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2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018

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2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018 Promotion Optimization Institute, LLC 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods Vendor Panorama for Retail Execution and Monitoring in Consumer Goods 2018 Table of Contents Introduction ............................................................................................................................................................................................ 3 Retail Execution Recommendations ............................................................................................................................................ 5 Retail Execution Vendor Call to Action: ..................................................................................................................................... 6 Retail Execution Market Overview ................................................................................................................................................ 6 Evaluation Criteria .................................................................................................................................................................................7 Company Assessment .........................................................................................................................................................................7 Product Assessment ........................................................................................................................................................................... 8 Best-in-Class Distinctions ................................................................................................................................................................12 Analysis of Representative Vendors..........................................................................................................................................17 Accenture Cloud and Accenture CAS ........................................................................................................................................17 Accenture NewsPage ........................................................................................................................................................................19 AFS Technologies ..............................................................................................................................................................................22 The POP Company ............................................................................................................................................................................24 Asseco Business Solutions .............................................................................................................................................................26 Comarch .................................................................................................................................................................................................28 eBest Mobile ..........................................................................................................................................................................................31 EdgeVerve .............................................................................................................................................................................................32 eLeader ...................................................................................................................................................................................................34 GreatVines .............................................................................................................................................................................................37 ITC Infotech ......................................................................................................................................................................................... 40 Ivy Mobility ............................................................................................................................................................................................42 Kantar ......................................................................................................................................................................................................45 MC1 ...........................................................................................................................................................................................................48 Pitcher .................................................................................................................................................................................................... 50 Repsly ......................................................................................................................................................................................................52 SAP ...........................................................................................................................................................................................................55 Spring Mobile Solutions ...................................................................................................................................................................58 StayinFront .......................................................................................................................................................................................... 60 Univera Computer Systems ...........................................................................................................................................................63 Other Enablers ....................................................................................................................................................................................65 TradeEdge Market Connect ...........................................................................................................................................................65 Field Agent ...........................................................................................................................................................................................66 Vendors not included this year ....................................................................................................................................................67 Conclusion .............................................................................................................................................................................................67 About the Author ...............................................................................................................................................................................67 About the Promotion Optimization Institute .........................................................................................................................68 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods Introduction POI is once again pleased to offer this analysis of the global Retail Execution marketplace. It comes at an absolutely critical time because our 2019 POI Survey and research on the State of TPx and Retail Execution indicate that: (Source & for the full report: POI State of the Industry Report February 2019) lnkd.in/gfFi2Fm Overall satisfaction with the ability to execute at store level increased 21.1% from the prior year. The “somewhat agree” respondents were fairly flat year-over-year, but the largest gain is seen in the “agree” category. The group leapt from 15.2% agreeing in 2018 to 38.4% in 2019. 91.2% of respondents (1.2% increase vs. 2018) say they have challenges moving capabilities from transactional to analytical. Many Retail Execution solutions being used today do not enable field-based users to make required decisions at the store level. Only 28.5% (up 12%) agree/strongly agree that they have the tools they need to make appropriate decisions. While the number grew in 2019 and turned around a negative two-year trend, this is a critical gap for retail execution teams. Some of this is due to a lack of off-line capabilities. Only 39.7% of respondents (up 4.7% from 2018) say that their off-line needs are being met, which leaves 60.2% of execution teams struggling. This too is an important functionality gap to close. Among office-based users, only 32.9% agree/strongly agree (up 10.9%) that their analytical needs are being met. Retail analytics is foundational to providing insights around the execution reality in the field. HQ personnel need analytical insights to compete with pricing, go to market strategies, shopper marketing intel, etc. A lack of analytics also impedes retail team leaders from generating region insights and managing field-based personnel. Satisfied with the Ability to Execute at Have Challenges Moving from Transactional Store Level: to Analytical: 3 2019 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods RetX Survey Question Change vs. YAGO POI Perspective Which routes to market 11.68% decrease in direct store With the exception of DSD, the change does your company delivery (DSD). year-over-year is minimal. As companies or division/geography 5.27% decrease in selling through look for cost savings, many organizations utilize? distributors.
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