Leadership in Action News from the Beauty Industry’s Think Tank VolumeVolume 5, 5, Issue Issue 1 1 | | Winter Winter 2013 2013
Capstone 2013: “Beauty in a Digital World” Save the Date! research when they visited Google’s New York offices as part of their market- Capstone Class of 2013 ing course this fall, and have already June 5, 2013 The master’s program will focus its included visits to the Hearst Apps 5:00-8:00 pm 2013 capstone research on “Beauty Lab, an evening with L2 Digital Think FIT Haft Auditorium in a Digital World,” with the support Tank, and a second workshop at Google of this year’s sponsor, Beiersdorf, in their primary research. This year, and research partner, Google. “In the student research will be extended into North America, as well as the annual post-Facebook IPO world, the notion of presentations at several major industry presentations at FIT, on June 5. n digital has changed for brands,” points events, including HBA and Cosmoprof out Professor Kanlian, program chair. “It is no longer just something ‘cool’ that they want as part of their brand culture. It has become a valuable asset in their strategy tool kits, if the ele- ments can be integrated authentically into the brand’s personality and global marketing strategy.” Tapping experts in the digital field, both in the U.S. and during their March 2013 field studies in Japan, China, and Singapore, the class of 2013 will explore three areas: (1) digital marketing, (2) big data/digital analytics, and (3) digital commerce. The Class of 2013 students kick off first phase of capstone research at Google’s New York students began the initial phase of their offices.
FIT School of Graduate Studies Holds Inaugural Symposium: Diversity and Globalization in the Beauty Industry
The School of Graduate Studies pre- (Tonie) Leatherberry, principal for sented a symposium on “Diversity and Deloitte Consulting LLP. Leatherberry, Globalization in the Beauty Industry” who serves as Northeast practice leader
Cosmetics and Fragrance Marketing and Management Marketing and Fragrance Cosmetics Program Degree Master’s on Friday, November 16, 2012, at FIT, for information management and busi- supported by a grant from the FIT ness analytics and chair of Deloitte’s Diversity Council. Leaders from top Diversity and Inclusion Committee, beauty corporations and NGOs dis- observed that companies must focus cussed how diversity and globalization on inclusion in their “behaviors, are transforming business strategies policies, and philosophies” in order for companies and consumers. The for all stakeholders to achieve their full symposium was the first of a series to potential. She cited the Cosmetics and be presented by the School of Graduate Fragrance Marketing and Management Left to right: Class of 2012 interviewers Studies. “These symposia will provide students’ 2012 capstone research Alexandra Fritsch-Gil, Bumble & Bumble, and Ildiko Juhasz, Acqua di Parma, LVMH a forum for an enlightening exchange project, on diversity and globalization, Fragrance Brands, with special guest Mark of ideas and creative works founded in for its cutting-edge explorations in areas Davis, The Body Shop International. the research undertaken by the school’s including marketing, product innova- students and faculty,” said Dr. Mary E. tion, and corporate governance. and student representatives discussed Davis, dean. Following the keynote, a panel mod- business trends in the beauty field. Professor Stephan Kanlian intro- erated by The Wall Street Journal’s Ellen They noted that businesses and brands duced the keynote speaker, Antoinette Byron and including industry, NGO, continued on page 4 Alumni and Student News
FIT and Wharton Alumni Gain Leadership Inspiration from Mindy Alumni Share Insights Grossman, Chief Executive Officer and Director, HSN, Inc. with Industry On January 18, alumni shared her non-traditional career path and most Stephanie Dishart-Kramer ’11, director from Wharton’s Jay H. recent experiences at HSN, stressing that her of marketing, Chanel, was the keynote Baker Retailing Center company is an entertainment network, and that speaker at the Wharton Retail Conference and FIT’s Cosmetics the retail environment today is boundary-less. held on November 30, 2012, at the Wharton and Fragrance She also provided some leadership advice to the School in Philadelphia. Her presentation, Marketing and attendees, including three things important to “Closer to Consumers,” explored social Management master’s her – passion, purpose, and impact – as well and digital strategies for luxury brands. degree program were as the fact that cultural fit is paramount for Kate Voyten ’13, vice president, Gucci and proud to host Mindy success. She further stressed the importance of Escada Fine Fragrances, P&G Prestige, was Grossman, CEO and having a clear vision; to always remember that a speaker at the HBA Global Conference in Director of HSN, to a humanity is important; and to trust integrity, New York last summer. Her presentation breakfast speaking engagement hosted at the and never forget to celebrate every small suc- was “Lifestyle Marketing: How to Create Penn Club in New York City. Ms. Grossman cess with your team. n Consumer Engagement and Loyalty.”
Alumni and Current Students’ Career Advancements
Elizabeth Lamont ’04 has moved to the assistant vice president of marketing, Lancôme, new position of vice president, marketing, L’Oréal USA. Americas/Oceania, at La Prairie. Alison Aidlin ’11 has moved to brand manager, Stephanie (Delille) Martins ’04 has moved to global product innovation, Avon. vice president, corporate packaging and devel- LaShada Allen ’11 has moved to Unilever as Stephanie Dishart- Kate Voyten Kramer opment, L’Oréal USA. customer business manager for Peapod. Jennifer Lacey Smith ’07 is now director of Breanna Martin ’12 has moved to director, at Firmenich. packaging, Oribe Hair Care. global marketing, face category, at Smashbox. Heather Kovesdy ’14 has been promoted Melinda Katz Fried ’09 has moved to Pernod Emily Coleman ’13 has been promoted to assis- to director, finance for Shiseido Americas Ricard, as director of corporate communica- tant vice president, interactive marketing, at Corporation, Beaute Prestige International USA tions. Lancôme, L’Oréal USA. Division. Emmie Salaj ’09 has moved to the position Lauren Edelman ’13 has moved to the position Roshini Menon ’14 has been promoted to of national sales director of North America at of director of marketing at Chanel. assistant vice president, sales development, at Bvlgari Parfums, LVMH. Amanda Kahn ’13 has been promoted to senior Kiehl’s Since 1851/L’Oréal USA. Nicole Kirtley ’10 has moved to global market- brand manager, ck one color cosmetics at Coty Sam Safdieh ’14, vice president of Townley, has ing director, Parlux Fragrances. Prestige. moved from the creative team to sales. Lea Koussoulis ’10 has been promoted to the Criag LaManna ’13 has been promoted to senior Dudley Williams ’14 has been promoted to the position of assistant vice president, interactive brand manager, Eucerin Skincare/Beiersdorf. position of director, development, L’Oréal Paris marketing, Redken. Andrea Reichert ’13 has been promoted to and Garnier Skincare, L’Oréal USA. n Denée Pearson ’10 has been promoted to associate fragrance development manager
Alumni Association (CAFAA) Events
CAFAA board members visit Bergdorf-Goodman for private tour of holiday Visit to Hearst App Lab for special presentation on digital media. windows and reception.
2 Volume 5, Issue 1 | Winter 2013 FIT Alumni Present Exclusive Think Tank Event with Mark Davis Class of 2014 European Director of Community Fair Trade, The Body Shop International Field Studies As part of the School of Graduate Studies 2012- competitive edge? According to Mr. Davis, the Students develop case study insights and 13 Symposium Series, a group of alumni from key is “radical transparency.” The rise of social evaluate fragrances during London, Paris, the master’s program had a unique opportunity media gives The Body Shop more opportunities and Stockholm corporate visits. to spend an evening with a special guest, Mark to connect consumers with the people who are Davis, director of community fair trade at the providing the ingredients used in their prod- Body Shop International division of L’Oréal. ucts. Consumers will be able to get even closer The think tank session was a prelude to the to the source and see for themselves that The conversation that continued the next day at the Body Shop practices the principles it preaches. symposium (see page 1). Class of 2012 alumni “Farmers in these tiny villages in Africa skipped Alexandra Fritsch-Gil (Bumble & Bumble, The the whole traditional land line telephone Estée Lauder Companies) and Ildiko Juhasz era. They all carry smart phones,” Mr. Davis (Aqua di Parma, LVMH) moderated the think said. What began as a renegade idea has been tank, and, the next day, interviewed Mr. Davis embraced by the business world. He went on to and facilitated a Q&A session with industry say, “The Body Shop’s uniqueness is based on executives about The Body Shop and its com- offering consumers the finest gifts, ingredients, mitment to community and ethical trade issues. and accessories from the four corners of the Mr. Davis had spent time with the first- globe.” year Cosmetics and Fragrance Marketing and Recognizing that fair trade represents a Management students during their recent strong competitive advantage, L’Oréal has European trip, where he provided his unique looked to The Body Shop to help develop its perspective on the status of ethical trade in the own set of “community fair trade” practices, beauty industry. The presentation was such a such as exceptional ingredient quality, exclusiv- success that he was flown in from London to be ity, and a strong point of differentiation for the the featured interview during the first event of brand as well as supply chain security. Strong the 2012-13 Symposium Series. principles that produce profits as well as global The think tank session provided a unique benefit is a win-win situation, or, as The Body opportunity for alumni to continue their profes- Shop founder Anita Roddick famously stated, sional development by participating in a rich “Business as unusual can be a force for good exchange of ideas in an informal setting. and change.” n How does The Body Shop maintain its
Alumni Organization Develops Long-Term Strategic Plan Carly Guerra ’10, President, and Stephanie Dishart-Kramer ’11, Vice President, Share Highlights
The Cosmetic and Fragrance Alumni theme for the academic year 2012-13 is “The Association (CAFAA) Board is thrilled to Year of Digital” – a critical development oppor- The mission of the Alumni Association announce a realignment of strategy guided tunity for the industry. CAFAA parallels its is the enrichment of its alumni, the by its new mission statement. There will be a efforts with the industry and the MPS program. program, and the industry it serves theme for each academic year that will allow The first event to kick-off “The Year of Digital” and a commitment to philanthropic 360-degree initiatives on each core tenet on was L2 Digital Think Tank’s presentation efforts through charitable initiatives. tiered levels of involvement: (1) building a on “Brands As Media Companies,” Tuesday, dynamic alumni network and creating lifelong February 12. The CAFAA board has scheduled relationships among the alumni, (2) promot- several upcoming events this spring and looks- CAFAA EXECUTIVE BOARD ing the core values and accomplishments of forward to providing all alumni with a robust the master’s program internally and externally, program of continued career enrichment, pro- President: Carly Guerra (class of 2010), and (3) providing opportunities for continuing fessional growth, and networking opportunities. The Estée Lauder Companies career enrichment and professional growth. For more information visit Facebook: Vice President: Stephanie Dishart-Kramer Working in conjunction with CAFAA’s advi- (class of 2011), Chanel www.facebook.com/FITMPSAlum sors, Dr. Brooke Carlson and Professor Stephan Secretary: Renee Ordino (class of 2003), Kanlian, the plan was approved and pre- Batallure Beauty sented to the master’s program’s Professional Treasurer: Frank Fronzo (class of 2008), Development Committee and Industry Advisory The Estée Lauder Companies Board at their respective meetings last fall. The
Volume 5, Issue 1 | Winter 2013 3 Industry Advisory Board Honors Chair, David Greenberg (President of Maybelline/Garnier/Essie, L’Oréal USA) On December 4, 2012, the master’s pro- USA’s commitment to the program and gram’s Advisory Board meeting was held support for the beauty industry’s future at the headquarters of L’Oréal USA. David leaders. FIT’s Dr. Mary E. Davis, dean for Greenberg; Joanna Grillo, senior vice the School of Graduate Studies, and Dr. president of human resources, LVMH/ Jack Oliva, vice president for Academic Parfums Christian Dior, and chair of the Affairs, presented an Outstanding Professional Development Committee; Leadership Award to Mr. Greenberg, and Professor Stephan Kanlian, pro- thanking him for his invaluable service to gram chair, provided updates on the the program over the past three years. Mr. program’s upcoming curriculum revi- Greenberg will remain on the board as a sions and the Professional Development member of its Executive Committee. Committee’s recent efforts to harmonize Jerry Vittoria, President, Firmenich policies across corporate partners. David USA, a long-standing member of the Greenberg provided a timeline of the Industry Advisory Board and passionate FIT Vice President Jack Oliva and Dean Mary E. program, which captured many mile- supporter of the master’s program, was Davis with David Greenberg. stones achieved over the last three years announced as the new chair. In addition, under his guidance as chair. In addition, Dr. Davis shared comments about her Companies, and vice president, Stephanie to honor Mr. Greenberg’s contributions, experience traveling to London, Paris, and Dishart-Kramer ’11, Chanel, presented the Frederick Rozé, president and CEO, Stockholm with the class of 2014 on their association’s new mission, strategic plan, L’Oréal USA, shared his appreciation for Field Studies Course last fall. Finally, the annual theme, and events for the upcom- Mr. Greenberg’s leadership and support program’s Alumni Association presi- ing academic year and beyond. n of the master’s program, as well as L’Oréal dent, Carly Guerra ’10, The Estée Lauder
Diversity and Globalization in interaction with local markets, is also an suppliers. Companies that compensate the Beauty Industry integral part of successful global busi- suppliers fairly give people “the power to continued from page 1 ness practices. Ursula Wynhoven, general control their own lives and be what they counsel, United Nations Global Compact can be,” Davis said. Consumers who buy are moving away from the one-size-fits-all Office, and Alexandra Fritsch-Gil ’12, of products specifically from companies that concept and engaging in more one-on-one Bumble & Bumble, rounded out the panel. institute fair trade practices and protect communication with consumers. “You Lastly, an interview with Mark Davis, the environment “can change things” can’t have a viable business in beauty director of community fair trade, The globally and have an impact on a corpora- without talking with the consumer,” said Body Shop International, was moderated tion’s bottom line. Cheryl Wilson, director of global business by two class of 2012 alumni: Alexandra Student white papers, related research, development for ethnic hair care, Unilever. Fritsch-Gil and Ildiko Juhasz (Aqua di and video highlights are all available on: Nicholas Gavrelis, vice president of global Parma, LVMH). This segment focused fitnyc.edu/graduatesymposium. n product development, MAC Cosmetics, on ethical trade and the ways that fair The Estée Lauder Companies, added that trade practices become a mutual relation- a “boots on” approach, involving physical ship among consumers, companies, and
FIT Master’s Program Contact Information
CHAIRPERSON Professor Stephan Kanlian [email protected] (212) 217-4306
ASSISTANT PROFESSOR Dr. Brooke Carlson [email protected] (212) 217-4252
INDUSTRY/PROGRAM COORDINATOR Ewa Garbos Left to right: Panel moderator Ellen Byron, The Wall Street Journal; Cheryl Wilson, Unilever; [email protected] Alexandra Fritsch-Gil ’12, Bumble & Bumble; Nicholas Gavrelis, MAC Cosmetics, The Estée Lauder (212) 217-4311 Companies; and Ursula Wynhoven, UN Global Compact Office.
4 Volume 5, Issue 1 | Winter 2013