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Volume 5, Issue 1, Winter 2013 (.Pdf) Leadership in Action News from the Beauty Industry’s Think Tank VolumeVolume 5, 5, Issue Issue 1 1 | | Winter Winter 2013 2013 Capstone 2013: “Beauty in a Digital World” Save the Date! research when they visited Google’s New York offices as part of their market- Capstone Class of 2013 ing course this fall, and have already June 5, 2013 The master’s program will focus its included visits to the Hearst Apps 5:00-8:00 pm 2013 capstone research on “Beauty Lab, an evening with L2 Digital Think FIT Haft Auditorium in a Digital World,” with the support Tank, and a second workshop at Google of this year’s sponsor, Beiersdorf, in their primary research. This year, and research partner, Google. “In the student research will be extended into North America, as well as the annual post-Facebook IPO world, the notion of presentations at several major industry presentations at FIT, on June 5. n digital has changed for brands,” points events, including HBA and Cosmoprof out Professor Kanlian, program chair. “It is no longer just something ‘cool’ that they want as part of their brand culture. It has become a valuable asset in their strategy tool kits, if the ele- ments can be integrated authentically into the brand’s personality and global marketing strategy.” Tapping experts in the digital field, both in the U.S. and during their March 2013 field studies in Japan, China, and Singapore, the class of 2013 will explore three areas: (1) digital marketing, (2) big data/digital analytics, and (3) digital commerce. The Class of 2013 students kick off first phase of capstone research at Google’s New York students began the initial phase of their offices. FIT School of Graduate Studies Holds Inaugural Symposium: Diversity and Globalization in the Beauty Industry The School of Graduate Studies pre- (Tonie) Leatherberry, principal for sented a symposium on “Diversity and Deloitte Consulting LLP. Leatherberry, Globalization in the Beauty Industry” who serves as Northeast practice leader Cosmetics and Fragrance Marketing and Management Marketing and Fragrance Cosmetics Program Degree Master’s on Friday, November 16, 2012, at FIT, for information management and busi- supported by a grant from the FIT ness analytics and chair of Deloitte’s Diversity Council. Leaders from top Diversity and Inclusion Committee, beauty corporations and NGOs dis- observed that companies must focus cussed how diversity and globalization on inclusion in their “behaviors, are transforming business strategies policies, and philosophies” in order for companies and consumers. The for all stakeholders to achieve their full symposium was the first of a series to potential. She cited the Cosmetics and be presented by the School of Graduate Fragrance Marketing and Management Left to right: Class of 2012 interviewers Studies. “These symposia will provide students’ 2012 capstone research Alexandra Fritsch-Gil, Bumble & Bumble, and Ildiko Juhasz, Acqua di Parma, LVMH a forum for an enlightening exchange project, on diversity and globalization, Fragrance Brands, with special guest Mark of ideas and creative works founded in for its cutting-edge explorations in areas Davis, The Body Shop International. the research undertaken by the school’s including marketing, product innova- students and faculty,” said Dr. Mary E. tion, and corporate governance. and student representatives discussed Davis, dean. Following the keynote, a panel mod- business trends in the beauty field. Professor Stephan Kanlian intro- erated by The Wall Street Journal’s Ellen They noted that businesses and brands duced the keynote speaker, Antoinette Byron and including industry, NGO, continued on page 4 Alumni and Student News FIT and Wharton Alumni Gain Leadership Inspiration from Mindy Alumni Share Insights Grossman, Chief Executive Officer and Director, HSN, Inc. with Industry On January 18, alumni shared her non-traditional career path and most Stephanie Dishart-Kramer ’11, director from Wharton’s Jay H. recent experiences at HSN, stressing that her of marketing, Chanel, was the keynote Baker Retailing Center company is an entertainment network, and that speaker at the Wharton Retail Conference and FIT’s Cosmetics the retail environment today is boundary-less. held on November 30, 2012, at the Wharton and Fragrance She also provided some leadership advice to the School in Philadelphia. Her presentation, Marketing and attendees, including three things important to “Closer to Consumers,” explored social Management master’s her – passion, purpose, and impact – as well and digital strategies for luxury brands. degree program were as the fact that cultural fit is paramount for Kate Voyten ’13, vice president, Gucci and proud to host Mindy success. She further stressed the importance of Escada Fine Fragrances, P&G Prestige, was Grossman, CEO and having a clear vision; to always remember that a speaker at the HBA Global Conference in Director of HSN, to a humanity is important; and to trust integrity, New York last summer. Her presentation breakfast speaking engagement hosted at the and never forget to celebrate every small suc- was “Lifestyle Marketing: How to Create Penn Club in New York City. Ms. Grossman cess with your team. n Consumer Engagement and Loyalty.” Alumni and Current Students’ Career Advancements Elizabeth Lamont ’04 has moved to the assistant vice president of marketing, Lancôme, new position of vice president, marketing, L’Oréal USA. Americas/Oceania, at La Prairie. Alison Aidlin ’11 has moved to brand manager, Stephanie (Delille) Martins ’04 has moved to global product innovation, Avon. vice president, corporate packaging and devel- LaShada Allen ’11 has moved to Unilever as Stephanie Dishart- Kate Voyten Kramer opment, L’Oréal USA. customer business manager for Peapod. Jennifer Lacey Smith ’07 is now director of Breanna Martin ’12 has moved to director, at Firmenich. packaging, Oribe Hair Care. global marketing, face category, at Smashbox. Heather Kovesdy ’14 has been promoted Melinda Katz Fried ’09 has moved to Pernod Emily Coleman ’13 has been promoted to assis- to director, finance for Shiseido Americas Ricard, as director of corporate communica- tant vice president, interactive marketing, at Corporation, Beaute Prestige International USA tions. Lancôme, L’Oréal USA. Division. Emmie Salaj ’09 has moved to the position Lauren Edelman ’13 has moved to the position Roshini Menon ’14 has been promoted to of national sales director of North America at of director of marketing at Chanel. assistant vice president, sales development, at Bvlgari Parfums, LVMH. Amanda Kahn ’13 has been promoted to senior Kiehl’s Since 1851/L’Oréal USA. Nicole Kirtley ’10 has moved to global market- brand manager, ck one color cosmetics at Coty Sam Safdieh ’14, vice president of Townley, has ing director, Parlux Fragrances. Prestige. moved from the creative team to sales. Lea Koussoulis ’10 has been promoted to the Criag LaManna ’13 has been promoted to senior Dudley Williams ’14 has been promoted to the position of assistant vice president, interactive brand manager, Eucerin Skincare/Beiersdorf. position of director, development, L’Oréal Paris marketing, Redken. Andrea Reichert ’13 has been promoted to and Garnier Skincare, L’Oréal USA. n Denée Pearson ’10 has been promoted to associate fragrance development manager Alumni Association (CAFAA) Events CAFAA board members visit Bergdorf-Goodman for private tour of holiday Visit to Hearst App Lab for special presentation on digital media. windows and reception. 2 Volume 5, Issue 1 | Winter 2013 FIT Alumni Present Exclusive Think Tank Event with Mark Davis Class of 2014 European Director of Community Fair Trade, The Body Shop International Field Studies As part of the School of Graduate Studies 2012- competitive edge? According to Mr. Davis, the Students develop case study insights and 13 Symposium Series, a group of alumni from key is “radical transparency.” The rise of social evaluate fragrances during London, Paris, the master’s program had a unique opportunity media gives The Body Shop more opportunities and Stockholm corporate visits. to spend an evening with a special guest, Mark to connect consumers with the people who are Davis, director of community fair trade at the providing the ingredients used in their prod- Body Shop International division of L’Oréal. ucts. Consumers will be able to get even closer The think tank session was a prelude to the to the source and see for themselves that The conversation that continued the next day at the Body Shop practices the principles it preaches. symposium (see page 1). Class of 2012 alumni “Farmers in these tiny villages in Africa skipped Alexandra Fritsch-Gil (Bumble & Bumble, The the whole traditional land line telephone Estée Lauder Companies) and Ildiko Juhasz era. They all carry smart phones,” Mr. Davis (Aqua di Parma, LVMH) moderated the think said. What began as a renegade idea has been tank, and, the next day, interviewed Mr. Davis embraced by the business world. He went on to and facilitated a Q&A session with industry say, “The Body Shop’s uniqueness is based on executives about The Body Shop and its com- offering consumers the finest gifts, ingredients, mitment to community and ethical trade issues. and accessories from the four corners of the Mr. Davis had spent time with the first- globe.” year Cosmetics and Fragrance Marketing and Recognizing that fair trade represents a Management students during their recent strong competitive advantage, L’Oréal has European trip, where he provided his unique looked to The Body
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