1 DATE: October 7, 2016 TO

DATE: October 7, 2016

TO: Victoria Cimino, Amy Bassett & Kris Neilsen, NH Division of Travel & Tourism Development

FROM: Madison Murach Lou Hammond Group

CC: Sean Layton Terry Gallagher Lou Hammond E.J. Powers Jeff Mucciarone Grace Ames Scott Tranchemontagne

RE: Activity Report – September 2016

Following is a summary of services conducted by Lou Hammond Group on behalf of the NH Division of Travel & Tourism Development for the month of September, 2016.

ACHIEVED CLIPS STATEWIDE:

Total Impression: 237,400,751; Total Media Value: $ 1,780,505.63

• September/October Issue – AAA Car & Travel As a result of pitching, AAA Car & Travel Magazine featured the White Mountains in an article on Fall Foliage Getaways. Circulation: 940,000; UMV: 2,301

• September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442

• September 1 – WMUR (online) “Labor Day Weekend Visitors Expected to Spend $88 Million” published by Paula Tracy as a result of the Labor Day forecast press release and media outreach. UMV: 403,867 1

• September 1 – Oyster.com As a result of media outreach, Oyster.com featured Portsmouth, New Hampshire in a story titled, “10 Places to Celebrate Fall in New England.” UMV: 956,243

• September 2 – The Boston Globe As a result of media outreach, The Boston Globe featured Mt. Washington Valley, New Hampshire in an article titled, “Six Classic New England Getaways – for Splurgers and Savers.” Circulation: 232,546; UMV: 13,946,814

• September 2 – The Boston Globe As a result of pitching “New Hampshire end of the summer hurrahs,” The Boston Globe covered the Hampton Beach Seafood Festival. Circulation: 232,546; UMV:13,946,814

• September 2 – Associated Press “New Hampshire Expects 5 Percent Boost in Labor Day Visitors” was picked up in a total of 65 publications nationally and in-state including Nashua Telegraph and NH1 News as a result of the Labor Day forecast press release and media outreach. Combined UMV: 46,340,694

• September 2 – Concord Monitor “N.H. Expects Record Crowd Over Labor Day – and Maybe Rain from Hurricane Hermine” published by David Brooks as a result of the Labor Day forecast press release and media outreach. UMV: 60,358

• September 2 – Business NH Magazine “NH Tourism Industry Preps for Labor Day Boost” was published by a staff writer as a result of the Labor Day forecast press release and media outreach. UMV: 14,036

• September 2 – WMUR (broadcast) Segment was broadcast three times during the 5am, 6am and 8am news as a result of the Labor Day forecast press release and media outreach. Combined Viewership: 133,853

• September 3 – Conway Daily Sun “State Expects Busiest Labor Day Weekend Ever” was published on page 16A in the print edition as a result of the Labor Day forecast press release and media outreach. Circulation: 14,400

• September 5 – WMUR “Labor Day Weekend Could Set Tourism Record for NH” was published by Shelley Walcott as a result of the Labor Day forecast press release and media outreach. UMV: 375,557

• September 5 – NH1 News Segment was broadcast during 5:30pm news as a result of the Labor Day forecast press release and media outreach. Viewership: 5,745

• September 5 & 6 – WMUR (broadcast) Segment was broadcast three times on 9/5 during 5pm, 6pm and 11pm news; broadcast twice on 9/6 during 1am and 5am news as a result of the Labor Day forecast press release and media outreach. Combined Viewership: 234,805

• September 6 – WMUR (online) “Labor Day weekend may have set travel records” was published by Shelley Walcott as a result of the Labor Day forecast press release and media outreach. UMV: 375,557

• September 13 – TravelPulse.com As a result of media outreach, TravelPulse featured the New Hampshire Pumpkin Festival as a “can’t-miss northeast fall festival in 2016.” UMV: 174,908

• September 22 – U.S. News & World Report As a result of pitching, U.S. News & World Report featured New Hampshire in an article titled, “8 Fall Foliage Adventures.” Specifically, the article mentioned zip lining at Omni Mount Washington Resort. UMV: 18,952,066

• September 27 – Union Leader “Tourism Officials Predict ‘Record-Breaking Fall Season’ was published by Dan Seufert who conducted a Q&A via email; also appeared on page A2 of 9/28 print edition. As a result of the fall forecast press release and media outreach. UMV: 155,442; Circulation: 37,912

• September 27 & 28 – WMUR (broadcast) Segment was broadcast on 9/27 during 6pm news; broadcast twice on 9/28 during 5am and 6am news; camera crew attended event in person as a result of the fall forecast press release and media outreach. Combined Viewership: 205,742

• September 28 – Trekaroo.com As a result of pitching, Trekaroo.com featured New Hampshire in a story titled “Spectacular Fall Foliage Drives in New England.” The story specifically mentions the Mount Washington Auto Road, The Kancamagus Highway, The Squam Lake Nature Center and more. UMV: 202,934

• September 28 – Associated Press “New Hampshire Expects Record-Breaking Fall Tourism Season” was picked up in a total of 34 publications nationally and in-state including:  Bay News 9  Beaumont Enterprise  CNSNews.com  Connecticut Post  Eagle Times  The Gazette  Greenwich Time  MyInforms.com  MySanAntonio.com  Newsday  News 12 Connecticut  News 13  News Times  New York Times  NH1 News  Oklahoman  San Francisco Chronicle  SeattlePi.com  Stamford Advocate  Star Tribune  Stars and Stripes  The Advocate  WKBK

Combined Reach: 124,811,876

• September 28 – Laconia Daily Sun “Tourism Officials Predict Record-Breaking Fall Season” was published by Roger Amsden who attended the event in person; also appeared on page 1-2 of print edition as a result of the fall forecast press release and media outreach. UMV: 48,703; Circulation: 14,000

• September 28 – WMUR (online) “State Tourism Officials Predict Strong Fall Season” was published by Erin Fehlau as a result of the fall forecast press release and media outreach. UMV: 375,557

• September 28 & 29 – Fox25 Segment was broadcast twice on 9/28 during 5pm and 10pm news; broadcast on 9/29 during 10am news as a result of the fall forecast press release and media outreach. Combined Viewership: 39,382

• September 28 & 29 – NECN Segment was broadcast six times on 9/28 during 12pm, 1pm, 2pm, 3pm, 6pm and 8pm news; broadcast twice on 9/29 and 12am and 3am as a result of the fall forecast press release and media outreach. Combined Viewership: 68,597

• September 29 - WCVB Segment was broadcast twice during 4am and 5am news as a result of the fall forecast press release and media outreach. Combined Viewership: 75,761

• September 29 – Eagle Tribune “New England Readies for Peak Season” was published by Breanna Edelstein and syndicated in Salem News and Newburyport News as a result of the fall forecast press release and media outreach. UMV: 70,520

• September 30 – The Boston Globe As a result of hosting Pam Wright in the destination, The Boston Globe (featured a story on the Monadnock region. Circulation: 232,546; UMV: 13,946,814

ACHIEVED CLIPS BY REGION:

WHITE MOUTAINS – Impressions: 34,425,519; Media Value: $286,879

• September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442

• September 29 – Eagle Tribune “New England Readies for Peak Season” was published by Breanna Edelstein as a result of the fall forecast press release and media outreach. UMV: 70,520

LAKES REGION – Impressions: 889,760; Media Value: $7,415 • September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442

• September 13 – TravelPulse.com As a result of media outreach, TravelPulse featured the New Hampshire Pumpkin Festival as a “can’t-miss northeast fall festival in 2016.” UMV: 174,908

MONADNOCK REGION • September 30 – The Boston Globe As a result of hosting Pam Wright in the destination, The Boston Globe featured a story on arts and culture in the Monadnock region. Circulation: 232,546; UMV:13,946,814

SEACOAST • September 2 – The Boston Globe As a result of pitching “New Hampshire end of the summer hurrahs,” The Boston Globe covered the Hampton Beach Seafood Festival. Circulation: 232,546; UMV:13,946,814

ONGOING PROJECTS • Fall Event – Complete o Agency drafted all written materials, including talking points, press release, invitation o Agency distributed press release o Agency staffed event • 2016 Plan – ongoing o Agency finalizing Client’s edits

MEDIA VISITS • Freelancer Michele Herrmann, Orbitz + PASTE– Oct. 8-11, Manchester and Portsmouth • Alexandra Pecci Media Visit, AAA North New England Journeys – Targeting November visit to Concord • Freelancer Will McGough – potential December visit, assignment for Gear Patrol

• Caroline Morse, Smarter Travel – Jan. 6-8, Cannon Mountain ski piece • Jeana Shandraw, Surf N Sunshine – Feb. 17-20

WRITTEN MATERIALS & HOT TIPS • Fall Events Press Release – Agency shared draft with Client • Fall Forecast Press Release – Agency distributed • 360 Video Press Release – Agency distributed • Boston Instagram Chef Event – Agency developed one-sheeter • Hot Tip: What’s New for Fall • Hot Tip: Live Free, Be Afraid: Haunted Attractions • LHG State Parks Release - LHG included information on New Hampshire state parks • Value Blast – Agency continues to include New Hampshire in the bi-monthly agency wide value blast release distribution

STORIES PITCHED

• Winter Events Long Lead Pitch – Agency distributed to general media. o Current Status: Tracking

• Halloween in New Hampshire Pitch – Agency distributed to general media. o Current Status: Tracking • Fall Foliage Pitch – Agency distributed to general media. o Current Status: Ongoing • Conde Nast Traveler – Submitted fall foliage in Lakes Region quote, information to L. Marcus

o Current Status: Follow-Up/Tracking • Boston Globe – Fact check for Monadnock piece for Pam Wright

o Current Status: Complete • New York Post – “The Next Brooklyn” – Agency pitched Portsmouth, NH & beer scene to Raquel Laneri.

o Current Status: Following up • Men’s Journal – Agency pitched AMC outdoor/culinary story ideas to P. Bloomberg

o Current Status: Following up • Orbitz.com – Agency pitched Brewery Hotels – Ale House Inn to Michelle Herrman

o Current Status: Tracking

• Trekaroo – Agency pitched New Hampshire Spectacular Fall Drives to Michelle Brennan

o Current Status: Complete • New York Times – Agency pitched The Hanover Inn, Dartmouth, and the Omni Mount Washington Resort for Dietary Restrictions Media Opportunity to Shivani Vora

o Current Status: Following up • USA Today: Agency pitched the below to Ashley Day

o Pumpkin – Pitching recipe, hot tip responses . Complete

o Distilleries using local/foraged products . Following up

o Crazy egg nog drinks for holidays . Following up

o Over-the-top hot chocolate drinks . Following up • Tour Operator FAM Outreach - Agency distributed invite but received no potential interest.

MEDIA INTERACTIONS:

• Agency met with Charu Suri, freelancer for New York Times, Wall Street Journal, Departures, Conde Nast Traveler, Afar, TravelPulse and others. • Agency met with Jillian Anthony, travel writer for Time Out New York. • Agency met with Christine Wei, freelancer for Sherman’s, Time Out New York, TravelandLeisure.com and more. • Agency met with Liza Weisstuch, freelancer for the Boston Globe, Whiskey Advocate, Whiskey Magazine, Boston Magazine, Huffington Post and Budget Travel. • Agency met with Catherine Sabino, editor-in-chief at Haute Living New York. • Agency met with Perri Blumberg, writer for Men’s Journal and freelancer for Glamour, Bridal Guide, Redbook and more. • Agency met with Sam Cochran, features editor of Architectural Digest, and Stefanie Waldek, who handles online travel content.

NEWS BUREAU Listed below are media with whom the agency has had contact on behalf of the NH Division of Travel and Tourism and provided information in the way of specialized pitches, press kits or fact checking. In most cases, although listed only once, LH&A liaised with publications or freelancers on multiple occasions.

On behalf of New Hampshire Division of Travel and Tourism, media outreach included:

• AAA Horizons • AAA World • AARP The Magazine • About.com • Arthur Frommer's BudgetTravel.com • Asbury Park Press • Associated Press • Baltimore Sun • Boston Globe • Boston Herald • Boston Magazine • Canadian Travel Press • Coast Magazine • Chicago Sun-Times • Chicago Tribune • CNN.com • Condé Nast Traveler • Connecticut Magazine • Daily News • Departures • Elite Family Travel • Examiner • Family Circle • FamiliesGoTravel.com • Farwell Travels • Fathom • Food & Wine • Forbes • FOXNews.com • Frommers.com • Frommer’s New England Travel Guide • Gadling • Gannett • Gayot • Houston Chronicle 10

• Huffington Post • IgoUgo • Ignite • In The Know Traveler • Ladies' Home Journal • Meetings & Conventions • Metro New York/ Metro Boston • MetroWest Daily News • Miami Herald • Montreal Gazette • MSNBC.com • National Geographic Traveler • National Post • NBC’s Today Show • New England Travel & Life • New Jersey Life • New York • New York Magazine • New York Post • Newsday • Newsweek • NY1 • O, The Oprah Magazine • PARADE • Passport • Parents • Philadelphia Inquirer • Points North • San Jose Mercury News • Sarasota Magazine • Saveur • Seattle Times • SeeAmerica.com • ShermansTravel.com • The Atlantic • The New York Times • The Star-Ledger • The Wall Street Journal • Time Out NY • Toronto Star • Toronto Sun • Town & Country • Trailblazer Magazine • Travel Agent Central.com

• Travel + Leisure • USA Today • Washington Parent • WomansDay.com • Woman's World • Yankee

GENERAL ACTIVITIES

• Agency submitted PR Insider to Client.

• Agency submitted Partners Report to Client.

• Agency participated in conference calls with the Client; providing agendas and call reports.

• Agency continues to update LHG Twitter page, Facebook page and website with client releases, weekly value blasts and key contests/images.

• Agency provided Client with relevant media clips.

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