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theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET

CORPORATE PARTICIPANTS what is discussed and that certain material factors or assumptions are applied in making these forward-looking Alvin Lobo statements. Chief Financial Officer Any forward-looking statements contained in this John Levy presentation represent the views of management and are Founder & Chief Executive Officer presented for the purpose of assisting theScore shareholders and analysts in understanding theScore’s Benjie Levy financial position, objectives and priorities, and anticipated President & Chief Operating Officer financial performance. Forward-looking statements may not be appropriate for other purposes.

Additional information on items of note, theScore’s CONFERENCE CALL PARTICIPANTS reported results, and factors and assumptions related to forward-looking information are all available in our Matthew Lee financials and MD&A for Q1 fiscal 2021, both of which Canaccord Genuity were filed on SEDAR a few moments ago and are also available on our Investor Relations page at Suthan Sukumar www.scoremediaandgaming.com. Eight Capital Our CEO, John Levy, will begin the presentation. David McFadgen Cormark Securities John Levy, Founder & Chief Executive Officer

Thanks, Alvin. Good afternoon, everyone, and thank you PRESENTATION for joining us today as we review what has been a record setting start to our new fiscal year. Operator I’m pleased to report that theScore has turned in its best Ladies and gentlemen, thank you for standing by and ever quarter in terms of gaming handle and media welcome to theScore First Quarter Fiscal Year 2021 revenue. These record results demonstrate how fans are Financial Results Conference Call. At this time, all increasingly engaging with our mobile sports media and participants are in a listen-only mode. After the speakers’ betting platforms. We were primed and ready as sports remarks there will be a question-and-answer session. To resumed this quarter. As evidenced by the numbers, we’re ask a question during the session, you will need to press starting to unlock the potential of theScore and theScore star one on your telephone. Please be advised that today’s Bet, showcasing the value of a fully integrated media and conference is being recorded. If you require any further gaming business. assistance, please press star zero. As our gaming operations in the US expand, we are I would now like to hand the conference over to your simultaneously preparing for what is an enormous speaker today, Mr. Alvin Lobo, Chief Financial Officer. opportunity on the horizon in with the anticipated Thank you. Please go ahead. creation of a fully legalized and regulated sports betting and iGaming market. theScore’s popularity in Canada is unmatched in the mobile sports space and we are eager Alvin Lobo, Chief Financial Officer to deliver theScore Bet to our fans in our home territory. The momentum in Canada, coupled with these Thanks, Rob. Hello and good afternoon. Thanks for joining outstanding results, underscores our strong market us on today’s call and webcast for theScore’s fiscal 2021 position in mobile sports media and sports betting and the Q1 results. This is Alan Lobo, theScore’s Chief Financial exciting opportunities ahead in these high growth Officer, and presenting today with me are Founder and industries. Chief Executive Officer, John Levy, and President and COO, Benjie Levy. We also further strengthened our balance sheet via the bought deal offering we closed in December, raising more At this time we would like to caution our listeners that this than $46 million for working capital and other general presentation contains forward-looking statements. There corporate purposes. The proceeds support the multi- are risks that actual results could differ materially from jurisdiction deployment and operation of theScore Bet and

Page 1 theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET user acquisition and retention in jurisdictions where we are are high growth and continue to rapidly develop. As or will be operating. Also, today in our earnings release we previously mentioned, we are considering a listing on a US announced that we are considering an additional public stock exchange as the next step to achieve our business. listing on a US stock exchange. This strategy is one our In our view, it is timely for this consideration and we believe management team has been studying and we believe the potential benefits for theScore and our investor base access to the US capital markets would provide compelling may include a significantly larger pool of capital, greater benefits to theScore and our investor base. We’ll further average daily trading volume, exposure to a larger number cover that news in today’s call. First though, I’d like to of US retail and institutional investors, and a potential recap an impressive quarter for our gaming operations. increase in market valuation.

When we launched our sportsbook, we applied our In today’s earnings release we also announced that we’ll expertise in technology and mobile sports to create a be holding a virtual annual and special meeting of completely differentiated betting experience, one that shareholders on February 10th. At that meeting, and in harnesses the power of media and gaming. It’s an conjunction with the potential listing, we’ll be asking approach that is working. Gaming handle was up 535% shareholders to approve a special resolution to authorize year over year in Q1, reaching $55.8 million for the period, theScore’s Board of Directors to elect a share as fans continued to gravitate to our unique combination consolidation. We’ve included details of the proposed of media and betting. This ongoing growth has been share consolidation in our management information achieved as we deepen our market leading media and circular, which is being sent to shareholders in advance of gaming integration, including the launch of Bet Section on the meeting and will be publicly available on our investor theScore app, which Benjie will share more on shortly. relations site.

We are highly encouraged by the early foothold that we I’ll now turn things over to Benjie, who will provide a have established in this fast growing industry and we are summary of results in our media operation as well as a well equipped to continue our expansion across North closer look at some other product and content initiatives America. We believe the quarter with successful launches this quarter. Benjie? of theScore Bet in Colorado, I’m sorry, we began the quarter with the successful launches of theScore Bet in Colorado and Indiana and we’re preparing to debut in Iowa Benjie Levy, President & Chief Operating Officer in the coming weeks, subject of course to regulatory approval. Now, with marquee sporting events coming up, Thanks, John, and good afternoon, everyone. including the Super Bowl and our first NCAA tournament as an operator, we are extremely well positioned to In Q1 we achieved a new all time record for media continue on this growth trajectory. revenue, generating $10.6 million. Following the sports hiatus, brand partners have been eager to connect with Of course, one of the markets we hope to be operating in our large and engaged mobile app audience. In the quarter soon is on our home turf in Canada. We estimate a market we ran campaigns for notable brands, including the NBA, potential for online gaming here of between US$3.8 billion , and Trojan in the US and Audi, Volkswagen, and US$5.4 billion in annual gross gaming revenue based and DAZN in Canada. Further, our app continues to be on historical data extrapolated from the legal online relied upon source of sports news and content. We gaming markets in the US and globally. Ontario alone is a recorded an impressive 3.9 million monthly active users huge market with population larger than all but four US this quarter, each opening theScore an average of 116 states. It is now clear that there is cross-party support and times a month. These results were achieved in the strong momentum to amend Canada’s outdated federal absence of the traditional sports calendar, with no regular laws and enable legal sports betting market to flourish and season NBA or NHL action, and are strong indication of we have been actively participating in those conversations our brand loyalty with sports fans across North America. at both the federal and provincial levels. theScore is Canada’s leading mobile sports brand with millions of loyal On to social media, where the power of our channels app users across this country and we’re in a great position continues to attract both huge audiences as well as brand to capitalize on the expansion of online gaming. We’re partners, we reached an audience of approximately 105 hard at work preparing for this sizeable opportunity and million users in Q1 across , Facebook, Instagram, look forward to seeing legislation progress in 2021. and TikTok with Head & Shoulders and Subway activating on our platform. Much like the user behavior we’re seeing As the only truly integrated mobile media and gaming on our media app, fans are increasingly engaging with our company in North America, we are uniquely positioned for social content, which serves not just as an opportunity to the tremendous opportunity ahead in gaming. Our amplify theScore brand, but to drive advertising dollars as industry, sports betting, mobile sports media, and well.

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Thanks, Benjie. As John noted earlier in Q1, we released Bet Section on our media app, our most integrated and personalized suite Before I provide a financial recap, I need to take a moment of betting features ever. This new dedicated home for to highlight a key development subsequent to the quarter. betting on our media app provides greater visibility for our In December, we bolstered our balance sheet by closing gaming-related content and integrations with our our previously announced $40 million bought deal offering. sportsbook, including a deeper availability of markets and With a full overallotment exercised, we issued in aggregate the ability to track your bets and receive cash-out offers of 32.9 million Class A shares, raising gross proceeds of live all within theScore. Bet Section is an example of how $46 million. we’re successfully building integrations, enhancing our user ecosystem, and driving cross-platform activity. Now to the financial recap of the quarter. Total revenue for Q1 fiscal 2021 was $8.5 million versus $9.2 million for the Throughout this quarter, we’ve seen steady growth on same period in the previous year. Media revenue in Q1 theScore Bet, hitting record highs in new betters and fiscal 2021 of $10.6 million was an all time record for us in overall betting activity during Thanksgiving week and then a single quarter, primarily driven by strong growth in direct topping those numbers Christmas week as the NBA advertising revenue compared to the prior period. season tipped off. In both cases we successfully executed integrated thematic campaigns by leveraging all of our Gaming handle was $55.8 million in Q1 fiscal 2021. Gross content channels to onboard new users and drive betting gaming revenue was negative $0.3 million in the quarter. activity. We’ll be continuing this strategy, which is perfectly When taking into account promotional costs and fair value suited for our fully integrated media and betting platforms. adjustments on unsettled bets, this resulted in negative net On theScore Bet product development work has been gaming revenue of $2 million for the three months ended focused on our upcoming Iowa launch, as well as ongoing November 30th. enhancements to our user experience, including improving our already exceptional live betting experience. We’re also EBITDA loss in the quarter was $9.3 million versus an starting to prepare for the anticipated launch of our online EBITDA loss of $4.8 million for the same period last year. casino product in New Jersey later this year. The increase in EBITDA loss was primarily due to the result of additional expenses incurred in connection with Now turning to esports, we set a new all time quarterly the expansion of our gaming operations compared to the record for the third successive period, totalling 357 million prior year. video views across all platforms. Our esports division is thriving and we remain one of the only traditional sports From a liquidity perspective, our November 30th pro forma media players comprehensively covering esports, a cash balance is $62.4 million and both our $5 million testament to the model we’ve built and to the content we revolving credit facility and our $6.25 million BCAP produce. revolving credit facility are undrawn.

As North America’s preeminent esports media destination, That concludes the formal part of our presentation. Rob, we continue to secure brand partnerships with A-list we will now take questions from the analysts. endemic and non-endemic companies such as GEICO, Ryot, and MasterCard, who are interested in aligning with our award-winning programming and global reach. Last QUESTION AND ANSWER SESSION month we also made our first foray into live event broadcasting as the exclusive English language broadcast Operator partner for a marquee League of Legends tournament from China. Our esports platforms offer huge audience As a reminder, to ask a question, you will need to press reach and unrivalled brand recognition in the competitive star one on your telephone. If you need to withdraw your gaming scene. It’s no surprise that we were approached question, press the pound key. as the ideal partner to produce and distribute this event to fans worldwide. As the global esports landscape develops, And your first question comes from a line of Matthew Lee we will continue to be opportunistic and aggressive in this from Canaccord. Your line is open. space. I’ll now turn things over to Alvin, who will talk in more detail Matthew Lee, Canaccord Genuity about our financials. Evening, gents. Great choice of earnings call, right on NHL opening night. Alvin Lobo, Chief Financial Officer

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John Levy, Founder & Chief Executive Officer revenue was up significantly. So can you maybe help me understand what you’re providing to advertisers year over Thank you. year that really pushed them to come to theScore app and pay more per view?

Matthew Lee, Canaccord Genuity Benjie Levy, President & Chief Operating Officer So my first question is regarding to the, you know, obviously very solid handle numbers you guys posted. Can Matt, I can take that one, I think, you know, when you think you maybe break that down in terms of the percentage that about some of the dynamics in the market, I think, first of comes from New Jersey and that that comes from other all, advertisers were very excited about the return to states? sports. Second, notwithstanding the fact that we didn’t have NBA and NHL regular season action, we had tremendously strong engagement around the sports that John Levy, Founder & Chief Executive Officer were in season with a monthly active user number that was more or less in line with what we had last year. So there So we don’t, ah, we have not broken down the handle was a tremendous amount of inventory. numbers on a state-by-state basis. The point that we usually talk to in that context is, and the reason we don’t, And I think we saw very strong performances from both is because of the nascent nature of the business our direct sales teams in Canada and the US. And it stems operations in those states. Matt, as you know, we just from not just kind of the available inventory, but also some basically launched in Colorado and Indiana and we look at of the creativity and some of the packaging that we’re able basically the total aggregate of what we’re doing in a to put together, the custom, the custom units that we’re comparator over all in the year. What we do see is, in the able to deliver to our advertisers, and the creative services numbers that we look at, is that we’re very encouraged by that we’re able to provide to them as well. So it really is a these early signs of what we’re seeing actually in all the combination across the board of sports being back, states. And we basically look towards, obviously, what the inventory being available, and we’re really seeing that total handle is. And then we look at certain sort of tent-pole momentum carry on now through December and into the events like what Benjie mentioned when we had the new calendar year as advertisers are looking forward to special promotions on Thanksgiving and then when we regular season NBA and NHL, looking ahead to March launched. We’re at the beginning of NBA, and also tonight Madness, which we missed last year. So, couldn’t be when we’re starting in with the NHL, as you mentioned, happier across the board with how our team has performed and we see the number of new betters that are coming on and how our advertisers have responded. board, it’s very, very encouraging for us, but we don’t break it out on a state-by-state basis. Matthew Lee, Canaccord Genuity

Matthew Lee, Canaccord Genuity That’s fair enough. Okay. So, just one last question from me and I’ll get back in line afterwards. Can you maybe Right. Okay. discuss the Canadian legalization story in terms of what you believe is going to be the timing? And more importantly, how long would it take theScore to fix up its Benjie Levy, President & Chief Operating Officer app in order to be able to launch in Canada post receiving a framework? And Matt, just for additional context, like on the same-store basis our growth was, you know, what we would expect and really healthy as well in terms of the comp year over Benjie Levy, President & Chief Operating Officer year from a Jersey perspective. Listen, I think, you know, you never want to predict exactly what the government timeline is going to be. All of the Matthew Lee, Canaccord Genuity information that we have to date and the consensus seems to be there’s momentum to get this done in 2021, which is Right. Okay. That’s very helpful. Then maybe on the media something that’s very exciting. And for our part, as John side, I mean you guys talked about the fact that there was said earlier in the call, we’re looking ahead. We want to be no NHL and NBA season, so naturally your subscriber ready. We’re laying the foundation from a platform count was down and sessions were down a little bit, but perspective for that now. And so, again, probably not right to put a stake in the ground and say exactly what the

Page 4 theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET timeline is going to be here, but we are on it, both from a browse markets, for them to track their bets, for them to government relations perspective and also from a product get personalized promotions, and to engage around and platform perspective. polling and other community-related features. So that has certainly strengthened the interconnection between media and betting over previous periods. Matthew Lee, Canaccord Genuity

All right. Thanks, guys. I really appreciate it. And great John Levy, Founder & Chief Executive Officer quarter. I guess the only thing I would add to that is, you know, we’ve always considered it as a complete ecosystem. John Levy, Founder & Chief Executive Officer Right? And what we’ve always been looking for is this ability of our betters to seamlessly move back and forth Thanks, Matt. from betting into the media app and actually making their bets without even knowing which app they’re in. And that’s sort of the secret sauce and the beauty of our ability and Operator the technology that we’ve built into this thing.

Your next question comes from a line of Suthan Sukumar And the evidence that we’re seeing that that works is by from Eight Capital. Your line is open. the fact that, you know, we use the expression we’re getting better betters, because once we get them, whether they come from theScore Bet, the media app and become

a better, or whether we get them through other efforts or Suthan Sukumar, Eight Capital through other promotions and they come in through the

betting app, ultimately they’re a part of this overall Good evening, gents. ecosystem. And as Benjie said, 50% of all of our betters,

at least 50% of all of our betters are on both platforms. So, that is tremendously encouraging for us from a stickiness John Levy, Founder & Chief Executive Officer standpoint and also from a performance standpoint.

Hey, Suthan. When we say better betters, it’s because they’re hanging around longer and they’re betting more. And it only makes sense, because one of the attributes in sort of the betting Suthan Sukumar, Eight Capital world is that not only is there a strong propensity for people to bet on props and for pregame and all that, but as you’re First question from me is on the handle side of the well aware, more and more of it is tending towards in-game business, on the betting side of business. Obviously, wagering. And when you have them part of your whole impressive handle growth this quarter. Can you just ecosystem and they’re part of the brand and they’re in provide some colour on the level of cross select activity looking at data and content and reading articles while the you saw during the quarter? More specifically, are you game is going on, that it’s only a natural fit for them to seeing an improvement quarter over quarter with respect continue to support their wager or reverse out of their to cross-app usage and cross-sell activity compared to last wager or take some other wagers. quarter? So, we’re very, very excited about the fact that this idea of once they’re a Score user, they’re a score user. And we Benjie Levy, President & Chief Operating Officer think over time what you’re going to see is our Score users are going to be very, very loyal to the platform that we’re I’ll take a stab at this and then, John or Alvin, if you want offering. to add in some colour. I think, Suthan, we’re still seeing that strong level of cross engagement between our media Suthan Sukumar, Eight Capital app and our betting app with well over half of our users moving from one to the other. And I think, when you look Got it. Thanks. That’s helpful. And then with this high at what we rolled out in the fall with Bet Section, that was engagement on the betting side, how is it influencing user tremendously well received by our users. That is another growth on the media app? Are you seeing any benefit from significant integration point. I mean, first and foremost, this on your overall user ecosystem? users live on our box score pages during game time and now we’ve introduced another area of the app for them to

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John Levy, Founder & Chief Executive Officer continuing to drive that in the three markets where we’re open, opening up Iowa in the coming weeks, and then So I’ll take a stab at that. I guess the answer is we expect continuing to build on that from there. to see that that. The issue is that from where we came from and snapping out of COVID and then seeing that engagement come back strong is what was really Suthan Sukumar, Eight Capital encouraging for us. And then you also have to remember that with the sort of sports schedule being completely out Great. Great. And just looking ahead, in terms of new of whack, right, I mean we’re starting hockey tonight, very, markets, you guys touched on Iowa. Michigan sounds like very exciting, we started , what, a week ago? it’s finally opening up as well and I believe you guys do Football is sort of coming to a conclusion at the usual time have market access there. Where is that kind of on the and so is the NCAA. So, from week to week these numbers priority list of new markets you’re looking to enter? And are changed dramatically. there any other states that are, in addition to Canada and Ontario, are there any other jurisdictions that you’re So looking at it from above, we’re very happy, very excited about in the near to midterm? encouraged about how people snapped back to the app. I think we reported something like their engagement is 120 times a month, so snapping back to the high levels of Benjie Levy, President & Chief Operating Officer engagement now that they’ve got something to follow and to look at. So, I think once this sort of settles, and God Listen, I think there’s not any states that we have, an knows when that will be, you know, sort of living day to day additional state that we have definitive launch times in. We with the reality of the world we’re in, I think you’re going to are very active from a market access perspective as we start to see, again, this sort of whole concept of theScore look to grow our footprint across the US. We have access, Bet creating more Score users, Score users obviously as you point out, in 13 states currently between our deal generating theScore bet, and as the brand becomes more with Monmouth Park in New Jersey, our deal with Jacobs and more extensive the growth will continue to attribute to in Colorado, our multi-state market access deal with Penn, the brand. but that’s 13 of 50 states. And we are seeing legislatures across the country accelerate their consideration of sports betting, in large part due to the success they’re seeing of Suthan Sukumar, Eight Capital the states that have legalized. And also, the impact of COVID on their budgets is driving states who were Great. Great. Thanks. Guys, the next question from me is considering maybe doing it down the road to thinking about on the win margin this quarter. They were negative this it now. quarter on both a gross and net basis. Can you provide some colour here on the delta? I mean was this really just The other interesting element that we’re starting to see is kind of more so player favourable result and higher that, in addition to sports betting being considered by bonusing or are other factors to consider? legislatures, iGaming is increasingly being picked up as well. We’re seeing in Indiana and Iowa consideration of iGaming bills. Recall that in our agreement with Penn John Levy, Founder & Chief Executive Officer National it includes market access for both sports betting and iGaming and so that would be a natural extension of Benjie, you want to take that? our iGaming offering that we’re planning to debut in New Jersey in the second half of 2021 as part of our deal with Bally’s Twin River. Benjie Levy, President & Chief Operating Officer

Sure. I mean, listen, on a net basis, the delta between gross and net, Suthan, is certainly on account of player promotions, and that’s been consistent with us being in John Levy, Founder & Chief Executive Officer growth mode, opening up in new states. And on the growth side as well it’s a similar story. The only other thing I would add to what Benjie is saying, because he is generally referencing the fact that things are Listen, as we grow, as our handle continues to grow and opening up, we’re involved in a whole bunch of very active we continue to scale, we expect our gross margins to discussions. I mean obviously we can’t say anything until continue to normalize. And there isn’t much more to it than things actually occur, but we’ve always been more that. I think we’re very encouraged by the strong growth in aggressive than most in the context of how fast we thought handle that we’ve seen and are looking forward to things were going to open up and in fact, I’ve said this

Page 6 theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET before, that things are opening up even quicker than that. starting to see encouraging results as we gain momentum And we’re building a team of people who are actively in the states that exists and hopefully in the new states that involved in all sorts of discussions and lobbying efforts for come on board. states that have not yet come on board that are potentially coming on board sooner than we anticipate. So let it be said that sort of A, number one, we’re well plugged in in all David McFadgen, Cormark Securities of the active opportunities that are out there and we’re really encouraged by the degree of potential for us to be Okay. Maybe and just another question then. You gave a able to secure more. Now, of course, nothing is done until forecast for Canada for GGR of $3.8 billion to $5.4 billion. it’s done, but we’re expecting that, over the course of the I think those were US numbers. Just asking for a next whatever, hopefully there’s going to be more and clarification there. And secondly, is that a combination of more states coming on board and we’re going to be able sports betting and casino or is that just sports betting? to participate.

Alvin Lobo, Chief Financial Officer Suthan Sukumar, Eight Capital It is US dollars. Hey, David. And it’s a combination of both Great. Thank you, guys. Thanks for taking my questions. sports betting and iGaming. And that forecast is really just I’ll pass the line. extrapolating the adult population in Canada and looking at basically mature market sports betting and iGaming GGR markets and similar sort of mature markets like, ah, John Levy, Founder & Chief Executive Officer I wouldn’t even call New Jersey a mature market yet. I think there’s still some ramps there. But in places like the Thank you. UK, Australia, as well as Jersey, it’s just extrapolating from more mature markets to what the growth potential we think is in this market. Operator

Again, if you would like to ask a question, it’s star one on David McFadgen, Cormark Securities your telephone. Like would it make sense, in your opinion, to apply a 10- Your next question comes from line of David McFadgen to-1 ratio, you know, Canada, US and then just, or the from Cormark Securities. Your line is open. other way around, US, Canada? Because often people will do that and I don’t know, in your opinion, would that make sense to do that and for this ballpark estimate? David McFadgen, Cormark Securities

Hi, guys. A couple of questions. Would you guys care to Benjie Levy, President & Chief Operating Officer venture when you might see the win margin go positive and maybe even be mid single digit? David, under normal circumstances I would say that’s right. I don’t, and I’m not trying to lead you in one direction or another. I think, when we look at the two markets, we Benjie Levy, President & Chief Operating Officer look at the dramatic differences in terms of our reach and our brand recognition. And look, everybody in Canada I would say that we’re seeing good progress and a lot knows theScore. Everybody who’s on mobile apps uses depends on additional states opening up and promotions theScore. If you add up TSN, , anybody else, and efforts that we’re making in a state-by-state basis. I they don’t even come close to us. And the guys that you think, David, the short answer to that is we’re seeing think are going to come in, that we think are going to come progress. We have targets for what we want to achieve. in and compete in hopefully an open market environment, We know what it’s going to look like when we get there, which I think that’s what’s being sort of suggested in because that’s the way the industry develops and that’s Ontario, nobody’s even close to us. the way it is across the board. And I can tell you it ain’t gonna to take years to get there and it’s probably not going So, I’m not encouraging you to do more than 10-to-1 or a to happen in the next month or two. So, we’re continuing less than 10-to-1, I’m just saying when we look and try to to build, the momentum is working in our favour. And I think about how powerful the brand and our company is don’t think I can be any more specific than that, but we’re going to be, you know, we have the pole position here. It’s

Page 7 theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET a lot different than in the States. And in the States we’re Matthew Lee, Canaccord Genuity making great progress, but here it’s completely different. They’re basically coming after us. We’re not coming after Hi again. Can you maybe give us some colour as to the them down there. So, we look at what the numbers are and amount in which the social media segment is driving we take our best guess as to what sort of market share and revenue? Obviously, you’re seeing great growth there and market penetration we’re going to be able to achieve and you mentioned that there is some advertising attached to all I can say is it looks like it’s a very, very exciting that, so could you maybe tell us how much advertising opportunity for us. revenue is coming from that segment?

David McFadgen, Cormark Securities Benjie Levy, President & Chief Operating Officer

No, no, I understand, but the $3.8 billion, the $5.4 billion, Yeah, listen, Matt, I think, look, the ad sales are still that’s the market size and you would obviously take dominated by our app, but we are seeing increasing whatever share you take. But that’s the market size and I growth both on our social media side and also on our was just wondering… That is the market size, correct? I’m esports side. We’re now seeing advertisers come to the just wondering if you can compare market size, the US table with five-figure and six-figure deals. So we’re now market size and Canada on a 10-to-1 ratio. getting beyond the stage of social media being and add on to an existing sale. And these are sales that are now starting to take place as campaigns in their own right with Benjie Levy, President & Chief Operating Officer custom content being created and specific content and deliverables being put against those campaigns. So, still Oh, just the market size. it’s app dominated, but these are growing into meaningful contributors.

Alvin Lobo, Chief Financial Officer Matthew Lee, Canaccord Genuity I mean, David, again, like if you extrapolate, if you look at GGR per adult numbers for sports betting and iGaming That’s very helpful. Thanks, guys. and you do the math, like if you assume 90% of whatever the adult population is in the US, 250 million, 260 million or so, and you multiply that by those GGR per adult numbers Operator and you assume that somewhere between 85% and 90% of that population over time will live in jurisdictions where Again, if you would like to ask a question, please press star fully remote online sports betting and iGaming is legal, one on your telephone. then I would surmise that you get to that sort of extrapolation, it’s just math again. You know, when you’re And your next question comes to the line of Anthony—oh, comparing 29 or so million Canadian adults relative to sorry. And there are no further questions at this time. I’ll whatever that ratio is in the U, so it’s probably not quite 10- turn the call back over to Alvin Lobo for some closing to-1, it’s probably 7-to-1 or 8-to-1. But again, we’re just remarks. talking about math. I’m not exactly sure what the exact numbers are on a one-on-one basis for however many adults there are in Canada relative to the US.

David McFadgen, Cormark Securities Alvin Lobo, Chief Financial Officer

Okay. No, that’s helpful. Thank you. Thanks, Rob, and thank you, everyone, for joining us for our first results of fiscal 2021. We look forward to presenting to you again when we deliver the Q2 results in Operator mid-April.

Your next question comes from the line of Matthew Lee from Canaccord. Your line is open. Operator

Page 8 theScore Inc. First Quarter Fiscal Year 2021 Financial Results Conference Call Wednesday, January 13, 2021 – 5:30 PM ET

Ladies and gentlemen, this concludes today’s conference call. Thank you for participating. You may now disconnect.

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