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Dairy Stakeholders' Event 2015 DAIRY STAKEHOLDERS’ EVENT 2015 THEME: “Drink Milk for Good Health” 16th& 17th September 2015 ACRONYMS DSE Dairy Stakeholders’ Event FAO Food and Agriculture Organization GDP Gross Domestic Product IFAD International Fund for Agricultural development MAAIF Ministry of Agriculture Animal Industries and Fisheries MFPED Ministry of Finance Planning and Economic Development UBOS Uganda Bureau of Statistics WFP World Food Program 2 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA TABLE OF CONTENTS ACRONYMS ................................................................................................................................................... 2 TABLE OF CONTENTS ..................................................................................................................................... 3 1.0 INTRODUCTION ....................................................................................................................................... 4 1.1 Background & Summary ..................................................................................................................... 4 1.2 Objectives............................................................................................................................................ 5 WORKSHOP PROCEEDINGS ........................................................................................................................... 5 2.0 DAY ONE .................................................................................................................................................. 5 2.1 Opening Session .................................................................................................................................. 5 2.1.1 Welcome Remarks ....................................................................................................................... 5 2.1.2 Key Note Speech .......................................................................................................................... 6 2.1.3 Official Opening ........................................................................................................................... 7 2.1.4 Tour of Exhibition Space .............................................................................................................. 9 2.2 Importance of Milk and Milk Products ............................................................................................. 10 2.2.1 Market Study .............................................................................................................................. 10 2.2.2 Role of Milk ................................................................................................................................ 12 2.3 Successful Cases on promotion of Milk Consumption ...................................................................... 13 2.3.1 Case 1: School Milk Program by Dairy Development Authority ................................................ 13 2.3.2 Case 1: Kenya’s Case study on School Milk Program ................................................................. 14 2.3 Conclusions and Way forward .......................................................................................................... 16 3.0 DAY TWO ............................................................................................................................................... 16 3.1 Group Discussions and Presentations ............................................................................................... 16 3.2 Pitching Sessions ............................................................................................................................... 18 3.2 Action plan for Follow up .................................................................................................................. 20 3.2 Closing Remarks ................................................................................................................................ 20 APPENDICES ................................................................................................................................................ 22 Appendix I: Agenda ................................................................................................................................. 22 3 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA 1.0 INTRODUCTION 1.1 Background & Summary Although the Ugandan dairy sector continues to grow at an impressive rate of 8 -10 percent per annum, annual milk consumption remains low at 60litres per person compared to that of Kenya which stands at 100L/person and the WHO recommended annual of 200 litres per person per year. Growth is driven by a robust and unfulfilled level of demand for milk products in the country and the region. The market has the potential to consume more milk (Agriterra, 2014; Identification of Livestock Investment Opportunities in Uganda). Under the umbrella of AgriProFocus Uganda Network, stakeholders in the dairy sector namely: Dairy Development Authority (DDA), Send a Cow Uganda, Heifer International/East African Dairy Development (EADD), The Netherlands Development Organization (SNV), Renaissance Livestock network (RELINE), and Brookside Dairies/Sameer organized a two day dairy stakeholders’ event. 360 people (279male and 81 female) attended over the two days the event and these comprised of processors, input dealers for drugs, pasture management, agrochemicals and fertilizers; individual farmers, farmers’ organizations, dairy cooperatives; financial institutions, providers of agro-machinery, equipment and tools; traders; distributors, Government, NGOs in the dairy sector and the media . The overall goal of the event was to promote consumption of milk and its products. Exhibitors displayed their products throughout the two day event and participants bought milk, milk products and snacks from the exhibition during the health breaks. Through consensus the participants prioritised the following strategies; development of the milk strategy, establishment of networking platform, price reduction strategy/VAT exemption, milk consumption sensitization campaign. The participants formed four groups and discussed the key actions, targets, necessary background information, means of packaging intervention and champions for each of the prioritized strategies. Other recommendations included; Think outside the box regarding milk campaigns e.g. target fishmongers and prisoners Stakeholders in the dairy sector to set target of milk consumption rates they intend to achieve and generate their own statistics Boost milk consumption by focusing on other complementary products like cereal consumption Participants suggested that the event should be held in various regions of the country and the timing should be changed to either coincide with the June dairy month or end of October when most farmers have harvested and thus able to participate effectively. Lucy Asiimwe Twinamasiko, Country Coordinator, AgriProFocus Uganda emphasized the need to campaign for consumption of milk products such as yoghurt for customers that are not necessarily interested in milk and for stakeholders in the dairy sector to step up positive campaigns for milk 4 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA consumption. She encouraged stakeholders in the dairy sector to network so as to leverage on resources, ideas and thus boost the sector. 1.2 Objectives The dairy stakeholders’ event 2015 had the following objectives; a) To sensitize the public on the benefits of consuming milk and other milk products b) To share existing strategies for promoting milk consumption c) To advocate for policies that promote milk consumption d) To provide a platform for networking and partnership building opportunities in the dairy sector WORKSHOP PROCEEDINGS 2.0 DAY ONE 2.1 Opening Session 2.1.1 Welcome Remarks Mr. Moses Tusubira, Livestock advisor for Send a Cow Uganda and Chairman organizing committee of this event expressed his desire for the dairy stakeholders’ event to be done annually. According to the UN standards, Uganda’s milk consumption levels are still low that is, on average 60 litres per year per person compared to the recommended 200 litres. The Dairy stakeholders’ event is one of the channels that accelerate improvement in production, processing, marketing and consumption. The range of milk products varies significantly from region to region and among communities, depending on dietary habits, the milk processing technologies available, market demand, social and cultural context. Stakeholders in the dairy sector need to adopt modern technology, add value to milk for a longer shelf life and producing for home consumption as well as export. Milk provides essential nutrients, is described as a whole meal, health booster and increases human immunity against diseases. There is a growing demand for milk and other milk products in Uganda due to rising incomes, population growth, urbanization and changes in diets and this consequently offers a good opportunity for producers and other actors in the dairy value chain to enhance their livelihood through increased production. Despite the growing demand for milk, supply is limited and there is a lot of adulteration on the market. Milk as similar to all other food types, the quality of milk and milk products can be affected by pathogen contamination and growth, chemical additives, packaging, hygiene, environmental pollution and nutrient degradation. Mr. Tusubira
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