Contact: Angie Andresen Contact: Jade Ekstedt (612) 573-3161 DIRECTV [email protected] (310) 964-3429 [email protected]
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DRAFT FOR FINAL APPROVAL Contact: Angie Andresen Contact: Jade Ekstedt (612) 573-3161 DIRECTV [email protected] (310) 964-3429 [email protected] BUFFALO WILD WINGS EXPANDS SPORTS VIEWING OPTIONS Restaurant chain becomes first to offer DIRECTV’s complete sports programming lineup at all locations MINNEAPOLIS (May 29, 2013) – Already known as the place to watch just about any sport, Buffalo Wild Wings®, Inc., just amped up its sports viewing options with an eXpanded partnership with DIRECTV. The new lineup will increase the already robust telecasts of sporting events in every restaurant. "Our Guests are passionate sports fans and if a game is on, we want to have it," said Kathy Benning, Buffalo Wild Wings eXecutive vice president - global marketing, brand and business development. "This eXpanded offering will be available across all our restaurants, and include new sports channels and packages to bring even more sporting events and excitement to our fans who already love the Buffalo Wild Wings game-day atmosphere." Buffalo Wild Wings has dozens of large screen HDTVs to accommodate more games and with the new DIRECTV package, will be able to focus on the unique needs of Guests to deliver a bigger, better sports experience. The new sports bundle will include every station and channel for college and professional sports. The package includes: • NFL SUNDAY TICKET • MLB EXTRA INNINGS SM • NBA LEAGUE PASS • NHL® CENTER ICE® • ESPN GamePlan • FoX Soccer Channel HD • ESPN FULL COURT • FoX Soccer Plus • Tennis Channel HD • FoX Sports Net HD • Golf Channel HD • Big Ten Network HD • MLS Direct Kick TM • Universal Sports Network "As the leading television provider of sports coverage, we understand the importance sports play in customers' restaurant and bar experiences, so we are thrilled to expand our relationship with Buffalo Wild Wings," said Doug Eichler, vice president, Commercial Sales, DIRECTV. "Whether it's a hat trick, three-point shot, penalty kick, knockout, home run or touchdown, DIRECTV and Buffalo Wild Wings have Guests covered at every angle during all sporting events and we are proud to provide DIRECTV's entire lineup of sports packaging to its loyal fans." "It is our goal to make sure our Guests are able to enjoy the game of their choice and to create the ultimate sports-viewing eXperience in the restaurant," Benning said. "Now, no matter what the sport, fans know that they can gather at Buffalo Wild Wings to catch all the action." About Buffalo Wild Wings Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 20 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently 920 Buffalo Wild Wings locations across 49 states in the United States, as well as in Canada. About DIRECTV DIRECTV (NASDAQ: DTV) is one of the world’s leading providers of digital television entertainment services delivering a premium video eXperience through state-of-the-art technology, unmatched programming and industry leading customer service to more than 36 million customers in the U.S. and Latin America. In the U.S., DIRECTV offers its over 20 million customers access to more than 190 HD channels and Dolby-Digital® 5.1 theater-quality sound, access to eXclusive sports programming such as NFL SUNDAY TICKET, Emmy-award winning technology and higher customer satisfaction than the leading cable companies for 11 years running. DIRECTV Latin America, through its subsidiaries and affiliated companies in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin American countries, leads the pay TV category in technology, programming and service, delivering an unrivaled digital television eXperience to more than 16 million customers. DIRECTV sports and entertainment properties include two Regional Sports Networks (Rocky Mountain and Pittsburgh), and minority ownership interests in Root Sports Northwest and Game Show Network. For the most up-to-date information on DIRECTV, please visit www.directv.com. To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com. ### .