Managed Accounts Driving the Revolution in Transparency

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Managed Accounts Driving the Revolution in Transparency Managed Accounts Driving the revolution in transparency April 2016 Main sponsor Associate sponsors SPECIAL REPORT/MANAGED ACCOUNTS EDITORIAL/SUBSCRIPTIONS 04 07 This report was researched and written by Philip Moore, special reports writer for Hedge Fund Intelligence. Alternative TLC Receding scepticism Editor Nick Evans [email protected] Managing director David Antin [email protected] Commercial director Robert Dunn [email protected] 08 10 Advertising and sponsorship/Europe Ian Sanderson [email protected] Pension funds Rising institutional Advertising and sponsorship/US James Barfield fuel change demand [email protected] Data and research manager Damian Alexander [email protected] Data and research Siobhán Hallissey Production Michael Hunt 13 14 Subscription sales UK (and for reprints) Future growth The regulatory UK Ruta Balasaityte potential driver [email protected] Asia/Europe Joel Dudden [email protected] US Augusta McKie [email protected] 15 16 Hedge Fund Intelligence is the most comprehensive provider of hedge fund news The growth Not just a and data in the world. With five titles – AsiaHedge, EuroHedge, InvestHedge, of liquid alts defensive tool Absolute Return and Absolute UCITS – we have the largest and the most knowledgeable editorial and research teams of any hedge fund information provider. We collect and supply information on more than 17,000 hedge funds and funds of hedge funds, and provide comprehensive analysis from across the globe. 19 20 We also produce a number of highly regarded events throughout the year, including conferences which attract top-level industry speakers and delegates, and awards The appeal of lower fees Every basis point counts dinners which honour the best-performing risk-adjusted funds of the year. Published by Hedge Fund Intelligence, 8 Bouverie Street, London, EC4Y 8AX, United Kingdom Email [email protected] 20 21 Telephone +44 (0)20 7779 7330 Fax +44 (0)20 7779 7331 A positive Helping emerging Website www.hedgefundintelligence.com selection bias? managers Disclaimer: This publication is for information purposes only. It is not investment advice and any mention of a fund is in no way an offer to sell or a solicitation to buy the fund. Any information in this publication should not be the basis for an investment decision. Hedge Fund Intelligence does not guarantee and takes no responsibility for the accuracy of the information or the statistics contained in 22 this document. Subscribers should not circulate this publication to members of the public, as sales of the products mentioned may not be eligible or suitable for general sale in some countries. Copyright in Demand for institutional bespoke solutions drives growth this document is owned by Hedge Fund Intelligence Limited and any unauthorised copying, distribution, selling or lending of this document is prohibited. All rights reserved. of managed account platforms/ Siobhán Hallissey 2 hedgefundintelligence.com 2016/MANAGED ACCOUNTS Institutional investors demand greater control and customisation Managed accounts take centre stage for hedge fund allocation ince the global financial crisis managed accounts IN TERMS OF COST AND have gone from being a relative sideshow in the FLEXIBILITY, MANAGED hedge fund universe – and historically a rather un- ACCOUNTS OFFER BENEFITS popular one with most asset managers – to being TO THE INVESTOR THAT one of the foremost drivers of change and growth COMMINGLED FUNDS OFTEN CANNOT MATCH Sacross the industry. Fuelled by growing institutional demand for greater control and customisation over their investments, managed accounts have taken centre stage in the re-ordering of the way in which major investors allocate to hedge funds – and in the liquidity and transparency that they require. In terms of cost and flexibility, managed accounts offer bene- fits to the investor that commingled funds often cannot match. And there are few managers these days that remain unwilling to offer separately managed accounts, either to investors directly or via the various managed account platforms that are growing rapidly as a result of this sea change in hedge fund investment trends. In this special Hedge Fund Intelligence report, Philip Moore looks at the transformation of the managed account business in recent years, the potential for future growth and innovation to come and the ways in which managed accounts are reshap- ing the whole landscape of hedge fund investing for investors, managers and intermediaries alike. Nick Evans, editor, Hedge Fund Intelligence hedgefundintelligence.com 3 MANAGED ACCOUNTS/2016 Managed accounts: driving the transparency revolution s recently as 2012, Keith Haydon “Managed accounts link asset owners’ capital – the chief investment officer at to asset managers’ investment strategies Man FRM, the London-based fund while separating back and middle office, of hedge funds specialist which governance, control and oversight respon- Awas set up in 1991 and became a division of sibilities from trading activities,” it explains. the Man Group in 2012 – was sceptical about “By combining asset managers’ strategies and managed accounts. traditional service providers within an inde- Today he is a firm believer – which is just pendent investment vehicle (managed account), as well, given that Man FRM now has over $8 asset owners obtain an enhanced and inde- billion on the managed account platform that pendently governed investment framework.” it originally set up for its internal use. The firm adds: “The strength of a managed The financial firepower that the Man FRM account resides in the clear separation of group has put into developing its platform responsibilities between the parties involved. certainly helped to accelerate Haydon’s epiph- The independent nature of the managed any. But there are plenty of other very good account seeks to ensure that conflicts of reasons explaining why Haydon has been per- interest are mitigated and investment activi- suaded of the merits of managed accounts, ties are governed using best practices.” and why his confidence in their continued growth is shared across large swathes of the ALTERNATIVE TLC alternative investment management industry. This is very different from the way in which The growing popularity of managed investors traditionally accessed hedge accounts is attributed chiefly to the protec- fund strategies, which was through direct tion of investors’ assets that they provide. exposure to commingled funds, or through Definitions and types of managed accounts indirect participation via funds of hedge – also known as separately managed funds. Either way, they were exposed to the accounts – differ. But in a nutshell, in a same panoply of dangers, which ranged from managed account the underlying assets are outright fraud to the risks associated with owned by the investor and registered in the opacity and illiquidity that came to the fore investor’s name. in the global financial crisis. This means that the hedge fund manager’s “Firms running large multi-manager role is concentrated on day-to-day invest- portfolios under the old model are exposed ment management decisions. Operational as- to a number of risks,” says David Saunders, pects such as the appointment of third-party co-founder and chief executive officer of the service providers – including prime brokers, hedge fund investment advisory firm K2 Advi- administrators and custodians – are the David Saunders, sors. Since 2012, K2 has been part of Franklin responsibility of the investor or, more usually, co-founder and CEO, Templeton, which had $742.6 billion in assets the managed account platform. under management as of March 31 2016. K2 Advisors Montreal-based Innocap gives a neat “One risk is that they relinquished control, summary of the benefits of this arrangement. which has been delegated to the respective 4 hedgefundintelligence.com 2016/MANAGED ACCOUNTS IT BECAME ESSENTIAL THAT WE CHANGED More specifically, Haydon says that he had THE NATURE OF OUR RELATIONSHIP WITH two principal reservations about managed MANAGERS AND MOVED TO A STRUCTURE account platforms. The first arose from the WHERE WE AS A PUBLICLY LISTED FIDUCIARY promises that a number of platforms were OVERSEE THE ASSETS AND ARE ABLE TO HAVE making at the time about the transparency THEM PRICED INDEPENDENTLY EACH TRADING they could deliver for their clients. “It was all DAY, SO THAT WE CAN CREATE THE LIQUIDITY very well promising to provide tens of thou- THAT OUR CLIENTS DEMAND AND EXPECT sands of line items of data every day,” Hay- DAVID SAUNDERS, K2 ADVISORS don recalls. “My concern was that it would not be much help providing clients with all hedge fund managers,” says Ben Browning, this data if they did not have efficient ways of who heads K2’s hedge fund managed account turning this into meaningful information.” business. “This means they may not be able Haydon’s second misgiving about managed to access their capital quickly if we experi- account platforms in 2012 was a familiar ence another 2008-style event.” one among investors at the time. “I had my Browning adds: “The second risk was that doubts that the platforms could solve the they were dependent on the hedge fund problem of negative selection bias,” he says. managers, or service providers selected This is a reference to the suspicion that by the respective hedge fund manager, for the only managers
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