Getting Consumers Onside with Advertising Advertising in the eye of a consumer: The crucial numbers How we’re losing track of the customer / Getting them back on board Managing our obsession with data and mobile Oct // 2!16 Sharing data for better marketing Sponsored by Why the user holds the key to ad blocking’s demise Q&A: Looking ahead @nmpi_digital Performance Paid Search. Get in Touch with our Partnerships Team:
[email protected] !3 PerformanceIN.com // Getting Consumers Onside with Advertising Foreword Contents As a neutral party, I bear witness to a lot of conversation 04 Advertising in the eye of between members of the performance marketing space. a consumer The crucial One of the most dominant points of discussion are the numbers challenges and opportunities faced by many of the channels that make results-based marketing what it is. 06 How we’re losing The industry, despite its multi billion-pound work and track of the customer / bags of innovation, can be very self-critical a stance that can only be commended Getting them back on considering the position it’s in. board In amongst its great work, the current landscape makes way for ad-blocking audiences, 08 Managing our obsession metrics that encourage certain members to bid on hundreds of impressions to gain just one click from a user, while even the onset of data-driven marketing has created with data and mobile a lot of room for improvement. 10 Sharing data The upshot of all of the above is advertising’s questionable ability to serve the very for better marketing people on the receiving end of it.