Changing the Way People Shop! Our Mission for Your Portal
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.Changing the way people shop! Our Mission for Your Portal . Increase traffic to your portals . Attract a consistent flow of new customers through SEO and SEM efforts . Continue to improve the shopping experience for all customers . Add more OneCart stores and higher cashback stores and products providing real time IBV Our Goals for Your Portal . Interactive experience for customers . Shopping advice when making purchases . Better search relevancy, merchandizing, faster page loading, comparison shopping engine, navigation . Add MA products on other websites Our Plan . Option 1: Continue to develop ourselves . Option 2: Find existing technology November 2010 • Market America decided to find existing technology • MA located one of the top original comparative shopping sites in the world (saving 2 to 5 years of development time) The Solution . Generates 5 times more traffic than MA . Which means more customers for you . Attracted over 7.6 million unique visitors to their site during the holiday shopping season . Award winning merchandizing functionality and display – making shopping appealing and easy which increases conversions The Solution . Has one of the best data feed platforms allowing any merchant to put their products on their website fast and easy with quick updates . Patent on OneCart Technology (the Universal Shopping Cart) . Patent on Multi Merchant Payment System . Recognized as Pioneers and experts on internet shopping technology . Recognized as the best comparative shopping technology The Solution . They’ve developed and created dozens of shopping portals . Yahoo Shopping . Excite Including . Quixtar / Amway . Shaklee . GM . Visa . Verizon . Sears Investors of SHOP.COM’s Technology Bill Gates Jerry Yang Jeff Bezos Mission Accomplished . On December 31st, 2010 Market America acquired the top shopping site on the internet News Alerts ! Acquisition in News News Alerts ! Coverage in over 300 media outlets “SHOP.COM is among the last of the original shopping comparison sites to merge or be acquired.” News Alerts ! Internet Retailer : Market America to acquire “In June 2005 E.W. Scripps Co. paid $525 million in cash to acquire Shopzilla Inc.; eBay bought Shopping.com in August 2005 for $620 million; Experian acquired PriceGrabber for $485 million in December 2005; and venture capital firm Providence Equity Partners acquired a two-thirds stake in NexTag in June 2007 for $830 million” News Alert ! Internet Retailer : Market America to acquire It“Market is also America interesting an Internet to note marketing that and Amazon.comproduct brokerage -- which company has -- been developed an highlyoffering acquisitive called MA Cashback in recent in months which it --offers didn't rebates purchase to people SHOP.COM. who shop through(At the service. least as a defensive move for the “YouURL). may recall that Microsoft pulled the plug on a similar service, Bing Cashback, earlierNow, Marketthis year.” America appears to have its sights on becoming a more dominant online retailer and hints at taking on Amazon. SHOP.COM Company Background • Founded 1997 • Shop’s original goal was to put every product from every page from every catalog onto a multi-merchant, multi-language, multi-currency virtual inventory e-commerce marketplace • Initial launch was 500 stores and 250K products • Investors • Bill Gates, Yahoo, Amazon • Developed dozens of shopping portals: • Yahoo Shopping, Excite, Quixtar/Amway, Shaklee, GM, Visa, Verizon, Sears • Helped Amazon launch Amazon Marketplace • Today they have 40 M Products • 35M US + 5 M UK • Mission: To create and deliver the most compelling shopping experiences for customers. Awards Interactive Media Awards 2010 – Outstanding Achievement, E- commerce Category Online Retail Awards 2009 – Winner, Services Category Interactive Media Awards 2008 – Outstanding Achievement, E- commerce and Retail Categories 11th Annual Webby Awards 2007 – Honoree – Retail Category Progress In The Making In the first efforts in January, goal 1 was to get Market America products transferred over to SHOP.COM and then out to other websites Progress In The Making . Market America / SHOP.COM has created the following to help increase traffic and sales to your portal . Setup an Affiliate program to advertise products and brands to hundreds of websites . Distributed Market America Products to leading product search engines (Google Base, Bing, Including SHOP.COM and other sites like Sears) Creating New Customers Affiliate Program . Increases and reinforces Market America brand recognition by websites having links for Market America that link back to the corporate site. Vehicle for acquiring new customers into Market America. Introduces Market America brands to shoppers on the world wide web. Affiliate Program . Over 120 active websites driving traffic to Market America. Generates an avg. of $22K a month in Gross Monthly Sales . Avg. 43K user sessions on monthly basis. $100 Avg. Order Value. How Do Affiliates Help You? . Access to new customers (new customers go through Batting Line-up). Brand recognition - Brand Recognition helps Distributors sell more products. Provides awareness and visibility to new products that results in increased product sales. EZ-Registration . Targeting all existing SHOP.COM customers to signup for a Market America.com cashback account Announcing First Phase Completed! Next step was to increase our SEO and SEM efforts to build a consistent and constant increase of traffic to all websites. Utilizing SHOP’s patent pending SEM bidding algorithm This generates new customers to your business Example of SEM Success! Within a few months time frame of starting our SEM efforts, the following has been accomplished: • Over 17,000 keywords activated • 100,000 keyword ad impressions per day • Over 1,000 session per day and growing (with potentially up to 100,000 per day) • Ad average position of 5 or less on the first page of search results Example of SEM Success! Motives Google Campaign: • Activated 15K keywords in our weekly campaigns • Averaged 60K ad impressions per day • Over 1,000 sessions per day • Google average search position of 5 or less (on the first page of search results) Example of SEM Success! Motives BING Campaign: • Activated 15K keywords • Averaged 200K impressions per day • Average position in search was 5 (so we were always on the first page of results) Example of SEM Success! Isotonix Campaign • Activated 2K keywords • Averaged 17K impressions per day • Average ranking 4.5 for search results (of first page of search ) Progress In The Making Since January 2011, Market America and SHOP.COM business and technology units have been working around the clock to create the most powerful internet shopping site powered by people! Changing the way people shop and delivering the most compelling shopping experiences for customers. The Best Shopping Experience • Award winning Search • Over 40M Products in search & increasing every day • Advanced Search Filtering OneCart Filtering Instant Cashback & IBV Cashback & IBV on SHOP.COM New Feature - Price Alerts Notifying consumers when a product cost has reached the amount they would like to pay eGifts SHOP.COM’s patented eGift technology allows you to create a list of items you want to buy for some one. Build the list of products and then send to your friend eGifts eGifts Cashback & IBV Product Comparison Page Shipping Calculator . Enter your zip code and click Recalculate, then we will provide an estimate of shipping and tax by store Similar Products . Also on all product comparison pages, similar products are presented for more options to choose from Product Specifications Guided Navigation Not Sure How or Which to Purchase . SHOP.COM offers a number of options from sharing the specifications but also tips and help guides to assist you in making the right purchase . Buyers Guides offer tips in the following categories . Fashion . Beauty . Electronics . Home . Sports & Fitness Buying Information & Guides Example of a Buyers Guide Navigation New Category Added to SHOP.COM Stores & Brands Shop from all your favorite partner stores plus Market America stores and earn IBV and Cashback All Market America product lines are setup as stores on SHOP.COM Hot Deals on Store Fronts Market America Stores on SHOP.COM BRANDS Trend Shops • Our latest feature, the Trend Shop, showcases the hottest fashion, beauty, & home décor and other trends. • Trend Shop makes it possible for you to create an appealing trend set or look based on products you love in ANY category. • You can also create trend sets for any interest - including: fashion, beauty, home décor, collectables, art, cooking, etc. Trend Shops . great tool to use to create sales 'stories' ( looks for less, new styles, customer favorites) . great for creating excitement around sharing products. ready made library of images to compliment your trend . makes it possible for shop consultants create mini sharable 'catalogs' to shop from . can create personalized trends based off your customers personalities/purchase behavior to share new products with them as a sales 'call' Trends Trend Shops for MA Products Share your Trend w/Friends Single Sign-On & One Account . One account across all properties . SHOP.COM, MarketAmerica.com, Unfranchise, Isotonix, Motives . One email address & password . Single profile and address book Single Sign-On & One Account . One cash back & business account . Changes on one are automatically populated to the others . Easy access to all your shopping ® The Power of OneCart Improved conversion •