DOCSLIB.ORG

Marketing Audit Grand Theft Auto Group 8 Section 9 By

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Marketing Audit Grand Theft Auto Group 8 Section 9 By Marketing Audit Grand Theft Auto Group 8 Section 9 By: Christina Hoze, Jonathan Lund, David Cibrian, Fidel Oropeza, Kiersten Stafford MARKETING AUDIT COMPONENTS/SECTIONS I. Marketing Audit Questions: Initiating the Marketing Process (Chapters 1, 2, 3 and 4) 1. Company mission statement a. What is the company mission statement? “At Rockstar Games, we focus intently on quality and content to proudly produce exactly the kind of games we would want to play ourselves.” Rockstar games main focus, based on their mission statement, is to create the highest quality possible game. b. Is the product you chose to analyze in line with the company's mission statement? Absolutely, GTA V is Rockstar’s biggest online game that has produced more than $1 Billion in microtransaction sales. This game has also sold more than 115 million copies world wide, and is still consistently generating microtransactions. GTA V is able to do this because they’re creating the highest quality games for their consumers to enjoy, they’ve been successfully implementing their mission statement into every game they make since they were first founded. 2. The present status of the company/product a. How is the company/product situated in terms of its competencies, customers and competitors? The game is situated very highly for customers, past players know to expect a high quality game every time that Rockstar releases a new one. Grand Theft Auto’s biggest competitor is the game Witcher 3 which sold nearly 10 million copies world wide, far behind Grand Theft Auto’s 115 million copies sold. 3. Product(s) position within the company. a. Is the product a star, question mark, cash cow or dog in terms of the BCG matrix? Grand Theft Auto is a cash cow in terms of the BCG Matrix. The game has been out for over 6 years and in the gaming world this is a very long time. The game is certainly reaching maturity and fans are asking for another to be released soon. They dominate the market share for open world games and continue to bring in revenue through microtransactions. 4. Company/product growth a. How will the company/product grow in the future? Use the Market Product Strategy Matrix (Figure 2-5) to determine future growth. Products grow in multiple ways. The Grand Theft Auto product will continue to grow through product and market development. Grand Theft Auto continues to consistently roll out updates for its online platform so they can continue to receive microtransactions. The game itself remains the same but the players now have an option to pay for packages that include in-game currency, cars, and character skins. Grand Theft Auto has is also constantly working on other versions of the game so countries that have previously banned the game will remove the ban. The US and Japanese versions of the game are slightly different because of the amount of character violence. This video shows many more differences between the US and Japanese versions of the game, https://www.youtube.com/watch?v=wmZgOfBRZn0. ​ 5. Environmental scan (5 environmental forces) a. How will the following environmental forces affect your company/product? Describe them in terms of opportunities and threats to the company/product. i) Demographic shifts and cultural changes Demographic shifts would significantly impact the Grand Theft Auto franchise. The games are rated M by the ESRB, so as the demographics get older more people would be able to purchase a game from the Grand Theft Auto franchise. The Grand Theft Auto games portray fictional cities and cultures that parody our real world cities and cultures. As our real world culture changes, new opportunities emerge for content to make new games in the franchise; however, Grand Theft Auto is no stranger to controversy. If our culture changes in a way so that games that are rated M are massively frowned upon and boycotted, the Grand Theft Auto franchise would be massively threatened. ii) Demographic conditions and consumer income There is an opportunity for the Grand Theft Auto franchise to attempt to appeal more to the female demographic. Consumer Income affects who can purchase a title in the Grand Theft Auto franchise. Older titles in the franchise are more economically friendly for consumers, and thus accessible to a bigger audience; however, when a new title in the franchise is released, it will most likely be priced at $60 retail, which alienates those that cannot afford the price tag. iii) Changing technology and technology’s impact on customer value With changing technology, the Grand Theft Auto franchise can continue to improve its already impressive visuals and gameplay. The impact these changes have on customer values will greatly improve the pre-order sales and premium edition sales for any future titles in the franchise. iv) Type of competition faced in company’s/product’s industry and how this might change in the future Grand Theft Auto is a unique video game franchise that doesn’t tend to have much competition in the video game industry; however, there have been video games in the past that attempt to replicate the Grand Theft Auto formula. These so-called “GTA Killers” always fall short in sales and ratings. In the future, I don’t see the franchise running into any competition as the major companies in the video game industry tend to avoid releasing new games around the release date of a new Grand Theft Auto game. v) Regulation impact on the industry/company/product Since Grand Theft Auto is a video game franchise, it has to conform to the ESRB and their regulations. In the past, the Grand Theft Auto franchise has had to carefully tip-toe around the ESRB in order to successfully release their games. These regulations also limit what kind of content can be put into new titles of the video game. 6. Situation analysis for strategic marketing a. What are the company/product strengths, weaknesses, opportunities and threats? Provide a SWOT matrix for your company focusing specifically on your product. – Note: ​ You should have numerous strengths, weaknesses, opportunities and threats. ● Strengths Most games in franchise boast vast open worlds, numerous awards won in the industry, great name recognition amongst demographics ● Weaknesses Heavily criticized by media, massive development and marketing costs ● Opportunities Upcoming release of next generation of video game consoles will lead to increase sales for future releases in the franchise, can continue to add content to the massively popular Grand Theft Auto Online to entice more players to purchase the game ● Threats Every new release causes outrage in certain communities and with certain parent groups, franchise is banned in numerous countries b. How has the company used strengths to take advantage of market opportunities? The Grand Theft Auto franchise features vast open worlds which are very popular amongst the gaming community, which has led to the breaking of numerous media sales records by the Grand Theft Auto franchise. Numerous awards in the gaming industry attract a bigger audience to the franchise. Grand Theft Auto’s name recognition allows the opportunity of saving money in marketing. 7. Ethical and social responsibility a. Does the company have a published/visible code of ethics? From that code, what appear to be the important values of the company? The Grand Theft Auto franchise does not have a published code of ethics. Furthermore, the franchise tends to be highly controversial as it does not shy away from featuring adult content or controversial topics. b. What ethical issues face the company/product? Each new release in the Grand Theft Auto franchise brings controversy and debate. In the past, several groups have come out against the franchise. In the most recent release, Grand Theft Auto 5, the franchise has been criticized for depicting graphic and interactive scenes of torture and for its unfavorable depiction of women. c. What would a social audit tell us about the company/product? A social audit of the Grand Theft Auto franchise would tell us how much it cares about its fans. Grand Theft Auto 5 features the “Social Club”, which allows players to earn in-game items, rewards, and achievements. It also rewards players for their loyalty to the Grand Theft Auto franchise by offering free content in the games exclusive to members of the Social Club. Sources Question 1 - Rockstar Games Mission, Vision & Values - https://www.rohttps://www.pcgamer.com/grand-theft-auto-onlines-new-casino-update-in- inaccessible-to-more-than-50-countries/ckstargames.com Question 2 - https://www.tweaktown.com/news/68622/gta-still-revenue-monster-115-million-copies-s old/index.html - https://www.pcgamer.com/the-witcher-3-has-generated-dollar50m-in-revenue-on-steam/ Question 3 - https://www.tweaktown.com/news/68622/gta-still-revenue-monster-115-million-copies-s old/index.html - https://www.neowin.net/news/gta-online-continues-to-be-a-significant-cash-cow-for-take -two-interactive/ Question 4 - https://www.youtube.com/watch?v=wmZgOfBRZn0 - https://www.pcgamer.com/grand-theft-auto-onlines-new-casino-update-in-inaccessible-to -more-than-50-countries/ Question 5 - https://socialclub.rockstargames.com/ - https://medium.com/super-jump/the-appeal-and-intense-boredom-of-grand-theft-auto-bff 310783eb9 Question 6 - https://www.gamesindustry.biz/articles/2018-04-09-gta-v-is-the-most-profitable-entertain ment-product-of-all-time - Triple Rewards in the Arena War Series Question 7 - https://www.forbes.com/sites/insertcoin/2014/12/11/gta-5-and-the-ethics-of-mass-murder /#74b5a38f734d - https://www.startribune.com/the-ethics-of-gta-5/224271491/ II. Marketing Audit Questions: Understanding buyers and markets and targeting market opportunities (Chapters 5, 7, 8 and 9) 8.
Load more

Recommended publications
  • ~~@ Cheats Gta San Andreas Computer Indonesia
    >++ Gta San Andreas Mods Videos ================><<><><><><><><><><><><><><============== ACCESS GENERATOR HERE ================><<><><><><><><><><><><><><============== Hello this is the best Gta Iv Cheats Ps3 Helicopter online. Lot's of men and women are looking for the Gta V Online Mods Xbox One online without having verification or no download enjoy your fav game generator online for free. Grand Theft Auto San Andreas Mod Installer Pc looking to beat the game or maybe eat an advantage and move faster amongst gamers look no futher you've got found the best fastest working Minecraft Grand Theft Auto Mod 1 online no verification no downloading all for your use to use how ever more often than not you want to. This Cheats For Grand Theft Auto Iv Ps3 works and is updated everyday to ensure the generator never fails. Many comments and emails are already left to let us know how useful the Cheats For Ps2 Grand Theft Auto Vice City is and the way well its working all free of charge. No more spend actual money to acquire cheats or hacks for your fav. game. Gta5cheats.Com/All Cheats For Ps3 is the real thing and is wonderful for you eveytime. Please share and send this site to all or any friends and family so they can get a more than there fav game. We've the most effective working free game generators online and I can't stress again there's no human verification or download ever. So there is no time to waste get Ssundee Grand Theft Auto Mods now free working hacks and cheats without any human verification or download.
    [Show full text]
  • TESIS: Grand Theft Auto IV. Impacto Y Contexto En Los Videojuegos Como
    UNIVERSIDAD NACIONAL AUTÓNOMA DE MÉXICO FACULTAD DE ESTUDIOS SUPERIORES ACATLÁN Grand Theft Auto IV. Impacto y contexto en los videojuegos como parte de la cultura de masas Tesis para obtener el título de: Licenciado en Comunicación PRESENTA David Mendieta Velázquez ASESOR DE TESIS Mtro. José C. Botello Hernández UNAM – Dirección General de Bibliotecas Tesis Digitales Restricciones de uso DERECHOS RESERVADOS © PROHIBIDA SU REPRODUCCIÓN TOTAL O PARCIAL Todo el material contenido en esta tesis esta protegido por la Ley Federal del Derecho de Autor (LFDA) de los Estados Unidos Mexicanos (México). El uso de imágenes, fragmentos de videos, y demás material que sea objeto de protección de los derechos de autor, será exclusivamente para fines educativos e informativos y deberá citar la fuente donde la obtuvo mencionando el autor o autores. Cualquier uso distinto como el lucro, reproducción, edición o modificación, será perseguido y sancionado por el respectivo titular de los Derechos de Autor. Grand Theft Auto IV Impacto y contexto en los videojuegos como parte de la cultura de masas Agradecimientos A mis padres. Gracias, papá, por enseñarme valores y por tratar de enseñarme todo lo que sabías para que llegara a ser alguien importante. Sé que desde el cielo estás orgulloso de tu familia. Mamá, gracias por todo el apoyo en todos estos años; sé que tu esfuerzo es enorme y en este trabajo se refleja solo un poco de tus desvelos y preocupaciones. Gracias por todo tu apoyo para la terminación de este trabajo. A Ariadna Pruneda Alcántara. Gracias, mi amor, por toda tu ayuda y comprensión. Tu orientación, opiniones e interés que me has dado para la realización de cualquier proyecto que me he propuesto, así como por ser la motivación para seguir adelante siempre.
    [Show full text]
  • Chinatown Wars Kevin George
    International Journal of English Literature and Social Sciences, 5(2) Mar-Apr 2020 |Available online: https://ijels.com/ The Dark Side of GTA: Chinatown Wars Kevin George Department of English, K.E College, Mannanam, Kerala, India Abstract—Released way back in 2009, Grand Theft Auto: Chinatown Wars is an action-adventure videogame, developed for a console meant for teenagers. However, the videogame drew flak for its inclusion of certain controversial mini-games and missions involving drugs like cocaine and heroin. This short essay/review will focus on the corruptive influence of something as trivial as a videogame and how it works insidiously as a lure to a world of crime, which young minds find irresistible. Keywords—Addiction,Arson, Delusions of power,Drug-dealing, GTA: Chinatown Wars. INTRODUCTION adolescent innocence as portrayed in his novel The Lord of I was having a hard time coming to terms with the the Flies. ‘Influence’ plays a big role and so does the quarantine in India (and the world over). Usually, I would milieu. The pandemic (COVID19) which is wreaking find solace in reading philosophy and literature or I would havoc on our planet has made their lives insular and more binge on my favourite films or series. But, the headlines susceptible to ‘influence’ (at least for now) and things and podcasts made sure that my usual sangfroid was kept aren’t much different (from the novel). The teenagers who at bay. My penchant for etymology compels me to spent hours playing games like GTA: Chinatown Wars, (I mention the origins of the word ‘sangfroid’.
    [Show full text]
  • Policing the Sandbox in Grand Theft Auto Online
    Policing the Sandbox in Grand Theft Auto Online Matthew Thomas Payne and Michael Fleisch I. Lines in the Sandbox Rockstar Games’ Grand Theft Auto V (2013) broke a number of records following its September 17, 2013, release: it was the best-selling video game in a 24-hour period; its trailer was viewed more times than any other action- adventure game; and – perhaps most impressively – it eclipsed the $1 billion mark in three days, making it the fastest selling entertainment product ever.1 Yet a good deal of the excitement for this latest installment in Rockstar’s long-running and critically acclaimed parodic crime franchise was for an element that was absent during its initial launch. The debut of its greatly anticipated multiplayer mode, GTA Online (GTAO), on October 1st was marred by a series of glitches that required a few weeks and a few patches to remedy, a situation Rockstar tried to ameliorate by gifting all of its users $500k in virtual cash (aka GTA$). Once the mode was functional, it allowed users to play together in and around the vast, fictional city of Los Santos, San Andreas (think Los Angeles and southern California). Estimated at roughly Media Fields Journal no. 8 (2014) 2 Policing the Sandbox 100 square miles, GTA V is the largest sandbox-style world Rockstar has ever developed.2 In GTAO’s virtual playground, players compete in structured multiplayer contests and have the option to rob convenience stores, get in shootouts with cops, harass one another, or explore the urban and rural terrain, waterways, and skies.
    [Show full text]
  • Sites of Play: Locating Gameplace in Red Dead Redemption 2
    Sites of Play: Locating Gameplace in Red Dead Redemption 2 Andrew Westerside University of Lincoln Brayford Pool, LN6 7TS United Kingdom [email protected] Jussi Holopainen University of Lincoln Brayford Pool, LN6 7TS United Kingdom [email protected] ABSTRACT In Video Game Spaces (2009), Michael Nitsche proposes three indicators of ‘placeness’ in video games: identity, self-motivated and self-organised action, and traces of memory (191-201). We read this notion of placeness as closely aligned to, or overlapping with, the understandings of place and site articulated in theatre and performance research as site-specific performance. Here, we articulate the ideas (and analyse the experiences) of placeness and sitedness in Rockstar Games’ Red Dead Redemption 2 (RDR2) through an analytical conversation between performance studies and games design research with a human-computer interaction bias. Through a close- reading of gameplay experiences (Bizzocchi and Tanenbaum, 2011), we individually experienced over 30 hours of RDR2 gameplay while taking notes, recording, and capturing screenshots. During our individual analyses, we met periodically to compare notes, discuss notable game moments and share analytical insights. At this intersection of game research and performance research, we ask to what extent the theoretical articulations of aesthetic/affective experience in physical, corporeal and material spaces can develop – and further nuance – our understanding of how place is experienced (and thus designed) in contemporary videogames. In doing so, we propose the term gameplace as a means of articulating what this article will define as the affective relationship between place, experience and play. Keywords Place, space, placeness, gameworld, gameplay, performance research, phenomenology INTRODUCTION Site-Specific Performance For scholars and practitioners in the discipline, site-specific performance refers to ‘performance conceived on the basis of a place in the real world (ergo, outside the established theatre)’ (Pavis, 1998, p.337).
    [Show full text]
  • Pdf (Accessed 2.10.14)
    Notes 1 Introduction: Video Games and Storytelling 1. It must be noted that the term ‘Narratological’ is a rather loose application by the Ludologists and the implications of this are pointed out later in this chapter. 2. Roland Barthes states that the ‘infinity of the signifier refers not to some idea of the ineffable (the unnameable signified) but to that of a playing [ ...] theText is plural’. Source: Barthes, R., 1977. Image, Music, Text, in: Heath,S.(Tran.), Fontana Communications Series. Fontana, London. pp. 158–159. 3.In Gaming Globally: Production, Play, and Place (Huntemann and Aslinger, 2012),theeditors acknowledgethat ‘while gaming maybe global, gaming cultures and practices vary widely depending on the power and voice of var- ious stakeholders’ (p. 27). The paucity of games studies scholarship coming from some of the largest consumers of video games, such as South Korea, China and India, to name a few, is markedly noticeable. The lack of represen- tation of non-Western conceptions of play culture and storytelling traditions is similarly problematic. 4. Chapter 8 will engage with this issue in more detail. 5. ‘(W)reading’ is preferred over the more commonly used neologism ‘wread- ing’toemphasise the supplementarity of the reading and writingprocesses and also to differentiate it from earlier usage that might claim that the two processes are the same thing. 3 (W)Reading the Machinic Game-Narrative 6. For whichhe is criticisedby Hayles (see Chapter 2). 7. Landow respondstothis by rightly stating that Aarseth misreads his original comment where heclaims that ‘the reader whochooses among linksortakes advantage of Storyspace’s hypertext capabilities shares some of the power of theauthor’(Landow, p.
    [Show full text]
  • Take-Two Interactive Software, Inc. Reports First Quarter Fiscal 2009 Financial Results
    Take-Two Interactive Software, Inc. Reports First Quarter Fiscal 2009 Financial Results March 10, 2009 4:01 PM ET NEW YORK NEW YORK--(BUSINESS WIRE)--Mar. 10, 2009-- Take-Two Interactive Software, Inc. (NASDAQ: TTWO) today announced financial results for its first fiscal quarter ended January 31, 2009. Net revenue for the first quarter was $256.8 million, compared to $240.4 million for the same quarter of fiscal 2008. First quarter sales were led by Grand Theft Auto IV, Carnival Games, NBA 2K9 and Midnight Club: Los Angeles. Net loss for the first quarter was $50.4 million or $0.66 per share, compared to a net loss of $38.0 million or $0.52 per share in the first quarter of fiscal 2008. The Company’s increased loss for the first quarter compared to the prior year was primarily due to higher marketing, legal, and research and development expenses. The first quarter results include $6.2 million in stock-based compensation expense ($0.08 per share) and $4.9 million in expenses related to unusual legal matters ($0.06 per share). Results for the first quarter of 2008 included $6.1 million in stock-based compensation expense ($0.08 per share) and $1.7 million in expenses related to unusual legal matters and business reorganization costs ($0.02 per share). Non-GAAP net loss was $39.3 million or $0.52 per share in the first quarter, compared to a net loss of $30.3 million or $0.41 per share in the first quarter of 2008. (Please refer to Non-GAAP Financial Measures and reconciliation tables included later in this release for additional information and details on non-GAAP items.) Business Highlights Among the significant recent business developments, Take-Two noted the following: Over 13 million units of Rockstar Games’ Grand Theft Auto IV have been shipped as of January 31, 2009.
    [Show full text]
  • Homosexuality As Seen in Grand Theft Auto Iv
    HOMOSEXUALITY AS SEEN IN GRAND THEFT AUTO IV A GRADUATING PAPER Submitted in Partial Fulfillment of the Requirements for Gaining The Bachelor Degree in English Literature By: YUNIARTI 10150025 ENGLISH DEPARTMENT FACULTY OF ADAB AND CULTURAL SCIENCES STATE ISLAMIC UNIVERSITY SUNAN KALIJAGA YOGYAKARTA 2014 ABSTRACT Homosexuality as seen in Grand Theft Auto IV By Yuniarti Grand Theft Auto IV is a form of RPG game created by Rockstar Games in 2008. GTA IV has two additional episodes, namely GTA IV: The Lost and Damned and GTA IV : The Ballad of Gay Tony. The analysis is focused on GTA IV: The Ballad of Gay Tony. This game tells about the life of Tony Prince who has debts taken from his business friends. Since then, Gay Tony asks Luis to do extra work provided by his business friends to redeem the debt. Problems come and go when he tried to redeem his debts and eventually Luis is able to resolve the issue at the end. To analyze Gay Tony, qualitative research method is used to find out how homosexuality is presented by Tony Prince and to reveal how Tony sees himself in being homosexual. The analysis begins with Gay Tony’s homosexual background. Further analysis is divided into several parts, that is conversation of text and visual effects that appear in the game. Conversation was divided into two parts, namely the influence to the other characters and conversations that related to homosexuality. In the visual, the author divides into two, namely the appearance of characters and loading screen image. The writer concludes that the character is an openly homosexual.
    [Show full text]
  • Red Dead Redemption 2 Achieves Entertainment’S Biggest Opening Weekend of All Time
    Red Dead Redemption 2 Achieves Entertainment’s Biggest Opening Weekend of All Time October 30, 2018 8:00 AM ET NEW YORK--(BUSINESS WIRE)--Oct. 30, 2018-- Rockstar Games® is proud to announce that the critically acclaimed Red Dead Redemption 2 has achieved the single-biggest opening weekend in the history of entertainment*. With over $725 million in worldwide retail sell-through during its first three days, Red Dead Redemption 2 is the second-highest grossing entertainment launch of all time next to Rockstar Games’ previously released title, Grand Theft Auto V, which achieved over $1 billion in retail sell-through in three days.* This press release features multimedia. View the full release here: https://www.businesswire.com/news/home /20181030005459/en/ Sony Interactive Entertainment (SIE) also confirmed that Red Dead Redemption 2 set new records on the PlayStation Network Rockstar Games® is proud to announce that the critically for highest ever pre-orders, highest day one sales and highest sales acclaimed Red Dead Redemption 2 has achieved the single- biggest opening weekend in the history of entertainment*. for the first three days in market. With over $725 million in worldwide retail sell-through during its first three days, Red Dead Redemption 2 is the Rockstar Games has partnered with SIE to bring PlayStation®4 second-highest grossing entertainment launch of all time next to Rockstar Games' previously released title, Grand Theft Auto players first access to earn select online content in Red Dead V, which achieved over $1 billion in retail sell-through in three Online that is planned to release this November.
    [Show full text]
  • Take-Two Interactive Software Annual Report 2020
    Take-Two Interactive Software Annual Report 2020 Form 10-K (NASDAQ:TTWO) Published: May 22nd, 2020 PDF generated by stocklight.com UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 10-K ☒ Annual Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the fiscal year ended March 31, 2020 OR ☐ Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 For the transition period from to . Commission file number 001-34003 TAKE-TWO INTERACTIVE SOFTWARE, INC. (Exact name of registrant as specified in its charter) Delaware 51-0350842 (State or Other Jurisdiction of (I.R.S. Employer Incorporation or Organization) Identification No.) 110 West 44th Street New York, New York 10036 (Address of principal executive offices) (Zip Code) Registrant's Telephone Number, Including Area Code: (646) 536-2842 Securities registered pursuant to Section 12(b) of the Act: Title of each class Trading symbol Name of each exchange on which registered Common Stock, $.01 par value TTWO NASDAQ Global Select Market Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ý No o Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o No ý Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
    [Show full text]
  • List of Western-Themed Games
    List of Western-Themed Games Key action (A) adventure (ADV) card game (C) duel (D) first-person shooter (FPS) laser disc/multimedia (LD) other (O) pinball (PB) platform (PL) puzzle (PUZ) real-time strategy/manager (RTS) role-playing game (RPG) strategy/wargame (S) target shooting/reaction (TS) Year Games 1939 Buckaroo (PB), Ride “M” Cowboy (PB) 1941 Texas Mustang (PB) 1945 Wagon Wheels (PB) 1946 Dynamite (PB) 1947 Broncho (PB), Ranger (PB) 1948 Round Up (PB) 1949 Oklahoma (PB), Tumbleweed (PB), Utah (PB) 1950 Buffalo Bill (PB), Six Shooter (TS) 1954 Stage Coach (PB) 1955 Smoke Signal (PB), Southern Belle (PB), Wild West Gallery (TS) 1957 Arrow Head (PB) 1959 Gunsmoke (TS) 1960 Pony Express (TS), Texan (PB), Wagon Train (PB) 1961 Double Barrel (PB), Indian Scout (TS), Mr. Quick Draw (TS), Mr. Top Gun (TS), Wild West (TS) 1962 Arrowhead (PB), Flipper Cowboy (PB) 1963 Bronco (PB), Texas Ranger Gatling Gun (TS) WiderScreen 1/2015: Villin lännen uudet visiot – New Visions of the Wild West 1964 Bonanza (PB), Championship Fast Draw (TS) 1965 Buckaroo (PB) 1966 Six Shooter (PB) 1967 Rifleman (TS), Wild West Rifle Gallery (TS) 1968 Civil War (S), Dogies (PB), Gun Smoke (PB), Stage Coach (PB) 1969 Lariat (PB) 1970 Bonanza (TS), Cowboy (PB), Gun Fight (D), White Lightning (TS) 1971 Gold Rush (PB), Lawman (PB) 1972 Rodeo Shooting Gallery (TS), Texas Ranger (PB) 1974 Big Indian (PB), Cowboy (A), Wild Gunman (TS) 1975 El Dorado (PB), Fast Draw (PB), Gun Fight [Western Gun] (D) 1976 Cherokee (PB), Outlaw (TS), Plinker’s Canyon (TS), Top
    [Show full text]
  • 2019 Annual Report
    TAKE-TWO INTERACTIVE SOFTWARE, INC. 2019 ANNUAL REPORT ANNUAL INC. 2019 SOFTWARE, INTERACTIVE TAKE-TWO TAKE-TWO INTERACTIVE SOFTWARE, INC. 2019 ANNUAL REPORT Generated significant cash flow and ended the fiscal year with $1.57$1.57 BILLIONBILLION in cash and short-term investments Delivered total Net Bookings of Net Bookings from recurrent $2.93$2.93 BILLIONBILLION consumer spending grew 47% year-over-year increase 20%20% to a new record and accounted for units sold-in 39% 2424 MILLIONMILLIONto date 39% of total Net Bookings Tied with Grand Theft Auto V as the highest-rated game on PlayStation 4 and Xbox One with 97 Metacritic score One of the most critically-acclaimed and commercially successful video games of all time with nearly units sold-in 110110 MILLIONMILLIONto date Digitally-delivered Net Bookings grew Employees working in game development and 19 studios 33%33% 3,4003,400 around the world and accounted for Sold-in over 9 million units and expect lifetime Net Bookings 62%62% to be the highest ever for a 2K sports title of total Net Bookings TAKE-TWO INTERACTIVE SOFTWARE, INC. 2019 ANNUAL REPORT DEAR SHAREHOLDERS, Fiscal 2019 was a stellar year for Take-Two, highlighted by record Net Bookings, which exceeded our outlook at the start of the year, driven by the record-breaking launch of Red Dead Redemption 2, the outstanding performance of NBA 2K, and better-than- expected results from Grand Theft Auto Online and Grand Theft Auto V. Net revenue grew 49% to $2.7 billion, Net Bookings grew 47% to $2.9 billion, and we generated significant earnings growth.
    [Show full text]