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1 DATE: October 7, 2016 TO DATE: October 7, 2016 TO: Victoria Cimino, Amy Bassett & Kris Neilsen, NH Division of Travel & Tourism Development FROM: Madison Murach Lou Hammond Group CC: Sean Layton Terry Gallagher Lou Hammond E.J. Powers Jeff Mucciarone Grace Ames Scott Tranchemontagne RE: Activity Report – September 2016 Following is a summary of services conducted by Lou Hammond Group on behalf of the NH Division of Travel & Tourism Development for the month of September, 2016. ACHIEVED CLIPS STATEWIDE: Total Impression: 237,400,751; Total Media Value: $ 1,780,505.63 • September/October Issue – AAA Car & Travel As a result of pitching, AAA Car & Travel Magazine featured the White Mountains in an article on Fall Foliage Getaways. Circulation: 940,000; UMV: 2,301 • September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442 • September 1 – WMUR (online) “Labor Day Weekend Visitors Expected to Spend $88 Million” published by Paula Tracy as a result of the Labor Day forecast press release and media outreach. UMV: 403,867 1 • September 1 – Oyster.com As a result of media outreach, Oyster.com featured Portsmouth, New Hampshire in a story titled, “10 Places to Celebrate Fall in New England.” UMV: 956,243 • September 2 – The Boston Globe As a result of media outreach, The Boston Globe featured Mt. Washington Valley, New Hampshire in an article titled, “Six Classic New England Getaways – for Splurgers and Savers.” Circulation: 232,546; UMV: 13,946,814 • September 2 – The Boston Globe As a result of pitching “New Hampshire end of the summer hurrahs,” The Boston Globe covered the Hampton Beach Seafood Festival. Circulation: 232,546; UMV:13,946,814 • September 2 – Associated Press “New Hampshire Expects 5 Percent Boost in Labor Day Visitors” was picked up in a total of 65 publications nationally and in-state including Nashua Telegraph and NH1 News as a result of the Labor Day forecast press release and media outreach. Combined UMV: 46,340,694 • September 2 – Concord Monitor “N.H. Expects Record Crowd Over Labor Day – and Maybe Rain from Hurricane Hermine” published by David Brooks as a result of the Labor Day forecast press release and media outreach. UMV: 60,358 • September 2 – Business NH Magazine “NH Tourism Industry Preps for Labor Day Boost” was published by a staff writer as a result of the Labor Day forecast press release and media outreach. UMV: 14,036 • September 2 – WMUR (broadcast) Segment was broadcast three times during the 5am, 6am and 8am news as a result of the Labor Day forecast press release and media outreach. Combined Viewership: 133,853 • September 3 – Conway Daily Sun “State Expects Busiest Labor Day Weekend Ever” was published on page 16A in the print edition as a result of the Labor Day forecast press release and media outreach. Circulation: 14,400 2 • September 5 – WMUR “Labor Day Weekend Could Set Tourism Record for NH” was published by Shelley Walcott as a result of the Labor Day forecast press release and media outreach. UMV: 375,557 • September 5 – NH1 News Segment was broadcast during 5:30pm news as a result of the Labor Day forecast press release and media outreach. Viewership: 5,745 • September 5 & 6 – WMUR (broadcast) Segment was broadcast three times on 9/5 during 5pm, 6pm and 11pm news; broadcast twice on 9/6 during 1am and 5am news as a result of the Labor Day forecast press release and media outreach. Combined Viewership: 234,805 • September 6 – WMUR (online) “Labor Day weekend may have set travel records” was published by Shelley Walcott as a result of the Labor Day forecast press release and media outreach. UMV: 375,557 • September 13 – TravelPulse.com As a result of media outreach, TravelPulse featured the New Hampshire Pumpkin Festival as a “can’t-miss northeast fall festival in 2016.” UMV: 174,908 • September 22 – U.S. News & World Report As a result of pitching, U.S. News & World Report featured New Hampshire in an article titled, “8 Fall Foliage Adventures.” Specifically, the article mentioned zip lining at Omni Mount Washington Resort. UMV: 18,952,066 • September 27 – Union Leader “Tourism Officials Predict ‘Record-Breaking Fall Season’ was published by Dan Seufert who conducted a Q&A via email; also appeared on page A2 of 9/28 print edition. As a result of the fall forecast press release and media outreach. UMV: 155,442; Circulation: 37,912 • September 27 & 28 – WMUR (broadcast) Segment was broadcast on 9/27 during 6pm news; broadcast twice on 9/28 during 5am and 6am news; camera crew attended event in person as a result of the fall forecast press release and media outreach. Combined Viewership: 205,742 3 • September 28 – Trekaroo.com As a result of pitching, Trekaroo.com featured New Hampshire in a story titled “Spectacular Fall Foliage Drives in New England.” The story specifically mentions the Mount Washington Auto Road, The Kancamagus Highway, The Squam Lake Nature Center and more. UMV: 202,934 • September 28 – Associated Press “New Hampshire Expects Record-Breaking Fall Tourism Season” was picked up in a total of 34 publications nationally and in-state including: Bay News 9 Beaumont Enterprise CNSNews.com Connecticut Post Eagle Times The Gazette Greenwich Time MyInforms.com MySanAntonio.com Newsday News 12 Connecticut News 13 News Times New York Times NH1 News Oklahoman San Francisco Chronicle SeattlePi.com Stamford Advocate Star Tribune Stars and Stripes The Advocate WKBK Combined Reach: 124,811,876 • September 28 – Laconia Daily Sun “Tourism Officials Predict Record-Breaking Fall Season” was published by Roger Amsden who attended the event in person; also appeared on page 1-2 of print edition as a result of the fall forecast press release and media outreach. UMV: 48,703; Circulation: 14,000 • September 28 – WMUR (online) “State Tourism Officials Predict Strong Fall Season” was published by Erin Fehlau as a result of the fall forecast press release and media outreach. UMV: 375,557 4 • September 28 & 29 – Fox25 Segment was broadcast twice on 9/28 during 5pm and 10pm news; broadcast on 9/29 during 10am news as a result of the fall forecast press release and media outreach. Combined Viewership: 39,382 • September 28 & 29 – NECN Segment was broadcast six times on 9/28 during 12pm, 1pm, 2pm, 3pm, 6pm and 8pm news; broadcast twice on 9/29 and 12am and 3am as a result of the fall forecast press release and media outreach. Combined Viewership: 68,597 • September 29 - WCVB Segment was broadcast twice during 4am and 5am news as a result of the fall forecast press release and media outreach. Combined Viewership: 75,761 • September 29 – Eagle Tribune “New England Readies for Peak Season” was published by Breanna Edelstein and syndicated in Salem News and Newburyport News as a result of the fall forecast press release and media outreach. UMV: 70,520 • September 30 – The Boston Globe As a result of hosting Pam Wright in the destination, The Boston Globe (featured a story on the Monadnock region. Circulation: 232,546; UMV: 13,946,814 ACHIEVED CLIPS BY REGION: WHITE MOUTAINS – Impressions: 34,425,519; Media Value: $286,879 • September/October Issue – AAA Car & Travel As a result of pitching, AAA Car & Travel Magazine featured the White Mountains in an article on Fall Foliage Getaways. Circulation: 940,000; UMV: 2,301 • September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442 • September 2 – The Boston Globe As a result of media outreach, The Boston Globe featured Mt. Washington Valley, New Hampshire in an article titled, “Six Classic New England Getaways – for Splurgers and Savers.” Circulation: 155,442; UMV: 13,946,814 5 • September 22 – U.S. News & World Report As a result of pitching, U.S. News & World Report featured New Hampshire in an article titled, “8 Fall Foliage Adventures.” Specifically, the article mentioned zip lining at Omni Mount Washington Resort. UMV: 18,952,066 • September 28 – Trekaroo.com As a result of pitching, Trekaroo.com featured New Hampshire in a story titled “Spectacular Fall Foliage Drives in New England.” The story specifically mentions the Mount Washington Auto Road, The Kancamagus Highway, The Squam Lake Nature Center and more. UMV: 202,934 • September 29 – Eagle Tribune “New England Readies for Peak Season” was published by Breanna Edelstein as a result of the fall forecast press release and media outreach. UMV: 70,520 LAKES REGION – Impressions: 889,760; Media Value: $7,415 • September 1 – Union Leader “Record Holiday Crowds Expected” published by Michael Cousineau as a result of the Labor Day forecast press release and media outreach. UMV: 155,442 • September 1 – WMUR (online) “Labor Day Weekend Visitors Expected to Spend $88 Million” published by Paula Tracy as a result of the Labor Day forecast press release and media outreach. UMV: 403,867 • September 2 – Concord Monitor “N.H. Expects Record Crowd Over Labor Day – and Maybe Rain from Hurricane Hermine” published by David Brooks as a result of the Labor Day forecast press release and media outreach. UMV: 60,358 • September 2 – Business NH Magazine “NH Tourism Industry Preps for Labor Day Boost” was published by a staff writer as a result of the Labor Day forecast press release and media outreach. UMV: 14,036 • September 13 – TravelPulse.com As a result of media outreach, TravelPulse featured the New Hampshire Pumpkin Festival as a “can’t-miss northeast fall festival in 2016.” UMV: 174,908 6 • September 27 – Union Leader “Tourism Officials Predict ‘Record-Breaking Fall Season’ was published by Dan Seufert who conducted a Q&A via email; also appeared on page A2 of 9/28 print edition.
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