Magazine 100

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Tetra Pak 2011 Pak Tetra Tetra Pak magazine 100

100 issues of inspiration & knowledge

1956 1957 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Tetra Pak, ,PROTECTS WHAT’S GOOD, Pak International, Lund, Sweden. Code 66100 en, 2011-09. © 2011. Tetra Tetra Brik, Tetra Classic, Tetra Fino, Tetra Gemina, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top, Tetra Wedge, Tetra Alex, Tetra Centri, Tetra Lactenso, Tetra Tebel Casomatic, Tetra Therm, Tetra Vertenso and Tetra Vertico are some of the trademarks belonging to the Tetra Pak Group. www.tetrapak.com TETRA PAK PROCESSING AND PACKAGING SYSTEMS ARE MARKETED BY, AMONG OTHERS

Arabia Tetra Pak Manufacturing Ltd Greece Tetra Pak Hellas SA Philippines Tetra Pak Philippines Inc Lot 88-103, Phase 3, Jcci, Warehouse City Kifissias 56 & Delfon 7/F Net One Center 26 St.Cnr. Third Ave 21413 Jeddah, Saudi Arabia 15125 Marousi, Athens Crescent Park W Distr Bonifacio Global City Tel +966-2 635 1515 Tel +30-210 616 7500 Taguig 1634, Metro Manila Argentina and Uruguay Tetra Pak SRL Hungary and Austria Tetra Pak Hungary Ltd Tel +632 976 3400 Maipú 1210, Piso 7º C1006ACT Buenos Aires P O Box 200, Industrial Site 2041 Budaörs, Poland Tetra Pak SP. zo.o. Tel +54-114 317 0400 Hungary u. 1-go Sierpnia 8A, 02-134 Warsaw Australia Tetra Pak Marketing Pty Ltd Tel +36-23 885 200 Tel +48-22 5434 000 2A Hill Road, Homebush Bay, N.S.W. 2127 India Tetra Pak India Pvt Ltd Portugal Tetra Pak Ibéria Tel +61-2 8719 7300 Global Business Park, Tower C, 5th fl. Av do Forte 12, 2790-072 Carnaxide All 100 issues: Balkans Tetra Pak Production d.o.o. Beograd Mehroli-Gurgaon Rd 122001 Gurgaon, Haryana Tel +351-21 416 5600 Milutina Milankovica 11b, 11070 Belgrade, Serbia Tel +91-124 256 5630 Romania Tetra Pak Romania S.R.L. Tel +381-11 2017 333 Indonesia PT Tetra Pak Indonesia 1A, Ion Ionescu de la Brad St., Baltic States Tetra Pak Baltic States Jl. Buncit Raya Kav.100, Lantai 3 Jakarta 12510 Baneasa Airport tower, 3rd fl. BUCHAREST 1, 1. Tetra Pak develops 2. Hygiene 3. Market reports 41 Mukusalas Str 1004 Riga, Latvia Tel +62-21 7917 8000 Tel: +40 316206886 Tel +371-760 2000 Iran Tetra Pak Iran Russia and Belarus Tetra Pak A/O 4. Research studies 5. Tetra Pak in 31 countries Belgium Tetra Pak Belgium NV/SA 1st fl. Khorshid Bldg.No.1264, Vali Asr Ave. 8, Wilhelm Pieck str, 129226 Moscow 6. Increased automation 7. Greatest in four continents A.Gossetlaan 28A Bus 1, 1702 Groot Bijgaarden Tehran 1435674173 Tel +7-095 787 8000 Tel +32-2467 6811 8. A rational solution 9. Solving distribution problems Tel +9821-82 139 000 Slovenia, Croatia and Albania Tetra Pak d.o.o. Brazil and Paraguay Tetra Pak Ltda Ireland Tetra Pak Ireland Ltd Spruha 36, Trzin, 1236 Ljubljana, Slovenia 10. The Aseptic System 11. Streamlined business Av.das Nações Unidas,4777– 10° andar 5th Floor, 1 Tuansgate, Belgard Square East, Tel +386-1 5304 200 12. A problem of vital importance 13. Save time, la- Ed.Villa-Lobos – Alto de Pinheiros Tallaght, Dublin 24 South Africa Tetra Pak South Africa (Pty) Ltd 05477-000 São Paulo, SP Tel +353-1 467 8000 100 Electron Avenue, Isando, Gauteng 1600 bour and money 14. A big city package 15. Tetra Pak Tel +55-11 5501 3200 Italy Tetra Pak Italiana SpA Tel +27-11 570 3000 expands 16. Milk in the Seventies 17. Tetra Pak in Canada Tetra Pak Canada Inc. Viale della Resistenza 56/A, 42048 Rubiera (RE) Spain Tetra Pak Ibéria 1610-16th Ave, Richmond Hill, Ontario L4B 4N6 Tel +39-0522 263 411 Latón, 8 (Poligono Finanzauto) Scandinavia 18. Production of bacteria-free milk Tel +1-905 780 6030 Tetra Pak Food Engineering SpA 28500 Arganda del Rey (Madrid) 19. Iceland 20. Revolution in milk distribution Central America and Caribbean Tetra Pak S.A. Via Saragat N. 4, 20054 Nova Milanese (MI) Tel +34-91 876 9500 Plaza Globus Building, 7th fl, 21. Package systems, markets 22. Small packages Tel +39-0362 4951 Sweden and Denmark Tetra Pak Sweden AB Samuel Lewis Ave y Calle 55 Obarrio, Panama Japan Nihon Tetra Pak K.K. Ruben Rausings gata, 221 86 Lund 23. Swedish Retail Trade 24. Russia, Sweden, Ger- Tel +507-208 57800 Kioicho Fukudaya Bldg. 6-12, Kioicho, Tel: +46 46 36 10 00 many 25. Milk distribution 26. Tetra Brik Aseptic Central Asia Tetra Pak Kazakhstan Ltd Chiyoda-ku, Tokyo 102-8544 Switzerland Tetra Pak Schweiz AG 22 Zenkov Street, 050010 Almaty, Kazakhstan Tel +81-3-5211 2111 Europastrasse 30, 8152 Glattbrugg 27. Expanded programme 28. A leading innova- Tel +7 727 259 84 00 Kenya and East Africa Tetra Pak (Kenya) Ltd Tel +41-44 804 6600 tor 29. Packaging, a US industry 30. German factory, Chile Tetra Pak de Chile Ltda P O Box 78340, Nairobi Taiwan Tetra Pak Taiwan Ltd Av El Bosque Sur 130, Piso 8 Tel +254 20 6909 000 4, Wen Ming 3rd Street, Lin Kou Ind. Park 3, Kenya 31. Milk distribution, environment 32. Tetra Las Condes, 676 0435 Santiago Korea Tetra Pak Ltd Taoyuan 333 Brik Aseptic 33. Japan 34. Argentina, France, Kuwait Tel +56 2 940 7000 7F Ansung Tower, 737-35 Hannan-dong Tel +886-3 328 3111 China (PR) Tetra Pak China Ltd 35. Tetra Days in Lund 36. Beverages, Distribution Yongsan-gu, 140-895 Seoul, South Korea Thailand Tetra Pak (Thailand) Ltd 29th fl, CITIC Sq, 1168 Nanjing Xi Lu, Tel +82-2 799 2302 1042 Soi Sukhumvit 66/1, Sukhumvit Road 37. Soya in Asia 38. Distribution 39. French retail Shanghai 200041 Malaysia and Singapore Bangchak, Bangkok 10260 trade, Mexico 40. The future, markets 41. Protein Tel +8621-3217 4688 Tetra Pak (Malaysia) Sdn Bhd Tel +66-2 704 3000 Colombia and Ecuador Tetra Pak Ltda 1201 Level 12 Uptown 2, No.2 Jalan Turkey Tetra Pak AS supply 42. Customer’s choice 43. Sweden, country World Trade Center, Calle 100 No 8A-55, SS21/37 Damansara Uptown, Buyukdere Cad. Nurol Plaza. and company 44. Milk in different markets 45. Bever- Torre C, Oficina 209, Bogota 47400 Petaling Jaya, Selangor Darul Ehsan No: 255 A-Blok Kat: 10, Maslak-Istanbul Tel +57-1 628 3630 Tel +603 7724 7000 Tel +90-212 444 68 78 age consumption 46. School milk 47. Iran market Czech and Slovak Republics Mexico Tetra Pak SA de CV Ukraine Tetra Pak Ukraine 48. Brazil, Holland, Denmark 49. Paper and Print Tetra Pak Ceska republika sro. Av.Ejército Nacional 843-B, Antara Polanco, Mezhigirska ul.82, 04080 Kiev 80 Nova cesta 17, 140 21 Praha 4 50. Rendezvous in Paris 51. The Tetra King package Torre Paseo, Acceso A-Piso 2, Col.Granada, Tel +380-44 230 3939 Tel +420-2 6100 7111 Del.Miguel Hidalgo, C.P.11520 México, D.F. United Arab Emirates Tetra Pak Gulf 52. Far East I 53. Far East II 54. Packaging material East Mediterranean Tetra Pak East Med. Tel +52-55 2122 8700 Jebel Ali Free Zone, S-10107 South Zone, Dubai 55. Role of packaging 56. Lost food 57. Beverages Mkalles 691 Centre, Beiruth, Lebanon Netherlands Tetra Pak B.V. Tel +971-4 8811222 Tel +961-1-693 777 Oostelijke Randweg 48 4782 PZ Moerdijk United Kingdom Tetra Pak Ltd 58. Distribution, retail trade 59. USA and Canada Egypt Tetra Pak Egypt Ltd Tel +31-168 386500 Bedwell Rd., Cross Lanes, Wrexham LL13 0UT 60. Milk’s Profile 61. Australia, New Zealand 44 Palestine Street, New Maadi, Cairo Tetra Pak Processing Systems BV Tel +44-870 442 6000 Tel +20-2 754 7420 Hoofdveste 18, 3992 DG Houten Tetra Pak Processing UK Ltd 62. Wine 63. Hardware 64. Research & Develop- Finland Tetra Pak Oy Tel +31-305 349 999 Swan House, Peregrine Business Park ment 65. Software 66. China 67. Products with new Meijeritie 2, 00370 Helsinki New Zealand Tetra Pak New Zealand Ltd Gomm Road, High Wycombe HP13 7DL Tel +358-207633611 profiles 68. Environment 69. Lifestyle 70. Design Level 3, 8 Pacific Rise, Tel +44 870 442 6400 France Tetra Pak France Mt Wellington, Auckland 1060 USA Tetra Pak Inc 71. Bacteria, friends and enemies 72. Water 73. Re- 420, rue d’Estienne d’Orves, Tel +64 9 573 5588 101 Corporate Woods Parkway, tail trade 74. Children 75. Juice 76. Technique and 92705 Colombes Cedex North Africa Tetra Pak Maghreb Vernon Hills, IL 60061 Tel +33-1 56 47 5000 69 rue Othmane Ibnou Affane 3ème etage, Tel +1-847 955 6000 Quality 77. Food 78. Communication 79. School Germany Tetra Pak GmbH & Co 20000 Casablanca, Morocco Venezuela Tetra Pak C.A. Milk 80. Plastics 81. Cheese 82. Thirst-quenchers Frankfurter Strasse 79-81, 65233 Hochheim Tel +212 2248 8150 Ave Francisco de Miranda Edif Torre Tel +49-6146 590 Norway Tetra Pak AS KPMG piso 7, Chacao Caracas 1060 83. The future 84. Functional Foods 85. Food Safe- Tetra Pak Magazine No.100 2011, ISSN 0346-3044. Tetra Pak Processing GmbH P.O.Box 477, 1327 Lysaker Tel +58-212 277 71 00 The Tetra Pak Group’s International Company Magazine is printed in Sweden and issued twice per year. The magazine is ty 86. 50 Years of Tetra Pak 87. Generic Advertising Senefelder - Ring 27, 21465 Reinbek Tel +47-67 83 30 00 West Africa Tetra Pak West Africa Ltd Tel +49-40 600 910, distributed to more than 150 countries and is available in Chinese, English, Finnish, French, German, Polish, Portuguese, 88. Food Service 89. Innovation 90. Obesity 91. Pakistan Tetra Pak Pakistan Ltd 8, Secretariat Road, Coker Village Spanish, Swedish and selected issues in Japanese. Publisher: Jörgen Haglind. Editor: Berit Schannong. Editorial board: 316 - Upper Mall, Lahore 54000 Alausa Ikeja, Lagos, Nigeria Young Consumers 92. Design 93. Aseptic Technol- Jörgen Haglind, Khaled Ismail, Dan Martin, Berit Schannong, Paul Wharton, Rolf Viberg. Produced by: Tetra Pak International, Tel +92-42 5710070-77 Tel +234-1 774 6727 Ruben Rausings gata, 221 86 Lund, Sweden. Tel +46 46 362948, E-mail [email protected] . Graphic design: ogy 94. Environment 95. Milk 96. Package com- Peru and Bolivia Tetra Pak SA (Perú) Vietnam Tetra Pak Vietnam Wahlgren & Hansson, Malmö, Sweden. CBG-Konsult, Sundbyberg, Sweden / Bill Taylor, Thames Ditton, UK. Av Victor A.Belaúnde 147 Centro Empresarial 235 Dong Khoi Str Metropolitan Bldg 14th fl Translation: munication 97. Juice, nectar and still drinks 98. Con- Paper Cover: Arctic Silk+ 250 g. Paper Body: Arctic Silk 130 g. Cover Image: Wahlgren & Hansson, Malmö, Sweden Print: Edif. Real Seis Ofic. 403 Lima 27 District 1, Ho Chi Minh City ExaktaPrinting Malmö, Sweden. ISO 14001 and FSC Certificates. sumer Trends 99. Retailing 100. Protects what’s good Tel +51 1 212 1060 Tel +84- 8 3825 71 00

Tetra Pak Magazine 1, 1956.

Every company needs a customer magazine to make itself well-known–and to remain so.

This was already his firm conviction, when Dr Ruben Rausing founded Tetra Pak.

Contents 2. One hundred issues ago... 4. PROTECTS WHAT’S GOOD 10. Safe food and drink–two of the most important things on earth 16. Listen to your customers and exceed their expectations 22. A sustainable planet for future generations 28. Mean well–do well–feel well 34. A reliable source of inspiration 40. Innovation–the essence of staying ahead No.100

1 Tetra Pak ImageBank used anywhere intheworld. for milkwascreated andit couldbe easily transportable food package materials a hygienic, economical and By meansofaminimumraw An ideabecomesreality

One hundred issues ago...

Our company was founded 60 years ago on the idea to rationalise the distribution of foods by way of consumer packages adapted to their purposes and by proper transport packing. In order to establish a good brand name and spread information about the company, it was decided to introduce a customer magazine that would impress the readers and that was both international and exclusive.

Today we can proudly say that this idea has been realized and the company has fulfilled a function in the social fabric. The progress has been achieved with the support and confidence of our customers and our highly efficient partners throughout the years, as well as the efforts and assistance of all our employees, suppliers and many others who work on Tetra Pak’s behalf all over the world.

The first issue of the customer magazine,Tetra Pak Magazine, appeared in 1956. With this 100th edition we want to demonstrate how we carry out our respon- sibilities and will continue to earn the trust that we have received, also in the future.

3 Tetra Pak ImageBank Tetra PakMagazineNo.6,1959. Rhodesia, nowZambia.From Woman informerNorthern PROTECTS WHAT’S GOOD

Tetra Pak produces processing and packaging equipment for food. Furthermore, we also protect the food and, at the same time, do our best to preserve the environment.

Tetra Pak’s motto, Although this motto was not offi- Since then his basic idea has under- PROTECTS WHAT’S GOOD, ex- cially adopted until 2003, PROTECTS gone continual development and presses the fundamental philosophy WHAT’S GOOD has been our policy now incorporates a wide variety of of how we conduct our business. right from the start. Dr Ruben Raus- innovations in the areas of process- This is an extension of the company’s ing founded Tetra Pak out of a strong ing, packaging and distribution. vision: to make food safe and avail- desire to create something new. However the goal is still the same: able everywhere, and is the guiding His philosophy was by means of a to protect food hygienically, pre- principle of the way that we work minimum of raw materials to create serve its nutritional value, and make throughout the food chain. a hygienic, economical and safe milk it available everywhere for long package that could be used any- periods of time. where in the world.

5 LuckyLook/Alamy/imagebroker from cow toconsumer. distribution, wecovertheentire supplychain– product processing, packaging,foodsafetyand Together withTetra Pak’s expertiseindairy of dairyfarming,milkproduction andmilksupply. Group, DeLavalhaslongexperienceinthefields Tetra Pak’s sistercompanywithintheTetra Laval From cowtoconsumer In accordance with our motto PROTECTS WHAT’S GOOD each product is treated according to specific requirements to ensure that its quality and nutritional value are maintained.

To protect the food, it must first be protected

The most important–and most obvious–requirement The function of packaging where food is concerned is that it should taste good and The main purpose of a food package is to protect its con- be safe to eat. Guaranteeing this and making sure that a tents and to ensure that after processing and packaging, product’s quality and nutritional content are maintained no product change takes place during its transport to the requires processing equipment that carefully applies store. Light, for example, can affect the colour, vitamins heat treatment in accordance with the specific require- and taste of food and reduce its lifespan. Depending on ments of each food. Milk, which has a low acidity level, is storage temperature and the shelf-life required, packag- more sensitive to harmful bacteria and spores than, for ing has different barrier properties. example, fruit juices. Their acidity level is high, so these products need different processing methods. Processing and packaging is constantly faced with new challenges to satisfy both old and new requirements as In the processing equipment supplied by Tetra Pak each regards shelf-life, convenience, handling, environmental individual component has been designed to eliminate all impact, etc. These requirements will not be reduced in harmful micro-organisms. In the three categories dairy, the future and increasingly sophisticated types of prod- beverage and prepared food we have specially selected ucts and packaging will instead be taken for granted. lines, modules and components which take care of and protect our customers’ products throughout their lifecy- cle, whether for a short or a long period, without the use of preservatives.

7 When we at Tetra Pak say Suppliers PROTECTS WHAT’S GOOD we not only Our partners are suppliers who are innovative and, like us, mean that we protect the high quality con- committed to sustainable ways of doing business. tents in our packaging, we see our role as much more. Our motto covers the whole of Customers the supply chain: from suppliers to custom- By constantly focusing on development and investing in ers, distribution, employees, consumers a wide range of innovative solutions, we want to cultivate and society itself. long-term relationships with our customers. We try our best to earn respect through our extensive knowledge of the food industry, from processing to consumption.

8 our employees’personaldevelopment. spectful atmosphere withinthecompanybyencouraging have anactivepolicyofpromoting aprofessional andre- where communityandteamworkisthefocalpoint.We We are afamily-ownedcompanywithstrong basicvalues Employees a positiveeffect ontheretailer’s image. that theyare wellprotected onthestore shelvesandhave prove retailers’ profitability. Ourproducts are packagedso We operateefficient distributionsystemswhichcanim- Retailers sustainability andgoodcorporate citizenship. creating profitable growth inharmonywithenvironmental the world.We believeinresponsible industryleadership, give activesupporttovarious recycling projects around packaging isderivedfrom well-managedforests andwe jects throughout theworld.Thewoodfibre ofourcarton than 50countries.We contributetodisasterrelief pro- We haveinitiatedschoolfeedingprogrammes inmore Society tect thenutritionalvalueandtasteofeachfood. Our processing unitsandourpackagingpreserve andpro- We committomakingfoodsafeandavailableeverywhere. Consumers 9

Tetra Pak ImageBank/N Bomgren/FirstFlight/Tetra Pak Arabia LuckyLook/Alamy/Blend Images

Measures to increase food security can provide the following effects

For society Reduced cost for medical care and rehabilitation

Source: Agri Foods Economic Centre, Lund, Sweden 2010

For industry Reduced productivity losses and increased trust

For the individual Benefit Less feeling unwell, discomfort, anxiety

For society Design costs and implementation costs

For industry Compliance costs

For the individual Higher taxes and prices

Cost correct labelling. can seewhatisinproducts through clear, allergies andoversensitivitytocertainfoods Safe foodalsomeansthatpeoplewith Safe food and drink–two of the most important things on earth

Safe, nutritious food is a human right, a vital consumer concern and a survival issue of global dimensions

When we talk about safe food, most Safe food and drink means versatile, problem. The World Health Organ- people think of hygiene, bacteria nourishing food that contains the isation (WHO) estimates that one and additives. But safe food is also body’s essential nutritional require- third of the earth’s population are food for everyone, meaning the ments. Also, food in correct propor- affected by these every year, lead- right to have enough to eat. The tions is what gives good health. Safe ing to high mortality rates. Many reason this fails to be achieved is food and drink contain no unwanted deaths are caused by unsafe water, due to such matters as climate- bacteria, chemicals or other unsafe especially among children in the related harvest failure and economic ingredients. Safe food is well- Third World. In industrial countries mismanagement of the world’s food cooked and freshly made. too–USA for example–some 76 mil- stocks resulting from poor harvest- lion people fall ill every year from ing methods, packaging and distri- Food poisoning globally unsafe food and drink, resulting in bution techniques, trade restrictions Globalization of food production an average of 325,000 hospital visits and urbanisation. People moving and trade increases the potential and 5,000 deaths (source: WHO). into cities means that increasing risks of food poisoning. Outbreaks Contaminated food is a massive amounts of food have to be trans- that before took place in a small social and economic burden in every ported over long distances for long community may now have inter- society and governments around the periods of time, which is why distri- national dimensions and repercus- world have come together to ensure bution and packaging technology sions. Food-borne diseases are food safety at an international level. play a large and important role. widespread and a growing health

11 12 be stored andprepared. ucts theybuyandhowtheseshould much aspossibleabouttheprod- should keepthemselvesinformedas eating out.Therefore, consumers soning occursinthehomeorwhen the principalcauses.Mostfoodpoi- and inadequatehandhygieneare gienic practices,wrong temperature ach upset.Poorknowledgeofhy- are abletomultiplyandcause stom- disease-generating micro-organisms drink isduetobadhandling,sothat becoming seriouslyillfrom foodor The mostcommonreason for The humanfactor and theretailer. sponsible forstorageandtransport, ing manufacturer, thepersonsre- product manufacturer, thepackag- the producer ofrawmaterial, the safe products are putonthemarket; is responsible forensuring thatonly Everyone inthefoodsupplychain shared byallinvolved The responsibility is

Lars Lidman and services. build uptrustinitsbrands,products management systemacompanycan countries. Byhavingacertified related industriesinmore than40 which isacceptedbymostfood- of foodsafetygiveninISO22000, consumed.” Thisisthedefinition sure thatfoodissafewhen itis ”The aimoffoodsafetyistoen- Traceability is all about products manufactured should be Traceability is receiving increasing trust able to be followed forward to the priority from consumers and espe- The more urbanised and global we consumer. This can be both prob- cially leading food manufacturers become, the more food is trans- lematic and expensive if the supply and retail chains take this very ser- ported, especially from one country chain is long, but it is nevertheless iously, since it is crucial to their repu- to another. Society’s demand for vital in order to deal with the po- tations and therefore their sales. A traceability is therefore increasing. tential risks present in a food, to pre- well-designed traceability system In general this means that it must be vent product tampering and interfer- increases consumer confidence and possible to trace the raw materials ence where food is concerned and can be invaluable, since it reduces and ingredients used by a manufac- to enable products to be recalled considerably the cost of recalling an turer back to the supplier, and the quickly if something goes wrong. unsafe product.

A consumer product that can be traced back to the place of production, benefits everyone in the entire value chain.

The overall aim should be to take a comprehensive view, following the principle of from farm to table.

13 Dinodia.com 14 Milk producers co-operativesocietyatRaleganSiddhi/Pune, India. of heattreatment are needed. teria. Inthesecircumstances oneormore separatestages heat-resistant spores thatcanbeformedbycertainbac- causes illness,butitisconsiderablymore difficult tokill health risk.Pasteurisationkillsthebacteriainfoodthat in foodanddestroy itandintheworstcasebecomea against thosemicro-organisms, whichtendtomultiply For thousandsofyearspeoplehaveconductedabattle Aseptic process–The safesolution access tonutritiousfoodwhenevertheylike. everywhere, whatevertheirculture andclimate,canhave has great benefittosocietysinceitmeansthatpeople make sure wholesomefoodremains safe.Thissolution two integratedlinesofdefencethatworktogetherto This isasepticprocessing andpackagingtechnology– storage. for alongtime,andwithouttheneedrefrigerated be required andtheproduct canbecomenon-perishable biologically cleanenvironment. Thennopreservatives will growing mustbefilledintoasterilepackageinmicro- A product free from micro-organisms thatcouldstart taste are affected lessthanwithotherheatingprocesses. quent rapidcoolingmeansthatnutritionalqualityand micro-organisms are rendered harmlessandasubse- ashortheattreatment atahightemperatureWith all –not preservatives. We usetechnology food to preserve condition, especiallyintheThird World. areas andmilkproduction, thiswillbeasupply the earth’s populationlive in cities,farfrom farming chain andoveralongperiodoftime. Whenmostof solutions thatcanpreserve foodwithoutacold The future willbedependentonasepticpackaging 15

Tetra Pak ImageBank Listen to your customers and exceed their expectations

Satisfied customers are crucial to a business and for every company’s success.

Most companies are very conscious of the value of creat- preferences, is as important and needs to be continually ing good, long-term customer relations. Some customer cultivated. Part of this includes being aware of what is relations are built on a close association between two happening in the market, visiting customers, listening to companies known as business-to-business (B2B) where them and obtaining reports on problems or complaints– loyalty is often based on personal, informal contacts. and dealing with these quickly. Other ways of developing Instead of viewing each other as supplier and customer, new customer relationships and attending to existing companies see each other as collaborators or partners. ones are by setting up meetings, events and exhibitions. Within the relationship they exchange information and, For everyday interaction, email, the Internet and social for example, develop new business or products together. media, etc. can be valuable, but personal contact is still the most important method of communication. In the Quality incorporates feelings future the human dimension will be even more important, In the tough, competitive environment that is the result of as in a business relationship it is individual and unique globalisation and with products and services becoming and cannot therefore be copied. more similar, it is important to differentiate your product from the competitors’ who are active in the same market. Often the crucial factor is quality, especially regarding the treatment of customers’ needs or problems. It’s not enough to have high quality products, cutting edge technology and performance: emotional business, incorporat- ing values that have to do with feelings, admiration and

16 company’s mostvaluableasset. customers, togetherwithcontentedstaff, are a carefully andliveuptothese–always!Satisfied expectations, andasasupplieronemustlisten Every customerhastheirownspecificneedsand

Tetra Pak ImageBank 18 encourages themtokeepreturning. andsecureable intherelationship and to go,thismakesthemfeelcomfort- businesses andshowthemnewways opportunities fortheirproducts and also inspire customerstoseenew and reinforce theirbrands.Ifyoucan enhance customers’marketpresence and servicesintopracticewhichwill you canputindividualsolutions goodcustomerrelations them. With ments andshowthatitcares about its customersistoprotect theirinvest- The bestthingasuppliercandofor aspects. provements inbothmajorandminor development projects andmakeim- and customerswhenformulatingnew adapt totherequirements ofmarkets est. Therefore acompanymustalways example China,innovationrankshigh- but inmanydevelopingcountries,for ment isseenasthemostimportant, perspective, keyaccountmanage- account management.Inaglobal capabilities, technicalserviceandkey are innovation,systemperformance processing andpackaging industry by themajorityofcustomersin The areas considered mostimportant Extra valueencouragesthecustomertostay

how to succeedinbusiness. dealabout says agreat – oldChinesesaying that hisownstart company He whoisunableto laugh shouldnot Tetra Pak ImageBank

LuckyLook/Alamy/Homer Sykes innovative processing andpackagingsolutionsforfood. We workforandwithourcustomerstogetherwedevelop andinitiatecost-effective,

Tetra Pak ImageBank wasting resources. throughout thesupplychainwithout will increase efficiency andcosts offering packagingsolutionsthat as welltoprovide extra valueby serve thequalityoftheirproducts, important oneistoprotect andpre- offered tofoodproducers. Themost processing andpackaging solutions There isaresponsibility indesigning customers’ brands We wanttoprotect our

own andourcustomers’reputations. help tobuildandmaintainbothour environment, andconsequentlywe about howouractivitiesaffect the pendent body. We are alsoopen our results are certifiedbyaninde- methods andeverythingwedo, quality standards inourproduction ers, westrivetohavetheveryhighest primary importanceforourcustom- Since qualityandfoodsafetyare of Tetra Pak Global Environment Global Pak Tetra 19 Tetra Pak Pakistan if itaddsvalue to others. The value ofacompanyonlyincreases 20 sufficient milkfordomesticconsumption.Through Dairy they provide expertisetocontributethesupplyof employment andincomefordairyfarmers.Furthermore, Hubs inorder toimprove milkproduction andincrease Foods LimitedhaveworkedtogethertosetupDairy ers Engro FoodsLimited,NestléPakistanandHaleeb chain. InPakistan,forexample,Tetra Pakanditscustom- countries inorder toachieveasustainabledairyvalue dairy business,whichcanbeofsupporttodeveloping Tetra Pakhasmanyyearsofextensiveexperienceinthe Dairy Hubs–forcommunitydevelopment yield peranimalhasincreased by20percent. among 35,000farmers,includingfemalefarmers.The During 2010,350trainingcourseshavebeenconducted sists thefarmersinmarketingtheirproduct commercially. etc. ADairyHubprovides educationandtrainingas- machines, animalfeed,veterinarymedicinesandservices, get accesstolarge scalefarmers’benefitslikemilking Hubs manysmallholderfarmerscanbeorganised and things ledtothejointeffort ofre- twelve yearsago,haveamong other Mengniu DairyCoLtd,thatstarted The customerrelations withChina erational cost. solutions soastooptimizetheirop- providing customerswithall-around goal toexplore variouswaysof Pak Chinahasasalong-standing ing togetherwithcustomers,Tetra Keeping tothephilosophyofgrow- Growing withCustomers and toolsinourdailywork”. we shouldapplytheOCRmethod factory operationoptimizationand said: “OCRisanexcellenttoolfor al managerofMengniuLiquidMilk cent onoperationalcost.Thegener production linecouldsavetenper tion, itwasfoundthatonesingle for employees.Afterimplementa- programme andprovided training tion ontechnologiesusedbythe China offered specializedconsulta- manufacturing industry. Tetra Pak management methodintheglobal most comprehensive production ing (WCM),themostadvancedand is basedonWorld ClassManufactur programme, OCR.Thisprogramme the OperationalCostReduction line, bothpartiesagreed tolaunch After fieldstudiesoftheproduction cy ineachaspectoftheiroperation. ducing costandimproving efficien- - - 21

Tetra Pak China LuckyLook/Alamy and socialjustice. economy andcreates development thing thatformsthebasisofagood water, rawmaterialsandfuel–every- supply humanitywithfood,fresh planet’s ecosystemcancontinueto cept thechallengetomakesure our A growing numberofpeopleac- for future generations A sustainableplanet If it is good for the If itisgoodforthe engagement mustbereflected petitively. Trustworthy environmental erful toolcommercially andcom- formance andithasbecomeapow- placed ongoodenvironmental per ment aspossible.Value isbeing with aslittleimpactontheenviron- guarantee sustainableproduction observe anincreasing ambitionto minimise costs,butyoumayalso ness istoencouragegrowth and The drivingforce behindabusi- good forthecompany environment, itisalso

- supply chains. consumption andthegreening of act asgatekeeperstosustainable manufacturers are encouragedto theEU,retailers andfood Within impact. minimise theoverallenvironmental tomers anddistributors–inorder to the chain–producers, suppliers,cus- collaboration withotherpartiesin materials toconsumer. Thisrequires and consumptionchain,from raw but throughout themanufacturing not onlyinacompany’s operations LuckyLook/Alamy/PhotoAlto Gettyimages/ Laszlo Podor Photography

Clement Aubin/Tetra Pak Tetra Pak ImageBank 23 Karina Ramsey/Tetra Pak choice from anenvironmental point ofview. resources, whichmakes themagood renewed withoutconsumingfinitenatural materials sincethesecanbeused and Tetra Pakchoosestoworkwithrenewable motes responsible useoftheworld’s WWF andGreenpeace whichpro- national organisation supportedby Council™) isanindependent,inter The FSC™(Forest Stewardship will lastforever ifwelllookedafter. forest isarenewable resource which protects thenaturalenvironments. A duction capabilityoftheforests and Sustainable forestry maintains thepro- ling thestateofworld’s forests. methods ofimproving and control- forestry certificationare important Long-term managementplansand material Wood, arenewable raw - certified products. responsible forestry bybuyingFSC vironment andtheyare supporting to makeanactivechoicefortheen- FCS stampalsoenablesconsumers estry orothercontrolled origins.The credible certificationsystemfor derived from sources withthemost wood fibres usedinitsmaterialare milk packagingguaranteesthatthe ture generations.TheFSC stampon social needsofbothpresent andfu- meet thefinancial,ecologicaland stand thatresponsible forestry will cording toanFSCstandard under certify andlabeltheirproducts ac- forests. Companieswhochoose to - - ability ofFSC-certifiedtimber. which todayislimitedbytheavail- The long-termgoalis100percent, million ofsoldpackages(10%). forecast for2011willbe16 thousand ages were soldintheworld andthe billion FSC-labelledTetra Pakpack- in 2007.Three yearslater over 8.5 labelled packaging,Tetra Recart, Tetra PaklauncheditsfirstFSC- key sponsoroftheproject. natural disasters.AmongothersTetra Pakisa homes havebeendamagedordestroyed by transformed intoroof sheetsforpeoplewhose Pa FoundationinThailand,usedcartonsare Under theGreen Roofproject forPrincess 25

Tetra Pak Thailand Shutterstock/Debra Hughes 26 low-carbon choice. show thatthebeveragecartonisa studies around theworldrepeatedly throughout itslife.Environmental the environment intoconsideration without breaking. Itmustalsotake to betransportedandunloaded stand heatandcoldbeable present itscontents.Itmustwith- preserve, handle,transportand Good packaginghastoprotect, environmental choices Cartons are good minimal environmental impact. protectsGood packaging efficientlywith food weight alsocontributes. low forest.and Distributionefficiency renewable resource–wood from the are thattheyare primarilybasedona tons performingwellinLCAstudies well here. Reasonsforbeveragecar issues andcartonpackagesperform ety’s mostimportantenvironmental often considered tobeoneofsoci- analyses thegreenhouse effect is of environmental impact,inthese be usedtoanalysedifferent kinds to thegrave’.AlthoughLCAscan stage initslifecycle,from the‘cradle product canbeevaluatedateach The environmental impactofa that compares different packages. Life CycleAnalysis(LCA)isatool natural products. A naturalpackagefor - duce it. resources andcostittakestopro- society compensatefortheuseof package hasfortheconsumerand a costs. Thismeansthatthebenefits package shouldsavemore thanit Tetra Pak’s philosophyisthata global recycling willcontinuetogrow. recycling technologiesincreases, the development ofevenmore efficient carton canalsoberecycled andasthe poses. Theothermaterialsinthe many timesandfordifferent pur very usefulastheycanberecycled tal impact.Thefibres are strong and efficient wayof reducing environmen- Recycling ofusedcartonsisanother

Tetra Pak USA - duction, filling,transportation, stor chain, includingrawmaterials,pro- activities butcoverstheentire value is notlimitedtoTetra Pak’s own Our environmental commitment impact. without increasing environmental age containers.Ourgoalistogrow the globalrecycling ofusedbever sions to2010levelsanddouble our globalgreenhouse gasemis- raised andfor2020westrivetocap climate problems. Thebarhasbeen on broader andmore complex 1970s totoday’s solutionswithfocus energy andwasteefficiency inthe ance, byfocusingonresources, enhance ourenvironmental perform- at large. We havealwaysworkedto the company’s results andforsociety because itisacriticalissueforboth been centraltoTetra Pak’s strategy Environmental efficiency hasalways into thefuture The environmental work - - is FSC™C014047). (TheFSClicencecodeforTetra Pak cess toFSC-certifiedwoodfibre. other stakeholderstoincrease ac- work closelywithoursuppliersand change andresponsible forestry and We cooperatewithWWFinclimate reduce theirenvironmental impact. we supportthemintheirefforts to of ourproducts andservices, ers abouttheenvironmental profile means thatweinformourcustom- environmental improvement. Italso level andthattheymakecontinuous vironmental workisatanacceptable our supplierstoensure thattheiren- age, etc.Itmeansthatweworkwith

Shutterstock/ Maksym Gorpenyuk Mean well–do well–feel well All businesses have a responsibility to society and their fellow citizens, which means looking after the relationships between all the participants and encouraging long-term, responsible development socially, ethically and environmentally.

People are the driving force behind have higher motivation levels and every company’s growth and suc- fewer sick leaves and perform better cess. A healthy company environ- overall. How employees feel has a ment looks after the well-being of direct influence on a company’s abil- staff and conditions in the work- ity to satisfy its customers. Happy place. Mutual commitment develops employees are loyal employees–this and motivates people, and helps to raises productivity, means improved create a professional and respectful service value for customers, and corporate culture today and in the increases customer satisfaction and future. It is clear that people who are customers’ loyalty to the company. happy at work are more focused and committed, better at team-working, ▲ Health and environment are two important issues for Tetra Pak. As the main sponsor of Broloppet 2010 in Malmö, Sweden, all runners were offered water in our packages.

28 29

MalmöBild AB/ Drago Prvulovic Magnus Fond/Mjölkfrämjandet 30 relationships andgoodhealth. it shouldbeabalancebetweenwork, To avoidstress andcreate harmony, Environmental Development. Global CompactandSustainable sibility are: FoodforDevelopment, cornerstones ofoursocialrespon- and sustainableenvironments. The to thedevelopmentofinfrastructure thing from schoolmilkprogrammes ness likethisfordecades–inevery- At Tetra Pakwehaverunourbusi- ethics. regard tothecompany’s business and assumingresponsibility with fare, donatingtocharitablecauses, impact, activelypromoting staff wel- awareness aboutenvironmental customers’ andsubcontractors’ doing thisare raisingthecompany’s, added value.Amongthewaysof agers regard thisworkascreating and anincreasing numberofman- (Corporate SocialResponsibility) structural approach totheirCSR Many companieshaveadopteda Social responsibility School feeding not only benefits schoolchildren’s health and learning ability, it also creates jobs in the industrial and agricultural sectors. The result is:

Hunger and poverty• alleviation

Improved health status• for children

Local income generation•

Job creation •

Local capacity building•

Increased school attendance•

Improved agricultural• productivity

Tetra Pak ImageBank 32 group ofchildren. www.tetrapak.com with therightmixture ofvitaminsandmineralsforaspecific es canbeevenmore beneficialiftheyhavebeenenriched mental development.Milk,juiceandcereal-based beverag- a child’s dietcancausepermanentdamageandaffect their for future development.Theabsenceofcertainnutrientsin ments ingeneralhealthandstudentachievementare vital million ofthemliveindevelopingcountrieswhere improve- other nutritiousbeveragesinourpackaging.Some30 year around 50millionschoolchildren received milkand to provide milktochildren inschoolsallovertheworld.Last helped customers,governmentsandsocialorganisations and schoolmilkprogrammes. Foralmost50yearswehave ates ondevelopmentprojects primarilyinmilkproduction Food forDevelopmentisaTetra Paknetworkthatoper Food forDevelopment years. (Romania) their lives.Itistherefore vitalthattheyhavetherightdietduringthese and laydownthebasicelementsoftheirbodiesthatwilllastthroughout Between theagesof2and12,children doubletheirheightandweight “Milk, sun,remember thisisyourhealth!” -

Daniela Cirmaciu/Tetra Pak since 2004.www.unglobalcompact.org organisations involvedandTetra Pakhasbeenamember corruption. There are now8,700companiesandother rights, employmenttheenvironment andanti- internationally recognised principlesincludinghuman posed byglobalisation.Activeresponsibility coversten ness shouldbepartofthesolutiontochallenges that hadassumedthisresponsibility inorder thatbusi- founded itsGlobalCompactasanallianceofcompanies undertake more socialresponsibility. In1999theUN OECD toencouragecompaniesandorganisations to Great efforts are beingmadebyboththeUNand United NationsGlobalCompact for rapidassistance. place withthelogisticsandsupplyfacilitiesneeded presence itislikelythateitherweorourcustomersare in With ourglobal products orgivingfinancialsupport. of providing packageswithwaterandotherliquidfood man. Through theTetra LavalGroup wehaveatradition in response tonaturaldisastersoraccidentscausedby We alsocarryoutaidprogrammes allovertheworld sustainable economicdevelopment.www.delaval.com consumer educationactivitieswehelpestablishabasefor ment financingandsupportformarketdevelopmentwith any country. Byalsoincludingtrainingoffarmers,equip- to supportthedevelopmentofentire dairysectorin service suppliertodairyfarmers,anduniquelypositioned Together withoursistercompanyDeLavalweare afull than onebillionpeople.www.gainhealth.org projects whichare improving thehealthandlivesofmore public-private partnerships,andsupportsmarket-based business andinternationalorganizations togetherin healthier andmore productive. Itbringsgovernments, fights malnutritiontomakepeopleandeconomies GAIN-Global AllianceforImproved Nutrition,which conditions forpeoplethrough organizations including Tetra Pakworksforasustainablesocietyandbetterliving Janeiro area duringtheworstfloodsincountry’s history(2011). to distributecartonsofmilk20,000homelesspeopleintheRiode Financial supportfrom theTetra Lavalboard enabledTetra PakinBrazil Sustainable development To bethere when itcounts.

Tetra Pak Brazil

Tetra Pak FoodforDevelopment Tetra Pak ImageBank 34 It wasclearrightfrom thestart and tomakesure itremained so. magazine tomakeitselfwell-known company neededacustomer He wasalsoconvincedthatevery before logisticsbecameabuzzword. proper transportpackaging,long practical consumerpackagingand alise fooddistributionbymeansof new. Hisbasicideawastoration- great ambitiontocreate something Early inhislifeRubenRausinghada ideasandvisions. histhoughts, Dr Ruben Rausing–of influence, asdoesourcompany, of Tetra founder Pak’s Our company publication,Tetra the Pak bears Magazine, A reliable source ofinspiration previously beenunexplored, both and reported onnewareas thathad ed thecompany’s innovationability products andnewmarkets.Itreflect- aging technology, newliquidfood progress withregard tonewpack- lowed Tetra Pak’s developmentand For manyyearsthemagazinefol- timeless design Interesting contentand of itskind. one ofthefirstmodernpublications was 1956andthemagazinebecame therefore tobeexclusive.Theyear Tetra Pakandgiveitprestige. Ithad establish agoodbrandnamefor companies. Themagazinewould large American,GermanandBritish publications thenproduced by appearance withtheinternational could competeinbothcontentand important tocreate amagazinethat world marketanditwastherefore that Tetra Pakwouldbeaimedata high qualityimages. reliable articles,complementedby inspiration bymeansofrelevant and is tospread knowledge,ideasand The aimofourTetra PakMagazine Pak’s role inindustryand society. packaging industriesandtoTetra themes related tothefoodand was succeededbyentire issueson and employees.Afterawhilethis organisations, governmentbodies politicians, packagingandfood target groups, suchasthemedia, Pak’s customersaswellother thought tobeofinterest toTetra articles abouttopicswhichwere developments gavewaytovaried Gradually reports ontechnical feels modernanduptodate. today, whenlookingatearlyissues, style andgraphicdesignthateven the forefront withitsinternational the company, themagazinewasat technically andgeographically. Like 1950s

1960s

1970s

35 1980s

1990s

2000s

36 An outstanding cover For long-term relations The cover of the Tetra Pak Magazine has its own history. A company’s magazine is its spokesperson in the market. The Swedish artist, illustrator and printmaker C.O. Hultén A regular publication is therefore a valuable resource in (born 1916) was right from the start responsible for the forming relationships and maintaining a dialogue with its cover design and the layout of the magazine. For many target groups, not just now but in the long-term. A reli- decades he produced a series of interesting, emotive and able company magazine increases knowledge about the occasionally surreal covers, through which one can follow company, its history and its brands, and this encourages the growth of Tetra Pak as well as Hultén’s own artistic de- loyalty among customers, employees and others who velopment. In the 1990s he was succeeded by a number read it regularly. We hope that the Tetra Pak Magazine of artists from Tetra Pak’s home town of Lund, Sweden, conveys a positive spirit, and that it is interesting and who put their personal mark on around a dozen covers. valuable for our customers as well as our other readers. In the 2000s we entered a new era of designed covers, which relate to a greater extent to the content and theme of the magazines than occurred during the period when artists were responsible for their production. For some time now, the magazine covers have been designed in accordance with Tetra Pak’s graphic identity.

Three issues, Nos. 63, 64 and 65 from 1986, were produced as a trilogy about Tetra Pak. Their respective themes were Hardware, Research & Development and Software. The covers were designed by C.O. Hultén.

37 100 issues of inspiration & knowledge

38 that ismostimportant, notthechannel. phones. Butbasicallywefeel it isthecontentandreading experience new electronic mediaandadditionalchannelslikeiPads, appsandsmart value alsointhefuture, wefollowandappreciate thedevelopmentof through apublication.AlthoughprintedTetra PakMagazineretains its one shouldnotunderestimate thephysicalfeelingofholdingorflicking of imagesandthevisualimpression yougetfrom apaperpageand printed customermagazineremains strong. We believeinthepower Even ifpapermagazinesare notrequested asmuchbefore, the The future ofaphysicalmagazine 39

Panos Picture/Rob Huibers If you want to develop something new, you must work and think in a new and unique way. Dr Ruben Rausing in the 1970s.

Innovation–the essence of staying ahead Innovation is the way to survive in an ever more global, competitive business arena and good innovation must offer advantages over previous solutions.

The discovery of a product or such as finding a creative way to Innovation by interaction solution is much more than just get a product onto the market–or An innovation system is made up of the technical breakthrough. Innov- environmental innovation which is several different parties and activ- ation means turning knowledge becoming increasingly important. ities, which together encourage the into commercial reality–carrying a Innovation should be a natural part growth of innovation. For example, brilliant idea all the way through to of a company’s everyday activities, a company might work in collabor- a sustainable customer/or consumer something that everyone thinks ation with a customer, a competitor solution. This is a long process and about and participates in. or a university. Networking plays a demands deep insight into what major part in the innovation process, daily life is like for consumers all However, innovation does not come and when small entrepreneurs work over the world. easily to any company. One method together with the resources of a of encouraging innovative ways large company this creates a posi- Building a culture of thinking to spread throughout tive climate for innovation. At Tetra Thinking about innovation, many a whole organisation is to build a Pak we benefit from the resources people relate to new technology culture that conveys the feeling of of local universities and often work that will produce products that are participation and in which employ- with small companies so that we all entirely new, but innovation does ees are stimulated and rewarded for progress together. not necessarily take place in labora- their ideas and contributions to the tories and development centres. company’s growth. At Tetra Pak we Much of it is process innovation, try to cultivate our staff’s knowledge such as organising the production resources and we have a system for in a new way–or market innovation evaluating every single idea.

40 Tetra Pak ImageBank Tetra Pak ImageBank Chinese proverb out oftheway ofthosewhoare already doingit. thatitcan’t bedoneshouldkeep Those whosay 42 beneficial financially. it mustbothcreate somethingnewandbe For anideatoberegarded asaninnovation company aforward-looking image. quotations notonlysavestheenvironment butgivesthe and travelplanning,videoconferencing, instructionsand travel, etc.Forexample,usingtheInternetfortransport machinery, processing, production, storage,transport, green innovationperspectiveshouldapplyatalllevels, result, andusenomore resources thanonecancreate. A sources sothattheywillstretch allthewayuptoend that reduce impactontheenvironment andplanone’s re- should usenewmaterials,processes orworkroutines innovation. Bysustainableinnovationwemeanthatone Sustainable environmental thinkingshouldalsoapplyto Don’t forget thegreen perspective of openings/closures andmicrowaveable heating. creased resistance todamp,andconvenienceintheform ing; longtermstorage,goodbarrierproperties, in- sights are aimedatclimate-smartandfunctionalpackag- as littlewaterpossible.Onthepackagingside,our fewer chemicalsforcleaningpurposes,whileconsuming reduce product lossesandenergy consumptionanduse solutions thatwillprovide anaddedvalue,forexample and handlingatlowcost.We are focusingonprocessing efficient andenvironmentally sustainableproduction and solutionsthatwillenableustooffer ourcustomers At Tetra Pakweare workingondevelopingproducts with greater customervalue thanthoseoftheircompetitors. quickly providing themarket withnewinnovativeproducts ers’ requirements andneedsare usuallymore successfulin Companies thatearlyandsuccessfullyseetheircustom- Value-driven innovation

Tetra Pak ImageBank that todayweknownothingabout. to beinnovativeanddevelopsolutionsforproblems order tocopeinthefuture. AtTetra Pakwewillcontinue value chainandmustfindnewwaysofcollaboratingin needs. Companieswilltherefore takeupnewroles inthe what weconsumersbuyandhowindustrymeetsour landscape. Globalisationhasamajoreffect onhowand media andotherchannelsare redrawing theindustrial are affecting theworld’s economyandtheInternet,social growing. Demographicchanges andincreased migration knowledge aboutsustainabilityandsocialresponsibility is cast energy costs,energy resources are decreasing and has neverpreviously been seen;itisimpossibletofore- new packagingmaterialsare developingataratethat There are severalreasons fordoingthis.Technology and Why botheraboutthefuture? 43

iStockphoto/ Geoffrey Holman Tetra Pak ImageBank for youoryourbusiness. provide inspiration,knowledge andnewideas–whether and, through ourpublication theTetra PakMagazine, We verymuchhopetocontinue ourdialoguewithyou Towards fresh horizons advantageous, responsible andsustainableforusall. ones, sothatwecanprogress togetherinwaysthatwillbe the future aswequestion old methodsandtryoutnew We are pleasedthatyouwanttojoinusonourvoyageinto TETRA PAK PROCESSING AND PACKAGING SYSTEMS ARE MARKETED BY, AMONG OTHERS

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Tetra Pak 2011 Pak Tetra Tetra Pak magazine 100

100 issues of inspiration & knowledge