CardboardCardboard ConnectionConnection 20142014 RadioRadio MediaMedia KitKit

Copyright © 2011-14 Cardboard Connection Radio WhatWhat WeWe DoDo

Cardboard Connection Radio : •Delivers weekly commentary on the sports and entertainment and memorabilia industry.

•Connects manufactures and service providers with their target audience; a passionate group of engaged collectors, willing to voice their opinions.

•Informs collectors about products they have thought about purchasing with detailed previews, reviews, and announcements.

•Provides an opportunity to bring new collectors to the hobby.

•Awards prizes to callers every week.

•Incorporates guests from the Sports and Entertainment world. AboutAbout CardboardCardboard ConnectionConnection RadioRadio

What began as Sportsology.net’s weekly, Card Corner Radio Show in 2000 has evolved into Cardboard Connection Radio . Having merged with the industry mega site, CardboardConnection.com the Radio show has exposure to more collectors than ever before and a consistently growing number of listeners.

It is the longest-running, and the hobby’s #1 ranked, nationally broadcast, LIVE radio show, dedicated exclusively to the trading card and memorabilia industry. Now it is part of one of the largest and most visited sports card and memorabilia websites on the Internet.

We connect manufacturers and services providers in the industry to thousands of collectors every week. PartnersPartners PastPast andand PresentPresent ShowShow HighlightsHighlights

New episodes broadcast live every Wednesday and Friday night with each show reaching hundreds of live listeners and thousands of archived listeners. •Weekly guest interviews have included (to name a few ): •Industry Executives: , Dr. Brian Price, Brian Gray, Chris Carlin, Mark Sapir, Clay Luraschi, Brian Gray, Lance Fischer, JP Cohen, Tracy Hackler, Scott Prusha, Mark Warsop, Karvin Cheung, Brian Wallos, Mandy Fuerst and Scott Gaeta •Professional Athletes: Bob Boone, Brooks Robinson, Darrell Evans, , Joe Theismann, Gordie Howe, Curt Schilling, Angela and Amber Cope. •Entertainment Stars: Gene Simmons, Maria Kanellis, Channel Ryan, Lisa Marie Varon, , and Don West. •Journalists and Authors: Rick Klein, Armen Keteyian, Dave Jamison, Bob Woods Michael O’Keeffe, Tom Zappala and Michele Steele. •Industry Artists: Ken Branch, Jared Kelly, Amelie Mancini, Kevin-John, Brian Kong and Dick Perez. •Direct interaction with collectors via phone calls and chat room. •Callers win prizes ranging from autographs to packs and boxes. •Substantial social media presence on , Facebook and YouTube. MoreMore ShowsShows MoreMore ExposureExposure The Cardboard Connection Radio Network is more than trading card and collectibles. We are adding new shows to fill an entire week of programming.

In addition to the (2) two weekly Cardboard Connection Radio shows, we now offer (3) three additional shows for our audience and more bang for your advertising dollars. Off the Post Hosted by Russ Cohen who also hosts Hockey Prospect Radio XM 92, Sirius 207, is a weekly recap of the week in hockey. (Airs during the NHL season.) The Game Hard-hitting and humorous talk with author, beat writer Russ Cohen, former MLB player Nikco Riesgo and writer Lisa Marie Latino. (Airs during the MLB season.) Throwback Thursday Re-broadcasts of classic programs from our 14-year archive, including such guests as Reggie Jackson, Trish Stratus, Joe Theismann and MANY more! Include any one of these shows in your sponsorship for ONLY an additional NET rate of $495 for the YEAR! OR sponsor all three for JUST $1,195. More shows coming soon! AdvertisingAdvertising PackagesPackages andand RatesRates

Silver Package: Term: Three months of advertising. Price: $900 Benefits: Live read, ‘sponsorship by’ intro and exiting each show (1) 30-second pre-recorded audio commercial per show Gold Package*: Term: Six months of advertising . Price: $1,900 Benefits: Live read, ‘sponsorship by’ intro and exiting show each show (1) 30-second pre-recorded audio commercial per show (may be changed 2x per 6-month period) Logo embedded into show’s media player (1) Guest Appearance Ask about category exclusive Platinum Package*: sponsorsh ips for an additio Term: Twelve months of advertising. nal $750. Price: $2,800 Benefits: Live read, ‘sponsorship by’ intro and exiting show (2) 30-second pre-recorded audio commercials per show (may be changed 4x per 12-month period) Logo embedded into show’s media player (2) Guest Appearances

* As a value added service for all advertisers, we will periodically generate shared content, posted via your social media channels to our fans and followers on Facebook and Twitter . In addition, a link to your company’s website will be displayed in the show description. AdditionalAdditional SponsorshipSponsorship OpportunitiesOpportunities

Video: Our YouTube channel generates tens of thousand of page views and box break videos are now embedded on the product pages of CardboardConnection.com. We offer pre-roll and post-roll advertising in 10-second blocks with no CPM or CPC minimums. (6-months) Pre-Roll: $50 per video Post-Roll: $25 per video Sponsored Social Media Content: Connect with our audience on Twitter or Facebook, by having us post specific messages, links, stories, or pictures of your relevant content. $25 per month- (4) Tweets and (4) Facebook posts $50 per month- (8) Tweets and (8) Facebook posts Sponsored Segments: The bi-weekly radio show has segments and other opportunities available for sponsorship that deliver a great value for advertisers of any budget including: Set of the Week- Live read of the segment start “Brought to you by ______” Mail Bag- Live read of the segment start “Brought to you by ______” Prize Mailings- Your coupon, business card, or flyer inserted into each prize we mail. $50 per month AdditionalAdditional ServicesServices andand OpportunitiesOpportunities Live Event Title Sponsorship: We broadcast LIVE from several events every year. Your company can be the title sponsor of such events $975 per event Benefits include: Custom recorded commercial played 1x for every half hour of live broadcasting, sponsored by reads and credits on embedded media player, live on-air credit of your sponsorship Master of Ceremonies: Let us help you host your grand opening, product launch, or other event. $1,000 + travel expenses Benefits include: Live broadcast of the event, video of event from multiple camera angles, video editing, posting to YouTube and social media, copies provided for your own marketing. Trading Cards- The Experience: A live, interactive event providing a history of trading cards, education about today’s hobby and the opportunity to open packs and have your own cards appraised. This 1hr presentation is perfect for Scout troops, libraries, park districts, YMCA’s, church youth groups and more. $195 + travel expenses AdditionalAdditional ServicesServices andand OpportunitiesOpportunities

Product Development and Marketing Consulting: With over 100 years of combined collecting experience and over 40 years of hobby related media coverage, we can help you quickly gauge the pulse of collectors and the sports and entertainment collectibles market place and provide valuable insight into strategies related to development, distribution, marketing and more. $95 per hour + travel expenses if necessary

Onsite Autograph Authentication or Material Acquisition: With correspondents and partners geographically located around the country, we can help assist you with the chain of custody needed to authenticate game used/worn material as well as witness athlete signings for guaranteed authenticity. $145 per hour + travel expenses if necessary AdditionalAdditional ServicesServices andand OpportunitiesOpportunities Social Media Marketing Consulting: We know how to help you navigate the maze of today’s new media. Whether its WOM (word-of-mouth), viral videos, Facebook, Twitter, YouTube, Pintrest, or YELP, we can show you what channels can best help your business drive traffic to your store or website, develop leads, promote events and other business related solutions.

Once we fully understand your specific objectives, we will create a customized Social Media Marketing Strategy, tailored to the specific needs, goals and objectives of your business. $125 per hour + travel expenses if necessary

Manufacturer Representative: Are you an international company unable to attend trade shows in the United States to market your products to dealers and distributors? We can help. With years of marketing experience, unique market perspective, tradeshow attendance and business education, we can present your products and develop leads to expand your distribution.

Negotiable depending upon specific needs AddedAdded ValueValue

In addition to the weekly radio show, our access to major tradeshows, industry conferences, and live, sports and entertainment related events, provides our advertising partners the opportunity to connect with an even larger audience and through additional media formats. Some of the events we attend or have attended, cover and/or have access to, as part of the media include the following: • Super Bowl/NFL Experience • Non Sport Show • NHL Draft • The Toronto Expo • NBA Rookie Photo Shoot • Pro Football Hall of Fame • National Sports Collector’s Enshrinement Festival Convention • MLB Home Derby • The Industry Summit • MLB All-Star FanFest • Comic Con • NBA Draft • Wizard World • Hockey Hall of Fame Induction • Toy Fair sk us A m t custo abou & sting roadca b rvices. MC se PerformancePerformance MetricsMetrics

625-850 LIVE Listens PER Show

5,125+ Archive Listens PER Show

383,755+ Video Views, 625+ Subscribers

6,366+ Followers

1,466+ Fans MeetMeet thethe HostsHosts

Doug Cataldo , USA. Founder of Sportsology and Card Corner Club. IT and Communications Specialist. Freelance web developer, graphic designer and content developer. Life long collector, over 13 years covering the sports and entertainment memorabilia industry.

Rob Bertrand Ohio, USA. Sales and marketing professional with a deep understanding of using social media in business. Collector for over 20 years. Over 10 years covering the sports collectibles hobby. Staff writer and video content developer for Cardboard Connection. Freelance contributor.

Russ Cohen New Jersey, USA. Co-founder of Sportsology and Card Corner Club. Life long collector, over 13 years covering the sports and entertainment memorabilia industry. Author of several books, NHL beat writer, member of the Professional Hockey Writer’s Association.

David Wright Ontario, Canada. IT Professional. Collector for over 10 years. Passionate hockey and baseball fan. Provides a well rounded perspective of the collectibles market from across the border. PartnerPartner WithWith UsUs TodayToday

For Cardboard Connection Radio specific advertising inquiries contact:

Rob Bertrand Cell: 630-877-5493 Email: [email protected]

OR

Doug Cataldo Cell: 847-560-0211 Email: [email protected]

We are also receptive to your own ideas for customized solutions. If you have an advertising opportunity you’d like to speak with us about, please do not hesitate to contact us. TermsTerms andand ConditionsConditions

• All information including metrics, rates, logos, and pictures is the property of Cardboard Connection Radio . • Recipients of this media kit are prohibited from using or sharing this information with any party without receiving prior written permission from one of the show hosts. • Cardboard Connection Radio reserves the right to cancel any advertising agreement as a result of conduct detrimental to be associated with. All monies due will be refunded if advertising deliverables have not been completed at time of cancellation. • Cardboard Connection Radio maintains the right to exclude advertising from airing at certain live events if it conflicts with a category exclusive sponsorship. • Content produced by Cardboard Connection Radio for sponsors or advertisers, remains the property of Cardboard Connection Radio. Buyouts of any audio files, images, or other media can be bought out upon request on contract conclusion or termination. • Content provided to Cardboard Connection Radio will remain the property of that advertiser or sponsor.

• All advertising agreements are payable in advance via, check, money order or PayPal.

• Minimum term for advertising is 3 months unless agreed upon by Cardboard Connection Radio . We look forward to working with you!

Listen to the Cardboard Connection Radio Show Every Wednesday & Friday at 10:00 p.m. EST, 9:00 p.m. CST, 7:00 p.m. PST www.cardboardconnection.com/listen Search for Cardboard Connection on iTunes