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The Bluebeards Revenge Signs Major Helmet Sponsorship Deal with MK Lightning

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The Bluebeards Revenge Signs Major Helmet Sponsorship Deal with MK Lightning Oct 25, 2011 11:16 BST The Bluebeards Revenge signs major helmet sponsorship deal with MK Lightning Leading men’s grooming brand The Bluebeards Revenge™ is delighted to announce that it has agreed a major one-year contract to become the MK Lightning’s new helmet sponsor and ‘official partner’. The name and logo of the iconic Bluebeards Revenge™ brand will now proudly appear on the MK Lightning’s helmets throughout the 2011/12 season. The deal will also see The Bluebeards Revenge™ produce one of their infamous ‘Train Hard, Shave Easy’ TV commercials featuring the MK Lightning players as well as creating marketing collateral around the club for use in magazines, newspapers and online media. Nick Gibbens, PR and Marketing Manager for The Bluebeards Revenge™, expressed his delight with the deal. “The Bluebeards Revenge™ is absolutely delighted with the helmet sponsorship deal and we are very proud to become ‘official partners’ to the MK Lightning,” he said. “The Lightning have a great tradition of playing some of the most open and attacking ice hockey in the UK. We are very much looking forward to working with the club on a number of exciting projects.” Nick added: “We’ve invested a lot of time and effort looking for and researching the right sponsorship opportunity and we know that ice hockey, one of the fastest-growing participation sports in England, fits absolutely with The Bluebeards Revenge™ brand. “It appeals to many of our customers, partners and retailers we work with, so this sponsorship will give us exciting opportunities to connect with them and deliver significant business benefit.” Nick Poole, MK Lightning player-coach, said: "We're thrilled to welcome Bluebeards Revenge as an official partner to the MK Lightning. Ice hockey and the Lightning have a lot in common with Bluebeards Revenge and their customers - its an action-packed, fast-paced sport and we're a young, ambitious team that works hard but plays hard too - we hope that will really appeal to people that buy Bluebeards Revenge products. "We had a lot of fun filming the 'Train Hard, Shave Easy' promo film, and we're looking forward to sharing that with our supporters! We've had some great match results already this season and we're pushing to win trophies with the Bluebeards Revenge logo on our helmets. “Hopefully by the end of the season we'll have won silverware as well as being the best-groomed ice hockey team in the UK!" The Bluebeards Revenge™ is available to buy from Bentalls Department Store in Kingston, Menkind stores nationwide, Jacks of London, The Garden Pharmacy in Covent Garden and online from the likes of Amazon.co.uk, Lookmantastic and The Shaving Shack. – ENDS – For more information on The Bluebeards Revenge™, including samples and imagery, please contact Nick Gibbens on 01752 898191 or nick@bluebeards- revenge.co.uk. For more information on the MK Lightning, please contact Tracey Richardson on [email protected]. Notes to Editors About The Bluebeards Revenge The Bluebeards Revenge™ is a premium range of paraben free male grooming products designed to combat tough stubble and tackle shaving problems like razor burn and rash rash. The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti- inflammatory effect on the skin. A donation from every tub goes directly to the UK’s two most important charities supporting injured fire fighters. More information about the brand can be found at www.bluebeards-revenge.co.uk About Milton Keynes Lightning Milton Keynes Lightning is the most successful ice hockey team in the English Premier League, having won the league title three times and the play-off title four times in their ten year history. Playing out of the Planet Ice arena in Milton Keynes, the Lightning celebrate their tenth anniversary in the 2011-12 season. The Lightning's roster includes a wealth of Team GB experience at U18, U20 and senior levels and is coached by Canadian Nick Poole - one of the most respected coaches in the EPL and an ever-present in the team since their formation. Already this season the Lightning have defeated last season's league champions Manchester Phoenix, EPL Cup winners Slough Jets, and triumphed over Bracknell Bees after a marathon 20-shot penalty decider which had the team's loyal supporters on the edge of their seats. MK Lightning are proud to carry the Bluebeards Revenge logo on their match helmets for the 2011-12 season. The Bluebeards Revenge is a premium range of quality male grooming, shaving and men's skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash..
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