Brand Touchpoint Audit Checklist

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Brand Touchpoint Audit Checklist Every touchpoint in your service model is part of the client experience. From initial contact to stationary to training materials, every touchpoint must create a positive experience and maintain a consistent message. Well considered, touchpoints help build an effective brand and generate new business, giving you an edge over the competition. MAKE YOUR BRAND MORE EFFECTIVE WANT TO GO DEEPER? WITH A TOUCHPOINT AUDIT To gain a deeper understanding of A brand touchpoint audit can help determine if you what you are doing well and what are doing something well, or more importantly if you can improve, consider these something needs improvement. Only then can you brand touchpoint audit questions: take steps to enhance your service model and ensure you are consistently delivering on your brand 1. Does this touchpoint delight promise at every stage, making your brand more the client? effective. 2. Does this touchpoint deliver BRAND TOUCHPOINT AUDIT CHECKLIST real value to the client? 3. Does the sum of all brand There could be 20 to well over 100 brand touchpoints equal an optimal touchpoints in your service model. Start with this client service experience? short list, and be sure to note which areas require attention or improvement. BRAND TOUCHPOINTS CLIENT EXPERIENCE Needs Exceptional Average Improvement EXPERIENTIAL Office on-hold message and music Office interior look and feel (including furniture and wall art) Continued © ShoeFitts Marketing, Inc. 2015 BRAND TOUCHPOINTS CLIENT EXPERIENCE Needs Exceptional Average Improvement VISUAL Logo Website Design Company head shots Company font, imagery and design templates Company videos Infographics DIGITAL AND SOCIAL MEDIA Website landing page, navigation and content Out of office email messages Transactional emails Online newsletter and content delivery Webcasts Social media profiles Social media imagery LInkedIn company page photo Twitter company page photo Continued © ShoeFitts Marketing, Inc. 2015 BRAND TOUCHPOINTS CLIENT EXPERIENCE Needs Exceptional Average Improvement PRINT Stationary (letterhead, envelopes, stamps, ID badges) Business cards Marketing collateral (brochures, handouts, white papers, presentations) Proposals/Contracts Invoices Training materials and workbooks © ShoeFitts Marketing, Inc. 2015.

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