Ethical and Corporate Social Responsibility Policy Example
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Examining Marketing Mix from an Ethical View: a Field Research on Marketing Executives
EXAMINING MARKETING MIX FROM AN ETHICAL VIEW: A FIELD RESEARCH ON MARKETING EXECUTIVES Dr. Erkan Özdemir Prof. Dr. Tuncer Tokol Uluda÷ Üniversitesi Uluda÷ Üniversitesi øktisadi ve ødari Bilimler Fakültesi øktisadi ve ødari Bilimler Fakültesi AraúWÕrma Görevlisi Ɣ Ɣ Ɣ Pazarlama KarmasÕQÕn Etik AçÕdan øncelenmesi: Pazarlama Yöneticileri Üzerinde Bir Alan AraúWÕrmasÕ Özet øúletmelerin dÕúa açÕlan en önemli iúlevi olan pazarlama, etik olmayan uygulamalarÕn da en çok yaúandÕ÷Õ iúletme iúlevlerinden biridir. Pazarlama yöneticilerinin pazarlama karmasÕQÕn ürün, fiyat, da÷ÕWÕm ve tutundurma ö÷eleri ile ilgili alaca÷Õ kararlar ve yerine getirece÷i faaliyetler pazarlama bölümünün ve dolayÕVÕyla iúletmenin etik açÕdan de÷erlendirilmesini etkileyecektir. Bu çalÕúmanÕn amacÕ pazarlama yöneticilerinin pazarlama karmasÕ karar ve faaliyetleriyle ilgili etik bakÕú açÕlarÕQÕ araúWÕrmak ve sektör karúÕlaúWÕrmasÕ yapmaktÕr. ÇalÕúmada ilk olarak pazarlama eti÷i ile ilgili literatür incelenmiútir. Daha sonra pazarlama yöneticilerinin pazarlamayla ilgili etik bakÕú açÕlarÕQÕn ve sektörel bir karúÕlaúWÕrmanÕn ortaya konmasÕ için farklÕ iúletmelerde çalÕúan pazarlama yöneticileri üzerinde bir anket çalÕúmasÕ tasarlanmÕú ve pazarlama karmasÕQÕn ö÷elerine göre pazarlama yöneticileri üzerinde bir alan araúWÕrmasÕ yapÕlmÕúWÕr. Anahtar Kelimeler: Pazarlama karmasÕ, etik, pazarlama eti÷i, pazarlama yöneticileri, alan araúWÕrmasÕ. Abstract Marketing is the most significant function of enterprises in which unethical practices are experienced. Marketing executives’ decisions relating to product, price, place and promotion items of marketing mix and actions that they will perform for it affect the department of marketing and consequently marketing will affect the evaluation of the enterprise from an ethical point of view. The aim of the study is to investigate the ethical perspective of marketing executives regarding the marketing mix decisions and practices, and make a sector comparison. -
Top Managers' Environmental Values, Leadership, and Stakeholder
Iowa State University Capstones, Theses and Graduate Theses and Dissertations Dissertations 2016 Top managers’ environmental values, leadership, and stakeholder engagement in promoting environmental sustainability in the restaurant Yoon Jung Jang Iowa State University Follow this and additional works at: https://lib.dr.iastate.edu/etd Part of the Business Administration, Management, and Operations Commons, Management Sciences and Quantitative Methods Commons, and the Natural Resources Management and Policy Commons Recommended Citation Jang, Yoon Jung, "Top managers’ environmental values, leadership, and stakeholder engagement in promoting environmental sustainability in the restaurant" (2016). Graduate Theses and Dissertations. 15940. https://lib.dr.iastate.edu/etd/15940 This Dissertation is brought to you for free and open access by the Iowa State University Capstones, Theses and Dissertations at Iowa State University Digital Repository. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Top managers’ environmental values, leadership, and stakeholder engagement in promoting environmental sustainability in the restaurant by Yoon Jung Jang A dissertation submitted to the graduate faculty in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY Major: Hospitality Management Program of Study Committee: Tianshu Zheng, Co-major Professor Robert Bosselman, Co-major -
Corporate Sustainability Plan
CORPORATE SUSTAINABILITY PLAN October 24, 2011 CITY OF CAMBRIDGE CORPORATE SUSTAINABILITY PLAN OCTOBER 2011 WELCOME LETTER AND ACKNOWLEDGMENTS Welcome to a new style of planning and decision making at the Corporation of the City of Cambridge. We are a Corporation that embraces the four pillars of sustainability: cultural, economic, environmental and social. Our first Corporate Sustainability Plan (CSP) represents an opportunity to integrate the four pillars of sustainability into our day-to-day work and our long term planning. This Plan builds on a wide range of initiatives, plans and programs that the City offers our residents. From valued recreation programming to ongoing maintenance of our storm water management system, the City manages a host of programs. As other cities in Ontario, we recognize that these plans and programs require dedicated, ongoing operational and maintenance funding. As such, we have developed a Plan for our Corporation that sustainably addresses our existing commitments through our Master Plans and Strategic Plans. A three year action plan is included in this document as well as a number of tools that our staff will use to embed sustainability into our decision-making, budgeting and planning cycles. Thank you to our interested residents, Advisory Committee members and City staff who provided valuable input to strengthen this Plan. I encourage you to share additional ideas as we move forward together in an era of prudent, thoughtful planning and decision-making, We look forward to using this Plan as a guide, helping us to build on our community’s legacy of sustainability initiatives to create a strong, vibrant, and sustainable city for future generations. -
A Thesis Presented to the Faculty of Alfred University Unethical
A Thesis Presented to The Faculty of Alfred University Unethical Marketing: Why the Bad Works so Good by Julie Canova In Partial Fulfillment of the Requirements for The Alfred University Honors Program May 2016 Under the Supervision of: Chair: Amy B Rummel, Professor of Marketing Committee Members: Cole A Racho, Adjunct Professor of Marketing Pamela D Schultz, Professor of Communication Studies 1 Abstract Since the early 2000s, “business ethics scandals” have risen enormously. More so, many researchers believe that marketing ethics was directly involved in many of these scandals (Murphy, Laczniak, Bowie, & Klein, 2005). Unethical marketing is a large segment of marketing that is surprisingly used by many companies. The research and data collected for this project emphasizes that factors such as gender, age, and the “ethical conscience” of people effects their personal views toward particular advertisements that utilize unethical marketing tactics. In addition, this research theorizes that unethical marketing strategies generally have positive effects in terms of influencing consumer behavior. Therefore, this project illustrates how companies are capable of influencing consumer behavior in order to promote a company’s image and create brand loyalty with consumers despite the implementation of unethical practices. It is important to note and understand now, that this research was done in order to explain how companies market and communicate underlying messages via unethical marketing advertisements. The creation of these messages by marketers and thus the anticipated understanding of these messages by consumers may be intentional or unintentional. Meaning that often, an advertisement may portray one thing (such as the company’s product), yet depict an underlying message (such as the objectification of women). -
Corporate Social Responsibilty (CSR) and Ethical Issues in Marketing
International Journal of Management and International Business Studies. ISSN 2277-3177 Volume 4, Number 3 (2014), pp. 297-308 © Research India Publications http://www.ripublication.com Corporate Social Responsibilty (CSR) and Ethical Issues in Marketing Ruchi Tripathi1 and Vinay Pratap Singh2 1Institute of Management and Research,Ghaziabad 2Mahaveer Institute of Technology, Meerut Abstract An ethical issue is an identifiable situation and also an opportunity which requires an individual or organization to choose from the actions that must be evaluated as right or wrong, ethical or unethical, etc. Product– related ethical issues arise when marketers fail to disclose the risks associated with a product. In pricing, common ethical issues are price fixing or failure to disclose the full price of a purchase. The nature of price creates many misunderstandings between the seller and buyer which causes ethical problems. Promotion sometimes creates ethical issues in a various ways, which includes false or misleading advertising and manipulative or deceptive sales promotions and publicity. Due to the globalization of markets and businesses, an ever increasing number of marketers have to deal with ethical issues. This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethical issues in Marketing and analyses the points such as: 1) To what extent the the B-Schools are imparting knowledge to their budding marketing managers, the importance of Social responsibility and Ethics. 2) To what extent the practicing marketing managers in India give importance to the ethics and 3) To what extent MNCs operating in the developing countries like India take care of the ethical and social responsibility aspects in their business. -
Corporate Sustainability and the Individual
~ CORPORATE SUSTAINABILITY AND THE INDIVIDUAL ~ Understanding What Drives Sustainability Professionals as Change Agents Wayne Visser & Andrew Crane, SSRN Paper Series, No. 1, 2010 CORPORATE SUSTAINABILITY AND THE INDIVIDUAL Understanding What Drives Sustainability Professionals as Change Agents By Wayne Visser and Andrew Crane Abstract This paper looks at what motivates sustainability managers to devote their time and energies to addressing social, environmental and ethical issues. It is rooted in the literature on the role of individuals as change agents for corporate sustainability, in particular in their capacity as environmental or social ‘champions’. The paper presents in-depth research among sustainability managers, providing a rich, nuanced understanding of different types of sustainability change agents. It identifies four such types – Experts, Facilitators, Catalysts and Activists – and uncovers the pivotal role of values, inspiration, expertise, empowerment, strategic thinking and social contribution as sources of meaning for these purpose-inspired managers. The findings deepen our understanding of the psychological dimensions of corporate sustainability management, and provide a useful tool for improving individual and team performance, enhancing recruitment and retention of sustainability talent, and developing more effective organisational leadership for sustainability. Keywords corporate social responsibility, corporate sustainability, change agents, environmental champions, meaning in life, psychology, sustainability managers, -
Marketing MIX: an Area of Unethical Practices?
Middle-East Journal of Scientific Research 12 (12): 1644-1645, 2012 ISSN 1990-9233 © IDOSI Publications, 2012 DOI: 10.5829/idosi.mejsr.2012.12.12.14 Marketing MIX: An Area of Unethical Practices? 12Ramachandran and S. Venkatesh, 1Bharath School of Business, Bharath University, Chennai, India 2Research Scholar, Bharath University, Chennai, India Abstract: In this paper we intend to develop the model of ethics in marketing. The first part of the article is concerned with presentation of the components of marketing and how they can be subject of unethical practices. In the second section we emphasis on empirical study in order to show that many unethical marketing practices may be occurred especially which are related to pricing and advertising practices. Key words: Ethics : Product Decisions Pricing Decisions Promotion Decisions INTRODUCTION To explore marketing practices and demonstrate, eventually, which area showing such unethical The field of marketing mix and ethic has stimulated practices many academic studies and this concern has come So our main hypothesis of empirical study is as because of two main reasons. First, if the organization follow behaves ethically, customers will develop more positive Some practices of marketing mix may be seen as attitudes about it, its products and its services. This unethical means that if marketing practices are in harmony with standards and social conventions, the products/services Section.1 Conceptual Framework of Marketing Ethics of that firm will be acceptable. however if the firm do not Definition of Marketing Ethics: Ethics in Marketing ''is a employ ethical marketing practices, this may lead to moral judgment and behavior standards in marketing disappointed customers, wrong publicity, no trust, more practice in marketing area'' (Gaski, 1999). -
Toward an Organizational Theory of Sustainability Vision
sustainability Review Toward an Organizational Theory of Sustainability Vision Sooksan Kantabutra Center for Research on Sustainable Leadership and ASEAN Centre for Sustainable Development Studies and Dialogue, College of Management, Mahidol University, Bangkok 10400, Thailand; [email protected] Received: 2 December 2019; Accepted: 4 February 2020; Published: 5 February 2020 Abstract: While vision is considered as the starting point for any transformation process toward sustainability, little is known about how such a vision looks. To fill in a fundamental gap in the corporate sustainability literature, the present study advances a theory of organizational vision into a coherent theory of sustainability vision. It adopts the theory-building approaches of covering-law, enlightenment, and process by comparing and contrasting a diverse set of relevant plausible, logical, empirical, and/or epistemological conjectures so that highlighting occurs to form the substance of the refined theory. The resulting theory of sustainability vision asserts that effective sustainability visions are characterized by the seven attributes of brevity, clarity, future orientation, stability, challenge, abstractness, desirability or ability to inspire and one imagery of stakeholder satisfaction. Relevant propositions and a model are introduced for future research, followed by practical implications. Keywords: corporate sustainability; sustainability theory; sustainability; vision; sustainable business; organizational culture 1. Introduction “Vision” is equated to corporate pitch to convey enduring values and lasting purpose [1] in a pithy and effective way. It guides organizational members to emphasize what really matters to them and their stakeholders [2] in their journey toward transforming vision ideas into action. In addition, formulating a corporate sustainability strategy should follow a sustainability vision [3] in which the focus is not on maximizing short-term wealth or well-being for oneself or a single organization, but for a wide range of stakeholders. -
Is Social Entrepreneurship a Panacea for Sustainable Enterprise Development?
A Service of Leibniz-Informationszentrum econstor Wirtschaft Leibniz Information Centre Make Your Publications Visible. zbw for Economics Javed, Asad; Yasir, Muhammad; Majid, Abdul Article Is social entrepreneurship a panacea for sustainable enterprise development? Pakistan Journal of Commerce and Social Sciences (PJCSS) Provided in Cooperation with: Johar Education Society, Pakistan (JESPK) Suggested Citation: Javed, Asad; Yasir, Muhammad; Majid, Abdul (2019) : Is social entrepreneurship a panacea for sustainable enterprise development?, Pakistan Journal of Commerce and Social Sciences (PJCSS), ISSN 2309-8619, Johar Education Society, Pakistan (JESPK), Lahore, Vol. 13, Iss. 1, pp. 1-29 This Version is available at: http://hdl.handle.net/10419/196185 Standard-Nutzungsbedingungen: Terms of use: Die Dokumente auf EconStor dürfen zu eigenen wissenschaftlichen Documents in EconStor may be saved and copied for your Zwecken und zum Privatgebrauch gespeichert und kopiert werden. personal and scholarly purposes. Sie dürfen die Dokumente nicht für öffentliche oder kommerzielle You are not to copy documents for public or commercial Zwecke vervielfältigen, öffentlich ausstellen, öffentlich zugänglich purposes, to exhibit the documents publicly, to make them machen, vertreiben oder anderweitig nutzen. publicly available on the internet, or to distribute or otherwise use the documents in public. Sofern die Verfasser die Dokumente unter Open-Content-Lizenzen (insbesondere CC-Lizenzen) zur Verfügung gestellt haben sollten, If the documents have been made available under an Open gelten abweichend von diesen Nutzungsbedingungen die in der dort Content Licence (especially Creative Commons Licences), you genannten Lizenz gewährten Nutzungsrechte. may exercise further usage rights as specified in the indicated licence. https://creativecommons.org/licenses/by-nc/4.0/ www.econstor.eu Pakistan Journal of Commerce and Social Sciences 2019, Vol. -
HRM's Role in Corporate Social and Environmental Sustainability
EPG SHRM Foundation’s Effective Practice Guidelines Series HRM’s Role in Corporate Social and Environmental Sustainability Produced in partnership with the World Federation of People Management Associations (WFPMA) and the North American Human Resource Management Association (NAHRMA) HRM’s Role in Corporate Social and Environmental Sustainability This publication is designed to provide accurate and authoritative information regarding the subject matter covered. Neither the publisher nor the author is engaged in rendering legal or other professional service. If legal advice or other expert assistance is required, the services of a competent, licensed professional should be sought. Any federal and state laws discussed in this book are subject to frequent revision and interpretation by amendments or judicial revisions that may significantly affect employer or employee rights and obligations. Readers are encouraged to seek legal counsel regarding specific policies and practices in their organizations. This book is published by the SHRM Foundation, an affiliate of the Society for Human Resource Management (SHRM®). The interpretations, conclusions and recommendations in this book are those of the author and do not necessarily represent those of the SHRM Foundation. ©2012 SHRM Foundation. All rights reserved. Printed in the United States of America. This publication may not be reproduced, stored in a retrieval system or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the SHRM Foundation, 1800 Duke Street, Alexandria, VA 22314. Selection of report topics, treatment of issues, interpretation and other editorial decisions for the Effective Practice Guidelines series are handled by SHRM Foundation staff and the report authors. -
Ethical Marketing Communication in the Era of Digitization/Kuldeep Brahmbhatt
EthicalVolume 7 Issue 2 Marketing Communication inJuly - Decemberthe 2015 Era of Digitization Kuldeep Brahmbhatt Abstract attracts attention and stimulates the intention to purchase. The modes of communication have undergone The present paper focuses on the consideration of ethics changes over a period of decades in line with in marketing communication. Recently, Lenskart, technological reforms, economic changes, changes in American Swan and Trioka made promotional brand the operating environment of the business and most communication on the day of the Nepal earthquake to importantly, customer expectations. In the last decade, exploit business leverage. This faced criticism on various digitization has revolutionized marketing media platforms for insensitivity of the communication communication. Aaker (2015) noticed that digital piece. Author identified various factors which may lead marketing communication is a powerful device for to such insensitive communication which includes, building brands and strengthening the relationship with organizational policies, role of educational institutes in individuals and community by engaging them actively moral development, cognitive moral upbringing of in the marketing process. He also adds that such active individual, individual personality traits, intentions of participation has led the marketer to communicate the the message and competitive environment. In addition message at individual level with rich and deep content. it explains, how brands handle image management once In a way, the digital platform has given the marketer it has been damage. A few components of Image Repair an option for greater reach with more customized Theory such as, mortification, evasion of responsibility offerings. and reduction in the offensiveness of the act have been used to restore the image. -
Online Visual Merchandising of Women's Ethnic Apparel
International Journal for Research in Engineering Application & Management (IJREAM) ISSN : 2454-9150 Special Issue - NSRTCM - 2018 Online Visual Merchandising of Women’s Ethnic Apparel – Literature Analysis of Artisan Reference *Phinu Jose, Research Scholar-Bharathiar University-Asst. Professor, Department of Management Studies, CHRIST(Deemed to be University), Bangalore, India. [email protected] **Dr. Elangovan N, Director, NIFT, Kannur, Kerala, [email protected] ABSTRACT - The world has been witness to the dynamic changes in the retail industry. Moving from In Store to Online to Multi Channel to Omni Channel is a journey that most marketing enthusiasts are abreast with, yet the industry seems to be throwing new and disruptive insights in every innovation that it has made. With a lot of information, options, and refined research tools available at disposal to consumers, apparel retailers have to constantly innovate and make shopping experiences more convenient yet enjoyable for them to keep returning. One such aid or tool that has been instrumental in luring customers in physical stores until the era of online commerce hit hard is visual merchandising. Online Visual Merchandising includes the elements of display witnessed on the website of the organization for the customer entails the visual merchandising efforts. It becomes the first point of contact that the brand establishes with the customer in order to strike a deal.The inquisitiveness in the area was driven by the fact that ‘textile’ purchase is authenticated by the ‘tactile’ senses. The increasing number of women who shop online for apparel applauded the shopping experiences over the challenges of physical shopping. This research paper seeks to highlight the concepts relevant to online visual merchandising of women’s ethnic apparel and analyse through available literature the emphasis on Artisanship/Craftsmanship.