STRATEGIC MARKETING MANAGEMENT (SMM)

PROGRAM DETAILS The best organizations understand that marketing is at the core of all business and growth. This program provides you with the business DATES frameworks to bring a customer focus to your organization and create June 3–7, 2019 better marketing strategies. The program begins at 8:30 a.m. Monday and ends at 2:45 p.m. Friday. PROGRAM BENEFITS By attending this program, you will: FEE • Learn how to set strategic objectives by conducting a thorough $10,950 opportunity analysis. Fee includes tuition, continental breakfasts, • Explore the elements of the marketing mix, competitive dynamics, lunches, coffee breaks, and educational value pricing, and how to integrate digital, brand, and business strategies. materials. • Learn how to create a comprehensive marketing strategy within the LOCATION context of your overall business strategy. Gleacher Center • Gain the agility and creativity to make insightful, data-driven 450 N. Cityfront Plaza Drive marketing decisions. Chicago, IL 60611 For hotel accommodations and more WHO SHOULD ATTEND? logistics, visit ChicagoBooth.edu/ExecEdFAQ This program is designed for mid- to senior-level executives who want to leverage FACULTY strategic marketing frameworks in their organizations—from customer analysis to strategic decision-making. Titles include: CEO, CMO, COO, VP of sales and Pradeep K. Chintagunta marketing, director of marketing, director of marketing and communications, general Joseph T. and Bernice S. Lewis Distinguished manager, senior marketing manager, senior product manager, and brand manager. Service Professor of Marketing, Chicago Booth Sanjay K. Dhar IDEAS COMPETE, PEOPLE COLLABORATE James H. Lorie Professor of Marketing, Consistently ranked among the top programs in the world, Executive Education Chicago Booth at Chicago Booth is where intellectual rigor, engaging teaching, and cutting-edge Jean-Pierre Dubé research meet. We create and learn in an intense, exhilarating climate of discussion Sigmund E. Edelstone Professor of Marketing and debate. and Director of the James M. Kilts Center for Marketing, Chicago Booth CONNECT WITH WORLD-CLASS FACULTY Ann L. McGill The University of Chicago Booth School of Business has one of the most highly- Sears Roebuck Professor of General regarded faculty of any business school in the world. Since Sweden’s central bank, Management, Marketing, and Behavioral Sveriges Riksbank, established the Nobel Prize in Economic Sciences in 1968, nine Science, Chicago Booth Chicago Booth faculty members have won the award.

LEARN MORE AT: ChicagoBooth.edu/SMM E [email protected] P +1.312.464.8732 STRATEGIC MARKETING MANAGEMENT (SMM)

PROGRAM OUTLINE “The energy, experience, and wealth of knowledge The Strategic Marketing Planning Process: Laying the shared between the faculty and the diverse group Foundation for Competitive Advantage of students made this course extremely insightful • 3C framework and relevant to my work. I’ll be bringing a fresh • Customer, company, and competitor analysis perspective back to share and implement within my • Analyzing consumer research data organization, as well as drive my career growth.” • Economic analysis: break-even analysis and relative contribution analysis –CHRISTOPHER ALLEN, PRODUCT MANAGER ACTAVIS • Strategic decision-making • Linking strategic analysis to formulating marketing tactics • Analytical methods in consumer measurement “I was drawn in by the sincere, 100% effort by all the Creating Competitive Advantage professors to make the material ‘real,’ meaningful, • Building and managing strong brands and immediately applicable regardless of industry • Integrating brand marketing and marketing expertise. I also found the sense of • Pricing deep respect and genuine affection among Chicago’s Strategy Implementation: a Framework for team of professors to be palatable; very refreshing for Going to Market executive education. Everyone was approachable • Channel tactics and interested.” • New product development best practices –KRISTIN H. WEVERS, CORPORATE COMMUNICATIONS AND MARKETING VP Analytical Approaches to Marketing MESSER CONSTRUCTION CO. • Tools for customer analysis • Analytical approaches to pricing

Data-Driven Marketing • Effects of online advertising

Strategies for High-Tech Markets • Technology adoption life cycle (TALC) FOR MORE INFORMATION, CONTACT: • Strategy and segmentation implications Executive Education The University of Chicago Booth School of Business • Partnering priorities and market value chains 450 N. Cityfront Plaza Drive, Suite 514 Chicago, IL 60611-4316 P +1.312.464.8732 E [email protected] ChicagoBooth.edu/SMM