DAIRY STAKEHOLDERS’ EVENT 2015 THEME: “Drink Milk for Good Health” 16th& 17th September 2015
ACRONYMS
DSE Dairy Stakeholders’ Event FAO Food and Agriculture Organization GDP Gross Domestic Product IFAD International Fund for Agricultural development MAAIF Ministry of Agriculture Animal Industries and Fisheries MFPED Ministry of Finance Planning and Economic Development UBOS Uganda Bureau of Statistics WFP World Food Program
2 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
TABLE OF CONTENTS
ACRONYMS ...... 2 TABLE OF CONTENTS ...... 3 1.0 INTRODUCTION ...... 4 1.1 Background & Summary ...... 4 1.2 Objectives...... 5 WORKSHOP PROCEEDINGS ...... 5 2.0 DAY ONE ...... 5 2.1 Opening Session ...... 5 2.1.1 Welcome Remarks ...... 5 2.1.2 Key Note Speech ...... 6 2.1.3 Official Opening ...... 7 2.1.4 Tour of Exhibition Space ...... 9 2.2 Importance of Milk and Milk Products ...... 10 2.2.1 Market Study ...... 10 2.2.2 Role of Milk ...... 12 2.3 Successful Cases on promotion of Milk Consumption ...... 13 2.3.1 Case 1: School Milk Program by Dairy Development Authority ...... 13 2.3.2 Case 1: Kenya’s Case study on School Milk Program ...... 14 2.3 Conclusions and Way forward ...... 16 3.0 DAY TWO ...... 16 3.1 Group Discussions and Presentations ...... 16 3.2 Pitching Sessions ...... 18 3.2 Action plan for Follow up ...... 20 3.2 Closing Remarks ...... 20 APPENDICES ...... 22 Appendix I: Agenda ...... 22
3 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
1.0 INTRODUCTION
1.1 Background & Summary
Although the Ugandan dairy sector continues to grow at an impressive rate of 8 -10 percent per annum, annual milk consumption remains low at 60litres per person compared to that of Kenya which stands at 100L/person and the WHO recommended annual of 200 litres per person per year. Growth is driven by a robust and unfulfilled level of demand for milk products in the country and the region. The market has the potential to consume more milk (Agriterra, 2014; Identification of Livestock Investment Opportunities in Uganda).
Under the umbrella of AgriProFocus Uganda Network, stakeholders in the dairy sector namely: Dairy Development Authority (DDA), Send a Cow Uganda, Heifer International/East African Dairy Development (EADD), The Netherlands Development Organization (SNV), Renaissance Livestock network (RELINE), and Brookside Dairies/Sameer organized a two day dairy stakeholders’ event. 360 people (279male and 81 female) attended over the two days the event and these comprised of processors, input dealers for drugs, pasture management, agrochemicals and fertilizers; individual farmers, farmers’ organizations, dairy cooperatives; financial institutions, providers of agro-machinery, equipment and tools; traders; distributors, Government, NGOs in the dairy sector and the media .
The overall goal of the event was to promote consumption of milk and its products. Exhibitors displayed their products throughout the two day event and participants bought milk, milk products and snacks from the exhibition during the health breaks.
Through consensus the participants prioritised the following strategies; development of the milk strategy, establishment of networking platform, price reduction strategy/VAT exemption, milk consumption sensitization campaign. The participants formed four groups and discussed the key actions, targets, necessary background information, means of packaging intervention and champions for each of the prioritized strategies. Other recommendations included;
Think outside the box regarding milk campaigns e.g. target fishmongers and prisoners Stakeholders in the dairy sector to set target of milk consumption rates they intend to achieve and generate their own statistics Boost milk consumption by focusing on other complementary products like cereal consumption
Participants suggested that the event should be held in various regions of the country and the timing should be changed to either coincide with the June dairy month or end of October when most farmers have harvested and thus able to participate effectively.
Lucy Asiimwe Twinamasiko, Country Coordinator, AgriProFocus Uganda emphasized the need to campaign for consumption of milk products such as yoghurt for customers that are not necessarily interested in milk and for stakeholders in the dairy sector to step up positive campaigns for milk
4 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA consumption. She encouraged stakeholders in the dairy sector to network so as to leverage on resources, ideas and thus boost the sector.
1.2 Objectives The dairy stakeholders’ event 2015 had the following objectives;
a) To sensitize the public on the benefits of consuming milk and other milk products b) To share existing strategies for promoting milk consumption c) To advocate for policies that promote milk consumption d) To provide a platform for networking and partnership building opportunities in the dairy sector
WORKSHOP PROCEEDINGS
2.0 DAY ONE
2.1 Opening Session
2.1.1 Welcome Remarks Mr. Moses Tusubira, Livestock advisor for Send a Cow Uganda and Chairman organizing committee of this event expressed his desire for the dairy stakeholders’ event to be done annually.
According to the UN standards, Uganda’s milk consumption levels are still low that is, on average 60 litres per year per person compared to the recommended 200 litres. The Dairy stakeholders’ event is one of the channels that accelerate improvement in production, processing, marketing and consumption. The range of milk products varies significantly from region to region and among communities, depending on dietary habits, the milk processing technologies available, market demand, social and cultural context. Stakeholders in the dairy sector need to adopt modern technology, add value to milk for a longer shelf life and producing for home consumption as well as export.
Milk provides essential nutrients, is described as a whole meal, health booster and increases human immunity against diseases. There is a growing demand for milk and other milk products in Uganda due to rising incomes, population growth, urbanization and changes in diets and this consequently offers a good opportunity for producers and other actors in the dairy value chain to enhance their livelihood through increased production. Despite the growing demand for milk, supply is limited and there is a lot of adulteration on the market. Milk as similar to all other food types, the quality of milk and milk products can be affected by pathogen contamination and growth, chemical additives, packaging, hygiene, environmental pollution and nutrient degradation. Mr. Tusubira urged the various categories of stakeholders represented at the event to devise strategies to address these issues.
5 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Some benefits of processing dairy products;
gives small-scale dairy producers higher incomes than selling raw milk Offers better opportunities to reach regional urban markets and the global market. Can also help to deal with seasonal fluctuations in milk supply. Generates off-farm jobs in milk collection, transportation, processing and marketing.
Mr. Tusubira encouraged all stakeholders in dairy development to produce more to match the growing market and given that the strategies for milk consumption agreed upon during the event would unlock more demand for milk and milk products.
He thanked all members of the organizing committee especially AgriProFocus Uganda for making the event a success and urged them to synergize efforts to ensure growth of the dairy industry. He also appreciated the Executive Director DDA for her personal zeal and determination to grow the dairy sector. Mr. Tusubira concluded his remarks by commending the Government of Uganda for the favorable policies and providing an environment that is conducive for farmers to develop from subsistence to modernization which has grown the dairy industry as well.
2.1.2 Key Note Speech Dr. Florence Kasirye Masembe whilst giving the key note address emphasized the need for the stakeholders to conduct studies to give the empirical evidence on various aspects of the dairy sector as detailed below.
Uganda per capita consumption has increased by 27% from 44 litres in 2009 to 56 litres (DDA 2013) but 60 to 80 litres is quoted in some recent literature. There is need to conduct studies to give the empirical evidence of the current situation. None of the African countries have what is considered as high per capita consumption (> 150 kg/capita/year). By volume, liquid milk is still the most consumed dairy product throughout the developing world Uganda included. Although the bulk of the liquid milk still goes through the informal sector and traded in raw form, processing capacity has increased from 720, 000 litres in 2010 to 1.3 million litres in 2014. During the same period two raw milk traders have transformed to processing and one is in the process of completing the plant. Actual figures of liquid pasteurized milk consumed in Uganda are very difficult to come by. We appeal to the Dairy Development Authority and the processors to come up with a system where the country can access this information.
Ugandans mainly take milk in tea and coffee. The high milk producers of the southwest and northeast regions have continued producing traditional products such as omuzigo (sour butter), eshabwe, amakamo (Ankole), adwarak (Teso) Cak ma wac (Luo) (cultured milk) and some of these have reached the urban-based grocery shops and supermarkets.
Milk Consumption and its Drivers: Milk demand is driven by two main factors: human population growth and per capita milk consumption. Uganda’s population growth of 3.34% (2013) (one of the
6 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA highest in the world) has contributed to the increased demand and consumption of milk and dairy products in the country. Other factors include;
Affordability; milk and milk products are expensive for example the retail price of pasteurized milk has risen by 67 – 108%1 in the last two years (2013 – 2015). Increased income or lower prices lead to increased consumption of animal-based foods and processed foods. This implies that future milk production in the country will need to increase or else dairy prices will rise significantly as the demand outstrips supply thus affecting consumption.
Urbanization leads to new and improved marketing distribution infrastructure, attracts large supermarkets, better transportation systems thus affecting consumption patterns. However, it increases access to foreign suppliers and the importance of imports. It ultimately results in globalization of food consumption and increases competition for the local products.
Replacement of milk with other beverages; consumers are now spreading their fluid intake across a much larger pool of beverage options particularly mineral water. The young generation may be conscious of what they eat and drink, opting for other beverages letting the Uganda produced milk and milk products be exported2. Fat content may be viewed with contempt. Parents have pulled milk from their children's diets and many schools do not provide it at all thus a milk drinking culture is not nurtured. The growth of “supermarkets” and advertising of other beverages could lead to more consumption of processed milk and dairy products due to convenience. However, they may also increase availability of cheaper, less healthy food that will compete with milk and dairy products.
Consumer attitude and behavior; lack of innovative and inspirational promotions will also continue to influence milk consumption. Erratic electricity supply can have an effect on consumption of raw and pasteurized milk in favor of UHT milk. The growing middle class, urbanization and the previously untapped market potential represents significant growth opportunity for dairy industry stakeholders. The onus is on stakeholders in the dairy value chain to nurture this potential to fruition and take all the necessary actions that will enable achievement of the sector’s goals.
2.1.3 Official Opening Dr. Jolly k. Zaribwende Executive director for DDA welcomed the participants to the second National Dairy Stakeholder Event, 2015 on behalf of the Honorable Minister of State, Animal Industry Hon. Bright Rwamirama who was unable to officiate at the event because of other state duties. She expressed delight at the fact that the Dairy Stakeholders’ Event (DSE) brings together different stakeholders in the dairy sector to do business, dialogue and lay strategies for improving the environment to upscale dairy development; including milk consumption.
1 2013 price for 1 litre pasteurized milk ranged from UGX 1,200 to 1,500 compared to UGX 2,500 in 2015 2 Uganda dairy export value increased fivefold from US$5 million in 2008 to over US$25 million 2013 (DDA 2014)
7 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
The livestock subsector contributes 1.8% of the country’s overall GDP while the dairy subsector is estimated to contribute up to 45% and plays an important role as a source of nutrition, food security, income generation and employment. Dr. Jolly Zaribwende shared thus far;
Achievements of the Industry The achievements highlighted are indicators that By 1986 cattle population was at about 4.8 the country needs to concentrate on dairy as an million only and there was importation enterprise to improve household incomes, and reconstitution of powdered milk, reduce poverty and create employment. currently increased to 14 million and no However, the annual average consumption of more importation of powdered milk milk is still low estimated at 60 litres per person instead Uganda exports. per year as compared to the recommended 200 Dairy exports were worth USD 28.6 million litres per person per year by World Health in 2014 and in 2015 it is projected to Organization. Ugandans should increase their move up to US Dollars 50 Million consumption of milk and dairy products in order Milk production has increased from 410 to boost consumption, reduce chronic stunting million litres in 1986 to 1.93 billion litres in and malnutrition and to ensure better health for 2014. the entire population. The marketable milk in Uganda is valued at approximately USD 521 million This year’s theme of “Drink Milk for Good annually. This is shared among the Health” is very appropriate and timely. Milk is estimated 2 million households that keep an excellent source of essential nutrients that cattle. are easily digested by children and adults. It is The milk collection centres have increased on this basis that DDA has been running the new from 45 in 1986 to 647 with installed school milk program for over 120,000 pupils capacity of about 1.6 million litres. across the country in primary schools where Insulated milk road tankers now stand at children are educated about the benefits of milk 243 with a capacity of about 1.4 million consumption. People with lactose intolerance litres up from 1 in 1986. The processing can consume fermented products like yoghurt. plants have increased from 1 to 76 with installed capacity of about 2 million litres Government has also given a strategic direction per day. by banning the vending of loose milk in the cities and municipalities. Investors need to understand this policy as they plan the location of their investments and what to invest in. The ban brings with it various opportunities such as; milk vendors transiting into processing, milk vendors relocating to rural areas to chill farmers’ milk at a fee, they can bulk and sell to processing companies and they can partner with processors as agents and sell packaged milk. Processing companies need to increase their capacity utilization and process more milk. The Government through DDA is available to give specific information to investors especially on where to locate their investments.
8 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Dr. Jolly Zaribwende thanked all the stakeholders for their contribution towards the development of the dairy subsector and was glad to note that the DSE was open to local, regional and international dairy industry players to explore possibilities of joint ventures, cooperation and linkages with Proposed Milk Consumption Strategies counterparts. MAAIF and DDA challenge all farmers and other
stakeholders to start serving varieties of milk She pledged the Government’s commitment to products as a beverage to compete with sodas providing more support to the dairy subsector as and water at private and public functions. a priority commodity because it has Periodic corporate social responsibility targeting demonstrated that it can quickly transform pupils and students in sports, school debates, livelihoods. The Government is also dedicated to children in hospitals, pregnant and breast attracting and facilitating investors by providing feeding mothers, the disadvantaged in refugee an environment that is conducive for investment. camps like Nakivale.
“June Dairy Month” by DDA which promotes She concluded her remarks by thanking the milk consumption. Stake holders should take organizers, sponsors, exhibitors and participants advantage of these platforms for their efforts and then declared the dairy DDA Dairy Training School in Entebbe offers stakeholders’ event officially open. training/skilling opportunities and incubation of
cottage industries, how to make cheese, 2.1.4 Tour of Exhibition Space yoghurt, ice cream, packaging, chocolates, milk Dr. Jolly Zaribwende Executive Director for DDA handling and basic tests; among others. along with the organizing committee of the DSE Organizing joint dairy exhibition and field days led the participants to tour the exhibition area for and milk drinking promotions like this among product sampling, exposure to innovations at the others. exhibition area and purchase of milk products
&snacks. Here below is a pictorial of the session. Figure 1: Dr. Jolly of DDA and Lucy of AgriProFocus at the EADD stall
9 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Figure 2: participants at the Fresh Dairy Stall Figure 3: Registration at the AgriProFocus Stall
Figure 4: Dr. Jolly and some participants at the Paramount Dairies Stall 2.2 Importance of Milk and Milk Products As part of the efforts to highlight the importance of milk, Mr. Anthony Nyungu from TechnoServe /EADD presented results of a market study done by the organization while Milton Rukundo from Ministry of Health Nutrition Experts’ panel delivered a presentation on “The Role of Milk in the Health of People”.
2.2.1 Market Study EADD carried out a market study to assist in the development of strategies to increase milk consumption and expand dairy markets in Uganda. Some of the findings:
• The number of urban installed coolers and outlets is more than the number of rural collection centers. The trend for milk chilling is now shifting from rural to urban areas. • Milk Collection Centres (MCCs) are used by farmers to bulk milk, while milk outlets are used by traders to sell raw milk mostly in urban centers - both use milk coolers.
10 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
• There are 308 rural milk collection centers countrywide. The South- western region is leading with 67%, the central region has 21%, mid-western has 7%, northern region has 4% and eastern has the least with 1%. There is a large imbalance in the rural milk collection regional infrastructure • Currently there are about 45 large, medium and small scale processing plants registered with DDA, producing mainly pasteurized milk, UHT milk, yoghurt, powdered milk, cheese, ghee and ice-cream. • Their utilization processing capacity was at 53% in 2014. This is mainly due to inadequate marketing strategies and low milk supply during dry season. • Uganda’s per capita milk consumption is growing at an estimated average rate of 7% per annum • In Uganda, approximately 30% of the milk produced annually is consumed on the farm while 70% is marketed (DDA Databases, 2013). Of the 70% marketed milk, only 20% is processed • The household study shows that majority households (54.7%) consumed unprocessed milk compared to processed liquid milk in Kampala city • Majority of the respondents get unprocessed milk from coolers (33.1%), followed by persons on bicycles with cans (30.8%) and dairy farmers (22.5%) • The processed milk products under dairy farmers, bicycle sellers and milk coolers are mainly ghee and locally processed yoghurt
Milk consumer Segmentation; The two segments (Unprocessed & Processed milk) did not present significant differences in consumption behavior. Processed milk is further sub-divided into: liquid milk & milk products. Majority of respondents spend less than 5% of their income on milk in all product segments.
Factors affecting milk consumption at household level were ranked based on most mentioned; 1. Level of income / economic class 2. Availability of milk & milk products, 3. Lack of effective marketing, 4. Cultural & traditions, 5. Nutritional value and 6. Health reasons
The raw milk operations are expanding more in the urban areas with more milk outlets and coolers in urban areas. Milk ATMs and milk bars are the recent innovations e.g. Moo Milky Bar at Wandegeya, Kampala that uses a milk vending machine (Milk ATM) to dispense milk using coins or cards. The plan of the proprietor is to have more milk vending machines in Kampala and other urban centres in Uganda
Social Trends:
• yoghurt is consumed as a form of food in all regions of Uganda, • parents taking their children out for ice cream mostly in urban centres, • Increasing consumption of cheese in first foods restaurants e.g. pizzas, sandwiches and burgers mostly in Kampala. • Ghee consumption is no longer a cultural issue; it has become a serious business especially in the South-west, Mid-west and Kampala city. This calls for regulation and offering extension services to eshabwe and ghee microprocessors.
11 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
The sector should tackle the misconceptions and wrong beliefs about milk when doing milk consumption campaigns. Strategic priorities suggested by the study include; • Strengthen value chain grass root/apex associations • Promote the consumption of milk & milk products • Create a sustainable & informal platform for decision making, discussions and cooperation
2.2.2 Role of Milk Milk is the primary source of nutrition for young mammals before they are able to digest other types of food. In humans, breast milk is the recommended adequate & balanced diet for human survival during 6 months of exclusive breastfeeding. The first 1000 days in a life of a child are a critical window of opportunity for milk consumption. The first six months a child should breast feed exclusively due to intolerance to casein and sodium found in animal milk then after those months cow’s milk is gradually introduced to meet the increased needs for vitamins and minerals.
Milton stated that there is an ongoing debate on the negative effect of milk consumption due to lack of clear information on benefits and recommended levels of milk consumption e.g. the belief that milk and its products escalate allergic reactions. He also emphasized the need for adequate labeling of milk and its products.
Nutrition Indicators & the Policy Environment in Uganda
Uganda is still classified among high malnutrition-burdened countries according to FAO, IFAD & WFP (2015); MFPED (2013); UBOS (2012). Anaemia (low levels of Haemoglobin in blood) is still prevalent (31% in pregnant women, 22% in non-pregnant women, 49% in children) and among the leading contributors of mortality. Vitamin A deficiency affects 33% of children and puts them at the risk of blindness & decline in immunity.
Cost of malnutrition on the economy: African Union Cost of Hunger Study (2012) shows that 15% of child mortality cases are associated with malnutrition and the annual cost associated with child malnutrition equivalent to 5.6% of the GDP. OPM & USAID FANTA III Profiles (2013) show that USD 7.7 Billion worth of economic productivity would be lost in period 2013-2025 if current stunting is not mitigated.
Important benchmarks in the 1995 Constitution: Objective XXII on food security and nutrition states that “The State Shall take appropriate steps to: a) Encourage people to grow and store adequate food; b) Establish national food reserves; and c) Promote nutrition through mass education and other means to build a healthy State” but the objectives are perceived as legally weak compared to Articles contained in Chapter 4: Bill of Rights Section!
The 12 year old Food and Nutrition Policy has 12 focus areas in food & nutrition security but has been constrained in implementation due to lack of support, constraints in budgeting & financing as well as multi-sectoral coordination. Never the less there is an impending review under the Prime Minister (SUN).
12 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Uganda nutrition action plan 2011-2016 was launched and is a five year action plan in line with the NDP; inspired by Global SUN targeting 1st 1000 days, with a multi-sectoral resolve on nutrition in the country however, it has no adequate budgetary allocations
Key entry points for policy actions
Milk in complementary feeding & child care; this should cater for Industry innovations to promote use in baby foods Milk in school meals; there is need for policy guidelines & action and revive the one paint per child per day debate Milk in therapeutic nutrition & diet therapy; there should be a policy that provides for funding of milk supply in hospitals & health centres Nutrition awareness & advocacy on milk through media
2.3 Successful Cases on promotion of Milk Consumption
2.3.1 Case 1: School Milk Program by Dairy Development Authority The per capita milk consumption in Uganda is still low at about 60 litres per annum compared to Kenya (100 litres) & the WHO recommended 200 litres. The main reason is that most Ugandans, mainly from non-cattle keeping communities, do not have a milk drinking culture. This therefore calls for efforts to cultivate a milk consumption culture for example through the School Milk Programme given that school going children constitute a large proportion of the population and are more receptive to change habits.
Past Efforts
1. Dairy cooperatives in the South Western region for example Kabale Tukole in 2001 had excess milk with no market. The cooperative first supplied milk to schools free of charge & thereafter entered an agreement with the schools to buy the milk. Previous efforts to have government fund the program have failed since according to government, feeding children is the parents’ responsibility 2. In 2005 (27th - 30th September, 2005) Uganda hosted the 1st Eastern & Southern Africa School Milk Conference aimed at sharing experiences on school milk efforts from participating countries from the continent and beyond
Recent Efforts
1. June Dairy Month has been used as a platform to promote milk consumption. Some the activities include; school debates & quizzes on milk consumption, media publicity (print, radio, and television), football competitions among primary schools and corporate social responsibility. DDA has been able to reach out to over 20,000 school children in different regions of Uganda. June Dairy month celebrations for 2015 were held in Isingiro (South Western Uganda). 2. Pilot School Milk Program in Kampala and Wakiso; In 2013, DDA together with Sameer Agriculture & Livestock Limited, Tetrapak & Orion marketing piloted a model that involved processed milk to schools in Kampala & Wakiso. 200 ml packs of milk were delivered to private schools in Kampala
13 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
after entering into an agreement with the marketing agency (Orion) with the school administrators managing the program. The pilot was largely successful since over 100 schools were participating, and it was clear that parents of children in private schools are willing to pay for the milk and school administrators are willing to participate in the program
The future of the school milk program lies in implementing a model where the processors, parents & school administrators are facilitated to jointly work out a distribution & payment structure. Programs that are fully funded by Government or donors are not sustainable as the case of the Nyayo School Milk program in Kenya which suffered after the Kenya Government withdrew its funding.
2.3.2 Case 1: Kenya’s Case study on School Milk Program Kenya has a vibrant dairy industry and the population of the dairy herd is currently estimated at 3.5 million (MoALF, 2013) while the annual milk production is approximately 5 billion litres. Kenya Dairy Board is a state corporation established through an Act of Parliament, the Dairy Industry Act Cap 336 of the laws of Kenya. Under its promotional role, the Board has been promoting the re-introduction of a sustainable school milk program as a way of promoting performance in education and livestock sectors.
The first School milk program in Kenya was started by the former president Daniel Arap Moi in 1979 and was fully funded by the government. It covered the whole country and provided milk to over 4.3 million pupils in 11,000 public primary schools 3 times a week for close to 19 years.
Implementation Strategy; Kenya Co-operative Creameries, as monopoly in milk processing and distribution, was contracted by the Government to process and pack milk for the program. Most of the milk, 80% was ultra-heat- treated and packed in 200 ml long life packs. The balance was pasteurized and packed in 200 ml packs mainly for the schools in urban areas. The pasteurized milk was delivered directly to schools by KCC while the long life product was distributed through the infrastructure of the Ministry of Education.
Key challenges which eventually led to its stoppage by government included; high and unsustainable costs, poor road infrastructure which affected distribution, heavy losses through spoilage, lack of capacity on proper handling and storage, poor accountability leading to losses and pilferage and lack of a clear implementation blue print.
Beginning 2005, the Kenya Dairy Board and several stakeholders started conceptualizing on how to re- introduce a sustainable school milk program in Kenya. The stakeholders included the Ministries of Livestock, Education and Health, Tetra Pak, New KCC, Kenya School Feeding Council, UNICEF, WFP and FAO among others. This initiative led to the development in 2006 of a concept for a Kenyan School Milk Program. In 2007 the School Milk Concept was piloted with the participation and support of Kenya Dairy Board, Tetra Pak, New K.C.C., Orion Marketing Solutions and the Kenya Private Schools Association among others. The milk was financed by parents in both private and public schools at subsidized rates. In poor areas, the milk was sponsored for free by various institutions. In the same year, a special brand for the program, known as “Pacoh” was developed, tested and adopted.
14 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
In late 2008, the pilot study was successfully concluded and evaluated. The pilot proved that the School Milk Program could be successfully reintroduced in Kenya under a public-private partnership approach. Key strategies and implementation approaches to ensure success of the school milk program;
Establishment of a National School Milk Trust Fund to mobilize resources and manage the program at the National level Establishment of County School Milk Trust Fund to mobilize resources and manage the program at the County level Tax waiver on milk and other inputs into the school milk program Cost sharing of the costs of the program between governments, sponsors and parents Introduction of a special levy by National and County Governments to support the program Tax concessions by Government to lower costs of the program Strong National and County Government Policy on school milk program
Over 700 schools, with a population of over 250,000 pupils, have been directly recruited into the program. The Board has utilized this platform to promote the adoption of the concept by the County Governments.
The National school milk conference was held on 9th&10thSeptember 2015 at Nyali international beach hotel Mombasa. Participants comprised of representatives from Ministry of Health, Ministry of Agriculture , livestock and fisheries , national treasury , Ministry of education , state department of cooperatives , representatives from the county governments , Dairy industry stakeholders (Milk Packaging Companies, Input Suppliers, Dairy Famers/Breeders, Dairy Consultants, Dairy Development Partners, Dairy Financiers, Dairy insurers, Dairy Cooperatives, Food Fortification and resource persons on health and nutrition and on policy and partnerships
Mombasa County has already adopted this concept and about 35,000 pupils in ECD and lower classes are currently covered by the Mombasa County School Milk Program every school day. The Board has initiated talks with several other counties including Meru, Murang’a, Bungoma, Kilifi, Busia, Nyandarua, Nyeri, Kwale, Kisumu and Siaya among others and the response so far is very positive as most of the Counties are in the planning stages to introduce some form of school feeding and school milk is likely to be considered as part of the County School Feeding Program.
Due to the glaring results of malnutrition among school going children, Brookside took up the challenge as its core business deals and came up with a program that focuses on availing milk to school-going children. So far over 820 schools have enlisted in the program with over 100,000 children having access to milk daily. The main drivers are school directors for the private schools and PTA committees for public schools. Payment is by parents through the school while schools are free to choose on a mode that works for them. Most of the schools are on milk everyday of the week. Brookside has e 4 types of school milk presentations designed for
parade presentations with pupils the school head or Principal during the school visit – this is one on one presentation
15 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
During Parents meetings in schools and during meetings of Heads of Schools
2.3 Conclusions and Way forward Conclusions and way forward drawn from the plenary session on day one include:
Promote value addition and innovation of convenient affordable packaging material attractive to the youth and children Develop a national milk consumption strategy Strengthen milk consumption campaigns Lobby for (VAT) tax exemption on milk Work on school milk guidelines that will be entrenched in both public and private schools &embark on school milk programs Strengthen value chain grass root/apex associations Establish a sustainable networking platform for the dairy sector ( AgriProFocus takes lead )
3.0 DAY TWO After a recap of day one’s activities by Sylvia Natukunda from AgriProFocus Uganda, Grace Musismami the day’s moderator guided the participants to form groups for discussions on strategies for promoting milk consumption strategies.
3.1 Group Discussions and Presentations Dr. Sarah Mubiru, SNV and Sylvia Natukunda, AgriProFocus facilitated the group discussions with the following guiding questions 1. What are the key actions? 2. Who do we target? 3. What background information do we need? 4. How do we package the intervention? 5. Who are our champions- who will carry this forward? 6. Where will we get resources?
Group 1; Development of milk consumption strategy
Key Actions Appreciate the present strategy Adoption by all stakeholders Implementation of the strategy Target Stakeholders (public, private, civil societies, consumers, producers, processors, enablers) Background Information Secondary data of the sector, primary data, just concluded market study Packaging intervention Principle of involvement must apply to all stakeholders and at all stages (ownership) Emphasis on private public partnership
16 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Champions Representatives from processors, public private partnerships and coordinating body Resources Processors, input suppliers, Government, parastatal, NGOs and producers
Group 2; Networking
Key Actions Identify and deal with cooperative societies/associations, processors, transporters, traders, consumers, institutions; researchers like NARLI,NARO and NAGRIC Target cooperative societies/associations, processors, transporters , traders, consumers, institutions ;researchers like NARLI,NARO and NAGRIC Background Information Assignment of roles and responsibilities and how to engage them Packaging intervention Meetings, workshops, business to business visits, field visits, dialogue, social media ( internet, face book, you-tube, whatsapp ), network through DDA ) Champions Those who promote good quality milk such as DDA, AgriProFocus, SNV, EADD, Cooperative societies/individual farmers or loose associations, researchers (NAGRIC, NARO, NARIL) Resources Government (DDA), EADD, SNV, AgriProFocus, Development partners
Group 3; Price Reduction Strategy
Key Actions First identify causes of high prices of milk e.g. Electricity, scarcity of raw material, taxes, costs due to post harvest handling and inadequate infrastructure. There are limited alternatives of packaging material and it is costly Target farmers, traders, processors, traders, Government, dairy farmer cooperatives and transporters Background Information Packaging intervention Training farmers on skills of water harvesting and feed conservation to solve scarcity of milk hence stabilize milk prices Reduce on post-harvest losses due to poor milk handling along the value chain e.g. adulteration an spillages Improving on genetics of breed available to get high milk yield Recruit enough extension trainers in farming regions to train the farmers on how to harvest milk Government to put up demo farms for dairy farmers to learn skills Remove VAT on some products like milk and un flavored yoghurt Distribution of coolers in smaller sizes in areas with low milk production but have potential / willingness to increase
17 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Champions DDA, processors,, farmers media, extension workers Resources
Group4; Sensitization Campaign
Key Actions Do campaigns through media (T.V, radio and print), Schools (lessons on milk, milk promotion books and pens), hospitals (posters, one on one or group sensitization), markets ( rural +urban), churches/religious leaders Target Parents with children 1-3 years of age, rural areas, teachers (kindergarten, primary , secondary), leaders (political, religious, cooperatives and traditional) Background Information Dairy statistics , nutritional standards for each age group Packaging intervention Word of mouth /testimonies, drama, road shows, school visits, songs, skits, conventional media (print , electronic, radio, SMS, T.V) Champions Celebrities, leaders in all categories, all stakeholders and media Resources Government, Development partners and private sector
Additional Remarks Regarding the Group Work
Group 1 (Milk consumption strategy); DDA has the mandate for most of the suggestions that were made so they will take the lead, they will work with Techno Serve and engage the rest of the stakeholders to refine the milk consumption strategy Group 2 (Networking); DDA while consulting the rest of the stakeholders in the dairy value chain Group 3 (Price Reduction); Uganda Dairy Processors Association (UDPA) will take the lead while the stakeholders feed them with all the necessary and relevant information. DDA will track the process. Group 4 (sensitization campaign); DDA and Sameer take the lead. DDA uses the June Dairy Month and the rest of the stakeholders engage in one way or another. DDA, Dr. Varma and Dr. Walimbwa hold farmer field days and they invite stakeholders for preparatory meetings and are allowed to exhibit at a fee. UDPA can also support the sensitization campaigns and networking group.
3.2 Pitching Sessions Sylvia Natukunda, AgriProFocus, Sara Mubiru, SNV and Dr. Walimbwa, Sameer made brief presentations of the various interventions, innovations, milk promotion campaign and projects in dairy that the respective organizations are engaged in..
Brookside Dairy Limited- Dr. Robert Walimbwa
Brookside Dairy Limited procures, processes, produces and markets milk as well as its products. The company offers fresh pasteurized milk, cream, butter, yogurt, ghee, and long life milk products in Indian
18 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Ocean Islands, East Africa, Rwanda, Burundi, Egypt, and the Middle East. It provides products through distribution depots, agents, and sub agents to outlets in East Africa. The company was founded in 1993 and is based in Ruiru, Kenya. It has operations in Kenya, Tanzania, and Uganda. Brookside Dairy Limited has taken over Sameer in Uganda. As a move to encourage milk consumption among people that are cautious of fat, Brookside produces low fat milk. It also does a lot of promotional activities for example funding games indifferent countries in East Africa annually. Children are encouraged to take milk at such events. Plans for Brookside to implement school milk programs in Uganda alongside with DDA are in advanced stages. It also organizes farmer field days where farmers, input suppliers and other stakeholders are invited to network and establish business linkages
AgriProFocus –Sylvia Natukunda
AgriProFocus is a network based organization with over 3800 registered members, over 235 organizations and linked to 12 other country networks in Africa and Netherlands. Core areas include business brokering through provision of financial market place for farmers, learning, debate and advocacy as well as an online platform. It was discovered that there was a gap in the dairy fodder management. AgriProFocus therefore along with its other members organized dairy learning labs that attracted practitioners, professionals and farmers. Training in fodder management, cow health management and breeding was provided. Two dairy labs have been conducted in Mbarara and Central Uganda. The third one did not materialize due to lack of partners to participate in organizing it. The theme for this year’s dairy stakeholder event was coined during last year’s event and consensus was reached to carry out a milk consumption campaign. In a bid to do this, dairy processors took the initiative to exhibit their products at subsidized prices at supermarkets like Mega, Tusky’s and Capital Shoppers and use these platforms to sensitize people on benefits of milk. This campaign was done during the season when children return to schools and the sales were reportedly high.
SNV- Sara Mubiru
SNV Netherlands Development Organization is an international not-for-profit development organization with a global presence in 39 countries across Africa, Asia and Latin America. SNV’s mission is grounded in the principle that all people, irrespective of race, class or gender, should have the freedom to pursue their own sustainable development.
SNV fills a specialist support role: developing capacities in new expertise areas, facilitating creation of and change in market systems and policies, promoting innovation and creating effective solutions. SNV started working in Uganda in 1989 thus 2015 marks its 26th year in Uganda while SNV global celebrates its 50th birthday. SNV’s advisors work from area offices in Kampala, Mbale, Fort Portal and Arua. SNV works in three sectors – Agriculture, Renewable Energy, Water, and Sanitation& Hygiene where three mutually reinforcing roles are played: providing advice, knowledge networking and evidence-based advocacy. In agriculture emphasis has been placed on value chain development and implementation of activities in horticulture as well as dairy. A lot has been achieved using the school gardens approach and
19 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
SNV is working with the World Food Program to improve quality of grain and encouraging farmers to bulk through ware house receipt systems so that they can benefit from better prices.
3.2 Action plan for Follow up
After a brief discussion the participants suggested the following as themes for the dairy stakeholders’ event 2016 drink eat dairy daily Productivity enhancement Developing strong children through dairy nutrition Drink milk for nutrition Drink milk for long life
Suggestions for dates include:
Coincide it with UMA show that takes place at the show grounds in August because it is a dry season and the venue is free During the June dairy month End of October; September is harvesting season so farmers cannot come and it is also a back to school season Coincide it with World food day End of October: September is harvesting season, farmers are busy. At the end of October, farmers have enough resources to participate in the event
Other recommendations include:
Make the event regional so that rural farmers have opportunity to witness Chris Muhango suggested an innovative way to recruit champions for milk consumption (go to your MTN line, send SMS; type "MILK” leave SPACE TYPE 0772185653, then send to 8008 and you will have applied to become a milk promotion champion .
3.2 Closing Remarks Ms. Lucy Asiimwe Twinamasiko, Country Coordinator AgriProFocus Uganda thanked the organizers, sponsors, exhibitor’s presenters and participants for making the event possible and a success. As part of her closing remarks she emphasized: Campaigning for consumption of alternative milk products such as yoghurt and cheese for customers that are not necessarily interested in milk Stepping up positive campaigns so as to increase milk consumption Networking of all stakeholders in the dairy sector so as to leverage on resources,
She then declared the event officially closed.
20 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
Below is a pictorial of the group work and a group photo of the participants
21 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
APPENDICES
Appendix I: Agenda
DAY 1: 16TH SEPTEMBER 2015
TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR 8:00am- 6:00pm Exhibition
Opening 8:00am-8:30am Registration – (Videos in the background) AgriProFocus Network 8:30– 8:40am Chairman organising Welcome Remarks committee 840:15- 9:10am Key note speech “ status update on milk consumption” Dr. Florence Kasirye Stanley Musiime 9:10-9:30am Executive Director Official Opening of the Dairy Day Event DDA 9:30- 10:00am Tour of the exhibition space Organizing Committee 10:00-10:30am Participants buy their milk TEA BREAK products & snacks at exhibition
Importance of Milk and milk products:
a) Consumer survey results (market study) Anthony Nyungu 10:30am-11:00am TechnoServe/EADD b) The role of milk in the health of people Peter Milton Rukundo- 11:00am-11:20am (children, adults, special needs people) Ministry of Health
11:20- 11:30am Poem Milk Consumption Albert Mukundane
Successful cases on promotion of milk consumption
11:30am-11:50am Case 1:School milk program Dairy Development Authority Stanley Musiime 11:50am- Joseph Awino Omboga 12:10noon Case 2: Kenya Case Study School milk program Brookside Panel Discussion(cover morning and afternoon William Matovu 12:10-12:40noon sessions) Chair Panel Discussion
12:40-1:20pm Conclusions and way forward
22 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
1:20pm-2:20pm Lunch break N/A 2:20pm-6:00pm Networking at Exhibition Area MC
DAY 2: 17TH SEPTEMBER 2015 TIME TOPIC/SESSION PRESENTER/SPEAKER FACILITATOR
8:00am- 6:00pm Exhibition MC Advocacy 9:00- 9:30am Registration – (Videos in the background) If any 9:30 – 9:45am Sylvia Natukunda – Recap of Day 1 (20min) AgriProFocus Grac e Musimami
9:05am-9:15am Open discussion (20min) Session Facilitator Sharing Strategies for milk consumption 9:15am-10:15 Dr. Sarah Mubiru- SNV Strategies for promoting milk consumption Sylvia Natukunda - (clear role delegation) – Group work AgriProFocus 10:15-11:15am Participants buy their TEA BREAK- Product Sampling & Exposure to milk products & snacks at innovations at exhibition area exhibition Grace Musimami 11:15-12:15am Dr. Sarah Mubiru- Group presentation & discussion SNV Pitching session – 12:15- 1:15pm Interventions/Innovations/milk promotion campaign/projects in dairy done by members on SNV the organising committee (Pitch session and Sameer Q&A) 1:15- 1:35pm Synthesis of all key issues from the technical content Grace Musimami 1:35pm-1:45pm Action plan for Follow up - Dairy Stakeholder Event Theme-2016 - Dairy Stakeholder Event dates-2016 Session facilitator 1:45pm-2:00pm Country Coordinator Closing Remarks AgriProFocus Uganda 12:50 – 2:00pm LUNCH BREAK N/A
4:00-6:00pm Business networking (Award of certificates and visiting of exhibitions) Sponsor
23 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA
24 | DAIRY STAKEHOLDERS ’ EVENT 2015 16TH- 17TH SEPTEMBER, 2015 A T UMA