Collection of Domestic Tourism Statistics for Assam (Reference Period : April, 2005 to March, 2006)
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GOVERNMENT OF INDIA Ministry of Tourism M.R.Division Collection of Domestic Tourism Statistics for Assam (Reference Period : April, 2005 to March, 2006) Final Report Intercontinental Consultants and Technocrats Pvt. Ltd. A-8, Green Park, New Delhi - 110 016, India December 2006 CONTENTS CH. DESCRIPTION PAGE NO. NO Acknowledgment Executive Summary ES-i To ES-vi 1 Introduction 1-1 to 1-3 2 Assam as a Tourist Destination 2-1 to 2-7 3 Accommodation Infrastructure, Employment and 3-1 to 3-9 Development 4 Tourist Visits and Occupancy 4-1 to 4-7 5 Profile of Tourists 5-1 to 5-5 6 Tourist Expenditure 6-1 to 6-7 7 Evaluation of Tourist Facilities 7-1 to 7-7 8 Awareness about North Eastern States 8-1 to 8-9 9 Awareness about Buddhist Centers 9-1 to 9-7 10 Summary and Recommendations 10-1 to 10-1 ANNEXURE I Hotel List supplied by Assam Tourism Department A-I(1) to A-I(15) II List of Hotels Surveyed A-II(1) to A-II(9) III Instruction to Enumerators for Filling the Tourist A-III(1) Accommodation Unit Form IV Instruction to Enumerators for Filling the Tourist Survey Form A-IV(1) to A-IV(3) V Questionnaire for Tourist Accommodation Unit A-V(1) to A-V(3) VI Questionnaire for Tourists A-VI(1) to A-VI(12) VII Month wise Domestic Tourist Arrival in Assam A-VII(1) VIII Month wise Foreign Tourist Arrival in Assam A-VIII(1) IX Month wise Domestic and Foreign Tourist Arrival in Assam A-IX(I) IX (a) Centre wise Tourist Arrivals - Domestic and Foreign A-IX a(I) (March 2005 to February 2006) IX (b) Month wise Tourist Arrivals - Domestic and Foreign A-IX b(I) (March 2005 to February 2006) Acknowledgment ACKNOWLEDGMENT ICT would like to place on record its gratitude to the Ministry of Tourism, particularly the Market Research Division, for taking up this important project and assigning the same to this ISO 9001:2000 company with a multidisciplinary team of professional experts. We particularly thank Dr. A.K.Misra, Secretary (T), Shri V.K. Bajaj, former Additional Director General (MR), Shri P.S.Bose, Additional Director General (MR), Shri A K Gupta, Joint Director General (MR), Shri Kaushal Joshi, Deputy Director (MR), Shri S.K.Mohanta, DPA Grade ‘B’ and other officers and staff of the Market Research Division for their critical comments and valuable inputs at different stages of execution of this project. We are also thankful to the Government of Assam and the Directorate of Tourism for extending all the required support and assistance for the successful completion of the project. In particular, we would like to extend our sincere thanks to Mr. D.K. Baruah, Director; Mr. Sajjad Ahmed, Addl. Director; Mr. J.C. Deka, Statistical Officer and other members of staff who provided valuable information and assistance for the conduct of the survey. We are also thankful to the hotel owners and their staff and also the tourists who co-operated with the survey team and spared their time to provide detailed information. Executive Summary Collection of Domestic Tourism Statistics for Assam EXECUTIVE SUMMARY Ministry of Tourism appointed M/s Intercontinental Consultants and Technocrats as Consultants for the collection of Domestic Tourism Statistics for the State of Assam from March, 05 onward for a duration of 12 months. Assam is fast emerging as a major tourist destination in India with its splendid tourist attractions. Its breath taking scenic beauty, dense forests, green valleys, large waterways, rich bio-diversity and unique art and culture make Assam a state provides a tourists with enormous potential for development through tourism. The tourist visits in Assam has been increasing steadily during the last few years and the trend needs to be sustained through the provision of appropriate tourist facilities and services. There are a good number of accommodation units scattered through out the state. These units are primarily meeting the demands of domestic tourists and as such there is a need for star hotels, particularly in tourist destination like Guwahati, Kaziranga, Nameri, etc. The comprehensive data on tourists staying in accommodation units, tourists profile and tourists arrival at important tourists centers in the state have been collected every month: The terms of reference of the assignment as specified by the Ministry were the following: • Preparation of a frame / list of tourist place-wise, all accommodation units like Hotels, Dharamshalas, Guesthouses, etc.; • Compilation of information about both domestic and foreign tourists staying in all accommodation units each month, including nationality (about foreign tourists) from the records of accommodation units; • Compilation of information about rooms, beds, occupancy rate, employment, etc. of all accommodation units referred as at Sr. No. (ii) above on monthly basis. • Conducting a sample survey of both domestic and foreign tourists (taking separate representative samples) at all the important tourist places as at Sr. No. (i) to estimate the (a) purpose of visit (b) same day visitors (c) tourists staying with friends/relatives during their visits (d) demographic profile (e) country/state-wise arrivals (country for foreign tourists and state for domestic tourists only (f) average estimated expenditure by tourists on various items (g) average duration of stay and (h) direct employment generated through tourism in various sectors like hotels, restaurants, transport, travel agencies, travel agents etc. • Estimation of the expenditure made by State Government in development of tourism, and earnings through tourism, and • Updation of the frame/list as at Sl. No. (i) & (ii) on quarterly basis; and accordingly revise the coverage. A Camp office was established in Guwahati for better interaction and liason with State Tourism Department the A survey team of graduates, proficient in English, Hindi and Assamese languages was selected and were imparted intensive training regarding the purpose of study and collection of data. Final Report ES-i Executive Summary An initial list of accommodation units was collected from the office of Director tourism, Assam that was updated before the start of data collection. Survey of the accommodation units and Tourists were interviewed in the predesigned formats, at important tourists spots at Barpeta, Dhubri, Dibrugarh, Guwahati, Jorhat, Kaziranga, Lakhimpur, Sibsagar and Silchar, Tezpur and Tinsukia.. 0.1 Economic Census 1998 As per the Economic Census 1998 the total employment in the accommodation establishments in Assam during 1998 was 15,669. The average employment per accommodation establishment in Assam was 4.7 persons. Kamrup district had the highest employment of 7.0 persons per establishment, followed by Cachar District with 6.4 persons per establishment. The lowest employment per establishment was 2.4 persons in Hailakandi district 0.2 Accommodation Survey Accommodation survey has been conducted in nineteen places covering fifteen districts. Largest numbers of accommodation units were surveyed in Guwahati in the Kamrup district followed by Jorhat, Dibrugarh, Tinsukia and Tezpur The 351 surveyed accommodation units employed 5368 persons. The average employment per hotel is about 15.3 persons and the average employment per room is about 0.7. The highest average per hotel is at Silchar (23.3) followed by Guwahati (20.2) and Kaziranga (20.1). The average employment per establishment in the case of surveyed accommodation units has been significantly higher than the estimates available from economic census, which can be attributed to non-coverage of very small own account enterprises providing basic lodging facilities at distant places. The Directorate of Tourism of Government of Assam is mainly responsible for the development of tourism in the state. As per information available from the Department of Tourism, Assam, the revenue earning of the Directorate increased from about Rs.35.87 lakhs in 2000-01 to Rs.62.15 lakhs in 2004-05. 0.3 Tourists Survey During 2004, 22.8 lakh domestic tourist and 7285 foreign tourist visits were recorded in Assam, registering a growth of about 10.2 percent over the previous year. Over a period of eight years since 1997, domestic tourist visits recorded an average annual growth of 15.3 percent and foreign tourist visits registered 8.2 percent growth (Table 4.1) Pilgrim centers like Kamakhya temple, State Museum and Zoo and Kalakshetra at Guwahati and other tourist spots in Assam are frequented by a large number of day visitors. During 2005, Kamakhya temple recorded over 1.8 lakh visitors, State Museum about 0.4 lakh, State Zoo 4.4 lakh and Kalakshetra over 2.6 lakh visitors. According to a limited survey conducted at a number of tourist spots in Assam, about 13.2 percent of visitors were day visitors. The study revealed those 13.16-lakh domestic tourists and 6003 foreign tourists stayed in such establishments. (Table 4.2) Final Report ES-ii Collection of Domestic Tourism Statistics for Assam 0.4 Economic Survey and Present Study The accommodation survey covered fifteen districts out of 23 districts in the state. Though the districts which were not covered in the survey were relatively less important in terms of tourist visits, those districts also had accommodation establishments as revealed by Economic Census 1998. An attempt has been, therefore, made for the estimation of tourists registered in accommodation establishments in those districts by using the economic census data on employment. A line for regression between tourist arrivals and employment was established. The regression model is T=181.97 E – 69356.5 Where T= Tourists E= Employment By using the above regression equation, it has been estimated that about 250553 domestic tourists and 1142 foreign tourists would have registered in the accommodation establishments in the districts not covered in the survey. The total tourist registration in the accommodation establishments in the state during April 2005 to March 2006 is estimated to be 15.67 domestic tourists and 7144 foreign tourists.