CONTENTS Customer Stories Services, Products and Solutions Human Centric Innovation in Action Fujitsu's broad portfolio underpins Hyperconnected System An Open Ecosystem towards a Hydrogen Society: Fujitsu’s technologies and services delivering 4 30 Hydrogen Station Data Management Service Human Centric Innovation [Toyota Motor Corporation Case Study] Visualizing the Value Chain Human Empowerment 6 [Airbus S.A.S.] 31 Create Value through Integration 36 Mobility and Empowerment Using Big Data for Continuous Improvement 8 in the Production Line [Omron Corporation] Creative Intelligence Human Centric Technologies 38 New Value from Information 10 at the Forefront of Retail Banking 40 Security [CaixaBank, S. A.] Flexible Technology for Business Innovation and Connected Infrastructure 12 Competitive Advantage 42 On-demand Everything [NTT DOCOMO, Inc.] 45 Integrated Computing Empowering Customers and Employees to 48 Network-wide Optimization 14 a More Human Centric Shopping Experience [Group Auchan SA] Cross-Industrial Convergence for 16 Innovations in Marketing [Dentsu, Inc.] Transformation of Business and Work Style 18 from a Cloud-based, Digital Service [Alma Media Corporation] Visualizing Farming Data for Better, 20 More Sustainable Rice Crops [Asahi Shuzo Co., Ltd.] Improving Disaster Response and Management 22 [DKI Jakarta Province Regional Disaster Management Agency] Using Supercomputers for Safer Heart Surgery 24 [The University of Tokyo] Driving the Maker Movement for Long-lasting Innovation 26 [TechShop, Inc.] 2 Customer Stories Human Centric Innovation in Action Creating value through an open ecosystem The approach of Human Centric Innovation is being implemented in industries and societies all over the world. These customer stories show how new values are being created in various sectors. 3 An Open Ecosystem towards a Hydrogen Society : Hydrogen Station Data Management Service [Toyota Motor Corporation Case Study] Human Centric Innovation The introduction of fuel cell vehicles and hydrogen stations is an exciting development with the potential to make our environment cleaner and greener. To help make this technology widely available, Fujitsu has started a hydrogen station data management service. Toyota introduced this service to provide the information of the location and availability of hydrogen stations across Japan. It is a platform to enable an open ecosystem to form, which other car manufacturers and energy companies can join. now become the focus of attention. Using hydrogen Introducing new fuel cell vehicles for a greener as fuel, FCVs open up the possibility of zero carbon society dioxide emissions in the future. However, in order for Our daily lives, business and society rely on the FCVs to be widely adopted, the hydrogen supply mass consumption of energy and natural resources, infrastructure - hydrogen fueling stations - has yet to but as we know this can also be detrimental for the be fully established. planet. Many measures are being taken to protect Even though Japan is ahead of other countries in the environment and fuel cell vehicles (FCV) have developing this infrastructure, hydrogen stations are still relatively uncommon compared to gas stations. Furthermore, it is diffi cult for drivers to know where to fi nd them, as information is not widely available. To supplement the limited availability of fi xed stations, mobile fuelling stations have been deployed, but these are even harder for drivers to locate. To make FCVs convenient enough to use, therefore requires drivers to have a simple and easy way to fi nd out fuel stops. The solution to these issues requires a new collaborative effort across the automotive and energy industries. 4 Transcending industry boundaries and conventional wisdom There are many issues to be overcome in order for FCVs to be widely adopted. First and foremost, drivers of FCVs should feel comfortable while driving by knowing that they can fuel hydrogen when needed. To overcome issues and help FCVs gain acceptance, Fujitsu has recently launched a hydrogen station data management service based on ‘FUJITSU Intelligent Society Solution SPATIOWL’. SPATIOWL is a Fujitsu cloud service for location information management, providing insights from big amount of location safety, security, comfort and convenience. information. It is equipped with multiple functional The Hydrogen Station Data Management Service components including telematics*, probe traffic also has a function for the hydrogen operators. They information systems, speech synthesis and personal can register their hydrogen stations by tapping the protections. SPATIOWL can be used as an open map on a Web browser. SPATIOWL automatically platform as a service (Paas). This platform allows calculates the longitude and the latitude on the map, enterprises to rapidly develop their unique location and registers a station, which instantly appears on information services. An open platform makes it the Hydrogen Station List and Pocket Mirai. This easier for both the location service providers and feature allows hydrogen station operators to easily users of the information to participate in the ecosys- register and update hydrogen station information tem. Hydrogen station data management services without setting up a new system. are expected to play a key role in extending the Says Takako Yamada of Toyota’s Telematics Busi- ecosystem to other car manufacturers and leading to ness Department, e-Toyota Division, “With help from greater adoption of FCVs. hydrogen suppliers and a new service from Fujitsu In December 2014, Toyota released the Mirai, the designed to our needs, we were able to launch the world’s first mass production FCV. The Toyota Mirai hydrogen station data management services at the runs on the chemical reaction between hydrogen and same timing as the introduction of Mirai. We feel the oxygen in the air to generate electricity. In addition service will increase convenience for Mirai drivers and to the release of the Mirai, Toyota announced that we will continuously enhance the service by incorpo- they made about 5,680 of their own FCV-related rating the feedback from our customers and other patents, including patents under inspection, freely stakeholders.” available to the public. Fujitsu is working on implementing new function- ality such as a Web API for SPATIOWL so that hydro- An open, cloud-based platform facilitates gen station operators can register their hydrogen the participation in the ecosystem stations automatically from the systems of hydrogen Toyota has started a new service designed for the station operators. By making it much easier for Mirai on Toyota’s telematics service platform called companies to join the FCV ecosystem, Fujitsu contrib- T-Connect. The new service provides drivers of Mirai utes to making hydrogen a viable option. with useful data from SPATIOWL’s hydrogen station The automotive, energy and ICT industries are data management service. Drivers can check the working together, forming a new ecosystem. This station information on one of two different apps. The ecosystem transcends the conventional boundaries first one is “Hydrogen Station List,” installed on the of industry to help improve the environment. navigation system on the Mirai. The Hydrogen Station List automatically extracts the three closest hydrogen stations to the vehicle and lists them on screen. The other is the Pocket Mirai app for smart- phones. In addition to information regarding the Customer Profile remaining hydrogen in Mirai and possible mileage, Pocket Mirai provides information related to hydro- Toyota Motor Corporation Address : Toyota City, Aichi Prefecture, Japan gen stations in Japan in real time, including opening Founded : 1937 hours and location. This information from Hydrogen Employees : 338,875 (consolidated) URL : http://www.toyota-global.com/ Station List and Pocket Mirai provides drivers with *Telematics: The integrated use of telecommunications and informatics, for application in vehicles and with control of vehicles on the move. 5 ©AIRBUS S.A.S. 2014 photo by MasterFilms H. Goussé Visualizing the Value Chain [Airbus S.A.S.] Human Centric Innovation Airbus has taken a lead in the manufacturing sector in adopting RFID technology as part of its value chain visibility initiative, and seen enormous benefi ts to its business. By using Fujitsu’s Automated Identifi cation Technology (AIT) solution, Airbus is bringing the physical world of industrial processes and aircraft parts into the digital world, and helping streamline the full lifecycle from inhouse production to inservice operation of their aircraft, generating key business insights along the way. “Smart technologies like RFID* can help us connect decades, from design and manufacturing through to to our aircraft parts, and help create the Internet of repair and disposal. Each part requires careful man- Things for Airbus. This is where Fujitsu is helping us.” agement. Safety and security are the top priority for Carlo K. Nizam, Head of Value Chain Visibility and RFID the aviation industry. So traceability of the entire process is essential. Managing and tracking compo- nents is a complex challenge. Faults clearly cannot Traceability of the entire process be tolerated and error-free maintenance is absolutely Building and servicing modern passenger aircraft is essential. Data builds up continuously through the a complex, challenging and expensive business. Like lifetime of the aircraft. any business, Airbus uses IT systems to help manage Production also