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Dog Days of Summer Disaster Planning Revisited

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Dog Days of Summer Disaster Planning Revisited July 18, 2016, Issue 508 Disaster Planning Revisited “There is no playbook for this and I trust no one will ever be able to write one.” That’s Cox WWKA/Orlando PD Drew Bland discussing circumstances most broadcasters – most Americans – wish never had to be addressed. Most recently Baton Rouge. Last week, Dallas. And the list grows: San Bernardino, Chattanooga, Charleston, to name a very few. Orlando, of course, endured a mass shooting at a local nightclub that killed 49 just last month (CAT 6/13). Given the shocking nature of the event, it’s easy to cede Bland’s point. He is, however, one of many broadcasters who believe that disaster planning, to the extent possible, goes a long way. Country Aircheck spoke to others with experience for thoughts on response procedures, which tragically now seem to need an update that includes mass shootings. Roles And Capabilities: Even with that new paradigm, the approach is substantially the same for disasters man-made or natural. Boston B Party: Capitol’s Luke Bryan (front, center) in Boston “The first thing you have to do is sit down with with (back, l-r) UMGN’s Royce Risser, WPOR/Portland, ME’s Jon the stakeholders and identify what your role Shannon and KP Entertainment’s Kerri Edwards; (front, l-r) Dan is going to be,” says veteran broadcaster and Halyburton WBWL’s Lance Houston, WKLB’s Mike Brophey and Ginny Rogers, American Red Cross public affairs volunteer the label’s Bobby Young and WOKQ/Portsmouth, NH’s JC Coffey. Dan Halyburton. “Look internally and ask who you can expect to be during a disaster, what resources you have, and who will respond and how.” Dog Days Of Summer iHeartMedia Hot AC KOSO/Modesto, CA flipped to Country “Playing a lot of ‘what if?’ is the only way as “92.9 The Big Dog” last week (CAT 7/1), giving Cumulus’ to think through your response,” says KFDI/ market-leading KATM its first direct competitor Wichita OM/PD Justin Case, whose station in recent memory. Premiere’s The Bobby recently received a national Edward R. Bones Show anchors mornings, Fresno Murrow award for severe weather coverage Country sister KHGE middayer Greg Lane Justin Case (listen here). “Do (continued on page 5) voice-tracks middays, Modesto radio vet ©2016 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] July 18, 2016 Page 3 Christina Martinez fronts afternoons hasn’t been served with new country music,” and Premiere’s CMT Radio Live With argues Cash. “New country is hot right now Cody Alan is heard in nights. Country and we saw an opportunity to do something Aircheck caught up with iHeartMedia/ no one else was doing.” Modesto SVP/Programming Louie Cruz As for positioning, “There were just so and Fresno-based KOSO and KHGE PD Nick Cash for some many things we could do with a ‘Big Dog,’” insight into the fight ahead. Cash says. “Country boys and girls love their Modesto has been a robust Country market for decades as dogs and trucks, and it went great with Bobby illustrated by the continued success of KATM, a 50kW Class B that Bones, a show that pretty much says ‘new Nick Cash can be heard as far north as Sacramento, a distance of about country.’” And KATM is known as “Kat Country 75 miles. The station is nearly always first in the market with an 103,” of course. 8.0 share or better (P6+), according to Nielsen. “They’ve got the Cruz recognizes the challenge ahead, but is optimistic of biggest stick in town, which in my opinion is why they’ve been KOSO’s chances. “The idea is to disrupt some things and give a No. 1 for so long,” says Cruz, who grew up in the market. KOSO, new face to the country genre in Modesto,” he says. “Kat Country by comparison, is a 6kW Class A that starts to break up on the is a monster, but they’re really not doing country the way we are. outskirts of Stockton, a distance of about 34 It’s David and Goliath, but I love the Bible and we know how that miles. “That’s why we’re hyper-focused on turned out.” Modesto,” he continues. “There was definitely Reach Cruz here and Cash here. –Russ Penuell room for another Country station, and a more contemporary one, which is what we’re all about.” As a Hot AC, KOSO most recently Chart Chat hovered near a 1.5 share, ranking between Congratulations to Carrie Underwood, eighth and tenth. Randy Goodman, Steve Hodges, Josh A seven-day Mediabase 24/7 analysis Easler and the whole Arista promotion team Louie Cruz illustrates the music differences between on “Church Bells” reaching No. 1 on this the two stations, most of which revolves week’s chart. The song is Underwood’s third around recurrent percentages and the exposure of currents. chart-topper from Storyteller. KOSO’s playlist is roughly 260 titles strong, and 43% current, And kudos to Lee Adams and the Broken Bow crew on grabbing 64 adds for Jason Carrie 40% recurrent and 40% gold with an average song vintage of Underwood 2014. KATM, by comparison, has about 415 songs in its library Aldean’s “A Little More Summertime,” and comes in at 54/22/24%. Currents on KOSO are airing in the topping this week’s board. neighborhood of 80 times per week to KATM’s 50. “The market ©2016 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] July 18, 2016 Page 5 News & Notes MY TUNES: MUSIC THAT SHAPED MY LIFE Holladay Classic Country KRJO-AM/Monroe, LA flipped to Hot AC Monday (7/11). OMG’s Sierra Black discusses her most Premiere’s The Bobby Bones Show raised $20,000 with influential music: “America Strong” t-shirt sales to help former U.S. Marine Sgt. Katie 1. Dolly Parton: Not only is she very Ennis buy an all-terrain tracked wheelchair. real, but her ability to perform, sing and Tanya Tucker, The Oak Ridge Boys, Mark Wills and write music leaves me in awe. She’s Collin Raye are among the artists performing at Stars Behind The incredibly talented and inspiring. Stars, a July 27 benefit concert at Billy Bob’s Texas to support the 2. Reba and Brooks & Dunn in Las families of slain Dallas police officers. Tickets and infohere . Vegas: It was the most unbelievable Kenny Rogers will kick off his 35th annual and final Christmas performance I’ve ever seen. I was brought & Hits Tour Nov. 25 in Independence, MO. Dates here. Scooter Brown Band has signed with APA Nashville for Sierra Black to tears the moment they walked onstage. booking representation. Their presence was regal. The fifth annual Faster Horses Festival will be July 21-23, 2017 3. Shania Twain: The first CD I ever got was Come On Over, in Brooklyn, MI. Info here. and then I got her Greatest Hits. Those are two CDs I never stopped listening to. I also love watching YouTube videos of her performing because there’s not one time when she’s on The Week’s Top Stories the stage that you get distracted and want to look away. She Full coverage at countryaircheck.com. commands your attention in a powerful, ‘I’m-a-woman-hear- • Tonya Campos left KKGO/Los Angeles. (7/15) me-roar’ kind of way, which I love. • Rick Marino returned to Nashville. Dave Daniels took mornings at KHAY/Oxnard, CA. (7/15) 4. “When You Say Nothing At All” by Alison Krauss: • Dana Lundon Masucci left WOGY/Jackson, TN. (7/15) SometimesUPDATE you don’t know what to say, even in the happiest • Ken Rush announced his retirement. Gwen Foster joined moments when you think you can say it all – and silence can Thirty Tigers. (7/14) speak louder than words. This song to me says what I’m feeling. • CRS 2017 Summer Super Saver rate sold out, along with New 5. P!nk: She’s always been a role model of mine. I like the way Faces tickets. (7/13) she carries herself and what she says. She’s always done her • Jeff Jarnigan joined Cumulus/Knoxville as OM. (7/12) own thing. She’s an incredible person. I really look up to her. • Highly regarded music you’ve actually never heard: When I was watching the Grammys, I had never heard of Disaster Planning Revisited Alabama Shakes. (continued from page 1) • “Important” music you just don’t get: Heavy metal. I’m you have the resources to go with continuous or are you better not the heavy metal type. served providing frequent updates? Design and detail what your • An album you played incessantly: Shania Twain’s response will be – how you will report it, who will be deployed and Greatest Hits. I still listen to it and probably always will. what the style of messaging will be.” • An obscure or non-country song everyone should listen Consider, too, what radio is best equipped to offer in contrast with other mediums. “Even with the advancements in other to right now: “My House” by Flo Rida. It’s got a great beat to it. technologies, we’re as close to an eyewitness as anyone because • Music you’d rather not admit to enjoying: Hip-hop and we’re as close as a phone call,” Halyburton says. “The thing I hear rap. I love me some Eminem. In those moments when you need traveling around the country with my Red Cross work is that radio a “get up and go” attitude – for me, it’s going to the gym – I put could focus more on being the eyes and ears in disaster situations.
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