DOCSLIB.ORG

Prssa Movember Collegiate Campaign October 2013 – December 2013

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Prssa Movember Collegiate Campaign October 2013 – December 2013 PRSSA MOVEMBER COLLEGIATE CAMPAIGN OCTOBER 2013 – DECEMBER 2013 CAMPAIGN OVERVIEW Blue Cross Blue Shield of Michigan (BCBSM) is Michigan’s largest insurer, covering over 4.4 million people throughout the state. As part of the Blues’ ongoing effort to help people live healthy lifestyles, this fall, the organization is focusing its efforts on early cancer detection. The campaign kicked off in late August in a partnership with the University of Michigan via the Michigan Football Experience Sweepstakes . The campaign has a three tiered approach, focusing on prostate cancer in September, breast cancer in October, and men’s health in November, aka Movember. The goal of this campaign is to activate students around creating awareness for men’s health in Movember by pulling together a public relations plan to support the objectives outlined below. EARLY CANCER DETECTION: MOVEMBER, CHANGING THE FACE OF MEN’S HEALTH According to the American Cancer Society, more than one million people in the United States get cancer each year. Throughout the fall, Blue Cross Blue Shield of Michigan and Blue Care Network will lead an effort to bring more awareness to the fight against cancer and the importance of early detection through an integrated communications campaign. The Michigan Department of Community Health reports that cancer is the second leading cause of death in Michigan, contributing to significant economic and social costs. An estimated 55,660 people in Michigan were diagnosed with cancer during 2010 and 20,740 were projected to die from cancer. Uninsured patients and those from ethnic minorities are much more likely to be diagnosed with cancer at a later stage when treatment is more extensive, debilitating and costly. Over the course of the next three months (October, November, December), an integrated communications team will be communicating the importance of early cancer detection and the importance of building a trusting relationship with a primary care physician. Given the timeframe, the PRSSA students will focus on the third month, Movember. Every November, the Movember Foundation encourages men to grow moustaches to raise funds and awareness for men’s health, specifically prostate cancer and other cancers that affect men. The goal of “Movember” is to “change the face of men’s health.” The “Movember” initiative will bring attention to BCBSM’s efforts to create a healthier Michigan by implementing a consumer education campaign, announcing a call to action for men to get prostate cancer screenings and raise awareness on preventative efforts. 1 Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. PRSSA MOVEMBER COLLEGIATE CAMPAIGN OCTOBER 2013 – DECEMBER 2013 OBJECTIVES • Communicate the importance of annual screenings and encourage actual scheduling of screenings. • Communicate the importance of a patient’s relationship with their primary care physician. • Communicate the importance of early detection for both the patient and their loved ones. • Raise awareness by communicating the risk factors surrounding prostate cancer, breast cancer and other health issues, such as smoking, family history and overall health. • Raise awareness of how to decrease the risk of cancers by maintaining a healthy diet, staying physically active, not smoking and seeing a primary care physician regularly. • Promote BCBSM as a resource for healthy living by directing users to resources such as www.AHealthierMichigan.org , increasing online traffic PARTICIPATING ORGANIZATIONS • BCBSM, Public Relations Student Society of America (PRSSA) national, Michigan colleges and universities in Michigan with active PRSSA Chapters TIMELINE OCTOBER – NOVEMBER 2013: • October 4 – 16 : Student outreach for campaign participation • October 16 : Campaign Registration Deadline • October 17 : Student campaigns begin • November 7 : Campaign plans complete, and entrees submitted to PRSSA Headquarters by 5 p.m. EST • November 11 – December 9 : Campaign execution • BCBSM is happy to hold informational meetings/prep sessions with participating schools during the planning phase of the campaign. DECEMBER 2013: • December 10 – December 13 : Campaign evaluation by BCBSM • December 15 : Winners announced • January 2014 : Winner’s lunch/dinner with winning team STUDENT GROWTH AND BENEFIT • Tangible, real world campaign experience • Ability to execute real campaign and build portfolio on an issue students and all Americans are facing • Enhance and build on team skills • Engage and work with various publics a practitioner would work with on a campaign • Opportunity to engage with and interact with BCBSM executives and communications leadership AWARD The team with the best campaign plan, implementation and results, evaluated by BCBSM, will receive $500. The runner up team will receive $300 and the second runner up will receive $200. The winning team and their academic adviser will have the opportunity for a luncheon and roundtable with BCBSM PR, Advertising and Market Communications team at the company’s headquarters in Detroit, Michigan. 2 Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. PRSSA MOVEMBER COLLEGIATE CAMPAIGN OCTOBER 2013 – DECEMBER 2013 ELIGIBILITY • Must be an active PRSSA Chapter and in good standing with PRSSA national Chapter • Must be a paid member of collegiate PRSSA Chapter KEY ORGANIZATIONAL CONTACTS • BCBSM: Stephanie Beres, manager, external affairs; [email protected] ; 313-806-5535 • PRSSA National: Jeneen Garcia, [email protected] ; 212-460-1466 ABOUT BCBSM Blue Cross Blue Shield of Michigan, a nonprofit organization, provides and administers health benefits to more than 4.4 million members residing in Michigan in addition to members of Michigan-headquartered groups who reside outside the state. Blue Cross Blue Shield of Michigan and Blue Care Network are nonprofit corporations and independent licensees of the Blue Cross and Blue Shield Association. For more company information, visit bcbsm.com . CAMPAIGN DIRECTION/SPECIFICS News release issued announcing the campaign: Blue Cross Blue Shield of Michigan, Blue Care Network and University of Michigan to stress importance of early cancer detection, while giving fans a chance to win a "Michigan Football Experience" August 26, 2013 DETROIT — Blue Cross Blue Shield of Michigan and Blue Care Network are partnering with the University of Michigan to launch The Michigan Football Experience Sweepstakes , a fan contest with a vital message — early detection of cancer through regular visits to the doctor can lead to vastly improved health outcomes for those facing the disease. The program launched today and will culminate at the Michigan Wolverines’ November 30 th game against Ohio State. One winner will receive a trip for two to attend the Michigan Wolverines’ next bowl game. Four additional winners will receive an opportunity to participate in the Michigan Men’s Football Experience , and another five winners will have the opportunity to attend the Michigan Women’s Football Academy . This collaborative effort is designed to increase awareness of men’s health issues, focusing on prostate cancer awareness, early detection and prevention, and U of M’s “Men of Michigan” Prostate Cancer Research Fund . In 2002, while CEO of Domino’s Pizza, Dave Brandon, U of M athletic director and former football player under Bo Schembechler, was diagnosed with prostate cancer. Immediately following the diagnosis, Brandon underwent life-saving surgery; performed by U of M physician James E. Montie, M.D., and pledged to support prostate cancer research. Now, Brandon leads efforts surrounding the Michigan Men’s Football Experience , an annual event raising funds for the “Men of Michigan” Prostate Cancer Research Fund. 3 Blue Cross Blue Shield of Michigan is a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association. PRSSA MOVEMBER COLLEGIATE CAMPAIGN OCTOBER 2013 – DECEMBER 2013 “I have been blessed that several men have made a significant, positive impact on my life,” said Brandon. “First and foremost is my dad. Among many life lessons, he taught me to work hard and do everything I can to have a positive impact on the lives of others. I also owe great thanks to my high school coaches and my college coach — the legendary Bo Schembechler. They taught me lessons about teamwork, preparation, competition, winning and playing by the rules. Another individual who has had a profound impact on my life is Dr. James Montie. Dr. Montie's skill as a doctor and surgeon cured me of prostate cancer and significantly extended my life. What better gift can one receive?” “Dave Brandon’s story of survival and his creation of the Michigan Men’s Football Experience to support Dr. Montie’s research is an inspiration to all of us,” said Dan Loepp, president and CEO of Blue Cross Blue Shield of Michigan. “We’re proud to be a part of this very important cause that helps continue our commitment to improving men’s health in Michigan by stressing the importance of awareness, prevention and early detection.” Brandon, along with former U of M Football Coach Lloyd Carr, created the Michigan Men’s Football Experience in 2009 to offer a program where attendees learn exactly what it’s like to be a member of the Michigan Wolverines football team. The exclusive two-day event has participants suiting up head to toe in full football equipment to experience on-field training
Load more

Recommended publications
  • Community Ties That Bind Ana, Colorado It Filed a Report with the and Mississippi, U.S
    20110110-NEWS--0001-NAT-CCI-CD_-- 1/7/2011 6:29 PM Page 1 ® www.crainsdetroit.com Vol. 27, No. 2 JANUARY 10 – 16, 2011 $2 a copy; $59 a year ©Entire contents copyright 2011 by Crain Communications Inc. All rights reserved Page 3 Potential fines nearly crushed DMC purchase More red flags up at Borders When it comes to firing the Analysts: Chapter 11 an option; company needs a strategy, too football coach, athletic BY DANIEL DUGGAN And even with Chapter 11 as an week, setting a price target of 50 the remaining stores. directors can’t win CRAIN’S DETROIT BUSINESS option, there are questions of cents on the stock — which traded But it needs a strategy as well. whether that will solve the prob- at a 12-month high of $1.60 and an “If they could emerge from a Withholding payments to sup- lems. all-time high of $37 in 1998. The Chapter 11 filing, they still don’t pliers, senior executives resigning “Right now they’re mired in stock closed Friday at $. have the kind of e-book strategy in and difficulty getting loans are problems with their balance-sheet He said that restructuring debt place to really compete,” Souers among the red flags being raised woes; and they’re in a transform- is a priority for the company and said. “Close to 10 percent of book by Ann Arbor-based Borders Group ing industry, but they don’t have that a Chapter 11 bankruptcy fil- sales are online now, and if it Inc. the capital to alter their business ing may resolve some of the issues.
    [Show full text]
  • Journal of Issues in Intercollegiate Athletics, 2015, 8, I-Iii I © 2015 College Sport Research Institute Fourth and Lo
    Journal of Issues in Intercollegiate Athletics, 2015, 8, i-iii i © 2015 College Sport Research Institute Fourth and Long: The Fight for the Soul of College Football By John U. Bacon. Published 2013 by Simon & Schuster, New York, NY. (352 pages). ___________________________________________________________ Reviewed by Jonathan A. Jensen, Ph.D. Candidate The Ohio State University ____________________________________________________________ Reformers seeking a tawdry exposé of college football’s seamy underbelly, peppered with tales of crooked coaches and unprincipled student-athletes, will be left wanting by John U. Bacon’s latest work, Fourth and Long: The Fight for the Soul of College Football. While Bacon does provide a cursory review of past football-related scandals and foreshadows the downfall of former University of Michigan Athletic Director Dave Brandon, the student-athletes and their coaches are held up as the heroes of this book. The focus of the book is the incredible dedication of football players and their coaches at four institutions: the University of Michigan, Northwestern University, Penn State University, and The Ohio State University. The book provides glimpses of each at varying points during the 2012 season, with more attention paid to two programs whose seasons were inexorably linked: Penn State and Ohio State. Both programs were ineligible for bowl participation at the conclusion of the season. The sanctions for both were not the result of actions of current student-athletes or coaching staffs, which were in their first year. Thus, this daily struggle of the book’s antagonists to persevere through losses and injuries while paying for the sins of former coaches and administrators is the central theme of the work.
    [Show full text]
  • 2017-18 Big Ten Records Book
    2017-18 BIG TEN RECORDS BOOK Big Life. Big Stage. Big Ten. BIG TEN CONFERENCE RECORDS BOOK 2017-18 70th Edition FALL SPORTS Men’s Cross Country Women’s Cross Country Field Hockey Football* Men’s Soccer Women’s Soccer Volleyball WINTER SPORTS SPRING SPORTS Men's Basketball* Baseball Women's Basketball* Men’s Golf Men’s Gymnastics Women’s Golf Women’s Gymnastics Men's Lacrosse Men's Ice Hockey* Women's Lacrosse Men’s Swimming and Diving Rowing Women’s Swimming and Diving Softball Men’s Indoor Track and Field Men’s Tennis Women’s Indoor Track and Field Women’s Tennis Wrestling Men’s Outdoor Track and Field Women’s Outdoor Track and Field * Records appear in separate publication 4 CONFERENCE PERSONNEL HISTORY UNIVERSITY OF ILLINOIS Faculty Representatives Basketball Coaches - Men’s 1997-2004 Ron Turner 1896-1989 Henry H. Everett 1906 Elwood Brown 2005-2011 Ron Zook 1898-1899 Jacob K. Shell 1907 F.L. Pinckney 2012-2016 Tim Beckman 1899-1906 Herbert J. Barton 1908 Fletcher Lane 2017- Lovie Smith 1906-1929 George A. Goodenough 1909-1910 H.V. Juul 1929-1936 Alfred C. Callen 1911-1912 T.E. Thompson Golf Coaches - Men’s 1936-1949 Frank E. Richart 1913-1920 Ralph R. Jones 1922-1923 George Davis 1950-1959 Robert B. Browne 1921-1922 Frank J. Winters 1924 Ernest E. Bearg 1959-1968 Leslie A. Bryan 1923-1936 J. Craig Ruby 1925-1928 D.L. Swank 1968-1976 Henry S. Stilwell 1937-1947 Douglas R. Mills 1929-1932 J.H. Utley 1976-1981 William A.
    [Show full text]
  • 2018-19 Big Ten Records Book
    2018-19 BIG TEN RECORDS BOOK Big Life. Big Stage. Big Ten. BIG TEN CONFERENCE RECORDS BOOK 2018-19 71st Edition FALL SPORTS Men’s Cross Country Women’s Cross Country Field Hockey Football* Men’s Soccer Women’s Soccer Volleyball WINTER SPORTS SPRING SPORTS Men's Basketball* Baseball Women's Basketball* Men’s Golf Men’s Gymnastics Women’s Golf Women’s Gymnastics Men's Lacrosse Men's Ice Hockey* Women's Lacrosse Men’s Swimming and Diving Rowing Women’s Swimming and Diving Softball Men’s Indoor Track and Field Men’s Tennis Women’s Indoor Track and Field Women’s Tennis Wrestling Men’s Outdoor Track and Field Women’s Outdoor Track and Field * Records appear in separate publication 4 CONFERENCE PERSONNEL HISTORY UNIVERSITY OF ILLINOIS Faculty Representatives Basketball Coaches - Men’s 1991-1996 Lou Tepper 1896-1989 Henry H. Everett 1906 Elwood Brown 1997-2004 Ron Turner 1898-1899 Jacob K. Shell 1907 F.L. Pinckney 2005-2011 Ron Zook 1899-1906 Herbert J. Barton 1908 Fletcher Lane 2012-2016 Tim Beckman 1906-1929 George A. Goodenough 1909-1910 H.V. Juul 2017- Lovie Smith 1929-1936 Alfred C. Callen 1911-1912 T.E. Thompson 1936-1949 Frank E. Richart 1913-1920 Ralph R. Jones Golf Coaches - Men’s 1950-1959 Robert B. Browne 1921-1922 Frank J. Winters 1922-1923 George Davis 1959-1968 Leslie A. Bryan 1923-1936 J. Craig Ruby 1924 Ernest E. Bearg 1968-1976 Henry S. Stilwell 1937-1947 Douglas R. Mills 1925-1928 D.L. Swank 1976-1981 William A.
    [Show full text]
  • 2016 Charting the Course Bhl-969Ae607.Pdf
    Charting the Course of the University of Michigan over Half of a Century James and Anne Duderstadt © 2016 The Millennium Project, The University of Michigan All rights reserved. The Millennium Project The University of Michigan 2001 Duderstadt Center 2281 Bonisteel Boulevard Ann Arbor, MI 48109-2094 http://milproj.dc.umich.edu i Preface When the University of Michigan celebrates its also within the context of the extraordinary changes Bicentennial year in 2017-2018, the Duderstadts will also characterizing our state, the nation, and the world. be completing our 50th year at the University, surpassing Hence it occurred to us that it might be interesting all other Michigan presidents in the number of years of to share this unusual perspective of what has changed service to the University (including Presidents Angell and what has stayed the same, the ups and downs, and and Ruthven). Furthermore, 35 of these years have been what our University has gained and what it has lost spent as members of the Michigan faculty community, over these many years. In fact, by charting the course of including two decades after the presidency, yet another the University over the past half-century, perhaps we irst for former presidents. might be able to suggest some of the most important Over our half-century as members of the University characteristics, principles, and values that could guide community, we have had the opportunity to serve the Michigan as it enters its third century in 2017. University of Michigan in almost every faculty role. We Of course, over such an extended period, most began our service when Jim was recruited as a young characteristics of the University tend to luctuate rather faculty member in the Department of Nuclear Science than exhibit a secular trend (except for the downward and Engineering while Anne joined and later assumed path of state support).
    [Show full text]
  • 10 Coaching Staff.Indd
    >> football staff graduate assistants defensive GRADUATE ASSISTANT COACH dan hott Dan Hott is in his third year with the Michigan football team. He is in his first season as the defensive graduate assistant coach after spending two years as a staff intern. Hott arrived in Ann Arbor after serving as a graduate assistant coach at West Virginia University in 2007. He spent six seasons as the defensive line coach at the University of Findlay (2001-06). Hott’s original tour of duty with the Mountaineers began during his undergraduate days, working as a student coach for three seasons (1995- 97) prior to gaining a graduate assistant position for three years (1998- 2000). A member of the American Football Coaches Association, Hott has coached in five bowl games during his career. He earned a bachelor of science degree from West Virginia in 1998 and completed his master’s degree in 2007. Hott resides in Ann Arbor. offensive GRADUATE ASSISTANT COACH eric smith In his third season with the Michigan football program, Eric Smith is in his first year as the offensive graduate assistant coach. He spent the previous two seasons as a staff intern with the team. Smith came to Ann Arbor after working as a graduate assistant at West Virginia (2007). Prior to that, he was the offensive coordinator and quarterbacks coach at WVU Tech (2006) and Pikeville College (2005). Smith was the quarterbacks and wide receivers coach at the University of Charleston during the 2004 season and began his coaching experience as quarterbacks coach at Glenville State in 2003.
    [Show full text]
  • Charting the Course of the University of Michigan Over Half of a Century
    Charting the Course of the University of Michigan over Half of a Century James and Anne Duderstadt © 2016 The Millennium Project, The University of Michigan All rights reserved. The Millennium Project The University of Michigan 2001 Duderstadt Center 2281 Bonisteel Boulevard Ann Arbor, MI 48109-2094 http://milproj.dc.umich.edu i Preface When the University of Michigan celebrates its also within the context of the extraordinary changes Bicentennial year in 2017-2018, the Duderstadts will also characterizing our state, the nation, and the world. be completing our 50th year at the University, surpassing Hence it occurred to us that it might be interesting all other Michigan presidents in the number of years of to share this unusual perspective of what has changed service to the University (including Presidents Angell and what has stayed the same, the ups and downs, and and Ruthven). Furthermore, 35 of these years have been what our University has gained and what it has lost spent as members of the Michigan faculty community, over these many years. In fact, by charting the course of including two decades after the presidency, yet another the University over the past half-century, perhaps we first for former presidents. might be able to suggest some of the most important Over our half-century as members of the University characteristics, principles, and values that could guide community, we have had the opportunity to serve the Michigan as it enters its third century in 2017. University of Michigan in almost every faculty role. We Of course, over such an extended period, most began our service when Jim was recruited as a young characteristics of the University tend to fluctuate rather faculty member in the Department of Nuclear Science than exhibit a secular trend (except for the downward and Engineering while Anne joined and later assumed path of state support).
    [Show full text]
  • 2012 Rose Bowl Game Presented by VIZIO Historical Media Guide
    HOME OF THE BIG TEN AND PAC–12 CHAMPIONS 1 CONTENTS COMMITTEES 2 ROSE BOWL GAME CONTACTS 3 TOURNAMENT OF ROSES HISTORY 4 THE GRANDDADDY OF THEM ALL 5 QUICK FACTS 6 ROSE BOWL STADIUM HISTORY 7 ROSE BOWL STADIUM FACTS 8 ROSE BOWL GAME TIMELINE 9 ROSE BOWL GAME RESULTS 11 ROSE BOWL GAME RECAPS 15 ALL-TIME ROSE BOWL GAME ROSTER 112 ROSE BOWL GAME PLAYERS OF THE GAME 177 COACHING RECORDS 178 RECORDS BY TEAM 180 RECORDS BY CONFERENCE 181 MISCELLANEOUS FACTS 182 ROSE BOWL HALL OF FAME 183 Vince Young – Texas, 2006 Rose Bowl Game presented by Citi COLLEGE FOOTBALL HALL OF FAME 184 The 2012 Historical Media Guide has been produced by the Rose Bowl NATIONAL AWARD WINNERS 185 Game Media Relations Staff along with the assistance and research of ALL-AMERICANS Brener Zwikel and Associates, Tex Noel, Robert Willis and Jim Gigliotti. 186 th Its purpose is to assist media members with their coverage of the 98 INDIVIDUAL RECORDS 188 Rose Bowl Game presented by VIZIO. Please report any questions or concerns about its content to the Rose Bowl Game Media Relations Staff. TEAM RECORDS 192 COMBINED TEAM RECORDS 198 COVER & INTERIOR DESIGN HISTORICAL RESEARCH Gavieres Design, LLC Brener Zwikel and Associates NATIONAL CHAMPIONSHIPS 201 COLLEGE FOOTBALL’S WINNINGEST TEAMS 203 PHOTOGRAPHY STATISTICAL RESEARCH Tournament of Roses Archives Tex Noel MISCELLANEOUS RECORDS 204 SPECIAL THANKS TO ALL TIME ROSTER RESEARCH RUSHING, PASSING AND RECEIVING RECORDS 207 BCS Robert Willis SPONSORSHIP AND BROADCASTING RIGHTS 208 Fiesta Bowl Orange Bowl COPYWRITER FIRST-ROUND NFL DRAFT PICKS 209 Sugar Bowl Jim Gigliotti AP RANKINGS 211 EDITORS BOWL CHAMPIONSHIP SERIES 213 Gina Chappin Stephanie Montano 2 98TH ROSE BOWL GAME PRESENTED BY VIZIO COMMITTEES The Tournament of Roses, Big Ten Conference and Pac-12 Conference entered into their bowl partnership agreement in 1946.
    [Show full text]
  • 9780809094660EX.Pdf
    Farrar, Straus and Giroux 18 West 18th Street, New York 10011 Copyright © 2011 by John U. Bacon All rights reserved Distributed in Canada by D&M Publishers, Inc. Printed in the United States of America First edition, 2011 Library of Congress Cataloging- in- Publication Data Bacon, John U., 1964– Three and out : Rich Rodriguez and the Michigan Wolverines in the crucible of college football / John U. Bacon. p. cm. ISBN 978- 0- 8090-9466- 0 (hardback) 1. Rodriguez, Rich, 1963– 2. Football coaches—United States. 3. University of Michigan—Football. 4. Michigan Wolverines (Football team). I. Title. GV939.R622B34 2011 769.332—dc23 2011022040 Designed by Abby Kagan www .fsgbooks .com 10 9 8 7 6 5 4 3 2 1 This book has not been approved, endorsed, or sponsored by any person or entity involved with the University of Michigan. 1 LEADERS AND BEST This is a story that could happen only in America. When you travel abroad you quickly realize it is impossible to explain why a university would own the largest stadium in the country. It is, liter- ally, a foreign concept, one as original as the U.S. Constitution. Indeed, it was Thomas Jefferson who drafted the Northwest Ordinance, providing for the funding of public schools and universities in the states that now constitute most of the Big Ten. “Religion, morality, and knowl- edge being necessary to good government and the happiness of mankind, schools and the means of education shall forever be encouraged.” The idea is so central to Michigan’s mission— even its very existence— it is engraved on the façade of its central building, Angell Hall.
    [Show full text]
  • Insight Bowl.Indd
    RELEASE NO. 14 - DECEMBER 6, 2010 MICHIGAN FOOTBALL GAME NOTES 220100 1 0 MICHIGAN FOOTBALL HAIL TO THE VICTORS VALIANT HAILHAIL TOTO TTHEHE CCONQU’RINGONQU’RING HEROESHEROES 11 NATIONAL TITLES 40 BOWL GAME APPEARANCES 42 BIG TEN TITLES 131 YEARS OF MICHIGAN FOOTBALL ATHLETIC MEDIA RELATIONS • 1100 SOUTH STATE STREET • ANN ARBOR, MICHIGAN • OFFICE (734) 763-4423 • FAX (734) 647-1188 • MGOBLUE.COM DID YOU KNOW? Michigan Wolverines (7-5, 3-5 Big Ten) at • This will be the first meeting #21/#22 Mississippi State Bulldogs (8-4, 4-4 SEC) between Michigan and Mississippi St. • The Wolverines are making their GAME 13: Saturday, Jan. 1, 2011 • 1:30 p.m. EST third appearance in the Gator Bowl. Gator Bowl, EverBank Field (77,497), Jacksonville, Fla. • U-M is 7-3 against the SEC in bowls. • Denard Robinson set the NCAA Series vs. Mississippi State: First Meeting record for rushing yards by a quarter- U-M Record vs. Southeastern Conference: 23-5-1 back in a season and became the first U-M Record vs. SEC in Bowl Game: 7-3 player in NCAA history to rush and Last Meeting vs. SEC: U-M 41, #9 UF 35 (Jan. 1, 2008) pass for 1,500 in a season. • Robinson was named winner of the Television: ESPN2 Chicago Tribune Silver Football. Radio: Michigan Sports Network • Jordan Kovacs (112) and Jonas Live Stats: MGoBlue.com Mouton (111) lead the team in stops. • Roy Roundtree needs 118 receiving yards for 1,000 on the season. MICHIGAN QUICK HITS Television Coverage Gator Bowl Bound TABLE OF CONTENTS The Gator Bowl between Michigan and Mississippi State This will be Michigan’s third appearance at the Gator Bowl.
    [Show full text]
  • "Athletics" by Jim Duderstadt
    235 Chapter 17 Athletics Mention Ann Arbor, and the first image that prob- ably comes to mind is a crisp, brilliant weekend in the fall: walking across campus through the falling leaves to Michigan Stadium; gathering at tailgate parties be- fore the big game; the excitement of walking into that magnificent stadium–“the Big House”–with 110,000 fans thrilling to the Michigan Marching Band as they step onto the field playing “Hail to the Victors.” Intercollegiate athletics provide some of the very special moments in college life: The excitement of a traditional football rivalry such as Michigan vs. Ohio State; or, perhaps, special events such as a Rose Bowl or a NCAA Final Four. Intercollegiate athletics programs at Michigan are not only an important tradition at the Michigan takes the field! University, but they also attract as much public visibil- ity as any other University activity. of high integrity. It also stems from the increasingly They are also a critical part of a university presi- celebrity character of college sports: successful and dent’s portfolio of responsibilities. As any leader of a quotable coaches such as Bo Schembechler, flamboyant NCAA Division I-A institution will tell you, a president players such as the Fab Five, the extraordinary scale of ignores intercollegiate athletics only at great peril--both Michigan athletics, with a football stadium averaging institutional and personal. There is an old saying in 112,000 spectators a game. presidential circles that the university might be viewed However the popularity of Michigan athletics is a as a very fragile academic entity, delicately balanced two-edged sword.
    [Show full text]
  • GAME 11: Saturday, Nov
    RELEASE NO. 11 - NOVEMBER 15, 2010 MICHIGAN FOOTBALL GAME NOTES 220100 1 0 MICHIGAN FOOTBALL HAIL TO THE VICTORS VALIANT HAILHAIL TOTO TTHEHE CCONQU’RINGONQU’RING HEROESHEROES 11 NATIONAL TITLES 39 BOWL GAME APPEARANCES 42 BIG TEN TITLES 131 YEARS OF MICHIGAN FOOTBALL ATHLETIC MEDIA RELATIONS • 1100 SOUTH STATE STREET • ANN ARBOR, MICHIGAN • OFFICE (734) 763-4423 • FAX (734) 647-1188 • MGOBLUE.COM DID YOU KNOW? #5/#6 Wisconsin Badgers (9-1, 5-1 Big Ten) at • The Wolverines seek their 50th vic- Michigan Wolverines (7-3, 3-3 Big Ten) tory all-time against the Badgers. • Michigan has compiled a 49-13-1 GAME 11: Saturday, Nov. 20 • 12:03 p.m. record against Wisconsin. Michigan Stadium (109,901), Ann Arbor, Mich. • Denard Robinson needs 78 rushing yards to set the NCAA record for rush- Series vs. Wisconsin: U-M leads 49-13-1 ing yards by a quarterback. Series Streak: UW won 1 • Robinson is second nationally in Last Meeting vs. Wisconsin: #21 UW 45, U-M 24 (2009) total offense (340.7 avg.), lists third Last Michigan Win: U-M 27, #9 UW 25 (2008) in rushing (141.7 avg.) and is 14th in pass efficiency (157.6 rating). Television: ESPN • James Rogers set a career high with Radio: Michigan Sports Network two interceptions at Purdue. Live Stats: MGoBlue.com • Cameron Gordon collected two fum- ble recoveries at Purdue, including a 58-yard return for a touchdown. MICHIGAN QUICK HITS Television Coverage Senior Day TABLE OF CONTENTS The Michigan and Wisconsin game will be televised Prior to today’s game with Wisconsin, the University of nationally by the ESPN.
    [Show full text]