SMART SHOP Polish SAMSUNG Electronics Distributor
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SMART SHOP Polish SAMSUNG Electronics Distributor E-MARKETING PLAN E-COMMERCE Ambrah Bugiel Maciej Kozyra Jakub Nosek Table of content ASSIGNMENT 1......................................................................................................................... 3 ASSIGNMENT 2......................................................................................................................... 4 ASSIGNMENT 3....................................................................................................................... 10 ASSIGNMENT 4....................................................................................................................... 11 ASSIGNMENT 5....................................................................................................................... 13 ASSIGNMENT 7....................................................................................................................... 16 ASSIGNMENT 8....................................................................................................................... 17 ASSIGNMENT 9....................................................................................................................... 18 ASSIGNMENT 10 ..................................................................................................................... 19 ASSIGNMENT 11 ..................................................................................................................... 21 ASSIGNMENT 12 ..................................................................................................................... 24 ASSIGNMENT 13 ..................................................................................................................... 24 ASSIGNMENT 14 ..................................................................................................................... 28 ASSIGNMENT 15 ..................................................................................................................... 28 ASSIGNMENT 16 ..................................................................................................................... 30 ASSIGNMENT 17 ..................................................................................................................... 33 ASSIGNMENT 18 ..................................................................................................................... 34 ASSIGNMENT 19 ..................................................................................................................... 36 ASSIGNMENT 20 ..................................................................................................................... 37 ASSIGNMENT 21 ..................................................................................................................... 40 ASSIGNMENT 22 ..................................................................................................................... 42 ASSIGNMENT 23 ..................................................................................................................... 43 ASSIGNMENT 24 ..................................................................................................................... 45 Assignment 1 We are a group of 3 students and in this report, we are going to present the setup of our e-commerce project — “Smart Shop”. “Smart Shop” is an e-shop idea, where we are going to sell SAMSUNG electronics devices in Poland. WHERE? According to statistics, Poland is one of the few countries in Europe with a positive outlook on the future and Polish economy is one of the fastest growing economy in Europe with almost 40 million of consumers. WHY? Poland clearly stands out as Central and Eastern Europe’s second most important smartphone market and in 2016, online sales in Poland increased by 21%. Furthermore, in 2016 60% of smartphone consumers in Poland have decided to buy smartphone online. The outlook for e-commerce in Poland is somewhat positive. WHAT? The product line width is composed by 3 family products: Smartphones, Tablets and Accessories. In the product line depth, we can differentiate: 1. Smartphones: Samsung Galaxy A3 and Samsung S7 2. Tablets: Samsung Galaxy Tab A 10.1 and Samsung Galaxy Tab E 9.6 3. Accessories: Jabra Halo Smart Wireless Bluetooth Headset and SanDisk Ultra PRODUCT OPTIONS: 1. Smartphones: · Memory: Samsung Galaxy A3: 2 GB RAM and 16 GB intern memory Samsung S7: 3 GB RAM and 16 GB intern memory Samsung S7: 3 GB RAM and 32 GB intern memory · Colors: Samsung Galaxy A3: Gold, Black Samsung Galaxy S7: Silver, Black 2. Tablets: · Colors: Samsung Galaxy Tab A 10.1: Black, Pearl White Samsung Galaxy Tab E 9.6: Black, White 3. Accessories: • Jabra Halo Smart Wireless Bluetooth Headset: Just available in black • SanDisk Ultra Memory: 64 GB SanDisk Plus microSD card 100 MB/s Assignment 2 In this part of the report, we are going to present the process of creating our e-shop website. 1. First, we need to setup project name and location. 2. The next step is to setup the design of the website. We select the template that we like the most and we click on “next”. 3. Then, we need to setup company details info and order contact info. 4. Now, we need to setup the name and company logo. 5. Now we are ready to setup tax for the location of our shop and shipping method. 6. Now we can categorize our e-shop. We are going to sell mobile phones, tablets and accessories, so we have chosen appropriate categories. 7. The last step is to publish the webpage on the Internet. And we are on the Internet!!! 8. The final step of the assignment is to send to the professor the link to our webpage. The link is http://jw-1335-pr.shopfactory.com/ . EXTRA TASK When you create an e-shop, it is better to choose a good name for your website. On www.DNS.be, we have searched for a DNS for our company: www.smart-shop.be . Assignment 3 Now we have already published the webpage and we can start to create every level and sublevel of the e-shop. In our web-shop we took some steps to organize our navigation as intuitive and easy to use as possible. We divided our HOME page into 2 parts: Navigation 1 and Navigation 2. In Navigation 1 our customers can find 5 categories: About us, Privacy, Terms, Checkout and Contact. Navigation 2 contains three groups of products that we are going to sell: Smartphones, Tablets and Accessories. 1. Navigation shetch. 2. Navigation in the Shop Factory. Assignment 4 Now, we are going to customize our website. The first step is adding a disclaimer to explain to visitors, that this webstore is not for commercial use, but a student project. 1. Adding a disclaimer The next step is customizing and styling template. 2. Customization, styling of template and final look of the page after customization. The last part is to change page styles and add banner links. 3. Adding banner links 4. Final look of the link banners Assignment 5 In this part, we are going to present e-shop content. 1. First, we can start to work on the text in our e-shop project. 2. Now, we can create different options of products. In our e-shop, we are going to sell 3 different types of products: Smartphones, Tablets and Accessories. The first category contains two different types of smartphones: Samsung Galaxy A3 and Samsung S7. Samsung Galaxy A3 will be available in two different colours and one internal memory. Samsung S7 will be available in two different colours and two memory sizes. The second category is composed by two products: Samsung Galaxy Tab A 10.1 and Samsung Galaxy Tab E 9.6. Each product is available in two colours: black and white. The last category contains two types of accessories: headphones and microSD cards. Headphones are only available in one colour – black and cards will be available in two different sizes: 32 GB and 64 GB. 3. The final step is adding cross selling (related products). Assignment 7 In that part of the report we are going to present the break-even analysis for Sandwich Shop. 1. 1000/6 = 167 This shop should have 167 customers. 2. 167 * 0,9 = 150 150 * 2 = 300 sandwiches During the peak moments 300 sandwiches should be sold. 3. Yes. 4. We would suggest adding take away service and smoothie products. 5. We believe that the pricing strategy is good, but we can increase sale by adding some special offers (Buy 4 get 1 free, etc.). 6. Divide the work in between two different workers, while one of the will deal with the customers and their orders and the other worker will handle the money and payment. The third one will serve the customers and do the packaging. 7. Healthy choice, healthy life! � Assignment 8 In that part of the report, we would like to present the financial model of our project. Firs, we are going to present our notes, then the picture of Excel financial model. 1. Our margin is: 10% for A brands (smartphones and tablets) and 50% for accessories. 2. The fixed cost Two employees = 75000€ a year Fixed costs = 25000€ a year Total fixed cost 100000 € a year 3. Average basket = 255€ (VAT included), net revenue = 210€ According to our plan the average margin on a basket is = 76,5€ 100000/76,5 = 1307€ 1307/12 = 109 We need to sell to 109 customers a month to meet the bottom line. 4. We need to sell to 109/30 ≈ 3,6 customers a day. 5. We can sell more accessories, on which our margin is the biggest. 6. We could lower the fixed costs, for example by quitting the magazine item. 7. If we need to sell to 12 customers a day, we need to have at least 240 visitors a day. 8. It is not very seasonal, maybe during December there