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Taking Better Photos building your restaurant’s digital identity TAKING BETTER PHOTOS Easy Steps to More Appetizing Shots For Facebook, Instagram, E-mail Blasts and more Smile for the Camera! Over 50% of American consumers use smartphones and many more have digital cameras built into devices like iPods or tablet computers. Your customers are taking photos of your restaurant, your staff, and your food every day and sharing those photos on Facebook, Twitter, Instagram, Yelp, Foodspotting and other social networks. And though you can’t control the visual quality of the photos THEY take, you can make sure the official photos YOU take of your restaurant, your staff and your food are as eye-catching and appetizing as possible. You should be using those photos regularly to promote your business via e-mail, Facebook and your website. Devices like Apple’s iPhone 4S take shockingly good pictures, and many of your employees probably have one already, so grab your phone and let’s have some fun! 10 Tips to improve your iPhone photography 1. Don’t forget to check and clean the lens 2. Lighting is everything Even if your phone has an on-board flash, it’s best to avoid using it. Always choose natural light. Avoid lamps and overhead fluorescent lights. Shoot near a window with indirect sunlight coming in. Direct sunlight will “blow out” the highlights of the photo with a bright white glare. The tomato on the left was shot using a flash; on the right, using natural light. 3. Keep the camera steady Ideally, shoot with an iPhone tripod (available at Best Buy, Target, Ritz Camera or online at Amazon.com). If one is not available, brace the camera on a counter or small stack of books. If you have to hold it, lock your elbows to your body and hold the iPhone with both hands about 12 inches from your face. Take the photo with your thumb; don’t stab at it with your finger. This is easier on an iPhone running iOS 5, as you can use the volume buttons on the side to snap a picture. If possible, rest your elbows on a firm object like a r ailing. Tripods made especially for smartphones help reduce camera shake giving you crisp, clear photos. 4. Get your timing right Phone cameras are notorious for shutter lag – snapping the picture long after that fake shutter sound – so count to three for your subject but take the photo on ‘two’, and keep still a second after you’ve pressed the button to avoid blur. Taking lots of shots lets you practise but also means you capture people at their most natural moments, before they pose. 5. Get their heads together The iPhone is great for taking candid shots. The problem is, most people aren’t good at having their pictures taken. When taking pictures of a happy couple in your restaurant or bar, make sure their heads are touching. If they aren’t, it’ll look there’s a space between their heads you can drive a truck through. 6. Your feet are the best zoom You know that slider that lets you set the zoom level on your iPhone? Forget it exists. If you need to get closer to your target, walk. The phone’s zoom is digital, not optical, and using it will cause pixelation. 7. Avoid Interference Make sure your phone case is not interfering with your pictures. If you see white fog over your photos, this is a telltale sign of your camera flash reflecting off the thick sides of the case’s lens cutout. Outside sources of light can also flare up like a white rash in your pictures. If so, shade your lens with your hand like a hood. 8. The default camera app on your phone is often NOT the best way to capture photos Explore other photo-taking apps including Instagram, Hipstamatic, Photo Toaster, Camera Sharp, Camera+, Camera Awesome. 9. Once you’ve got the shot For additional photo processing and editing, check out apps like SnapSeed, Apple’s iPhoto app and Adobe’s Photoshop Touch app. 10. Find More Tips Online For the aspiring iPhone photographer, there are loads of helpful resources online: photographer blogs and pages like www.facebook.com/StephenHamiltonInc, YouTube videos (search for iPhone photography tips), Lynda.com tutorials, and many books at Amazon.com, including iPhone Artistry, Master iPhone Photography, iPhone Photography & Video for Dummies, The Art of iPhoneography, Sixty Tips for Creative iPhone Photography, and Create Great iPhone Photos: Apps, Tips, Tricks and Effects. 15 Tips to improve your Food photography 1. Turn off your flash 8. Shoot from a lower angle than you think you should This is the cardinal rule that you will hear again and again in Some may argue that food is usually seen from a 45% angle food photography tutorials. It doesn’t matter if you are using looking down, so why photograph food from a different angle? a point-and-shoot, SLR or smartphone, TURN THE FLASH OFF. The truth is that photographing food from a fork’s-eye view Using a flash makes the subject look flat or washed out and is different, and in the world of photography, different means creates unflattering shadows. unusual and unusual means interesting. 2. Use natural lighting From a lower angle, the food’s thickness and height become You’ll need a good light source. Shoot near a window or consider much more apparent than if the shot was taken from a high shooting on an outdoor table. If you have harsh sunlight angle or from above. Often, the “directly above” angle is the most beaming directly onto your subject, drape a thin cotton sheet boring angle. If you can’t see the sides of an object, you have no across the window as a diffuser. The idea is to use soft, ambient idea if the thing has any height or not. So if you shoot a 3” thick light. Of course, there are artificial light sources that can steak from directly above, it might as well be 1/4“ thick. Shoot be used if photographing during the day is not convenient for close and from a low angle. you. Lowell Ego lights work well. Watch out for standard kitchen lighting - overhead fluorescents can be harsh, or give a yellow 9. Always be on the lookout for ideas cast to your photos. To get inspired, browse through food magazines on the news - 3. Organize stand or on your tablet computer. Take note of the angles the Try to plan out the elements of your shoot long before you professionals shoot from and what makes the food look best. prepare your food. This includes de-cluttering your work space Online food blogs are another great way to quickly browse as well as the camera’s field of view (look through the viewfinder many food photos and pick up some new visual techniques. for distracting objects). In addition, pick out props and choose Here are some of the best food blogs of 2012: http://bit.ly/ONPirD dishes for plating. Having the scene set will help you swiftly 10. Use depth of field execute your shoot, which is important because food always Using a low aperture setting can blur the background and soften photographs better when it is fresh. Pay special attention other elements while emphasizing the dish you’re shooting. to dishes with creamy sauces like alfredo or items with melted If you’re taking photos with a smartphone, you cannot control cheeses like pizza or burgers, as they quickly start to break depth of field with the default camera app, but several apps down and look less fresh and appetizing. make it easy to do that after you get the shot. On an iPhone, try SnapSeed or TiltShiftGenerator. 4. De-Blob and clean up Give plates and cutlery a wipe before shooting. A blob of food in 11. Use color to create dynamic compositions the wrong spot or fingermarks on a wine glass may not be totally Plating and presentation are a big part of culinary artistry. noticeable when you’re setting things up, but could become Make sure your plate presentations POP with contrasting colors. glaringly annoying once you view the pic on your screen. 12. Find a photo editing program you like 5. Use a tripod On your laptop or home computer, use Apple’s iPhoto or Adobe’s That food isn’t moving, so there’s NO EXCUSE for blurry food Photoshop Elements to adjust color saturation, increase clarity photos. Stabilize your camera for clear, usable photos every time. and make exposure adjustments. 6. Take lots of photos 13. Shooting food with a phone? Use filters sparingly Taking pictures from various angles will increase the chances Popular apps like Instagram, Hipstamatic or Pixlr-o-matic apply for photos with “wow” factor. Just by shifting the camera’s vintage or grungy filters to your photos, but food doesn’t look perspective slightly, a frame can go from boring to spectacular. great in a sepia-tone, or in the style of a 70s polaroid, unless So move around your subject and play with camera angles. you’re trying to recreate your grandmother’s old cookbook. Food Save up for a large, fast memory card for your camera. It’s worth also looks bad in black and white. Try straightforward shooting the extra few dollars, as it will give you the freedom to shoot as with good, natural lighting to make your food look its best. much as you like in a single session and capture the food quickly, while it’s at its best.
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