TONY STEWART: Driver, Owner, Philanthropist
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More!
BOOMER Indy For the best years of your life NEW! BOOMER+ Section Pull-Out for Boomers their helping parents 500 Miles + 100 Years = Many Race Memories Bobby Unser • Janet Guthrie • Donald Davidson • Bob Jenkins and More! Women of the 500 Helping Hands of Freedom Free Summer Concerts MAY / JUNE 2016 IndyBoomer.com There’s more to Unique Home Solutions than just Windows and Doors! Watch for Unique Home Safety on Boomer TV Sundays at 10:30am WISH-TV Ch. 8 • 50% of ALL accidents happen in the home • $40,000+ is average cost of Assisted Living • 1 in every 3 seniors fall each year HANDYMAN TEAM: For all of those little odd jobs on your “Honey Do” list such as installation of pull down staircases, repair screens, clean decks, hang mirrors and pictures, etc. HOME SAFETY DIVISION: Certified Aging in Place Specialists (CAPS) and employee install crews offer quality products and 30+ years of A+ rated customer service. A variety of safe and decorative options are available to help prevent falls and help you stay in your home longer! Local Office Walk-in tubs and tub-to-shower conversions Slip resistant flooring Multi-functional accessory grab bars Higher-rise toilets Ramps/railings Lever faucets/lever door handles A free visit will help you discover fall-hazards and learn about safety options to maintain your independence. Whether you need a picture hung or a total bathroom remodel, Call today for a FREE assessment! Monthy specials 317-216-0932 | geico.com/indianapolis for 55+ and Penny Stamps, CNA Veterans Home Safety Division Coordinator & Certified Aging in Place Specialist C: 317-800-4689 • P: 317.337.9334 • [email protected] 3837 N. -
ADAM STEVENS: Crew Chief Biography
ADAM STEVENS: Crew Chief Biography Birthdate: 7/22/78 Hometown: Portsmouth, Ohio Residence: Huntersville, North Carolina Marital Status: Married to Aubrey Children: Carter and Ryan In just five seasons as a full-time NASCAR Cup Series crew chief, Adam Stevens has certainly etched his name into the record books as one-half of the most formidable driver-and-crew chief combinations the sport has ever seen. The 41-year-old native of Portsmouth, Ohio, first joined forces with Kyle Busch and the No. 18 M&M’S/Interstate Batteries Toyota for Joe Gibbs Racing (JGR) at the start of the 2015 Cup Series season and, in the relatively short time since, has led all competitors with two series championships and 27 victories in 169 races together through the 2019 campaign. Stevens and Busch clinched their second Cup Series title together at the most reason Championship 4 season finale last November at Homestead-Miami Speedway, where Busch led a race-high 120 laps and crossed the finish line a comfortable 4.5 seconds ahead of his JGR teammate Martin Truex Jr. Coupled with their 2015 championship together, Stevens became just the 15th crew chief in Cup Series history to win multiple championships, tying him with a virtual who’s who of history-making crew chiefs including Greg Zipadelli, Jeff Hammond, Andy Petree, Tim Brewer and Smokey Yunick with two titles apiece. Stevens’ and Busch’s 27 wins together is the most during the last five Cup Series seasons, the next-closest duo being driver Kevin Harvick and crew chief Rodney Childers, who won 21 races in that time and 26 wins together since their first and only championship season in 2014. -
Em Parlay Card Nascar Pick
NASCAR PICK 'EM NASCAR PICK 'EM PARLAY CARD PARLAY CARD Daytona 500 Daytona 500 Tuesday, December 31, 2013 Tuesday, December 31, 2013 DRIVER 1 DRIVER 2 DRIVER 1 DRIVER 2 1 Jimmie Johnson vs Matt Kenseth 2 1 Jimmie Johnson vs Matt Kenseth 2 3 Kevin Harvick vs Kyle Busch 4 3 Kevin Harvick vs Kyle Busch 4 5 Dale Earnhardt Jr vs Jeff Gordon 6 5 Dale Earnhardt Jr vs Jeff Gordon 6 7 Clint Bowyer vs Joey Logano 8 7 Clint Bowyer vs Joey Logano 8 9 Greg Biffle vs Kurt Busch 10 9 Greg Biffle vs Kurt Busch 10 11 Ryan Newman vs Kasey Kahne 12 11 Ryan Newman vs Kasey Kahne 12 13 Carl Edwards vs Brad Keselowski 14 13 Carl Edwards vs Brad Keselowski 14 15 Jamie McMurray vs Martin Truex Jr 16 15 Jamie McMurray vs Martin Truex Jr 16 17 Paul Menard vs Aric Almirola 18 17 Paul Menard vs Aric Almirola 18 19 Ricky Stenhouse Jr vs Jeff Burton 20 19 Ricky Stenhouse Jr vs Jeff Burton 20 21 Juan Pablo Montoya vs Marcos Ambrose 22 21 Juan Pablo Montoya vs Marcos Ambrose 22 23 Denny Hamlin vs Casey Mears 24 23 Denny Hamlin vs Casey Mears 24 25 Mark Martin vs David Gilliland 26 25 Mark Martin vs David Gilliland 26 27 Danica Patrick vs David Ragan 28 27 Danica Patrick vs David Ragan 28 29 Tony Stewart vs Dave Blaney 30 29 Tony Stewart vs Dave Blaney 30 31 Travis Kvapil vs J.J. Yeley 32 31 Travis Kvapil vs J.J. -
2018 NASCAR Drivers (Last Name)
Name: ___________________________________________________________________ 2018 NASCAR Drivers (Last Name) 1 K 2 3 B Y R O N K 4 B M E 5 U C C N 6 7 K U B U S C H D B O W M A N 8 9 A C A O S I 10 11 L T H S W O H N 12 L D T E R A G A N G 13 14 M I D A L E M L T 15 16 17 18 K E S E L O W S K I A D I L L O N L O G A N O N L A B N S I R N 19 20 D O L Y E L E Y J O N S 21 22 I N L N O N O B N 23 24 25 N K A H N E B A Y N E S T E N H O U S E G C D E W W 26 27 28 E G A S E E J O H N S O N T R U E X Y M R T E A 29 30 31 32 W H I T T E L L I O T T R N 33 A O A M 34 35 S U A R E Z J B C V O L M 36 37 I A L M I R O L A B U E S C H E R C E N R 38 K M E N A R D Y A Y Across 31. -
The Indy Racing League and the Indianapolis 500
The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Robert W. White Department of Sociology and Andrew J. Baker Department of Geography School of Liberal Arts IUPUI We thank Terri Talbert-Hatch and Pete Hylton for their comments and support of Motorsports Studies. Please direct correspondence to Robert White ([email protected]), Professor of Sociology and Director of Motorsports Studies, or Andrew Baker ([email protected]), Lecturer, Department of Geography, School of Liberal Arts, Indiana University-Purdue University Indianapolis (IUPUI), 425 University Boulevard, Indianapolis, Indiana, 46202. 1 The Indy Racing League and the Indianapolis 500: Increasing Competition in Open-Wheeled Automobile Racing in the United States Abstract Over the course of its lengthy history, the popularity of open-wheeled automobile racing in the United States has waxed and waned. This is especially evident in recent years. The 1996 “split” between the Indy Racing League (IRL; later, the IndyCar Series) and Championship Auto Racing Teams (CART; later the Champ Car World Series) severely hurt the sport. Following the split there was a well-documented decline in fan interest from which the sport has not recovered. Less understood, however, is that under the Indy Racing League the Indianapolis 500, the premier event in open-wheeled racing in the United States, became more competitive. Ironically, while fan interest decreased in the Indy Racing League era, the quality of racing increased. The increased competition associated with the Indy Racing League is a historically significant development that bodes well for the future of the sport. -
Races - 91 Wins - 4 Laps Lead - 80 Top 5'S - 20 Top 10'S - 60
By The Numbers Points - 7th (9,996) Races - 91 Wins - 4 Laps Lead - 80 Top 5's - 20 Top 10's - 60 Date Track Dist Laps(lead) TT Heat Non Q/Dash A Feb 19 Kings Speedway - Hanford, CA 0.33 D 30 23rd 3rd -- 5th Feb 20 Perris Auto Speedway - Perris, CA 0.50 D 30 9th 1st 3rd (dash) 9th Feb 26 Manzanita Speedway - Phoenix, AZ 0.50 D 20 18th 5th -- 11th Feb 27 Manzanita Speedway - Phoenix, AZ 0.50 D 30 19th 3rd -- 19th Mar 5 Las Vegas Motor Speedway - Las Vegas, NV 0.50 D 20 18th 8th 3rd (B) 6th Mar 6 Las Vegas Motor Speedway - Las Vegas, NV 0.50 D 30 7th 2nd 6th (dash) 5th Mar 9 Southern New Mexico Speedway-Las Cruces, NM 0.31 D 30 10th 3rd -- 8th Mar 12 Dixie Speedway - Woodstock, GA 0.37 D 25 19th 9th 3rd (B) 16th Mar 19 Pike County Speedway - Magnolia, MS 0.37 D 30 5th 4th 6th (dash) 3rd Mar 20 Battleground Speedway - Highland, TX 0.37 D 30 (20) 3rd 3rd 8th (dash) 1st Mar 26 Devil's Bowl Speedway - Mesquite, TX 0.50 D 20 17th 5th -- 19th Apr 2 Eldora Speedway - Rossburg, OH 0.50 D 20 15th 2nd -- 13th Apr 10 Dixie Speedway - Woodstock, GA 0.37 D 30 7th 7th -- 6th Apr 16 Kentucky Lake Motor Speedway - Calvert City, KY 0.37 D 30 4th 4th 5th (dash) 20th Apr 18 West Plains Motor Speedway - West Plains, MO 0.37 D 30 4th 2nd 8th (dash) 6th Apr 23 Tulsa Speedway - Tulsa, OK 0.37 D 30 6th 4th -- 12th Apr 24 Devil's Bowl Speedway - Mesquite, TX 0.50 D 30 11th 2nd -- 9th Apr 24 Devil's Bowl Speedway - Mesquite, TX 0.50 D 40 26th 6th 7th (B) 13th (p) Apr 30 Knoxville Raceway - Knoxville, IA 0.50 D 20 19th 5th -- 11th[18] May 1 Knoxville Raceway - -
2020 BRISTOL “NASCAR PLAYOFFS” RACE WEEKEND Let’S Put NASCAR to Work for Your Business
2020 BRISTOL “NASCAR PLAYOFFS” RACE WEEKEND Let’s Put NASCAR to Work For Your Business We want to connect your business with brand-loyal NASCAR fans in your community! We offer single race marketing programs that are cost-effective, budget-friendly, customizable and right-sized for any company to participate. Our unique marketing programs include: Premium Position Print Advertising YouTube, Twitter + Digital Advertising FACT Race Tickets NASCAR is the No. 1 sport in terms of brand Pit Passes loyalty. Fans are three Hospitality times as likely as non- fans to try and purchase Trackside Sampling* sponsors’ products and services. The NASCAR Pole Position team can build a marketing program that will work for any size company. * Select markets SINCE 2005 OFFICIALLY LICENSED 2 Why Should Your Business Consider NASCAR? SUPER FANS, SUPER SUPPORT NASCAR has a higher percentage of its total fan base willing to try sponsors’ products and services than other sports leagues. A COST-EFFECTIVE OPPORTUNITY FOR ANY SIZE COMPANY There are marketing packages for businesses of all sizes. No company is too small to get involved in NASCAR. PARTNERSHIPS WORK Working with NASCAR Pole Position enables you to connect your company to the NASCAR brand and its brand-loyal legion of followers. MARKETING SOLUTIONS NASCAR Pole Position offers both print and digital opportunities for your company to reach new customers. UNLOCK A UNIQUE TRACK EXPERIENCE NASCAR Pole Position can offer your company race tickets and pit passes as well as other hospitality options. SINCE 2005 OFFICIALLY LICENSED 3 PRINT | NASCAR POLE POSITION MAGAZINE Print Magazine distributed exclusively in your marketing area COMPOSITION Full-color throughout TRIM SIZE 8 3/8” x 10 7/8” STOCK 8pt. -
Henry Jenkins Convergence Culture Where Old and New Media
Henry Jenkins Convergence Culture Where Old and New Media Collide n New York University Press • NewYork and London Skenovano pro studijni ucely NEW YORK UNIVERSITY PRESS New York and London www.nyupress. org © 2006 by New York University All rights reserved Library of Congress Cataloging-in-Publication Data Jenkins, Henry, 1958- Convergence culture : where old and new media collide / Henry Jenkins, p. cm. Includes bibliographical references and index. ISBN-13: 978-0-8147-4281-5 (cloth : alk. paper) ISBN-10: 0-8147-4281-5 (cloth : alk. paper) 1. Mass media and culture—United States. 2. Popular culture—United States. I. Title. P94.65.U6J46 2006 302.230973—dc22 2006007358 New York University Press books are printed on acid-free paper, and their binding materials are chosen for strength and durability. Manufactured in the United States of America c 15 14 13 12 11 p 10 987654321 Skenovano pro studijni ucely Contents Acknowledgments vii Introduction: "Worship at the Altar of Convergence": A New Paradigm for Understanding Media Change 1 1 Spoiling Survivor: The Anatomy of a Knowledge Community 25 2 Buying into American Idol: How We are Being Sold on Reality TV 59 3 Searching for the Origami Unicorn: The Matrix and Transmedia Storytelling 93 4 Quentin Tarantino's Star Wars? Grassroots Creativity Meets the Media Industry 131 5 Why Heather Can Write: Media Literacy and the Harry Potter Wars 169 6 Photoshop for Democracy: The New Relationship between Politics and Popular Culture 206 Conclusion: Democratizing Television? The Politics of Participation 240 Notes 261 Glossary 279 Index 295 About the Author 308 V Skenovano pro studijni ucely Acknowledgments Writing this book has been an epic journey, helped along by many hands. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since.