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Creating a Collaborative Enterprise Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework Creating a Collaborative Enterprise A Guide to Accelerating Business Value with a Collaboration Framework Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 2 > Foreword Businesses are increasingly under pressure to find new ways to increase productivity and stay ahead of the competition. At Cisco, we have identified collaboration - and social networking in the enterprise - as the next phase of the Internet that will increase productivity, innovation, and growth. To date, we have seen a 900 percent return on our investment in collaboration solutions, but we believe that there is much more to come. During the past 8 years, Cisco has been We hope that the Cisco® Collaboration incorporating collaboration into the way we Framework, contained herein, will provide do business. First at the executive level and you with guidance about how to approach now, as the network has enabled even greater collaboration in your own organization and that collaboration regardless of hierarchy or it will help you accelerate and attain greater geography, we are extending collaboration to business value and results. every employee across the globe. What we In an affirmation of collaboration at work, the have discovered is that using a framework development of this framework included that couples people, process, and technology contributions from many thought leaders, together allows us to reap greater business including members of the Collaboration benefits in a shorter amount of time than if we Consortium, an international group of had approached this process without a vision private- and public-sector organizations that and a plan to guide us. Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 3 > Foreword have prioritized efforts focused on collaboration. Global Supply Chain Management, Human This consortium is now using the Cisco Resources, Internet Business Solutions Group, Collaboration Framework as the foundation IT, Marketing, Operations, Processes and for its industrywide collaboration reference Systems, and Sales—for their keen insights and model. In addition, Francois Joanette, managing contributions. partner of SBT Advisors and an expert on Our hope is that our collective work in this using collaboration to increase business value, guide will help you create your own provided content and clarity to this work. collaboration framework and inspire you to new Special thanks also go to the cross-functional ways of thinking about collaboration in your review team—which included members from own business. Cisco Corporate Communications, Corporate Positioning, Customer Advocacy, Engineering, Gary Bridge, Senior Vice President, Randy Pond, Executive Vice President, Internet Business Solutions Group Operations, Process and Systems Blair Christie, Senior Vice President, Ron Ricci, Vice President, Corporate Communications Corporate Positioning Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 4 > Contents Foreword 2 Cisco on Cisco: Lessons in Organizational Collaboration 47 Executive Overview 5 Cisco on Cisco: Implementing Collaboration Introduction 6 in Cisco’s Global Supply Chain 47 Why Is Collaboration So Important? 7 Cisco on Cisco: Cisco Creates an Executive Collaboration Process 50 Overview: The Cisco Collaboration Framework 10 Cisco on Cisco: Watch Your Language— How Was the Collaboration Do Not Overlook the Basics 52 Framework Validated? 12 Cisco on Cisco: Creating Collaborative Implementing the Cisco Collaboration Behavioral Changes 53 Framework 15 Cisco on Cisco: Transformational Changes Components of Collaboration 15 Through Web 2.0 56 Developing the Components of Collaboration 19 Guiding Your Organization Through the Three Phases of Collaboration 26 The Investigative Phase 26 The Performance Phase 31 The Transformation Phase 36 How to Begin 38 Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 5 > Executive “A great wind is blowing and that gives you either Overview imagination or a headache.” Catherine the Great management is the most effective way to create the organizational changes necessary to take best advantage of advances in technology. With this philosophy in mind, Cisco has developed the Cisco® Collaboration Framework. Guided by the best practices of this framework, Cisco saved US$691 million and increased productivity 4.9 percent in fiscal year 2008. The Cisco Collaboration Framework provides New networking technologies are offering a clear evolutionary path and a portfolio of organizations far greater freedom as to when, structured methodologies that organizations where, and how they collaborate. Is your can use to improve the way that information company ready to take advantage of these and expertise is shared among employees, major communications innovations? partners, and their communities. By following the collaboration framework, enterprises can Investments in information technology help strategically harness a rapidly expanding organizations change the way they can do array of Web 2.0 and social networking business. But technology cannot change technologies, in the process dramatically old habits. Time and time again, Cisco has improving their operations and potentially found that leadership coupled with strategic transforming their business. Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 6 > Introduction Why Is Collaboration So Important? Overview: The Cisco Collaboration Framework How Was the Collaboration Framework Validated? Great changes are now occurring throughout organizations worldwide. New and rapidly evolving Web 2.0 networking technologies promise the next great advances in information technology and business capabilities. An increasing array of multimedia communications technologies such as virtual workspaces, social networking tools, web conferencing applications, text messaging, Internet phone services, and as-if-you-are-there video meetings are creating new possibilities for organizations to more quickly and effectively connect people, information, and knowledge communities. As with other pivotal developments in the edge by making profound improvements in evolution of information technology, such their operations. as database software, email, and enterprise Cisco, for example, saved US$691 million and resource planning (ERP) systems, organizations increased productivity 4.9 percent in fiscal that are first to figure out the best ways to use year 2008 by using collaboration and Web 2.0 these new technologies can gain a competitive Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 7 > Introduction technologies. The technology investments, the benefits of the full potential of these which cost US$81 million to deploy, provided a technologies while leaving companies 900 percent return on investment (ROI). dangerously exposed to damage from uncontrolled content and haphazard processes. More importantly, organizations need to make use of new collaboration possibilities or face a significant competitive disadvantage. Why Is Collaboration So Important? Companies that successfully adopt new collaborative processes will be able to move Overview: The Cisco Collaboration faster, make better decisions, draw from Framework a deeper base of information, and more How Was the effectively operate across time and distance Collaboration barriers. As is always the case in business, Framework Validated? either you pull ahead or the competition will. To be sure, new Web 2.0 collaborative technologies will be difficult to ignore. Why Is Collaboration So Important? Younger employees—especially Generation Collaboration is the act of people working Y, employees now in their twenties—and together to reach a common goal. It involves other early adopters are now bringing these getting the right information to the right people networking tools into the workplace—whether at the right time to make the right decision. Such the IT manager or the CEO wants them there well-informed and speedy decisions in turn help or not. In any case, businesses will need to organizations get work done. develop a concerted strategy to proactively But collaboration is much more than manage these technologies and, ideally, communication. It is the way that all the people develop organizational capabilities to take in an enterprise function together. Better best advantage of them. A noninterventionist collaboration means better business operations. management approach will fail to gain Creating a Collaborative Enterprise | © 2009 Cisco Systems, Inc. All rights reserved. Implementing the Foreword Contents Executive Overview Introduction Cisco Collaboration Cisco on Cisco Framework < 8 > Introduction By improving these capabilities with improved
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