Costa Eagle Broadcasting 462 Merrimack Street Methuen, MA 01844 (978)-686-9966 -Fax-(978)687-1180 www.powerdeboston.com The Facts on Radio
The Facts: Listening to Radio on the Internet
The Facts: Hispanic Population in the United States
“POWER” – The Profile
The Coverage
Who is our listener?
“POWER” – Where Your Music Is (Donde Esta Tu Música)
Programming Schedule
On-Air Advertising - Audio Impressions on 102.9FM & 800AM
Banner Advertising on PowerDeBoston.com
Special Discounts for First Time Advertisers
Combination On-Air & Online Advertising Packages
Who advertises on “Power”?
At a Glance - Rates
Contact Us
“POWER” 800 AM & 102.9 FM…. donde esta tu música… 93% of consumers listen to radio in the morning every week
92% of listeners stay tuned during commercial breaks
Radio is a cultural focal point for the audience the station attracts; key element for targeted advertising
Listeners tune in to a station for news, local information, music, events, and entertainment
TV viewers vs. Radio listeners – TV audience may walk away during a commercial break; Radio listeners are continuously tuned in to the station, regardless of commercial breaks.
Radio personalities are part of the audience’s every day life, not celebrity figures.
Radio is accessible – home, car, work, internet, and on demand.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… 42 million people listen to internet radio each week, a 27% increase from 2011.
Internet radio listeners are more likely to be affluent, educated and employed.
Radio station online streaming is the soundtrack to online activity, with 47% reporting listening while researching products on a website .
Listeners are only One Click away from learning more about your brand, purchasing your product, downloading a coupon or requesting services offered by your business.
Immediacy : Thanks to online commerce, your message can reach consumers just before they buy online…and offer detailed information to shape the buying decision.
Trusted: Radio is consumers' local, trusted source for information. Add credibility to your advertising campaign with Radio and Internet combination packages.
Sources: Arbitron and Edison Media Research's ; Radio Advertising Bureau
“POWER” 800 AM & 102.9 FM …. donde esta tu música… Current Hispanic purchasing power is 8.5% of total U.S. purchasing power, but will reach 11% by 2015, when taking into account factors such as the narrowing Hispanic vs. overall U.S. income gap and the increase in the number of Hispanic households with earned income. (Source: HispanTelligence®)
More than one eight of the people in the United States are of Hispanic origin.
3.2% Percentage increase in the Hispanic population making Hispanics the fastest-growing minority group.
Hispanics accounted for 40 percent of the country’s population growth.
States with the fastest-growing Hispanic populations are: Nevada, Washington, Oregon, Massachusetts , Virginia, North Carolina and Florida. “Power” reaches the listeners of Spanish-speaking radio station in Massachusetts, covering the fastest growing Hispanic communities such as Lawrence, Lynn, Peabody and Lowell.
With Radio, you can target specific customers by demographic group, lifestyle trends, and specific product affinity. And since the average Radio listener spends almost three hours each weekday and five hours per weekend with their favorite stations, it’s easy to generate enough message frequency to get them to check out your products and services either at your local business location or online.
As Radio draws consumers to your online message, it can encourage them to print special coupons directly off the Web and redeem them at your place of business.
Source: Radio Marketing Guide,
“POWER” 800 AM & 102.9 FM …. donde esta tu música… “POWER” WNNW is the leader in Hispanic broadcasting and has been serving the Latino communities in local sectors of Northern Massachusetts since 1990. “POWER” devotes the entire programming to the Latino community and gives a voice to those who are part of and contribute to this vibrant community. . With its unique Spanish Tropical format of music including Merengue, Salsa, Bachata, and Reggaetón, “POWER” is the most listened to Spanish-speaking radio station in Massachusetts.
“POWER” is continuously making changes and improvements to serve our loyal listeners. Our transmission is available on 800 AM, 102.9 FM, and online at power800am.com and powerdeboston.com . “POWER” is the first Spanish-speaking radio station on FM in Massachusetts. Our clients will be able to promote their business, brand, products, services, and events on AM, FM and online for an optimal reach of local Latino communities.
We at “ POWER” are proud of our dedicated and qualified team of professionals and their level of involvement in the community and station activities.
“POWER”, the most listened to Spanish-speaking radio station in the Merrimack Valley and beyond.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… “POWER” 800 AM & 102.9 FM …. donde esta tu música… Gender Composition
Females Males
Audience Composition
A: 12-18 A: 18-49 A: 50-54 A: 55+
7.3% 68.7% 15.7% 8.3%
“POWER” 800 AM & 102.9 FM …. donde esta tu música… Our reach millions of Hispanics on a monthly basis.
Page views: 50,000+
Average visit duration: 04:28 minutes
Day Time Online Traffic: Highest traffic between 7:00AM and 10:00AM; 11:00AM – 7:00PM
15,000+ opt-in database
Live streaming - listeners from local market and international communities
Audience composition: A21+: 84.3%
* Most recent www.powerdeboston.com “Web Trends Analytics”
“POWER” 800 AM & 102.9 FM …. donde esta tu música… POWER devotes the entire programming to the fastest growing ethnic population in Massachusetts. With its unique format of music including Merengue, Salsa, Bachata, Pop-Latino, and Reggaetón , POWER is truly the most listened to Spanish-speaking radio station in Massachusetts.
Top 5 of the Week Artist Song
1 MarcAnthony QuienQuieroMentirle
2 DaddyYankee Ven Con Migo
3 AlexisY Fido Contestame El Telefono
4 Elvis Crespo La Novia
5 Tito “El Bambino” Llama Al Sol
“POWER” 800 AM & 102.9 FM ….donde esta tu música… Monday - Friday
5:30AM – 10:00AM El Calentón de la Mañana [Richie Herrera, Awilda Reyes & Paul Easy
10:00AM – 3:00PM Éxitos Power Música – El Baby Paisa
12:00PM – 1:00PM El Power Lunch Mix – El Baby Paisa
3:00PM – 4:00PM El Baron- Éxitos Power Música
4:00PM –5:00PM LaHora Salsera –El Baron
5:00PM-6:00PM Bumper to Bumper POWERMIX Con El Baron
6:00PM-7:00PM Pa’ La Calle con El Baron
7:00PM – 11:00PM El Poder De La Noche con Master Eddy, Jay “La Pistola” y Joel “El Katedral”
11:00PM-8:00AM Exitos Power Musica
“POWER” 800 AM & 102.9 FM …. donde esta tu música … Your advertisements on POWER will accomplish 3 things:
1. Reach the fastest growing ethnic population in the United States
2. Build market share and the Heineken brand awareness among the New England Latino population
3. Attract new and repeat consumers for your business
“POWER” 800 AM & 102.9 FM …. donde esta tu música… WEBSITE – POWERDEBOSTON.COM
MEDIA PLAYER LISTEN LIVE POWERDEBOSTON.COM
“POWER” 800 AM & 102.9 FM …. donde esta tu música… “Power” distributes a monthly newsletter and can also send out announcements on special events, offers, products and services to registered and opted-in listeners.
Email Newsletter (monthly) Single Message Email Blast
Section – Editorial Advert
Banner Ad with link
“POWER” 800 AM & 102.9 FM …. donde esta tu música… Mobile messages allows your business to engage in a one-on-one communication with local listeners through the use of real-time text messages.
Reach the listeners of “POWER” instantly with a text message on their mobile phone. Tell listeners of a grand opening, daily notes, special offers, events and concerts Mobile messages is the fastest method for you to multiply the number of members of the community at your business location or events.
It’s as easy as 1-2-3
Step 1: Go to www.powerdeboston.com
Step 2: Click on the “Anuncios Móvil” link on the left column of the homepage
Step 3: Complete the online form and submit
Representatives will contact you within 24 hours to schedule your message blast.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… POWER is the Spanish language radio station of choice for Boston/Lawrence on 800AM. We are part of the Hispanic community and strive to be involved! POWER is the Hispanic Radio station of choice at most community activities including festivals, street fairs, job fairs and much more
POWER 102.9Fm is the FIRST Spanish language Radio station serving Boston Metro/Lawrence on FM.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… POWER offers Remotes to effectively create excitement and increased awareness of your business.
The Radio Remote includes radio station staff and On-Air personalities going to the business site for a set amount of time, and go on the air to promote the business, invite listeners to visit the business during the hours that the Remote is conducted.
Remote Program 1 location appearance for 2 or 3 hours Pre-Remote promotion includes live mentions, website listing, email blast and mobile text message. Remote promotion includes live mentions, personalities at location with station vehicle, live call-ins, giveaways and contest at each location to draw the crowds to the locations. Post-Remote promotion includes photo recap posted on the station website – powerdeboston.com.
Multi-location Program 2-5 locations appearance in 3 Hours Remote Appearance Minimum of 2 store visits per run (station van and talent at each visit) Pre-Remote promotion includes live mentions, website listing, email blast and mobile text message. Remote promotion includes live mentions, personalities at location with station vehicle, live call-ins, giveaways and contest at each location to draw the crowds to the locations. Post-Remote promotion includes photo recap posted on the station website – powerdeboston.com.
Station promotional team to distribute your company premium to customers. Station premiums, concert tickets, club passes when available.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… Advertise On “POWER” *Receive 25% Discount Off Your Initial Order
*Rate Card Only
“POWER” 800 AM & 102.9 FM ….donde esta tu música… As Radio draws consumers to your online message, it can encourage them to print special coupons directly off the Web and redeem them at your place of business.
RADIO 800 AM 102.9 FM
ONLINE ONLINE powerdeboston.com Coupon – printable
Ideal to draw customers to your business - listeners will hear your commercial on the air, go to the website and click on the ad to link to the printable coupon.
Contact your sales representative for details. “POWER” 800 AM & 102.9 FM …. donde esta tu música… “POWER” 800 AM & 102.9 FM …. donde esta tu música… Frequency P/Week 30Seconds 60Seconds Prime – Daytime $70.00ea $100.00ea Monday –Sunday 15 Commercials $60.00ea $90.00ea 6:00AM –7:00PM 25 Commercials $50.00ea $80.00ea 35 Commercials $40.00ea $70.00ea
Total Audience Packages Rotator Day parts 20 Commercials $50.00ea $80.00ea Monday –Sunday 30 Commercials $45.00ea $70.00ea 6:00AM –12:00AM 40 Commercials $40.00ea $60.00ea
Saturday & Sunday ONLY 10 Commercials $45.00ea $65.00ea 20 Commercials $40.00ea $60.00ea
* Please note : All rates are NET to station. Agencies must add %15 to all costs.
Terms & Conditions: All pricing subject to change without notice. All rates are based on a one week schedule with the amount of commercials being broadcast over a seven day period. Cancellations will be accepted 7 days prior to commencement of schedule. Production rates may apply. Fixed position commercial will be charges 20%. Certain restrictions may apply. “POWER” 800 AM & 102.9 FM …. donde esta tu música… Leaderboard 728 X 90
Message Unit 300 X 250
Skyscraper 160 X 600
Tile 120x120
Text Link 100-150 Characters
In Stream Ads -“Listen Live/En Vivo ”
Email (single-dedicated message / newsletter banner with link)
Mobile Text Ads
Custom pricing for all Interactive advertising. Call for more details.
“POWER” 800 AM & 102.9 FM …. donde esta tu música… Serving the Merrimack Valley And Boston Costa Eagle Broadcasting 978-686-9966 978-687-1180 (f )