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Emv: Help Strengthen Your Payment

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Emv: Help Strengthen Your Payment EMV: HELP STRENGTHEN YOUR PAYMENT SECURITY Take advantage of one of the global standards in secure card-present transactions with EMV-enabled terminals. Established by EMVCo1, EMV (Europay, Mastercard, Visa) specifications for chip cards require that they have an embedded microprocessor chip which increases transaction security. The chip helps make the cards difficult to counterfeit and helps to combat fraud at the point of sale. American Express can help you upgrade to EMV-enabled terminals to better serve your customers’ demand for safer, faster ways to pay, giving them greater confidence to purchase with you. What’s more, by deploying EMV in your business, you establish a secure foundation to accept new payment technologies such as mobile and contactless. Card Cardmember Transaction Approval Verification Authorization When the Chip Card is When a Card member’s The microchip and terminal inserted into the terminal, identity is verified with PIN interact to assess the the embedded microchip or Signature, the Card then transaction details, providing exchanges Card data with securely passes information issuers and merchants better the terminal to verify the to the issuer to perform ability to control risk on Card is genuine. additional authentication. every purchase. October 2013 Merchant (Puerto Rico, USVI & Caribbean) 1 EMVCo is standards body for contact and contactless EMV specifications and is jointly owned by American Express, JCB International, MasterCard Worldwide and Visa Inc. PROTECT YOUR BUSINESS AGAINST FRAUD EMV terminals can help you protect your business from the impacts of fraud by: . Strengthening security for card-present transactions by increased card authentication . Deterring counterfeit fraud at the point of sale . Establishing a secure payment infrastructure to support emerging payment technologies STRENGTHEN CUSTOMER RELATIONSHIPS By upgrading to EMV terminals, you have the opportunity to better serve your customers by enabling them to: Pay securely and quickly at checkout, making their experience more convenient . Pay the way they want, with a secure payment option . Feel confident in purchasing with you, potentially increasing their loyalty and spend. LEVERAGE ONE OF THE GLOBAL STANDARDS FOR CARD-PRESENT SECURITY When you upgrade to EMV-enabled terminals you can be confident that you are: . Adopting a solution accepted in 80 countries around the globe2 . Leveraging your relationship with American Express who is aligned with industry in advancing EMV standards, globally. EMV CHIP CARD TECHNOLOGY LAUNCHES American Express is ready to work with you or your processor to certify your EMV terminals to help meet the company’s key roadmap requirements and dates, which include: April 2014 April 2015 October 2015 By April 2014, processors must By April 2015, processors Effective October 2015, American Express will institute be able to support American must be able to support a Fraud Liability Shift (FLS) policy that will transfer Express EMV chip-based American Express EMV liability for certain types of fraudulent transactions contact transactions. chip-based contactless away from the party that has the most secure form of transactions. EMV technology. Fuel merchants will have an additional two years, until October 2017, before the FLS takes effect for transactions generated from automated fuel dispensers. Ask your American Express Representative about upgrading to dual-interface terminals in order to accept more American Express payment options. October 2013 Merchant (Puerto Rico, USVI & Caribbean) 2 Smart Card Alliance, www.smartcardalliance.org , Feb 2013 .
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