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Dr. Oz Pittsburgh

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Dr. Oz Pittsburgh Dr. Oz Pittsburgh h:\tv research\synd\dr. oz\0528dr oz.pittsburgh.doc Dr. Oz on WPXI PITTSBURGH WPXI has seen greater year-to-year growth in daytime with talk shows --- Women 18-49 --- GAME SHOWS % Growth TALK SHOWS % Growth 2.7 2.0 1.5 1.7 +13% +35% 2007/08 2008/09 2007/08 2008/09 --- Women 25-54 --- GAME SHOWS % Growth TALK SHOWS % Growth 3.0 2.2 1.8 2.0 +11% +36% 2007/08 2008/09 2007/08 2008/09 Source: NSI, Pittsburgh; as dated, WPXI, M-F 2008/09 = Nov/Mar avg.; 2007/08 = Nov/Feb/May avg. Game Shows = Family Feud & Millionaire (2008/09) Family Feud, Millionaire & Crosswords (2007/08) Talk Shows = Ellen & The Doctors (2008/09), Ellen & Montel (2007/08) PITTSBURGH Despite recent book-to-book growth, WPXI’s game shows are on par with previous seasons MILLIONAIRE, M-F, 1PM FAMILY FEUD, M-F, 1:30PM* Households Women 18-49 Women 25-54 Households Women 18-49 Women 25-54 Nov ‘06 4.1 1.7 1.8 3.8 1.7 2.0 Feb ‘07 4.5 2.2 3.0 4.2 1.7 2.4 May ‘07 4.2 1.5 1.3 4.0 1.2 1.3 2006/07 Avg. 4.3 1.8 2.1 4.0 1.6 1.9 Nov ‘07 4.1 1.1 2.1 3.0 1.1 1.5 Feb ‘08 4.5 1.5 1.6 3.9 2.0 1.9 May ‘08 3.8 1.8 2.1 3.2 1.3 1.5 2007/08 Avg. 4.1 1.5 1.9 3.4 1.5 1.6 Nov ‘08 4.7 1.1 1.1 4.3 0.9 0.8 Mar ‘09 4.4 2.2 3.1 4.0 1.9 2.3 2008/09 Avg. 4.6 1.6 2.1 4.2 1.4 1.6 Source: NSI, Pittsburgh; as dated, WPXI, M-F * Crosswords 2007/08 Family Feud is a weak performer in each of the top 25 markets FAMILY FEUD Station Time Households Women 18-34 Women 18-49 Women 25-54 New York WWOR 3-4PM 0.8 0.2 0.3 0.3 Los Angeles KCAL 6PM 2.2 0.5 0.6 0.8 Chicago WPWR 2-3PM 0.8 0.2 0.2 0.2 Philadelphia WTXF 4:30AM 0.6 0.3 0.4 0.3 Philadelphia WFMZ 9-10AM 0.4 0.1 0.1 0.1 Dallas KDAF 12N-1PM 1.2 0.8 0.8 0.8 San Francisco KTVU 1-2PM 0.8 0.1 0.2 0.4 Boston WHDH 3-4PM 1.5 0.1 0.3 0.4 Boston WZMY 5-6PM 0.7 0.0 0.1 0.1 Atlanta WPCH 12N-1PM 0.8 0.4 0.4 0.4 Washington, DC WDCA 3-4PM 0.7 0.2 0.2 0.2 Houston KIAH 12N-1PM 1.2 0.4 0.5 0.5 Detroit WWJ 9AM & 12N 1.0 0.4 0.4 0.4 Phoenix KTVK 12N-1PM 0.8 0.1 0.2 0.2 Tampa WTTA 2-3PM 0.9 0.4 0.5 0.5 Seattle KIRO 9:30AM 1.2 0.4 0.7 0.8 Minneapolis KSTC 2-3PM 0.7 0.2 0.3 0.3 Miami WSVN 10-11AM 2.2 0.3 0.6 0.6 Cleveland WOIO 9AM & 10AM 2.4 0.4 0.9 0.9 Denver KTVD 10AM/11AM-12N 0.9 0.4 0.4 0.4 Orlando WFTV 10-11AM 3.4 0.8 1.1 1.5 Sacramento KTXL 11AM-12N 0.9 0.3 0.4 0.4 St. Louis WRBU 9AM & 4PM 0.4 0.1 0.1 0.2 Portland, OR KOIN 9AM 1.2 0.0 0.2 0.4 Pittsburgh WPXI 12:30PM & 1:30PM 4.4 1.4 1.8 2.0 Charlotte WMYT 3PM & 6PM 1.4 0.6 0.8 0.9 Indianapolis WNDY 3PM 0.7 0.0 0.1 0.5 Source: NSI, weighted averages, top-25 markets; as dated, M-F Nov ‘08/Mar ‘09 avg. Family Feud currently delivers a fraction of the ratings it once earned in top markets FAMILY FEUD Households Women 18-34 Women 18-49 Women 25-54 1999/00 1.9 1.3 1.2 1.1 2000/01 1.7 0.9 0.8 0.8 2001/02 1.7 0.6 0.7 0.7 2002/03 1.5 0.6 0.6 0.6 2003/04 1.5 0.7 0.6 0.6 2004/05 1.5 0.7 0.7 0.7 2005/06 1.3 0.5 0.5 0.6 2006/07 1.3 0.4 0.5 0.5 2007/08 1.3 0.4 0.4 0.5 2008/08 1.2 0.3 0.4 0.5 Source: NSI, weighted averages, top-25 markets; as dated, M-F Season avg. = Nov/Feb/May (2008/09 = Nov/May) .
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