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Research Article Applying Big Data Analytics to Monitor Tourist Flow for the Scenic Area Operation Management

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Research Article Applying Big Data Analytics to Monitor Tourist Flow for the Scenic Area Operation Management Hindawi Discrete Dynamics in Nature and Society Volume 2019, Article ID 8239047, 11 pages https://doi.org/10.1155/2019/8239047 Research Article Applying Big Data Analytics to Monitor Tourist Flow for the Scenic Area Operation Management Siyang Qin ,1 Jie Man ,2 Xuzhao Wang,2 Can Li,2 Honghui Dong,2 and Xinquan Ge1,3 1 School of Economics and Management, Beijing Jiaotong University, 3 ShangyuanCun, Haidian District, Beijing 100044, China 2School of Trafc and Transportation, Beijing Jiaotong University, 3 ShangyuanCun, Haidian District, Beijing 100044, China 3School of Economics and Management, Beijing Information Science and Technology University, 12 Qinghe Xiaoying East Road, Haidian District, Beijing 100192, China Correspondence should be addressed to Siyang Qin; [email protected] and Jie Man; [email protected] Received 7 September 2018; Revised 11 November 2018; Accepted 18 November 2018; Published 1 January 2019 Academic Editor: Lu Zhen Copyright © 2019 Siyang Qin et al. Tis is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Considering the rapid development of the tourist leisure industry and the surge of tourist quantity, insufcient information regarding tourists has placed tremendous pressure on trafc in scenic areas. In this paper, the author uses the Big Data technology and Call Detail Record (CDR) data with the mobile phone real-time location information to monitor the tourist fow and analyse the travel behaviour of tourists in scenic areas. By collecting CDR data and implementing a modelling analysis of the data to simultaneously refect the distribution of tourist hot spots in Beijing, tourist locations, tourist origins, tourist movements, resident information, and other data, the results provide big data support for alleviating trafc pressure at tourist attractions and tourist routes in the city and rationally allocating trafc resources. Te analysis shows that the big data analysis method based on the CDR data of mobile phones can provide real-time information about tourist behaviours in a timely and efective manner. Tis information can be applied for the operation management of scenic areas and can provide real-time big data support for “smart tourism”. 1. Introduction The conventional estimation of macroscopic travel demands With the rapid development of China’s economy, the large mostly relies on the empirical judgment on historic data by and medium-sized cities have entered the Leisure Era. Te transportation practitioners. It is costly and the resolution is quality of leisure has become an important evaluation cri- limited. Terefore, it is practical to develop new and better terion of the living quality of urban residents [1] and an tools to automate the identifcation of tourist fows from essentialpartofpubliclife.Witnessingthecontinuousgrowth large-scale mobility data sets. Some research is conducted of tourist fow in the scenic spots, it is vital to understand with smart card fare data [12, 13] and mobile phone data [14]. the accurate and real-time travel behaviour information of Te quantity of mobile phone users in China is constantly diferent types of tourists [2–10]. In recent years, the statistical increasing. According to data released by China’s Ministry of monitoring methods for the tourist fow mainly focus on Industry and Information Technology (MIIT), as of January video surveillance, entrance gates, and other means [11]. 2017, the number of mobile phone users in China reached 1.32 Te development of network and Internet technology also billion, and the penetration rate of mobile phones reached has enabled technical means of monitoring based on the 96.2%. Te number of mobile phone users in Beijing reached WiFi provided by scenic areas and mobile phone application 3.869 million, and the penetration rate of mobile phones terminals. Tese fow monitoring methods require cameras, reachedashighas178.3%.Nearlyeveryonewhotravelscar- gateways, WiFi base stations, and other equipment to support ries their cell phone. Based on the continuous development of them. It is difcult to install and implement in all scenic areas. positioning technology in mobile communication, the tourist Most mobile applications (such as WeChat) are oriented fow analysis with Call Detail Record (CDR) data can provide towards young and middle-aged users and cannot monitor real-time valid data for scenic fow control, tourist diversion, tourists of all types. trafc dispersion, safety management, and so on. And these 2 Discrete Dynamics in Nature and Society can support to improve the operation management of the scenic area. Trough the comprehensive analysis of scenic spots and tourists’ travel behaviour, researchers have explored tourist fow and tourist behaviours in the corresponding scenic spots. Ferrari [15], through the processing and analysis of the Call Detail Record (CDR) data of mobile phones, analysed the temporal and spatial regulations of personal behaviour and the nature and law of events occurring in the city to provide a theoretical basis for the management of events [15]. Ahas and Silm studied the temporal and spatial distribution of Estonian Figure 1: Location mode of mobile communication network. tourists, ofering big data support for tourism planning [16– 19].BasedontheCDRdataofmobilephones,Dong[20,21] analysed the spatial and temporal situation of population there is no interaction with the network in the process of movement within the Sixth Ring Road area in Beijing at both their moving, such as calling, texting, or surfng the Internet, the regional and road network levels. Etison [22], utilizing theuser’slocationwillnotbeupdated,sinceCell-2andCell- the CDR data, established a resident trafc fow monitoring 3arefromthesamelocationarea(LAC1). In other words, and management system for real-time data monitoring and whentwocellsbelongtothesamelocationarea,thetwocells statistics for mobile phone users in specifc areas. have the same location area code. Although the cell area is Te existing research results have no specifc target changed, the location area remains intact, and thus the change population for the analysis of mobile phone users and do not in location will not be recorded in this situation. Since Cell-3 cover the research of users’ individual behaviour. Terefore, and Cell-4 belong to diferent location areas, when the user this paper intends to analyse the main tourist attractions in moves from Cell-3 to Cell-4, which is equivalent to the user Beijing by employing handset CDR data, focusing on the moving from LAC 1toLAC2,thecentrewillrecordthe Forbidden City as the main research object. Te author aims user’s location changes regardless of whether the user has data to make full use of the advantages of big data to efectively interaction with the network during the movement. analyse the residence time, the spatial and temporal distribu- Tis cell phone positioning method is called the Cell- tion of tourists, and the behaviour of tourists. Te experiment ID positioning method, which is utilized as a web-based cell resultsshowthatthisbigdataanalysistechnologycanbecome phone positioning technology without installing additional technical support for the management of urban tourist areas equipment, acquiring maintenance costs and upgrading the and efectively improve the accuracy of the current tourist existing mobile network. Although this method cannot fow monitoring. obtain the location information accurately, the macroscopic tourist fow analysis used in this paper has already met its 2. Data Description accuracy requirement. 2.1. Call Detail Record (CDR) Data. Positioning with the 2.1.2. Base Station Data of the Cellular Network. In general, mobile communication network is a technology that acquires each base station (BS) has its own fxed location area (LAC). information through mobile Call Detail Records (CDR) in When a cell phone is registered in the communication the communication network. network, the network will page the LAC location of the cell phone and obtain the corresponding Cell-ID. In this paper, 2.1.1. Location Mode of the Cellular Network. Each zone the LAC is intercepted from the location area identifcation covered by the mobile communication network is generally code (LAI) to identify the location area in the GSM network. assumed as a regular hexagon, where each mobile user can Te MSC area (hereafer called the MSC) is composed act as a mobile station (MS), as shown in Figure 1. Regardless of all the location areas under its control. In addition to of the user’s state, whether mobile or stationary, as long as administering the subordinate location area, the MSC is the user calls or accesses the Internet, the user of the mobile also responsible for the reception of facsimile data. Te phone will exchange data with the nearest mobile phone base geographical location of the base station (BS) mainly consists station (BS). Terefore, the data containing the base station of information such as its administrative region, latitude, and ID is recorded. Depending on the location of the base station, longitude. Te network attributes of the base station (BS) the current location of the user can be estimated. Te specifc mainly cover information such as the BSC number used to positioning is shown in Figure 1. control the communication, the running status, the antenna When the user moves from Cell-1 to Cell-7,a total of three height,andthebasestationtype. location
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