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Cardboard Connection 2014 Radio Media CardboardCardboard ConnectionConnection 20142014 RadioRadio MediaMedia KitKit Copyright © 2011-14 Cardboard Connection Radio WhatWhat WeWe DoDo Cardboard Connection Radio : •Delivers weekly commentary on the sports and entertainment trading card and memorabilia industry. •Connects manufactures and service providers with their target audience; a passionate group of engaged collectors, willing to voice their opinions. •Informs collectors about products they have thought about purchasing with detailed previews, reviews, and announcements. •Provides an opportunity to bring new collectors to the hobby. •Awards prizes to callers every week. •Incorporates guests from the Sports and Entertainment world. AboutAbout CardboardCardboard ConnectionConnection RadioRadio What began as Sportsology.net’s weekly, Card Corner Radio Show in 2000 has evolved into Cardboard Connection Radio . Having merged with the industry mega site, CardboardConnection.com the Radio show has exposure to more collectors than ever before and a consistently growing number of listeners. It is the longest-running, and the hobby’s #1 ranked, nationally broadcast, LIVE radio show, dedicated exclusively to the trading card and memorabilia industry. Now it is part of one of the largest and most visited sports card and memorabilia websites on the Internet. We connect manufacturers and services providers in the industry to thousands of collectors every week. PartnersPartners PastPast andand PresentPresent ShowShow HighlightsHighlights New episodes broadcast live every Wednesday and Friday night with each show reaching hundreds of live listeners and thousands of archived listeners. •Weekly guest interviews have included (to name a few ): •Industry Executives: Sy Berger, Dr. Brian Price, Brian Gray, Chris Carlin, Mark Sapir, Clay Luraschi, Brian Gray, Lance Fischer, JP Cohen, Tracy Hackler, Scott Prusha, Mark Warsop, Karvin Cheung, Brian Wallos, Mandy Fuerst and Scott Gaeta •Professional Athletes: Bob Boone, Brooks Robinson, Darrell Evans, Reggie Jackson, Joe Theismann, Gordie Howe, Curt Schilling, Angela and Amber Cope. •Entertainment Stars: Gene Simmons, Maria Kanellis, Channel Ryan, Lisa Marie Varon, Trish Stratus, and Don West. •Journalists and Authors: Rick Klein, Armen Keteyian, Dave Jamison, Bob Woods Michael O’Keeffe, Tom Zappala and Michele Steele. •Industry Artists: Ken Branch, Jared Kelly, Amelie Mancini, Kevin-John, Brian Kong and Dick Perez. •Direct interaction with collectors via phone calls and chat room. •Callers win prizes ranging from autographs to packs and boxes. •Substantial social media presence on Twitter, Facebook and YouTube. MoreMore ShowsShows MoreMore ExposureExposure The Cardboard Connection Radio Network is more than trading card and collectibles. We are adding new shows to fill an entire week of programming. In addition to the (2) two weekly Cardboard Connection Radio shows, we now offer (3) three additional shows for our audience and more bang for your advertising dollars. Off the Post Hosted by Russ Cohen who also hosts Hockey Prospect Radio XM 92, Sirius 207, is a weekly recap of the week in hockey. (Airs during the NHL season.) The Game Hard-hitting and humorous baseball talk with author, beat writer Russ Cohen, former MLB player Nikco Riesgo and writer Lisa Marie Latino. (Airs during the MLB season.) Throwback Thursday Re-broadcasts of classic programs from our 14-year archive, including such guests as Reggie Jackson, Trish Stratus, Joe Theismann and MANY more! Include any one of these shows in your sponsorship for ONLY an additional NET rate of $495 for the YEAR! OR sponsor all three for JUST $1,195. More shows coming soon! RatesRates AdvertisingAdvertising PackagesPackages andand Silver Package: Three months of advertising. how Term: w Price: $900 Benefits: Live read, ‘sponsorship by’ intro and exiting each s (1) 30-second pre-recorded audio commercial per sho Gold Package*: . Six months of advertising ach show Term: w Price: $1,900 Benefits: Live read, ‘sponsorship by’ intro and exiting show e (1) 30-second pre-recorded audio commercial per sho Ask about (may be changed 2x per 6-month period) category exclusive sponsorships for an Logo embedded into show’s media player additional $750. (1) Guest Appearance Platinum Package*: Twelve months of advertising. Term: ow Price: $2,800 Benefits: Live read, ‘sponsorship by’ intro and exiting show (2) 30-second pre-recorded audio commercials per sh (may be changed 4x per 12-month period) Logo embedded into show’s media player . will periodically generate shared content, (2) Guest Appearances nd followers on Facebook and Twitter * As a value added service for all advertisers, we be displayed in the show description. posted via your social media channels to our fans a In addition, a link to your company’s website will AdditionalAdditional SponsorshipSponsorship OpportunitiesOpportunities Video: Our YouTube channel generates tens of thousand of page views and box break videos are now embedded on the product pages of CardboardConnection.com. We offer pre-roll and post-roll advertising in 10-second blocks with no CPM or CPC minimums. (6-months) Pre-Roll: $50 per video Post-Roll: $25 per video Sponsored Social Media Content: Connect with our audience on Twitter or Facebook, by having us post specific messages, links, stories, or pictures of your relevant content. $25 per month- (4) Tweets and (4) Facebook posts $50 per month- (8) Tweets and (8) Facebook posts Sponsored Segments: The bi-weekly radio show has segments and other opportunities available for sponsorship that deliver a great value for advertisers of any budget including: Set of the Week- Live read of the segment start “Brought to you by ____________” Mail Bag- Live read of the segment start “Brought to you by ____________” Prize Mailings- Your coupon, business card, or flyer inserted into each prize we mail. $50 per month AdditionalAdditional ServicesServices andand OpportunitiesOpportunities Live Event Title Sponsorship: We broadcast LIVE from several events every year. Your company can be the title sponsor of such events $975 per event Benefits include: Custom recorded commercial played 1x for every half hour of live broadcasting, sponsored by reads and credits on embedded media player, live on-air credit of your sponsorship Master of Ceremonies: Let us help you host your grand opening, product launch, or other event. $1,000 + travel expenses Benefits include: Live broadcast of the event, video of event from multiple camera angles, video editing, posting to YouTube and social media, copies provided for your own marketing. Trading Cards- The Experience: A live, interactive event providing a history of trading cards, education about today’s hobby and the opportunity to open packs and have your own cards appraised. This 1hr presentation is perfect for Scout troops, libraries, park districts, YMCA’s, church youth groups and more. $195 + travel expenses AdditionalAdditional ServicesServices andand OpportunitiesOpportunities Product Development and Marketing Consulting: With over 100 years of combined collecting experience and over 40 years of hobby related media coverage, we can help you quickly gauge the pulse of collectors and the sports and entertainment collectibles market place and provide valuable insight into strategies related to development, distribution, marketing and more. $95 per hour + travel expenses if necessary Onsite Autograph Authentication or Material Acquisition: With correspondents and partners geographically located around the country, we can help assist you with the chain of custody needed to authenticate game used/worn material as well as witness athlete signings for guaranteed authenticity. $145 per hour + travel expenses if necessary AdditionalAdditional ServicesServices andand OpportunitiesOpportunities Social Media Marketing Consulting: We know how to help you navigate the maze of today’s new media. Whether its WOM (word-of-mouth), viral videos, Facebook, Twitter, YouTube, Pintrest, or YELP, we can show you what channels can best help your business drive traffic to your store or website, develop leads, promote events and other business related solutions. Once we fully understand your specific objectives, we will create a customized Social Media Marketing Strategy, tailored to the specific needs, goals and objectives of your business. $125 per hour + travel expenses if necessary Manufacturer Representative: Are you an international company unable to attend trade shows in the United States to market your products to dealers and distributors? We can help. With years of marketing experience, unique market perspective, tradeshow attendance and business education, we can present your products and develop leads to expand your distribution. Negotiable depending upon specific needs AddedAdded ValueValue In addition to the weekly radio show, our access to major tradeshows, industry conferences, and live, sports and entertainment related events, provides our advertising partners the opportunity to connect with an even larger audience and through additional media formats. Some of the events we attend or have attended, cover and/or have access to, as part of the media include the following: • Super Bowl/NFL Experience • Philadelphia Non Sport Show • NHL Draft • The Toronto Expo • NBA Rookie Photo Shoot • Pro Football Hall of Fame • National Sports Collector’s Enshrinement Festival Convention • MLB Home Run Derby • The Industry Summit • MLB All-Star FanFest • Comic Con • NBA Draft • Wizard World • Hockey Hall of Fame Induction
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