Benefits of Taxi Entertainment
Reach your audience without all the clutter and noise.
• Captive audience • Geo-targeting and dayparting • Personal viewing experience • Full sight, sound, motion • Flexible, quick turnaround Why It Works...
• GEO-TARGETING • DAYPARTING • SIGHT • GUARANTEED IMPRESSIONS • SOUND • NO CHANNEL • CAPTIVE SURFING • INTERACTIVE • EXTENDED “DWELL TIME”
The in-taxi video system is an advertising medium that combines and exceeds the benefits offered by other advertising formats. What you get...
• Video screen includes banner ad • Banner ad can include any content you want • Creative/Production • Full motion video 15-60 seconds • Corresponding tower banner • Guaranteed Impressions • Impression is only counted if the video runs in its entirety Strength In The Marketplace
TAXI TV TV RADIO PRINT INTERNET OUTDOOR Sight X X X X X Sound X X X X Motion X X X X Non-Skippable X X X X Interactive X X X Guaranteed Impressions X X Audience Profile
• 69% Adults 18-49
• 51% Female, 49% Male
• 57% have an average HHI $75k+
• 49% have a college or post- graduate degree
• Highly active and on-the-go consumers Numbers You Can Rely On New York City Back-end technology measures every fare and every file played, so the numbers we present are accurate, proven, and verifiable. Major Markets
# of Screen Fares/ 4-Week City Taxis Size Day Impressions
NYC 12,200 10.4” 42 8,416,240
Boston 1,200 10.4” 24 840,000
Chicago 1,000 10.4” 18 548,800 Loop Structure New York City Taxi & Limousine Commission Info • ABC (6,700 taxis) 14 minute run time Welcome, News, Weather, • NBC (5,500 taxis) 18 minute run time Premium Ad Placement • Programming only plays if there are passengers
Content is refreshed 3-4 times daily • Taxi Content Pieces Program features content and ads interspersed • between played throughout the ride advertising
• The program picks up where the previous fare ended for equal ad distribution. Thank You & Payment Screen Loop Structure Boston & Chicago
• Program is 12 minutes with 60:40 content to ad ratio Open Messages play at the start of each fare • “Attractor Screen Message” is showing when passengers enter taxi Content & • After the “Open Messages” the features program picks up where the previous fare ended for equal ad Ads distribution
• “Payment Screen Message” plays at the end of the fare while the payment options are displayed
• “On Demand” feature can be accessed any time during the fare Pricing
:15 Video :30 Video City # Screens Total # Ads Impressions with banner with banner New York 1,100 133,000 186,200 $2,161 $4,322 City
2,750 332,500 465,500 $5,403 $10,806
6,700 837,900 1,173,060 $13,616 $27,232
12,200 1,502,900 2,104,060 $24,422 $48,844
Boston 600 80,640 112,896 $2,016 $2,822
1,200 161,280 225,792 $3,629 $5,242
Chicago 500 49,000 68,600 $1,225 $1,715
1,000 98,000 137,200 $2,450 $3,430
* all pricing based on one week buy Additional Markets Washington DC, Miami, Las Vegas
# of Total Screen Rides/ 4-Week City Taxis Taxis Size Day Impression s Wash 300 4,500 6” 14 117,600 DC
Miami 192 1,000 6” 28 150,528
Las 400 2,100 6” 35 784,000 Vegas Dayparting
Change your creative to better connect with passengers at various times.
• Reach the breakfast and before-work crowd in the morning
• Deliver messages targeted to consumers during prime business and shopping hours
• Connect with people at the end of the work day or the start of a night out.
• Reach the younger, mobile crowd late at night Geo-Targeting
How it works:
• You create the “zone” that meets your objectives
• Target travelers at the airport
• Play ads only in the financial district
• Reach tourists and locals in Times Square
• Target the young & affluent in the West Village and SOHO
• Reach the active night crowd in the high-density club zones. "#$%&'("')"#%(*'("&('"+,)-&.'('/%"0
"#$%&'("')"#%(*'("&('"+,)-&.'('/%"0)1234&2&5167829:1&2;571<31&7<&2<& ;<3:;==1815&>1572&11<= )1234&2&5167829:1&2;571<31&7<&2<& ;<3:;==1815&>1572&11<=• !"#$%&'(")*%'+,' • !"#$%&'(")*%'+,' • -.$'+*'*(*/'00($%1' • -.$'+*'*(*/'00($%1' • 2'345+"0(&%'/%+6('.#'3%'+,' • 2'345+"0(&%'/%+6('.#'3%'+,' • 7)00(4%68$9(45)+*9(15$%5+ • 7)00(4%68$9(45)+*9(15$%5+ • 70'.%:0'9(;)%,<($)3+"35)+*• 70'.%:0'9(;)%,<($)3+"35)+* #5?18=767
• ?+$'3",$%&'work with radio to promote live • “Text WHTZ shows and performances to 55545 to win tickets to see Rihanna Live at !! • A,,5)+$":0' MSG”
!! Mobile Contesting The average taxi ride lasts 13 minutes, giving your audience ample time to respond to your offer. Our SMS service can provide the perfect way to reach consumers in just seconds. We can handle the Passengers text in phrase entire set up for you to win...
• Text number and keywords • mp3 downloads
• Complete mobile website • concert tickets
• Delivery of consumer content • location of exclusive performance (music, videos, downloads, etc.) • access to exclusive content online • Unlimited “clicks” and responses Expandable Banners & Microsites Music & Taxi TV Artists who have been featured on the in-taxi screens:
• Lady Gaga
• Eminem
• Rihanna
• One Republic
• Kelis
• La Roux Examples
• Boston & Chicago • http://www.selikoffsolutions.com/In2uneMusicFinal/demo.html • Lady Gaga • http://www.youtube.com/watch?v=lq3jNZNwBVc • Rhianna • http://www.youtube.com/watch?v=fYtgIpS4Ejk Dale Connone Toll Free: 866.767.2533 ext 715 Mobile: 917.379.6900 [email protected] www.in2unemusic.com