Fordham Law School FLASH: The Fordham Law Archive of Scholarship and History Faculty Scholarship 2013 Trademark Cosmopolitanism Sonia K. Katyal Fordham University School of Law,
[email protected] Follow this and additional works at: http://ir.lawnet.fordham.edu/faculty_scholarship Part of the Corporation and Enterprise Law Commons, Intellectual Property Commons, and the International Law Commons Recommended Citation Sonia K. Katyal, Trademark Cosmopolitanism, 47 U.C. Davis L. Rev. 875 (2013) Available at: http://ir.lawnet.fordham.edu/faculty_scholarship/525 This Article is brought to you for free and open access by FLASH: The orF dham Law Archive of Scholarship and History. It has been accepted for inclusion in Faculty Scholarship by an authorized administrator of FLASH: The orF dham Law Archive of Scholarship and History. For more information, please contact
[email protected]. Trademark Cosmopolitanism Sonia K. Katyal* The world of global trademarks can be characterized in terms of three major shifts: first, a shift from national to global branding strategies; second, a shift from national and regional systems to harmonized international regimes governing trademark law; and third, a concurrent shift from local to transnational social movements that challenge branding and other corporate practices. This Article details how each of these areas are deeply intertwined with one another, and also how the emergence of a transnational trademark regime carries important implications for freedom of expression worldwide. TABLE OF CONTENTS INTRODUCTION ................................................................................... 877 I. THE RISE OF TRADEMARK COSMOPOLITANISM .......................... 881 A. From National Brand to Global Icon: Consumptive Cosmopolitanism ............................................................... 886 B. The Rise of Corporate Cosmopolitanism ............................ 893 C. The Role of Institutionalized Cosmopolitanism .................