S 04 T ii^ The WURLlIZER 1100 PACKS MORE PROFIT-PRODUCING COSTS LESS FOR RECORDS, ENTERTAINMENT THAN NEEDLES AND SERVICE THAN ANY ANY OTHER PHONOGRAPH OTHER PHONOGRAPH From its flill-vue Sky-Top Turret win- Up to 2000 plays from a single record its . dow to glistening metal base . from its with amazingly little loss of fidelity! That’s what revolutionary Encore Program Selector to its the Zenith Cobra Tone Arm contributes to crystal clear plastic pilasters, this Wurlitzer 1 100 the economy of operating the Wurlitzer 1100. is loaded with money-making eye appeal. Add Quick-as-a-Flash Replacement Units carry that tone so thrilling, so true that you’d swear the economy further. They make parts removal and entertainers were right in the room, and you replacement from 2 to 100 times faster. A play have the Wurlitzer 1100 tvhh an earning poiver stimulator! A service cost saver! The Wurlitzer as brilliant as this gorgeous instrument itself. 1 100 is both. See and hear it in action —NOW! CAN SAVE UP TO ITS ORIGINAL COST IN FOUR YEARS OF PLAY THE RUDOLPH WURLITZER COMPANY, NORTH TONAWANDA, NEW YORK www.americanradiohistory.com • NO OTHER PHONOGRAPH HAS m THESE FEATURES: • Six Hits for Two Bits • Wide Range Tone # Aluminum Cabinet 9 Adjustable Tone Arm 9 Table Top Service THE MILLS CONSTELLATION Mills Industries, Incorporated, 4100 Fullerton Avenue, Chicago 39, Illinois www.americanradiohistory.com ‘THE COmiDElSTlAL WEEKLY OF THE COIN MACHI^E IlSDUSTRY^’ THE CASH BOX IS THE OPERATOR’S MAGAZINE—IT IS NOT SOLD ON NEWSSTANDS BILL CERSH, PnblUher , JOE ORLECKt Editorial and Advertising Director ROBERT E. AUSTIN, General Manager, Music Department JOEL FRIEDMAN, Musis Editor G. BRUNER, Business Manager G. BLOOM CireuIaUon A. JOFFE, ProdueUon L. MILAZZO, Classified Advertising HERB OLSOW, General Mgr., Automatic Merchandising O, S* SIBLEY, Art Director MARSHALL MICON, General Manager, Chicago OfiSce STEVE MASON, General Manager, Los Angeles Office BERT MERRILL, St. Louis, Mo. CORRESPONDENTS IN LEADING CITIES THROUGHOUT THE UNITED STATES IN THIS ISSUE January 17, 1948 Vol. 9, ISo. 16 I CONVENTION IS THE ANSWER Pages 5 and 6 OFFICIAL CMI EXHIBITORS’ CHART Pages 7 and 8 EXHIBITORS (Start from this page) Page 9 DISKS COMING THRU IN GOOD QUANTITY Page 19 RECORD BAN WILL HURT NEW ARtlSTS Page 22 N. Y. & N. J. MUSIC OPS BACK NEW MDSG. PLAN Page 23 MORE THAN 20% WILL BE VENDORS AT CMI SHOW Page 31 “A.M. BLUE BOOK” Pages 32, 33 and 34 MILWAUKEE PHONO ASSN. PETITIONS CONGRESSMEN Page 48 BRITISH COINMEN TERMED NON-ESSENTIAL Page 48 DAVE GOTTLIEB HONORED WITH TESTIMONIAL DINNER Page 52 WASHINGTON MUSIC OPS TO MEET Page 53 CHICAGO CHATTER Page 55 EASTERN FLASHES Page 56 CALIFORNIA CLIPPINGS Page 57 MINNEAPOLIS — NEW ORLEANS — ST. LOUIS Page 58 ADVERTISER’S INDEX Page 54 PUBLISHED WEEKLY by The Cash Box where in the U.S.A. and Canada. Special operated machines industry as well as Publishing Co., Inc., 381 Fourth Avenue, subscription allowing free classified adver- all finance firms, banks and other finan- New York 16, N. Y., Telephone: MUrray tisement each week, not to exceed three cial institutions expressly interested in the Hill 4-7797. Branch Offices: 32 West Ran- full lines, $48 per year. Subscription rates financing of coin operated equipment of dolph St., Chicago 1, Illinois, Telephone: for all foreign countries on request. all types. DEArbom 0045 and 422 West 1 1th Street, THE CASH BOX has been recogmzed by Los Angeles THE CASH BOX exclusively covers the 15, California, Telephone: various associations of coin machine oper- PRospect 2687. coin machine industry, including oper- ators thrnout the United States as their ators, jobbers, distributors and manufac- CONTENTS COMPLETELY COPY- official weekly magazine. turers, and all those allied RIGHTED 1948. All rights reserved. to automatic coin operated The C.M.I. division No publication of any material contained music equipment; automatic BLUE BOOK of The coin operated vending machines and serv- Cash Box is an entirely separate medium, herein is allowed without written permis- giving all prices of sion from the publisher. ice machines as well as all coin operated new and used machines of all kinds, continually reporting all ADVER^SING RATES on request. All amusement equipment; the music and market changes. The C.M.I. BLUE BOOK advertising closes Wednesday at 5 P.M. record business, recording artists and pub- is officially recognized by many States preceding week of issue. as lishers of music; and all others in any the “official price book of the coin ma- SUBSCRIPTION RATE $15 par year any* fashion identified or allitwi to the coin chine industry.” www.americanradiohistory.com The Cash Box Page 4 January 17, 1948 THE CASH BOX BOOTH 77 www.americanradiohistory.com The Cash Box Page 5 January 17, 1948 The Cash Box Page 6 January 17, 1948 CONVENTION IS THE ANSWER Nation’s Coin Machine Industry Looks to ’48 C. M. I. Convention to Help Answer Problems. Believe New Products Plus Much Closer Cooperation Will Decide Trades’ Progress During 1948. 1948 keeper feel that they can retain the old machines, they record plan as well as on a more equitable division of NEW YORK—“The convention is the answer”, is the way There will probably be a dearth of cabinets in will not buy new equipment.” the profits. the majority of the nation’s coin machine men are, and and there surely will be a shortage of many finished been, expressing themselves. components and raw materials if plans in Washington go have The operators also have their problems. One of the The plan which seems to have most support in this thru. Therefore, the plan of this distributor, voicing the most important is the fact that they are unable to obtain direction is for the operator and the location owner to Tho they offer a great many reasons for this statement, ideas of many others, is said by those questioned to be a good trade-in valuation for their equipment after they first remove the overhead expense and then divide the that stand out most are that, “This convention can those worthy of consideration at this time. have used it sufficiently. balance on a 50/50 basis. give the entire industry the answer to its present profit 7t is a definite fact that the time has arrived, as many problems.” They, too, would want some arrangement made in this “This”, as operator after operator of juke boxes has coinmen believe, and have reported in past issues, when to bring some direction and look to this 1948 convention pointed out, “means that with two minute records and a “Everyone knows”, one coin machine leader says, “that some sort of an arrangement must be made whereby old solution to this problem so that a better understanding more equitable division of the phono’s income, we can we went thru a very tough 1947. Many of us aren’t on machines will be entirely removed from the market each distributor, jobber in this regard would exist between the see some real profits which will mean that the juke box feet yet. But”, he claims, “we are ready, able and our time they are traded in and new equipment should go and operator on the one hand and the manufacturer on business can go ahead faster in 1948 than ever before. willing to go ahead, if the products which will be shown out to replace these. the other. at this, convention will be what we have been seeking “But”, he continues, “we also look forward to this 1948 Many methods have been advanced in the past in this other problems are in the minds of coinmen from and, furthermore”, he says, “if the manufacturers will Many convention to bring us some new ideas, new prices and regard. Some stated that the best plan was to “bust ’em the nation who will be at the convention to see continue to cooperate closely with us.” all over new products which will also help to boost our collections up” and bring in new equipment which would revitalize presented which can possibly offer a solution. what will be and which will mean a more prosperous year ahead for Distributors are of the opinion that some arrangements locations and would, at the same time, bring greater glory all in the automatic music business.” trade-ins will be taken by the They feel that the trade must make many changes should be made whereby to the trade. during 1948 to attract greater income so that the field jobbers and that the manufacturers should subsidize part In conclusion, it may be stated that from everywhere Tho there hasn’t been a drive in this direction, there ahead just as rapidly and just at progressively as of this trade-in valuation. can go in the nation the operators look to this 15th annual ex- will have to be some method arranged whereby the it has in the past. hibition and convention by the members of Coin Machine distrib writes The Cash Box, “The One well known manufacturers will have a means to eliminate certain of One coinman stated, “This is the time for the exhibitors Industries, Inc. as “the answer” to their many problems. are on the older manufacturers can use many parts which the older equipment and produce machines to re- new to show us products in which we can feel complete con- will most machines. Cabinets are still hard to obtain. The cabinets They are firmly convinced that those answers place it. fidence and know that they will point the way out of all progress of from the post-war games are still in good condition and assuredly be presented to them during the of our problems for us.” will save the factories a lot of money, if they arrange to As one distrib says, “The auto manufacturers recognized this show.