competition and adversity. Broadcasters' perspective on this state of affairs is examined in a special report. Page 17. BLACK RETAILERS are being told of a plan by the Black Music Assn. to help them weather the recession, and to chart long -term growth. Describing it, BMA's executive director says, "The time for `band aid' solutions has long passed." Page 6. ARBITRONS MEASURE personalities as well as station performance, latest books, women pulled down the highest ratings. Page Below the belt rock'n'roll from Motley Crüe, the fastest rising band in the and in several of the BILLY SQUIER ROCKS RADIO AID RETAIL WITH THE HOTTEST NEW AOR West! TOO FAST FOR LOVE (60174) features "Public Enemy #1," "Piece 16. ALBUM IN AMERICA! Emotions li Motion (:T- 12217), the new album from Of Your Action" & "Live Wire," and was produced by Mötley Crüe with RECORD DEALERS considering the move into video, and video retail- Billy Squier, has rocketed into the Top 5 on the nation's rock album airplay special re -mix by Roy Thomas Baker! On Elektra Records & Cassettes. ers looking for profitable growth, can study the pros and cons, the ins and outs charts. Accounts across the coizrry report that sales are exploding. And the audiences are larger than errer on Sgtier's current tour with Queen. (Advertisement) of this complex field in a special guide to home video merchandising, opposite Emotions In Motion is an indusry sensatun! On records and new high - page 28. quality XDR cassettes from CapibL (Advertisement) (Adeetlisement) MICHAEL STANLEY BAND tr% M O t ° 'l'I1l111 i7SI(; 1 E1(JNl)S 1 Our it HAIN 1411v pit ti MSlis,-l'a'I O FEATURES THE HIT "WHEN I'M HOLDING YOU TIGHT."e.e130 PRODUCED BY M.S.B. AND DON GEHMAN. EMI 1982 EMI AMERICA RECORDS. a A,vis.on of Capitai Records. At All Rignls Reserved AMERICA www.americanradiohistory.com A Bright New Star is Shining And His Name Is Gibe_ 'rtkird7:1-1 hmas THE LATEST DISCOVERY ON CAPITOL RECORDS FROM PRODUCER DON CORNEL.rUS The l'LiRN AROUND" SingI From The Forthcoming -TAKE LOVE Album, Is I(ILING HOT! S,99í CAPITOL RECOPCS /NC www.americanradiohistory.com 3 General News LOS ANGELES -If projections live albums by Rod Stewart and the hold, between now and the Christ- Barrage Of `Name' Product Doobie Brothers; and the Geffen mas selling season there will be new debuts of Joni Mitchell, Neil Young LPs by Michael Jackson, Christo- and Peter Gabriel. pher Cross. Billy Joel, Supertramp, Promised By Labels For Fall Also expected in September: Dire Pat Btnatar, Hall & Oates, Diana Straits' "Love Over Gold," the Ross, Linda Ronstadt, Bruce By PAUL GREIN Time's "What Time Is It ?," "Miss Springsteen, the Who, Kim Carnes, Piggy's Aerobique Exercise Work- Neil Diamond, Pink Floyd, Rush, Fagen of Steely Dan and Michael lined up for fall is good news for a pegged for later in the year. out Album" and LPs by Chick Tom Petty & the Heartbreakers, the Rutherford of Genesis. business that could use some right Also due: Aerosmith and the Corea, Alice Cooper and Jimi Hen- Commodores, Phil Collins and Before you break out the cham- about now. Boomtown Rats at the end of this drix. Kenny Loggins. pagne, bear in mind that Super - Here's a rundown of major name month, to be followed by Johnny Pegged for October or early No- And that's just for starters. There tramp, Rush, Kim Carnes and the product by combined labels. The la- Cash, Larry Gatlin, Gladys Knight, vember: The solo debut of Steely will also be greatest hits sets by Commodores were all promised for bel groups are listed according to the Rachel Sweet, the Psychedelic Furs, Dan's Donald Fagen, a mini -LP by Olivia Newton -John, Dan Fogel- the second quarter in Billboard's last total number of albums they have on Albert Hammond, the "Nine" cast the Blasters, and albums by Prince, berg, the Eagles, Dolly Parton and product roundup, as were solo de- the current chart. album and a Ray Charles LP from Chaka Khan, Emmylou Harris, Lynyrd Skynyrd; live albums by buts by Lionel Richie and Glenn Columbia (26)- Columbia's fall Nashville. Devo, Sly & the Family Stone, Black Rod Stewart, the Doobie Brothers Shorrock, which weren't even pen- schedule is topped by five acts that Warner Bros. (26)- Christopher Sabbath and Frizzell & West. Also: and Ozzy Osbourne; label debuts by ciled in this time around. went platinum with their last studio Cross' "Another Page," followup to Keith Jarrett and Chick Corea on Joni Mitchell, Neil Young and Peter The point is that delivery and re- LPs: Kenny Loggins, due at the end 1980's Grammy- sweeping best- ECM, George Harrison on Dark Gabriel (on Geffen), Crystal Gayle lease dates are not always adhered of this month; Bruce Springsteen seller, is set for November.