July 11, 2013

Immersion Releases Haptic Muse Effect Preview App for Android Game Developers

Free, animated app invites developers to experience over 120 pre-designed haptic effects, showcasing the value of multi-modal game design

SAN JOSE, Calif.--(BUSINESS WIRE)-- Immersion Corporation (Nasdaq:IMMR), the leading developer and licensor of touch feedback technology, has released the Haptic Muse effect preview app on Google Play as part of the company's Haptic SDK developer tool kit. The free animated effect preview app illustrates the Haptic SDK's library of 124 pre-designed haptic effects in a gaming context and is designed to inspire creativity for game developers looking for ways to enhance their Android games with tactile effects.

The Haptic Muse app invites developers into a haptic museum with galleries built around common gaming use cases, like sports, transportation, combat and casinos. As developers browse through the museum, they can select items on display, and then watch, feel and hear them come to life. The effect library significantly reduces integration time by allowing developers to select from a comprehensive list of effects designed to enhance a wide range of gaming environments.

"One of the most powerful tools in the Immersion Haptic SDK is our library of 124 pre- designed haptic effects," explains Suzanne Nguyen, Director of Developer Marketing at Immersion. "We designed the Haptic Muse app The Haptic Muse app invites to explore galleries where users feel tactile effects as a way to provide both experienced and new being used in different gaming contexts. (Photo: Business Wire) game developers with a fun, interactive tool to assess which tactile effects work best for their games as well as to illustrate the capabilities of integrating video, audio and haptics."

SEGA® of America uses Immersion's Haptic SDK in their Sonic The Hedgehog 4™ Episode II and Sonic CD™ titles, available on Google Play. Utilizing effects from Immersion's pre-designed library, SEGA®'s development teams incorporated haptics to simulate the crescendo as Sonic powers up and the jolt as he hits the launch pad and soars into the air.

"SEGA® of America makes user-friendly, engaging games that deliver an engrossing entertainment experience for the mobile gamer," explains SEGA of America's Director of Digital Business Development, David Zemke. "The Immersion Haptic SDK allows us to use haptics as a design tool, to enhance game play and communicate with our players through the sense of touch."

About the Immersion Haptic SDK

The Immersion Haptic SDK allows Android game developers to quickly and easily incorporate tactile effects into their games, creating a more immersive and engaging mobile gaming experience. Some of the world's leading developers, including Sega of America and Handy Games, use Immersion's Haptic SDK to create more intuitive, exciting and engaging Android games. Plug- ins for Unity, AppMobi and Marmalade developers are available on the Immersion Developer Site, and the technology is also available with Yoyo Game's GameMaker: Studio™. Immersion also offers theHaptic Studio tool for custom effect design, sample code, quickstart guides and a technology forum via the developer web site: http://developer.immersion.com.

About Immersion (www.immersion.com)

Founded in 1993, Immersion (NASDAQ: IMMR) is the leading innovator in haptic technology; the company's touch feedback solutions deliver a more compelling sense of the digital world. Using Immersion's high-fidelity haptic systems, partners can transform user experiences with unique and customizable touch feedback effects; excite the senses in games, videos and music; restore "mechanical" feel by providing intuitive and unmistakable confirmation; improve safety by overcoming distractions while driving or performing a medical procedure; and expand usability when audio and visual feedback are ineffective. Immersion's TouchSense technology provides haptics in mobile phone, automotive, gaming, medical and consumer electronics products from world-class companies. With over 1,300 issued or pending patents in the U.S. and other countries, Immersion helps bring the digital universe to life. Hear what we have to say at blog.immersion.com.

About SEGA® of America, Inc.:

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com.

Forward-looking Statements

This press release contains "forward-looking statements" that involve risks and uncertainties, as well as assumptions that, if they never materialize or prove incorrect, could cause the results of Immersion Corporation and its consolidated subsidiaries to differ materially from those expressed or implied by such forward-looking statements.

All statements, other than the statements of historical fact, are statements that may be deemed forward-looking statements, including, but not limited to, statements regarding the benefits of Immersion's solutions (including, but not limited to, the Haptic SDK plug-ins for AppMobi, Unity, GameMaker: Studio, and Marmalade, the Haptic SDK developer tool kit, and the Haptic Muse effect preview app), and the statements regarding Immersion's anticipation that these solutions are and will remain available to developers.

Immersion's actual results might differ materially from those stated or implied by such forward-looking statements due to risks and uncertainties associated with Immersion's business, which include, but are not limited to: unanticipated difficulties and challenges encountered in product development efforts by Immersion and its licensees; unanticipated difficulties and challenges encountered in implementation efforts by Immersion's licensees; adverse outcomes in any future intellectual property-related litigation and the costs related thereto; the effects of the current macroeconomic climate; delay in or failure to achieve commercial demand for Immersion's products or third party products incorporating Immersion's technologies; and a delay in or failure to achieve the acceptance of touch feedback as a critical user experience. Many of these risks and uncertainties are beyond the control of Immersion.

For a more detailed discussion of these factors, and other factors that could cause actual results to vary materially, interested parties should review the risk factors listed in Immersion's most current Form 10-Q, which is on file with the U.S. Securities and Exchange Commission. The forward-looking statements in this press release reflect Immersion's beliefs and predictions as of the date of this release. Immersion disclaims any obligation to update these forward-looking statements as a result of financial, business, or any other developments occurring after the date of this release.

The use of the word "partners" in this press release does not mean legal partners.

Immersion, the Immersion logo, and TouchSense are trademarks of Immersion Corporation in the United States and other countries. All other trademarks are the property of their respective owners.

(IMMR - T)

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130711005325/en/

Immersion Developer Media Horn Group Vera Wang, 415-905-4022 [email protected] or Immersion Investors The Blueshirt Group Jennifer Jarman, 415-217-5866 [email protected]

Source: Immersion Corporation News Provided by Acquire Media