CBBC & CBeebies and The Evolution of Games
Patrick Healy Product Lead CBBC and CBeebies
Simon Lumb Senior Product Manager BBC Future Media What I want to talk to You about Today
How technology is changing the lives of todays children
What we in FM are doing to meet these challenges
Opportunities to work with partners and suppliers
I want to play Dumping Ground with someone I know
The story of connected friends Connected Friends A small piece of a big puzzle…
Children have been taught coding at school 25% How are children’s lives changing? 95% 79% 22% 9-10’s have a 11-12’s own an 5-7’s have regular computer/laptop internet enabled access to a tablet in their home. mobile phone
Source – Childwise Monitor Report 2012
CBBC Channel 1,750,000 (individuals 6-12)
CBBC Website & iPlayer 1,158,571 (unique browsers)
CBBC Website 952,477 (unique browsers) 60%
Traffic to the CBBC website that reaches a game
CONTENT: Key Releases Nov 2011 Dec 2011 Jan 2012
Mike the Knight Pairs Advent Calendar I Can Cook
207,236 ub – wk 47 182,888 ub – wk 49 187,344 ub – wk 2
Feb 2012 Mar 2012 Apr 2012 May 2012
Andy’s Wild Adventures Numtums Tree Fu Tom Cloudbabies 230,448 ub – wk 7 186,064 ub – wk 9 183,500 ub – wk 16 147,212 ub – wk 20 Website Relaunch Jun 2012 Jul 2012 Aug 2012 Sept 2012
Mobile Site Radio Redesign
Alphablocks Everything’s Rosie Justin’s House Baby Jake
118,192 ub – wk 23 134,508 ub – wk 27 159,532 ub - wk 35 119,380 ub - wk 38 Major game launches in 2012
Games that launch during TX perform best Major game launches in 2012
First game built in HTML5 and launched across all platforms at the same time
So what do we know?...
Children’s lives are changing
Technology is imbedded in their lives
Brands that have great games have great reach
Access via handheld devices is increasing rapidly
Re usable generic components are key to efficiency hence our development and evolution of our…
Games Grid Platform
May 2010 How we interpreted the vision
1. Build the game layer for the BBC 2. Create reusable games and engines 3. Set standards of UX and accessibility 4. Re-imagine games for our audiences 5. Engage with suppliers What we did
Games audit & standards Analytics Quiz Engine Multiplayer Social Rewards & engagement Showcase website Bamzooki Smash Dumping Ground Hoopla
94,000 plays/week 184,000 plays/week Coming soon… 25% multiplayer 18% multiplayer 3,471,455
High scores recorded
6,640,624
Achievements unlocked
What we Spent on games in 2012
BBC Childrens 3rd party spend in 2012/2013.
£1.3 Million (approx 50 projects) Similar Spend in 2013/2014
Working with us…
Insight into how children’s works with agencies………
“Keep things simple - allow the real development to start during the projects first phase.”
“Remember that there’re many stakeholders…”
“Get to know the technical teams and systems”
Daniel Efergan Creative Director, Aardman Digital Connected Studio: projects Connected Studio: partners Skills & Knowledge
Creativity as well as Technical skill sets HTML5 Unity Responsive Tools and systems that enable us to produce once publish across many platform
New ways of working with agencies
Developing a Workflow/Framework/API/ to enable agencies and suppliers to work in a more efficient way with us….Open to all in Autumn 2013
Q & A Patrick Healy Product Lead CBBC and CBeebies
Simon Lumb Senior Product Manager BBC Future Media