MARBLE HILL REVIVED Business Plan February 2017 7 Straiton View Straiton Business Park Loanhead, Midlothian EH20 9QZ T. 0131 440 6750 F. 0131 440 6751 E.
[email protected] www.jura-consultants.co.uk CONTENTS Section Page Executive Summary 1.0 About the Organisation 1. 2.0 Development of the Project 7. 3.0 Strategic Context 17. 4.0 Project Details 25. 5.0 Market Analysis 37. 6.0 Forecast Visitor Numbers 53. 7.0 Financial Appraisal 60. 8.0 Management and Staffing 84. 9.0 Risk Analysis 88. 10.0 Monitoring and Evaluation 94. 11.0 Organisational Impact 98. Appendix A Project Structure A.1 Appendix B Comparator Analysis A.3 Appendix C Competitor Analysis A.13 Marble Hill Revived Business Plan E.0 EXECUTIVE SUMMARY E1.1 Introduction The Marble Hill Revised Project is an ambitious attempt to re-energise an under-funded local park which is well used by a significant proportion of very local residents, but which currently does very little to capitalise on its extremely rich heritage, and the untapped potential that this provides. The project is ambitious for a number of reasons – but in terms of this Business Plan, most importantly because it will provide a complete step change in the level of commercial activity onsite. Turnover will increase onsite fourfold to around £1m p.a. as a direct result of the project , and expenditure will increase by around a third. This Business Plan provides a detailed assessment of the forecast operational performance of Marble Hill House and Park under the project.