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P R O G R a M M E P R O G R A M M E Conference & Exhibition Oshwal Centre, Nairobi 10-11 July 2012 THEME: Innovation, investment and partnerships for local content and service excellence An AITEC Africa Event In partnership with AITEC Conferences Limited 8 High St, Croxton, Cambridgeshire PE19 6SX, UK Tel: +44 (0)1480-880774 Fax: +44 (0)1480-880765 Email: [email protected] | www.aitecafrica.com 1|14 Communications Showcase Sponsor Live Streaming Partner Infrastructure Partner Programme Supporting Organisations Media Partners ~ 2 ~ Day One – 10 July 2012 9am SESSION 1 AUDITORIUM Content Production and Development: The potential and the challenges MODERATOR Sean Moroney, Chairman, AITEC Africa Welcome Address Peter Mutie, CEO, Kenya Film Commission India-Africa media partnership opportunities Mohinder Walia, CEO, MediaGuru, India Investment in media across Africa: Regulation, piracy, multiplay Envir Fraser, Head: Research, Regulatory & Policy, Convergence Partners, South Africa TV and radio content production Gregory Olumuya Odutayo, Royal Roots Communications, Nigeria Trends in digital SHOWCASE television in Africa: Where is the market PRESENTATION and what are the opportunities? Jason Lobel, Regional Sales Director for Africa, NDS, South Africa 11am SESSION 2 SESSION 3 THEATRE 3 THEATRE 1 Content production TRAINING WORKSHOP and development: Video: How to choose the right format Vahid Macvandi, Marketing Manager, Sony What works and what Professional Solutions, UAE makes money? MODERATOR SESSION 4 THEATRE 2 Vivien Marles, MD Africa, Intermedia, Kenya TRAINING WORKSHOP ~ 3 ~ LEAD PRESENTATION Branding and creating an identity for Trends by genres: News, sports, films, portfolio development TV series, educational, animation, Brian Whitehead, Senior Lecturer in Graphic documentaries, games, kids Design, University of Creative Arts Epsom, UK The process of film-making, music recording and programmes broadcasting usually requires funding and backing. Having Joe Otin, Research & Monitoring Director, a strong and uniquely identifiable brand identity and a Ipsos Synovate, Kenya strong portfolio can help in acquiring support and backing. This session will be about how good brand identity is more important than the service being rendered and how it can Diversification in audiovisual become a commodity in its own right. A strong brand is built on a vision for the future, while dealing with the here and production and distribution in Africa now and effective project management and tracking what Dr Ann Overbergh, Audiovisual Consultant, has taken place and has been agreed. This will be from an Belgium, representing Balancing Act, UK academic point of view but is aimed at a practice based business model. Sports content : Local vs international Gary Rathbone, MD Africa, Supersport, Kenya African music: A new revenue stream Michael Ugwu, Director, iROKING, Nigeria Local content development, success stories and hurdles: Documentary film-making in East Africa Mukhula Were, Founder, East Africa Documentary Network, Kenya PANELLISTS RESPOND : Kevan Jones, Executive Director, Southern African Communications Industries Association (SACIA), South Africa Hannelie Bekker, MD Programming, Zuku/Wananchi Group, Kenya Ndu Okoh, Commercial Head East Africa & Indian Ocean, AFP Screening of « Inside Story » AUDITORIUM 1pm Presented by Bruce Rabinowitz, Discovery Channel Global Education Partnership, USA INSIDE STORY tells the story of Kalu, a young man from rural Kenya who dreams of becoming a professional footballer. He moves to South Africa, falls in love with the coach’s daughter (from Nigeria) and is on the verge of stardom when he is confronted with HIV. This Screening of INSIDE STORY marks the introduction of the film to African broadcasters, and it is the hope of Discovery Channel Global Education Partnership that Kalu's story will be available to be seen by television audiences in every country on the continent in the months that follow, and will serve to entertain, but also show audiences HIV in a way that they have never seen before. ~ 4 ~ 2.30pm SESSION 5 SESSION 6 THEATRE 3 THEATRE 2 The impact of mobile Multi-casting to communities, buildings and complexes MODERATOR Steve Rich, Regional Head – Africa, NewSat MODERATOR Australia, South Africa Derek Bbanga, Public Image, Kenya Why brands should be using mobile Serena Davis, IT Manager, Bahati Ridge media: Insights into mobile media Development, Kenya consumption in Africa Joel Rao, Business Analyst and Account Tobias Seda, GM, Adcare, Kenya Manager, InMobi, Kenya SESSION 7 Mobile music distribution THEATRE 1 Eric Idiahi, CEO, Spinlet, Nigeria and USA Mobile content in an evolving media TRAINING WORKSHOP landscape Advanced camera settings Nick Hughes, Producer and Professional Nicole Klassen, Head of Content, Bozza, South Cameraman, Sony Professional Solutions, UAE Africa Programming in the new digital age: Engaging with your audiences through a multiplicity of channels Meredith Beal, the African Media Initiative, Kenya ~ 5 ~ 4pm SESSION 8 SESSION 9 THEATRE 3 THEATRE 2 Distribution: Specialist Education, training & channels capacity building MODERATOR MODERATOR Daniel Furnad, COO, A24 Media, Kenya Dr Levi Obonyo, Chairman, Media Council of Kenya Digital archive initiatives: Keeping a memory of African history and culture The role of learning institutions in which film-makers can re-use content development and production Jaco du Toit, Communication and Information Dr Fred Mudhai, Senior Lecturer in Advisor, UNESCO, Kenya Journalism, Global Media and Communication, School of Art and The distribution of African content in Design, Coventry University, UK new markets Bridging the gap between Justine Atkinson, CEO, Aya Distribution, UK Talent and opportunity in Mobile cinema: A survival strategy for Africa’s film-making ecology young film producers Addamms Mututa, Programmes Director & Film Lecturer, Aurora Abubaker Kawenja, Journalist, Broadcaster & Media & Multimedia University, Theatre Practitioner, Uganda Kenya . PANELLISTS RESPOND: PANELLISTS RESPOND: Jaco du Toit, Communication and Information Brian Whitehead, Senior Lecturer Advisor, UNESCO, Kenya in Graphic Design, University of Julian Macharia, Buni Media, Kenya Creative Arts Epsom, UK Julian Smallwood, Partner & Director, Media Made in Africa, Kenya SESSION 10 THEATRE 1 TRAINING WORKSHOP Digital microphones and the AES-42 Protocol: The benefits of transporting audio from microphones in a digital format and the methods used to achieve this Ryan Burr, Technical Sales Manager – Middle East, Sennheiser, UK 6pm NETWORKING RECEPTION – SANKARA HOTEL ~ 6 ~ Day Two – 11 July 201 9am SESSION 11 AUDITORIUM Broadcasting: The impact of new satellite technologies MODERATOR Catherine Kasavuli, Corporate Affairs Manager, Royal Media, Kenya How satellite will drive the development of the African broadcasting markets Christoph Limmer, Senior Director, Market Development and Marketing, Africa, SES, Luxembourg Broadcast content delivery: Capex or opex? Steve Rich, Regional Head – Africa, NewSat Australia, South Africa PANELLISTS RESPOND: Gaethan Donlap Kouanga, Sales Manager Africa, Eutelsat Jason Lobel, Regional Sales Director for Africa, NDS, South Africa 1. 10.30am SESSION 12 SESSION 13 THEATRE 3 THEATRE 2 Content Distribution: The Digital Transition 2015 Alternative business models target: Assessing progress MODERATOR and challenges across the Joe Otin, Research & Monitoring Director, continent Ipsos Synovate, Kenya MODERATOR The devil's in distribution: Setting the Meredith Beal, the African Media Initiative, content free Kenya Jason Njoku, Founder & CEO, iROKOtv, Nigeria Lilian Muendo, Manager, Kenya Broadcasting Corporation Audiovisual content sourcing and distribution: A distributor’s Dr Jared Baraza, Head of Telecom Systems, perspective AFRALTI, Kenya Manu Savani, CEO, Gala Global, USA The key role of content distribution in SESSION 14 THEATRE 1 the development of the broadcast TRAINING WORKSHOP industry Part 1: Key elements to consider in George Kimani, Business Development Director, Continental Content Distribution, the design of new broadcast facilities Kenya as well as in the remodelling of existing facilities PANELLISTS RESPOND: ~ 7 ~ Wanuri Kahiu, Film-maker and Representative Part 2: Acoustic fundamentals and of Mokolo/Goethe-Institut, Kenya how to use acoustics products to Lillian Marenya, Country Manager, Enablis Kenya solve room acoustic problems George Twumasi, Deputy Chairman and CEO, Marc Viadiu, Manager, Walters- African Broadcast Network, UK Storyk Design Group & EZ Corinne Lozé, CEO, StarAfrica.com Acoustics, Spain at Orange, Côte d'Ivoire 2.30pm SESSION 15 SESSION 16 THEATRE 3 THEATRE 2 Changing Business Models: Changing Business Models: TV Radio MODERATOR MODERATOR Michael Onyango, Lead, Africa Creative Hub, Mary Lusiba, Head of Communications, BBC, Kenya Kenya Changes in audiences and Networking: Making the most of advertising in broadcasting – Future multiple broadcast sites fragmentation Phil Collins, MD, Clyde Broadcast, UK Vivien Marles, MD Africa, InterMedia, Kenya Innovative radio broadcasting in West Africa’s audiovisual market: Africa Overall analysis of Samuel Attah-Mensah, CEO, Omni-Media, production levels, Ghana innovations, budgets and financing ecology Innovative radio broadcasting in East Michael Dearham, Senior Vice- Africa President, Côte Ouest, Mauritius Julian Macharia, Deputy Programmes Director – Radio, Royal Media Services, Kenya External communication and PR SESSION 17 strategies for African broadcasters THEATRE 1 Akwasi
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