The Tyranny of the Everyday in Mobile Video Messaging Sean Rintel Richard Harper Kenton O’Hara Microsoft Research Social Shaping Research Microsoft Research Cambridge, UK Cambridge, UK Cambridge, UK
[email protected] [email protected] [email protected] ABSTRACT the primary definer (Vine) or one in a number of modalities This paper reports on how asynchronous mobile video (WhatsApp), video tends to be exchanged for responses in messaging presents users with a challenge to doing ‘being other modalities: text, emoji, images, likes, favorites, etc. ordinary’. 53 participants from three countries were recruited to try Skype Qik at launch for two weeks. Some Despite the introduction of Multimedia Message Service participants embraced Skype Qik as a gift economy, (MMS) in the early 2000s [44], exchanging mobile video emphasizing a special relationship enacted through crafted clips in a manner akin to conversational turn-taking has not self-presentation. However, gift exchange makes up only a become a mainstream MMS activity. In the smartphone era, small proportion of conversation. Many participants it took until mid-2013 for the Glide video messaging app to struggled with the self-presentation obligations of video experience even a short period of viral growth [32]. 2014 when attempting more everyday conversation. Faced with and 2015 saw the launch of at least four similar services the ‘tyranny of the everyday’, many participants reverted to (Skype Qik, Peep, Peeq, and Pop) but video messaging has other systems where content forms reflected more still not attained anywhere near the prominence of other lightweight exchange. We argue that designing for fluid mobile video sharing.