A UNIQUE COMPANY
1 Verizon Center is a 20,000-seat multi-purpose sports and entertainment venue, owned and operated by Monumental Sports & Entertainment, in Penn Quarter in downtown Washington, D.C. The arena is home to the NBA’s Washington Wizards, the NHL’s Washington Capitals, and the WNBA’s Washington Mystics also owned by Monumental Sports & Entertainment
Monumental Sports & Entertainment is extremely unique in that it is one of just a few companies in North America that own multiple professional teams and the venue they play in.
2 ashington D.C. is home to millions of people including the nation’s President, our Federal The Most Affluent Market In North America and Ranks WGovernment and many influential dignitar- #1 in the U.S. in several key indicators of affluence ies. The region is an important economic, cultural, and entertainment center serving as headquarters to the US Government, #1 – Adults that make $100,000+ (Scarborough) World Bank, International Monetary Fund (IMF), National Geographic Society, Discovery Communications, and many more. The vast #1 – Strongest Economy (Scarborough) array of top colleges and universities, health and technology research and development and high powered positions skew the DC area as the #1 – Adults with Post Graduate Degrees (Scarborough) nation’s most educated and unique work force.
In addition to the diverse residents, DC serves #1 – Best City for College Graduates (CareerBuilder.com) millions of visitors each year who visit the area to see national attractions and events. A UNIQUE CITY
3 EXCEPTIONAL VALUES We provide first-class customer service and value for our fans. We champion a double-bottom line that engages, unifies and gives back to the community. We work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans. We measure our performance with specific objectives and metrics and our analysis and decisions are data-driven.
We value teamwork and collaboration. We treat each other with respect. We act with honesty and integrity. We innovate. We are not averse to risk. We have fun. We are in the business of happiness. 4 Verizon Center is at the heart of an $8.1 billion making the Seventh Street corridor its own redevelopment that began 16 years ago when Times Square. In June 2010, Ted Leonsis be- the arena was envisioned and built by late came the majority owner of Verizon Center and owner Abe Pollin, and his wife, Irene Pollin. formed Monumental Sports & Entertainment. Since opening Verizon Center in 1997, over The newly formed entity includes ownership 40.5 million people have attended more than of the NBA’s Washington Wizards, the NHL’s 3,300 events. Washington Capitals, the WNBA’s Washing- ton Mystics and Verizon Center. Monumental The surrounding neighborhood throughout the Sports & Entertainment also manages Kettler HISTORY years has been rejuvenated by a plethora of Capitals Iceplex and the Patriot Center at restaurants, condominiums and businesses, George Mason University.
5 Ted Leonsis Chairman, Majority Owner, Chief Executive Officer LEADERSHIP
Dick Patrick Raul Fernandez Sheila Johnson Vice Chairman, COO, President, Vice Chairman Vice Chairman, President, Managing Washington Capitals Partner, Washington Mystics
Mr. Patrick is one of the original partners in Mr. Fernandez is the chairman of As vice chairman of Monumental Sports & the group that became Monumental Sports ObjectVideo, a private technology company Entertainment and president and managing & Entertainment. As the vice chairman that develops video analytics software partner of the WNBA’s Washington Mystics, and chief operating officer, Mr. Patrick for automated security surveillance. Mr. Ms. Johnson is the first African-American assists Leonsis in all facets of owning three Fernandez founded Proxicom, an internet woman to have a stake in three professional professional sports franchises and the man- services company he started in 1991. After sports teams. As an entrepreneur and philan- agement and operation of Verizon Center. taking Proxicom public in 1999 and growing thropist Ms. Johnson is a fervent supporter Mr. Patrick has assumed responsibility for his business to more than $200 million in of the arts and education, Ms. Johnson upgrading and improving the arena, which revenue, he sold it to Dimension Data in was appointed by President Obama to the has seen changes designed to enhance the 2001. Mr. Fernandez, a native Washing- President’s Committee on the Arts and the overall fan experience. tonian, is an active philanthropist in D.C. Humanities. She is also a member of the regional non-profits, focusing his energy Council on Foreign Relations. primarily on educational reform. 6 WASHINGTON CAPITALS For the fifth consecutive year the Washington Capitals sold out all of their home games and set a club record with 222 consecutive sell outs dating back to 2008-09 (including playoffs). The team finished the 2013-14 season ranked first in the NHL in power-play goals (68) and tied for first in power-play percentage (23.4%). The Capitals also tied for second in the NHL in 2013-14 in OT/Shootout wins (14). Capitals Captain Alex Ovechkin captured his fourth career Maurice “Rocket” Richard trophy for leading the NHL in goals scored (51). The Capitals are coming from the off-season with high expectations to be playoff-bound in 2014-15 and look forward to hosting the Winter Classic against the Chicago Black- hawks January 1st, 2015.
7 WASHINGTON WIZARDS The Wizards finished the 2013-14 regular season at 44-38 (22-19 at home, 22-19 on the road). ashington’sW 44 wins marks their highest win total since winning 45 games during the 2004-05 season.
Led by All-Star point guard John Wall, the Wizards finished fifth place in the Eastern Conference earning the team their first NBA playoff appearance since the 2007-08 season. Washington closed out their first round series against the Bulls 4-1, marking the third time in franchise history since the 1970’s that the team advanced past the first round.
The Wizards season came to a conclusion following their game 6 loss to the Indiana Pacers in the Eastern Conference Semifinals. The team has had a great off season and they’re looking forward to coming back stronger and more experienced for the 2014-15 season.
8 WASHINGTON MYSTICS Since joining the WNBA as one of the first expansion cities in 1998, the Washington Mystics have made seven playoff appearances and led the WNBA in attendance eight times.
On December 18, 2012, Mike Thibault was introduced as the new head coach & general manager of the Washington Mystics. He led a revival of the team, getting them to the playoffs and earning a win there for the first time since 2004. For his efforts, Thibault once again earned the Coach of the Year award, joining Van Chancellor as the only coaches to win the award three times.
9 KETTLER CAPITALS ICEPLEX Kettler Capitals Iceplex is the practice arena of the Washington Capitals. Opened in 2006, the 137,000-square-foot facility houses two full-NHL-sized ice rinks with seating for 1,200, a training center, a proshop, and a multitude of sponsorship opportunities.
The Capitals spend about 300 hours annually practicing at the arena, which has 12,000 hours of ice time available annu- ally. The Iceplex also serves as the home ice for the club teams of Georgetown University and George Washington University. The Iceplex also runs an adult league for amateur hockey players. It is regularly available for rec- reational use, and hosts “Learn to Skate” camps and lessons throughout the year.
10 MSE FOUNDATION
11 MSE Foundation is committed to the Washington, D.C., Created in 2013, Monumental metropolitan area and focuses on the following five pillars Sports & Entertainment to maximize its impact on the community: Foundation supports the charitable efforts of the Washington Capitals, Wizards, ► Youth basketball and hockey ► Military and veterans’ affairs and Mystics. Aligning their causes and unifying their giving ► Education and scholarship ► Hunger and homelessness enables us to have the greatest impact on the community. ► Pediatric health and fitness
LAST YEAR, MSE FOUNDATION ALONG WITH THE LEONSIS FOUNDATION, DONATED MORE THAN $1.5M TO LOCAL CHARITIES.
12 AT THE HEART TM OF IT ALL
4.1Million Vehicles drive by Verizon Center yearly 13.4Million Annual pedestrian traffic in Verizon Center vicinity
13 Third Largest market in U.S. Events happening each year People attending events 7.42Million anually each year Combined population of 2.6Million Washington D.C. / Baltimore 220+
9.9Million 170 Metro riders exit at Gallery Retail Stores Place/Chinatown station on within walking 7th street each year distance 145 Restaurants within walking distance
14 BROADCAST REACH RADIO AFFILIATE LIST – Washington Capitals RADIO AFFILIATE LIST – Washington Wizards
WJFK-FM 106.7 (Washington, D.C.)** WNEW 99.1 FM (Washington, D.C.)** WFED-AM 1500 (Washington, D.C.)** WFED-AM 1500 (Washington, D.C.)** WJZ-AM 1300 (Baltimore, MD) WWFD-AM 820 (Frederick, MD) WTHU-AM 1450 (Frederick/Thurmont, MD) WTHU- AM 1450 (Thurmont, MD) WBRG-AM 1050 (Lynchburg, VA) WJDY- AM1470 (Salisbury, MD) WLVA-FM 94.1 (Lynchburg, VA) WHAP-AM1340 (Hopewell, VA) WLVA-AM 580 (Lynchburg, VA) WRNL-AM 910 (Richmond, VA) WRNL-AM 910 (Richmond, VA) WBRG 1050 AM & 104.5 FM (Lynchburg, VA) WHAP-AM 1340 (Hopewell, VA) WRNR 740 AM & 106.5 FM (Martinsburg, WV) WHAJ-FM 104.5 (Bluefield, WV) WNOS 1450 AM & 105.9 FM (New Bern, NC) WTKT-AM 1460 (Harrisburg, PA) WKAV-AM 1400 (Charlottesville, VA) WRNR-AM 740 (Martinsburg, WV) WXTG 102.1 FM / 1490 AM (Hampton Roads, VA) WNOS-AM 1450 (New Bern, NC) WTOP-HD 2 (Washington, D.C.) WJFK-HD 2 (Manassas, VA) WWWT-HD 2 (Manassas, VA)
TELEVISION COVERAGE: NUMBER OF ATTENDEES WHO COME FROM OUTSIDE D.C.: MID-ATLANTIC COVERAGE: CSN WASHINGTON Wizards State # Accts # Tickets % Accts NATIONAL COVERAGE: NBC, NBCSN, ABC, ESPN, ESPN2, NBATV, TNT MD 9,869 166,190 35.41% VA 8,818 131,300 31.64% Capitals State # Accts # Tickets % Accts MD 5,504 251,225 31.73% VA 7,004 275,530 40.38%
15 16 GET IN THE ACTION
17 When the Capitals and Wizards are away, your messages are still being delivered!
►120+ Non NHL/NBA events per year World-Class Concerts Family Entertainment
Justin Timberlake, Paul Simon, Sting, The Black Disney on Ice Treasure Trove, Ringling Bros. Keys, Fleetwood Mac, Enrique Inglesias, Pitbull, and Barnum & Bailey: Dragons, Bounce TV Katy Perry, New Edition, Cher, Miley Cyrus, Lady Summer Music Festival, Washington Interna- Gaga, Kanye West, P!NK, Kings of Leon, The tional Horse Show, WWE Smack Down, Monster Eagles, Jay Z, Trans Siberian Orchestra, Andrea, Jam, AHL Showcase, High School Basketball Bocelli, Macklemore & Ryan Lewis, Michael Championship, Disney on Ice 100 Years of Mag- Buble, Nine Inch Nails, Drake, Bon Jovi, Ma- ic, Harlem Globetrotters, Marvel Universe Live, roon5, Alicia Keys, Rihanna, Arcade Fire, Taylor Oprah, and more Swift, New Kids on the Block, Bruno Mars, One Direction, Rolling Stones, Muse, Rod Stewart, Santana, Lil Wayne, Beyonce, and more Collegiate Events
Georgetown Hoyas, NCAA Men’s Basketball East Regional, Big Ten Men’s Basketball Tour- nament, ACC Men’s Basketball Tournament
18 DEMOGRAPHICS Baltimore/ Washington D.C. Capitals Fans Wizards Fans Mystics Fans Verizon Center Population Base Total Attendees
7,427,059 1,383,746 1,144,923 291,792 1,087,583
AGE Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index Age: 18-24 12.1% 100 13.5% 111 14.3% 118 5.6% 46 16.2% 134 Age: 25-34 18.2% 100 23.2% 127 24.1% 132 14.6% 80 24.3% 133 Age: 35-44 17.9% 100 18.9% 106 16.8% 94 19.5% 109 20.7% 116 Age: 45-54 19.4% 100 19.3% 99 18.3% 94 25.3% 130 22.0% 113
Age 55+ 32.4% 100 25.1% 78 26.5% 82 34.9% 108 16.8% 52 Average Age 46.0 43.4 43.5 48.6 41.0
GENDER Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index Men 48.0% 100 65.7% 137 66.4% 138 61.6% 128 56.1% 117 WOMEN 52.0% 100 34.3% 66 33.6% 65 38.4% 74 43.9% 84
RACE Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index White 66.8% 100 70.1% 105 47.8% 72 21.5% 32 63.0% 94 Black/ 24.0% 100 18.4% 77 40.7% 170 69.5% 290 24.1% 101 African American Asian 4.1% 100 5.4% 133 6.1% 149 3.2% 77 6.8% 166 Other 5.2% 100 6.1% 117 5.4% 103 5.8% 112 6.1% 117
COLLEGE DEGREE Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index College degree or 37.8% 100 45.4% 120 38.0% 101 32.3% 85 48.4% 128 more
19 Baltimore/ Washington D.C. Capitals Fans Wizards Fans Mystics Fans Verizon Center Population Base Total Attendees
7,427,059 1,383,746 1,144,923 291,792 1,087,583
HOUSEHOLD INCOME Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index HHI <$75K 47.0% 100 34.6% 74 43.6% 93 58.3% 124 31.6% 67 HHI $75K-$150K 34.8% 100 38.0% 109 34.1% 98 26.4% 124 38.6% 111 HHI >$150K 18.2% 100 27.5% 151 22.2% 122 15.3% 124 29.8% 164 Average HHI $95,541 $115,947 $100,347 $84,153 $118,667
HOME MARKET VALUE Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index Under $150,000 7.3% 100 4.1% 56 5.1% 70 3.6% 50 3.4% 46 $150,000 - $249,999 14.1% 100 9.8% 70 10.1% 72 12.2% 86 10.0% 71 $250,000 - $349,999 13.7% 100 15.3% 112 14.0% 102 14.6% 107 12.4% 91 $350,000 - $499,999 14.9% 100 16.8% 113 14.6% 98 10.2% 68 16.3% 109
$500,000 - $999,999 14.2% 100 19.1% 135 15.2% 107 10.2% 72 18.1% 128 $1,000,000 or more 2.4% 100 4.2% 170 3.7% 150 1.8% 75 4.7% 193
MARITAL STATUS Pop. % Index Pop. % Index Pop. % Index Pop. % Index Pop. % Index Married 52.4% 100 58.6% 122 49.7% 95 45.0% 86 53.7% 103
Never Married (single) 31.8% 100 30.5% 96 36.0% 113 32.3% 102 35.1% 110 Widowed 6.1% 100 2.5% 42 3.9% 64 4.0% 66 2.3% 38 Legally Separated 1.6% 100 1.4% 89 2.1% 133 4.5% 282 1.0% 66
Divorced 8.1% 100 6.9% 86 8.2% 102 14.2% 176 7.8% 97
20 DELIVER YOUR MESSAGE Partner Opportunities: ►Naming Rights (Clubs, Concourses, and other Branding Spaces) ►In-Arena Branded Signage ►In-Game Promotions and Features ►Corporate Hospitality (Suites and Tickets) ►Branded Concourse Exhibits and Displays ►Trademark Rights ►Broadcast Media ►Team Digital and Print Media Exposure ►4300 sq ft of Digital LED Outdoor Signage on the façade of the Verizon Center ►Product Placement and Sampling ►Event Merchandising and Licensing ►Appearances (Players, Coaches, Alumni, Mascots) ►Digital Advertising ►VIP Experiences
21 LEGACY/CHAMPIONSHIP /ALL-STAR PARTNERS
Benefits Advertiser Corporate All Star Championship Legacy
Access to select MSE inventory Access to all MSE inventory Inclusion in Corporate Partner networking functions Capitals Game Road Trip Wizards Game Road Trip Activation 365 Program Partnership Announcement Press Release Automatic inclusion in Monumental Rewards Program Partner trip – NHL Awards Show Capital-for-a-day or Wizard-for-a-day program Employee recognition program Aligned Cause Marketing initiatives Partner trip – NHL & NBA All-Star Game Experience Premium Show Access Recognition on Exterior Signage piece Access to Legacy Partner lockup logo Logo inclusion within OOH rotation (Thank You Message) Access to Owner’s Box for select invite-only events Annual Legacy Partner Trip
22 MONUMENTAL OUTDOOR GET OUTSIDE
23 Digital Out-of-Home Boards Exterior Wall Scapes Street-Level Out-of-Home (Windows)
►Display 1 - 50’ x 24’ - 1,200 sqft ►6th and F - 44’x58’ - 2,552 sqft ►7th St., NW - 316”x127” - 269.9 sqft ►Display 2 - 50’ x 24’ - 1,200 sqft ►6th and G - 44’x58’ - 2,552 sqft ►7th St., NW - 316”x127” - 269.9 sqft ►Corner 7th St - 43’ x 24’ - 861 sqft Street-Level Out-of-Home ►6th St., NW - 316”x127” - 269.9 sqft ►Corner F St - 43’ x 24’ - 861 sqft ►6th St., NW - 316”x127” - 269.9 sqft
► Metro Exterior(s) - 21’ x 2’ - 42 sqft ►7th St., NW - 227.5”x85” - 134.4 sqft ► Metro Interior(s) - 21’ x 2’ - 42 sqft ►6th St., NW - 67.25”x49.25” - 23 sqft ► Metro Back Wall - 21’ x 5’ - 105 sqft ►6th St., NW - 67.25”x73” - 34.2 sqft ►6th St., NW - 57.2”x59” - 23.4 sqft
MEMBER 24 MONUMENTAL DIGITAL
Washington Wizards Washington Capitals MSE Properties
274,000 232,000 551,800
711,500 634,100 1,433,120
108,000 67,150 76,360 Totals 1,093,500 933,250 2,061,280 25 /// \\\ Monumental Network is an all-en- Fans get digital insider access to compassing platform that delivers the teams they love. original content to fans on more than 20 different websites and blogs. ► Breaking news ► Upcoming events ► Interviews ► Behind the scenes ► Regular Newsletter Updates
1.1Million 2Million+ 200,000
Unique visitors/month across Combined social Monumental Network video all Monumental Network media following starts each month opperated websites
26 TECHNOLOGY Monumental Sports & Entertainment is passionate about being a technology leader in sports and entertainment and staying a step ahead at every turn. The key to customer satisfaction is anticipating people’s needs before anyone else, and developing new technologies and innovative solutions that reach an audience in a timely, effective and mutually beneficial way.
iBeacon iBecon allows for highly targeted mobile messaging based on one’s location. Verizon Center is the first indoor venue to implement iBeacons. MSE is working on DC-based outfits Radius Networks Inc. and LetsMoveDown for seat upgrade tech- nology.
Verizon Center had 30 iBeacons installed around the sports arena, opening the poten- tial of enhancing the fan experience through the micro-location technology. Push Notifications
Deliver real-time push notifications to Washington Capitals and Washington Wizards fans on their mobile devices
• Allow users to customize types of push notifications they recieve through imple- menting a dedicated preference center
Washington Capitals Stats:
*Over 50% of fans visit the app on a daily basis during the season.
*Push messaging has caused the number of daily unique visits to the app to rise by over 300% in just six months.
*Urban Airship 2013
27 DIGITAL TICKETING MSE launched digital ticketing in 2012. Digital ticketing is a free mobile ticketing option. The online account manager site for each team is optimized for use with any mobile device with an internet connection. With the optimization of the account manager site, customers can easily access their account to send and receive tickets between ticket holders.
Fans who attend any event at Verizon Center or the Patriot Center now have the option for mobile ticketing. Upon arriving at the arena, fans can provide their barcode for their ticket to the event to the ticket taker, scan the barcode and then enter the arena.
The launch of the mobile ticketing option is the latest enhancement to the digital ticketing system introduced two seasons ago. In a continuation from the past two seasons, season-ticket and partial-plan holders for each team receive a digital ticketing card to use to manage their seats.
Monumental Rewards Monumental Rewards is designed to offer our most valuable fans with access to unique and unforgettable experiences not available anywhere else as a thank you for their loyalty to the Washington Capitals, Wizards, and Mystics.
28 TESTIMONIALS
Inova Blood Donor Services
Inova Blood Donor Services has been in partnership with the Wash- ington Capitals for the past 6 years. Every season the Partnership Marketing Team works diligently on new ways to engage Caps Fans in our mission of providing a safe and adequate blood supply for the communities we serve. The out- pouring of support and dedication for blood donation from the hundreds of fanatical fans are the reasons for this joint venture’s success. Caps fans epitomize the slogan Give Blood, Play Hockey – literally, as they help to save lives one pint at a time.
- Marketing Manager, Inova Blood Donor Services MetroStar Systems ZOOMPH PARKING PANDA
At MetroStar Systems, we pride Every day we see Zoomph’s part- “It has been refreshing to work with ourselves on being DC local. And it’s nership with Monumental Sports & another organization that values that pride that MSE helped amplify, Entertainment yielding relationships creating extraordinary experiences providing tailored digital solutions with new fans. It’s in part because of for event goers from start to finish. with our innovative audiences in the amazing respect that MSE has The local and national reach of mind. Thanks to the amazing MSE for its community, and also stems Monumental has been instrumental team, we’ve been able to exponen- from its ability to make strategic in helping to build the Parking Panda tially increase our exposure amidst move on behalf of businesses like brand--both throughout the greater the things that matter to us—people, ours. When it comes to exposure and DC area and nationwide.” technologies, and the DC community brand integrity, MSE offers one of the at large. strongest partnerships around. - CEO, Parking Panda
-CEO, MetroStar Systems -CEO, Zoomph
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32 Monumental Sports & Entertainment - Corporate Partnerships
Verizon Center 601 F Street, NW, Washington, DC 20004