Preferred Customer Edition August 2012 F I C I a L O O F I L
Total Page:16
File Type:pdf, Size:1020Kb
PREFERRED CUSTOMER EDITION AUGUST 2012 F I C I A L O O F I L Many of the world’s top ATV racers depend on AMSOIL products to protect their ATVs – Online Store: www.amsoil.com the same products you can use to protect yours. Telephone: 1-800-777-7094 TABLE OF CONTENTS PREFERRED CUSTOMER EDITION AUGUST 2012 MAGAZ INE STAFF Editor Kevin McBride Vice President, Marketing & Communications Associate Editor Joel Youngman Publication Manager Terry Johnsen Staff Writers Kathy Anderson John Baker Terry Johnsen Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer INTERCEPTOR® Synthetic 2-Stroke Luke Boynton Content Contribution Oil Demonstrates Impressive Len Groom Performance Results | PAGE 6 Jeremy Meyer Editorial Contribution Mark Nyholm FEATURES DEPARTMENTS Advertising Ed Newman 6 INTERCEPTOR® Synthetic 4 From the President’s Desk Back Issues 2-Stroke Oil Demonstrates Back issues of AMSOIL Magazine are 9 Tech Talk available for $1 each. Order G17PC and Impressive Performance specify the month and year. Results 12 Racing & Promotional News On the Web www.amsoil.com 8 New Warranty Secure™ Icon 14 Centerlines and Updates President and CEO Reinforces the Truth about A.J. Amatuzio AMSOIL Synthetic Lubricants Executive Vice President and COO and Factory Warranties ADVERTISEMENTS Alan Amatuzio Executive Vice President and CFO 10 AMSOIL Provides Excellent 2 Racing is Research™ Dean Alexander Performance and Protection © 2012, AMSOIL INC. for Cars and Trucks, Too 5 Reformulated. All rights reserved. Printed by Service Printers 15 AMSOIL Synthetic Lubricants Duluth, MN USA. Increase Fuel Economy 6.54 Testimonials Percent AMSOIL INC. Communications Department 16 Don’t Put Just Any Oil in Your The AMSOIL Building 925 Tower Ave. Bike. Make Sure it’s Official. Superior, WI 54880 [email protected] THE COVER Two new AMSOIL studies prove INTER- CEPTOR prevents ring sticking and piston scuffing. | AUGUST 2012 3 MAGAZ INE Because AMSOIL INC. is a privately Additional investment has been made of Interceptor Synthetic 2-Stroke Oil held company we do not make public from a technical perspective, which for Ski-Doo Rotax E-TEC Engines, our financial records, but I can report you can read about as well in this With ASTM Lubricity and Detergency openly that the company is strong and issue. As many Dealers and Preferred Testing. The test results speak for all signs point to continued growth. Customers are aware, Bombardier themselves. The stability we now enjoy did not just Recreational Products, the happen naturally. To a large degree, manufacturer of Ski-Doo snowmobiles, Dealers would be wise to share this our sound financial health is a result of ran advertising last fall that implied new study with any snowmobile owner our conservative approach. We never, its XPS-2 Synthetic 2-Cycle Oil was who fell prey to BRP’s misleading ever get greedy and take foolish risks, the only oil suitable for use in its advertising. Dealers would be wise and the profits AMSOIL generates are Rotax E-TEC engine. According to also to strongly consider our new reinvested in capital improvements BRP, the company did dynamometer vehicle graphics package. Each and other areas of the company to testing that only XPS-2 Oil passed, of these investments made by the secure a healthy and profitable future. while all other oils, including AMSOIL company was done solely to increase INTERCEPTOR, failed. the effectiveness of our Dealer We also invest heavily in areas that network and expand our market share. more directly affect our Dealers. The results BRP published were totally Two outstanding new tools to help you From a marketing perspective, our inconsistent with the testing we have grow. Take advantage. increased advertising efforts, ongoing done and the performance we have commitment to racing and heavy seen in field trials and other real-world involvement in title sponsorships for applications. We requested BRP make several niche market events have available its oil specifications against all effectively served to broaden our which to qualify INTERCEPTOR brand appeal. In most cases now, for recommended use in Rotax our Dealers are not obligated to E-TEC engines, but the company explain what AMSOIL motor oil is, but refused. Instead, they provided only A.J. “Al” Amatuzio rather, how good AMSOIL motor oil a summary of their test. It appears President and CEO, AMSOIL INC. is. Our investment in Dealer training, they modified the test snowmobile’s of course, continues to increase, as electronic control module and ran a well. Regional meetings, AMSOIL 25-hour test, claiming it simulated 300 University and all of the printed and hours of normal service. That didn’t online materials we provide help lay fly with us. Essentially, BRP created Dean Alexander Executive V.P. / the foundation on which successful force-failure conditions through engine Chief Financial Officer Dealerships are built. modifications that do not reflect real- world operation. As you will read in this issue, AMSOIL has committed to yet another To set the record straight, we did Alan Amatuzio investment that will help our Dealers some testing of our own on a Rotax Executive V.P. / Chief Operating Officer succeed. The company is kicking in E-TEC engine. Unlike BRP’s up to $1,000 toward the purchase of testing, however, we made our new vehicle graphics package. no engine modifications, Dealers can now advertise their and conditions AMSOIL businesses in the most were designed visual way possible at a fraction of the to replicate the cost of a typical graphics package. operating conditions You can read the details for yourself. snowmobilers This new Vehicle Graphics Program actually encounter will add a much-needed continuity in the real world. to the image we project and have Documentation of our tremendous impact on expanding test procedures and AMSOIL brand awareness. Dealers the detailed results will be recognized instantly as the are now available as source for high-quality AMSOIL an AMSOIL Technical A.J. “Al” Amatuzio lubricants. Study titled A Study President & Chief Executive Officer | 4 AUGUST 2012 MAGAZ INE Reformulated AMSOIL Synthetic Power Steering Fluid (PSF) Boasts Improved Wear Protection & Cold-Temp Performance Power steering fluid is often neglected until Recommended for more applications: a problem arises. It must combat contami- • American Motor Corporation C 4124 • BMW 82 nants and temperature extremes while si- 11 0 148 132; 83 29 0 429 576; 81 22 1 468 879 multaneously fulfilling its role as a hydraulic & 82 11 1 468 041 • Chrysler MS-1872; MS-5931 & MS-9602 • Ford M2C138-CJ; ESW-M2C128- fluid. Like any other lubricant, power steer- C&D; M2C195-A; M2C204-A & M2C33-F • GM/ ing fluid accumulates wear material and Saginaw PSF 9985010; 9985835 & 89021184 other debris over time, and therefore should • Hyundai/Kia PSF-3; PSF-4 & PSF 00232-19017 be changed periodically. • Mercedes Benz 236.3; 345.0; 001 989 24 03 10; 001 989 24 03 12 & Q 1 32 0001 • Mitsubishi Reformulated AMSOIL Multi-Vehicle Syn- Diamond SP III & PS Fluid • Navistar TMS 6810 thetic Power Steering Fluid’s durable syn- • Nissan PSF-II • Porsche 000 043 206 56 • Saab 93160548; (45) 30 09 800 & 30 32 380 thetic formulation is designed to provide long, • Subaru K0209A0080 • Toyota PSF Type EH; trouble-free service in most domestic and P/N 008886-01 • Volvo 1161529 & 30741424 foreign passenger cars and light trucks. It will • VW/Audi TL-52146; G002000; G 004 000 M2; G 004 000 M7 & G 004 000 M8 become available as existing inventory is depleted. Prices remain unchanged. • Reduces friction • Resists heat for long fluid life • Strong anti-wear protection • Excellent high-temperature protection and low-temperature performance Online Store: www.amsoil.com • Helps seals remain soft to prevent leaks Telephone: 1-800-777-7094 INTERCEPTOR® Synthetic 2-Stroke Oil Demonstrates Impressive Performance Results AMSOIL INTERCEPTOR Synthetic 2-Stroke Oil (AIT) now features a redesigned label with a three-panel fold-out on the back that demonstrates the product’s high level of performance through real-world test results. The formulation and pricing remain unchanged. Packages with redesigned labels will replace existing supplies as current inventory is depleted. INTERCEPTOR Synthetic 2-Stroke Oil is specifically Applications designed for reliability and longevity in hard-ridden Use AMSOIL INTERCEPTOR Synthetic 2-Stroke Oil snowmobiles, dirt bikes, ATVs and PWCs, helping en- in all two-stroke snowmobiles, motorcycles, ATVs, thusiasts spend more time riding and less performing PWCs and where API TC oils are specified. maintenance. Its low-smoke, low-odor proper- ties help ensure riders are not “smoked • Polaris® • BRP®/Ski-Doo® (Rotax® E-TEC® engines) out.” INTERCEPTOR is compatible with • Arctic Cat® • Honda® • Yamaha® • Kawasaki® • nearly all other two-stroke oils and Suzuki® • Direct fuel injected (DFI), Electronic-Fuel- is recommended for all makes and Injected (EFI) & Carbureted engines models of gasoline two-stroke power- Use as injection oil or 50:1 premix (2.6 oz. per U.S. sports equipment, eliminating the need gallon of gas). INTERCEPTOR is compatible with to purchase and store multiple types of most conventional and synthetic two-cycle oils; how- oil. It’s an oil engineered to be pushed as ever, for best performance, mixing oils should be hard as the powersports equipment it protects. minimized. Customers using HP Marine™ Synthetic Anti-Scuff/Anti-Wear 2-Stroke Oil (HPM) in their snowmobiles are encour- aged to switch to INTERCEPTOR; it is specifically Two-stroke powersports engines have evolved to run formulated for the unique demands of snowmobiles. on leaner gas-to-oil mixtures, increasing harmful fric- tion and heat. INTERCEPTOR’s synthetic formulation incorporates high-molecular-weight components with high flash points that resist burn-off. As a result, a greater amount of oil survives the combustion process to provide lubrication and protec- tion.