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2014 Annual Visitation Report 2014 ANNUAL VISITATION REPORT Giant Springs State Park 2014 Montana State Parks Montana State Parks had a record 2.255 million visits in 2014, which was the 75th anniversary of the park system. Statewide visitation is up 3% from 2013 and up 29% for the 10-year period. North Central Region (Great Falls) had the highest overall visitation with over 593,000 visits, and Giant Springs State Park had the highest visitation of all state parks with over 316,000 visits. Peak season visitation was also the highest on record, with over 1.68 million visits, up 3% from 2013. For questions about visitation data or this report, please contact Maren Murphy at 406-444-3364 or [email protected]. TABLE OF CONTENTS Statewide Visitation 1 Annual Visitation by Region 3 Annual Visitation by State Park 5 Appendix. Visitation Tables 8 2014 Annual Visitation Report 2014 Annual Visitation Report JANUARY TO DECEMBER 2014 The following is a summary of the Montana State Parks 2014 annual visitation, as well as comparisons with 2013 data, and visitation trends. Total statewide visitation is 2,255,038 visits, up 3% from 2013. 5-Year Trend (2010 to 2014): State Parks visitation is up 14%. 10-Year Trend (2005 to 2014): State Parks visitation is up 29%. STATEWIDE VISITATION In 2014, Montana State Parks had the most visits in a single year over the past decade—surpassing the previous record in 2013. The busiest month in 2014 was July with over 516,000 visits, up 9% from 2013 and the highest single month visits over the last five years. On average, there were about 187,000 visits per month, the highest average on record. Ten Year Visitation, 2005-2014 2,350,000 2,255,038 2,183,693 2,200,000 2,031,121 2,050,000 1,916,804 1,976,196 2,003,875 1,900,000 1,853,560 1,875,803 1,815,828 1,750,000 1,747,937 Annual Annual Visits 1,600,000 1,450,000 1,300,000 Calendar Year Note: In 2014 after an administrative change, Montana State Parks began counting Thompson Chain of Lakes visits into the park system totals. For comparison, 2013 visits are also included. 1 2014 Annual Visitation Report Visitation by Month, 2014 600,000 516,437 500,000 400,000 388,442 320,829 300,000 Total Visits Total 229,038 225,375 200,000 124,983 129,235 100,000 63,326 89,627 63,468 48,517 53,642 - The top five parks for annual visitation in 2014 are: 1. Giant Springs State Park (316,483 visits) 2. Lake Elmo State Park (163,265 visits) 3. Cooney State Park (160,070 visits) 4. Spring Meadow Lake State Park (141,727 visits) 5. Wayfarers State Park (133,473 visits) Residency Trends Resident and non-resident visitation is estimated based on a ratio of the total visits, which was established for each park through field sampling. From 2013 to 2014, resident visitation slightly increased from 80% of visits to 81% of visits. As total visitation has been increasing from 2010 to 2014, the number of non-resident visits has also been increasing. In 2010, 16% of the visits (316,000 visits) were from non-residents. In 2014, that increased to 19% of visits, or over 428,000 visits—a 36% increase in non-resident visitation from 2010 to 2014. Similarly, resident visitation has also been slowly increasing over the five year period. 2 2014 Annual Visitation Report Resident vs. Non-Resident Visitation, 2010 - 2014 90% 84% 85% 80% 81% 80% 77% 70% 60% 50% Resident 40% Non-Resident 30% 23% 20% 19% 20% 16% 15% 10% 0% 2010 2011 2012 2013 2014 VISITATION BY REGION The Montana State Parks administrative regions consist of the following: • Northwest (Kalispell) • West Central (Missoula) • Southwest (Bozeman) • North Central (Great Falls) • Eastern (Billings) North Central Region had the highest annual visitation in 2014with over 593,000 visits, followed by the Northwest Region with over 566,000 visits. West Central Region had the largest increase in visitation at 31% over 2013 levels. North Central Region had the highest visitation by residents at 88% and the highest day use at 93% of visits. Southwest Region had the highest visitation of non-residents at 24%, while West Central Region had the highest overnight use at 36% of visits. Annual Visitation by Region, 2014 Total 2014 Overnight 2013 % Change Region Res % Non-Res % Day Use % Visits Visit %* Total Visits 2013-2014 Northwest 566,946 80% 20% 84% 16% 542,738 4.5% West Central 297,088 77% 23% 64% 36% 226,850 31.0% Southwest 345,578 76% 24% 87% 13% 336,540 2.7% North Central 593,156 88% 12% 93% 7% 602,276 -1.5% Eastern 470,270 84% 16% 84% 16% 475,289 -1.1% *Note: Overnight visits in this report are calculated based on a ratio developed through sampling, not based on revenues. 3 2014 Annual Visitation Report Peak Season Visitation Peak season for Montana State Parks is from May to September. The 2014 peak season saw a total of 1,680,121 visits, up 3% from 2013. Peak season visitation is also up 21% over the five year period from 2010 to 2014, making it the highest visitation from May to September over the last five years. The season’s busiest month was July, with over 516,000 visits statewide—the biggest single monthly visitation recorded. Northwest Region (Kalispell) parks had the highest visitation during the summer months with over 455,000 visits, followed by North Central Region (Great Falls) parks with over 395,000 visits. Peak Season Visitation, 2010 to 2014 1,800,000 1,680,121 1,633,227 1,600,000 1,495,278 1,390,247 1,410,819 1,400,000 1,200,000 1,000,000 800,000 Visitation 600,000 400,000 200,000 0 2010 2011 2012 2013 2014 Peak Season Visitation by Region, 2014 Region Total Visits May June July August September Northwest 455,407 51,159 75,516 156,533 110,949 61,250 West Central 229,700 33,004 39,176 80,873 49,497 27,148 Southwest 271,954 35,096 55,515 85,655 64,917 30,771 North Central 395,241 68,271 70,403 104,115 92,781 59,672 Eastern 333,943 41,508 80,220 95,385 70,297 46,534 The top five parks for peak season visitation in 2014 were: 1. Giant Springs State Park 2. Cooney State Park 3. Lake Elmo State Park 4. Wayfarers State Park 5. Spring Meadow Lake State Park 4 2014 Annual Visitation Report VISITATION BY STATE PARK Northwest Region (Kalispell) Wayfarers State Park had the highest visitation in % Change State Park 2014 Visits the Northwest Region with 133,472 visits. From over 2013 2013 to 2014, Logan State Park had the largest Big Arm 35,163 3% increase in visitation at 30%, followed by Yellow Finley Point 21,178 5% Bay State Park at 18% and Lone Pine State Park at 14%. Thompson Falls State Park decreased in Lake Mary Ronan 28,445 3% visitation by 7%. In 2014, Thompson Chain of Les Mason 12,886 -1% Lakes (TCL) was administratively transferred from the Fisheries Division to the Parks Division. TCL Logan 25,917 30% visitation is now included in the overall counts and Lone Pine 88,495 14% 2013 data is included for comparison. North Shore 163 5% Thompson Chain 69,226 -3% of Lakes Thompson Falls 12,262 -7% Wayfarers 133,473 7% West Shore 34,317 -5% Whitefish 58,746 -5% Wild Horse Island 19,726 2% Yellow Bay 26,949 18% West Central Region (Missoula) Frenchtown Pond State Park had the highest % Change State Park 2014 Visits visitation in the West Central Region at 60,749 over 2013 visits. Frenchtown Pond also had the largest Beavertail Hill 22,149 18% increase in visitation at 69% from 2013 to 2014, Council Grove 30,541 -13% due to a traffic counter malfunction that staff corrected in 2014. Placid Lake State Park also had Fish Creek 5,485 0% a large increase at 59% over 2013 levels, although Fort Owen 3,022 -2% a malfunction in the visitation counter in 2013 60,749 69% resulted in a lower recorded number. Council Grove Frenchtown Pond State Park decreased in visitation by 13%. Painted Rocks 12,797 -3% Placid Lake* 55,376 59% Salmon Lake 59,287 9% Travelers' Rest 29,684 15% 5 2014 Annual Visitation Report Southwest Region (Bozeman) Cooney State Park had the highest visitation % Change State Park 2014 Visits in the Southwest Region at 160,070 visits. over 2013 From 2013 to 2014, Bannack State Park had Anaconda Smoke Stack 9,759 3% the highest increase in visitation, but this Bannack* 34,030 69% follows the park closure Bannack sustained in 2013 due to a flash flood. Prairie Dog Town Clark's Lookout 6,420 -19% had the largest decrease in visitation over Cooney 160,070 2% 2013 levels at 35%. Lewis & Clark Caverns 67,740 -4% Lost Creek 10,917 2% Madison Buffalo Jump* 13,851 20% Missouri Headwaters 29,819 1% Prairie Dog Town 12,493 -35% North Central Region (Great Falls) Giant Springs State Park had the highest % Change State Park 2014 Visits visitation in the North Central Region at over 2013 316,483 visits. From 2013 to 2014, Tower Ackley Lake 29,609 -13% Rock State Park had the largest increase in visitation at 28%, although Tower Rock Black Sandy 53,057 -4% decreased in visitation by 24% the previous Elkhorn 1,730 12% year.
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