DOCSLIB.ORG

Group Buying in Australia a Telsyte Presentation - August 2011 Who Is Telsyte and What Do We Do?

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Group Buying in Australia a Telsyte Presentation - August 2011 Who Is Telsyte and What Do We Do? Group buying in Australia A Telsyte presentation - August 2011 Who is Telsyte and what do we do? • Emerging technology analyst insights firm Telsyte group buying research? • Database of +22,000 deals Site Deal Price Location Sold Saved RRP Merchant Time Value Category Source: Telsyte online group buying database 2011 Group buying in Australia A Telsyte presentation – August 2011 Online shopping landscape Range Group Buying merchandising Drop shipping Flash Sales and consignment Market revenue - $50 million per month $60.0 $50.0 $48.3 $43.6 $40.0 $31.9 $30.0 $28.6 $25.2 $ million $ $23.1 $18.1 $20.0 $16.1 $11.0 $10.0 $7.0 $4.5 $2.7 $0.1 $0.1 $0.2 $0.8 $1.6 $0.0 Source: Telsyte online group buying Q2 2011 update *measured as gross revenue inc. GST Market to grow 6 times over Y0Y $450.0 $400 million+ $400.0 $350.0 Forecasted $300.0 +$200 mill Q3+Q4 $250.0 $200.0 $ million $ $150.0 $123.9 Q2 11 $100.0 $67.2 $50.0 $71.8 Q1 11 $0.0 2010 2011 Source: Telsyte online group buying Q2 2011 update 1,000,000 1,000,000 Zero to 1 million vouchers in less than 24 months than inless vouchers to1million Zero 600,000 600,000 900,000 400,000 400,000 800,000 200,000 200,000 500,000 500,000 300,000 300,000 100,000 100,000 700,000 700,000 - Feb-10 Mar-10 Apr-10 May-10 Jun-10 growth in 12 months 12000% Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Source: Telsyte online group buying Q2 2011 update Q2 2011 grouponline buying Telsyte Source: Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Zero to 4000 deals available per month 4,000 3,500 3,000 2,500 22000% growth in 12 months 2,000 1,500 1,000 500 - Source: Telsyte online group buying Q2 2011 update Average price of deal is growing $90 $86 $80 $70 $68 $60 $50 $50 $44 $40 $39 $40 $30 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Q1 2011 Q2 2011 Source: Telsyte online group buying 2010- 2011 update Shift from Health & Beauty deals Other Q4 2010 Other Products Products Q2 2011 and Services and Services 8% 14% Leisure and Recreation Health and 15% Beauty Health and 33% Beauty Leisure and 47% Recreation Food and 26% Dining 30% Food and Dining 27% Source: Telsyte online group buying Q2 2011 update Nothing is set in stone! DealMe, 2.0% Travelzoo, 1.3% GrabOne AU, 0.9% Ouffer, 2.4% Deals.com.au, 4.5% Others, 5.4% Scoopon, 20.5% Ourdeal, 5.9% Groupon Cudo, 16.7% (Stardeals), 8.5% Spreets, 15.5% Living Social / Jump On It, 16.4% Source: Telsyte online group buying Q2 2011 update $325,000 after a few days of launch Revenue by location (market growth) $40 mil 35.6 $35 mil $30 mil 27.1 $25 mil 22.7 21.0 $20 mil 16.7 14.0 $15 mil 13.1 12.0 $10 mil 9.0 7.9 8.0 5.1 $5 mil 1.7 1.9 $0 mil Sydney Melbourne National Perth Brisbane Adelaide Gold Coast (incl other suburbs) Q4 2010 Q1 2011 Q2 2011 Source: Telsyte online group buying Q4 2010, Q1 and Q2 2011 update Key theme: Strong Industry Growth +Revenue +Market +Category Players +$400 million +Industry +Price Point 2011 Employees +Deals and +Location Vouchers Expansion Sold Top 5 future trends The future? 1. Growth of market entrants and exits The future? 1. Growth of market entrants and exits 2. Restoration of tipping points Tiered tipping points Average versus 246 vouchers sold per deal The future? 1. Growth of market entrants and exits 2. Restoration of tipping points 3. Continued gap in revenue between large and smaller players Revenue gaps creating different markets Large Sites Medium sites Small sites New Players Upcoming Sites Aggregator Sites (over $1 mil per mth) ($100K to $999K per mth) (below $99K per month) Scoopon Daily Bonanza AntMart 123cars Facebook Deals All the Deals Cudo DealMe! Couee Daily Deals for Mum Google Offers Big Deal Hub Living Social / Jump Deals.com.au Deal Monkey Deals Nearby Good News Buyii On It Spreets EZ Deals Deal2day Dupon Dealfetch Groupon (Stardeals) Travel Zoo DineToday Good2Great Deals Grouped Ourdeal Love It UP Food Morning Grabbed Dealsguide Deals.com.au GrabOne GottaGetIt Honey and Ginger The Dealer Ouffer Smartie Groochi ikOala Everyday Voucher.com.au LilBirdie Le Domaine Yellow Pages Deals Lime and Tonic MatesPay Offerme Monthlycatch Jigo City MyDeal Shareon Red Vouchers Snag A Deal Spargain Somuch Spurr Todayzdeals Voucher ON Source: Telsyte Australian online group buying market Q2 2011 update The future? 1. Growth of market entrants and exits 2. Restoration of tipping points 3. Continued gap in revenue between large and smaller players 4. Aggregator maturity Aggregator maturity Partnerships and editorial Better site design and functionality Mobile applications Targeted emails and deals Simple aggregation Affiliate program development The future? 1. Growth of market entrants and exits 2. Restoration of tipping points 3. Continued gap in revenue between large and smaller players 4. Aggregator maturity 5. Secondary markets Secondary markets The future? 1. Growth of market entrants and exits 2. Restoration of tipping points 3. Continued gap in revenue between large and smaller players 4. Aggregator maturity 5. Secondary markets Daily Deal & Group Buying Websites – A New Distribution Channel or a Flash In The Pan? Source: http://blog.yipit.com Thank You • SamYip Senior Research Manager Tel: +612 8297 4607 Twitter: @sam_yip Email: [email protected] Telsyte is a business unit of UXC www.telsyte.com.au.
Load more

Recommended publications
  • Taobao, Alipay Work on Group Buying Business in Anhui Province Taobao and Alipay Have Launched a Group Buying Business
    Hexiaoma to expand Taobao, Alipay work on group buying business in Anhui province Taobao and Alipay have launched a group buying business. ● According to Taobao, this limited-time business recommends different product groupings to users during different time periods. Based on the Alipay mini program, which functions similar to RT-Mart’s new boutique WeChat, the business went into beta test in September 2017 and an official launch is supermarket Hexiaoma will expected soon. open in Huaining Dechen Times Square, which will be ● The products, which are supplied by different Taobao stores, cover nearly 12 categories, the first Hexiaoma expansion including daily necessities, food, and clothing. The group purchasing price is mostly between in Anhui province . 5 yuan and 30 yuan, which is much lower than Taobao’s 50%-off prices. Hexiaoma is a new retail ● Alipay group buying format launched cooperatively users can initiate a by RT-Mart and Fresh Hema, group purchase and aimed mainly at second- and invite friends. The sys- third-tier cities. tem can even match and invite users to an Using Alibaba’s big data and already-started list. algorithms in combination with RT-Mart’s more than 400 ● This is not the first time stores nationwide, the goods Taobao has launched will be selected by demand. an eCommerce group buying business. In At 800 square meters, the March, it launched a Hexiaoma store is much special version of smaller than Fresh Hema, Taobao that offered which ranges in size from products at bargain 4,000 to 10,000 square prices. meters. There is also no dining area.
    [Show full text]
  • Customers' Online Group Buying Decision-Making In
    Customers’ online group buying decision-making in emerging market A Quantitative Study of Chinese online group buying __________________________________ Author: Lushan Gao Tutor: Mosad Zineldin Marketing Programme Examiner: Anders Pehrsson Level and semester: Master, Spring 2014 Abstract Program: Marketing Course: 4FE07E Thesis for Master Degree in Business Administration Author: Lushan Gao Tutor: Mosad Zineldin Examiner: Anders Pehrsson Title: Customers’ online group buying decision-making in emerging market Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. The questionnaires are posted in Chinese Baidu PostBar. Conclusion: In the end of data collection, 375 questionnaires have been analyzed. After analyzing empirical data, results for research questions have been answered. According to the analysis and theoretical framework, “reciprocity”, “trust”, “price”, “word of mouth” and “website design” are attributes which have been detected to influence customers ‘online group buying decision-making in China. However, “loyalty “and “logistic services” are not attributes to influence customers ‘online group buying
    [Show full text]
  • Optimal Pricing for Group Buying with Network Effects$
    Omega 63 (2016) 69–82 Contents lists available at ScienceDirect Omega journal homepage: www.elsevier.com/locate/omega Optimal pricing for group buying with network effects$ Guoquan Zhang a,n, Jennifer Shang b,c, Pinar Yildirim d a School of Management, Jilin University, Changchun, Jilin 130022, China b School of Business Administration, Southwestern University of Finance and Economics, Chengdu 610074, China c Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260, USA d The Wharton School, University of Pennsylvania, Philadelphia, PA 19104-6304, USA article info abstract Article history: In this paper, we analyze online group-pricing mechanisms for sellers and compare them with the option Received 9 February 2014 of selling only to individuals. We formulate the demand for group buying and individual buying (GB and IB, Accepted 5 October 2015 respectively) based on the utility a consumer attains from each environment considering two specific types Available online 22 October 2015 of externalities unique to our problem. First, we assume that consumers receive positive “network effects” Keywords: from GB, i.e., they obtain utility from shopping with others because of information exchange and collective Pricing support. Second, they encounter a negative externality of group buying because of inconvenience costs and Group buying delays in receiving the products. The two types of externalities lead to distorted demand, which in turn E-commerce affects prices and profits. We analyze the optimal and equilibrium strategies for a seller operating in Network effect monopoly, duopoly, and multiple-firm competition. We derive the equilibrium strategies and show the Cost externality existence of a Nash Equilibrium under competition of multiple firms.
    [Show full text]
  • Online Shopping Bridges the Gender Gap
    Media release Embargoed until 1 am, 17 May 2012 Online Shopping Bridges the Gender Gap Auckland, 17 May 2012 - Men are catching up with women in the shopping stakes according to the results of a new nationwide survey into group buying websites. These sites are now a staple part of the New Zealand retail landscape and popular with both men and women, says Derek Bonnar, Canstar New Zealand National Manager. “While old style retail therapy is perceived as the domain of women, men are embracing online shopping in surprisingly large numbers. Seventy seven percent of female respondents browse online buying offers daily, compared to 68% of men. “With academic research* linking the different shopping styles of men and women back to traditional prehistoric roles of hunting and gathering, perhaps group buying sites are uniquely suited to men,” says Bonnar. “They can get in and get out, clicking and buying with a minimum of fuss and browsing.” The independent Canstar Blue survey shows that browsing group buying websites is a daily occurrence for many New Zealanders, with 75% of those surveyed visiting online buying sites every day. Survey respondents rated group buying sites across six categories: 1. After sales service 2. Relevance 3. Ability to use 4. Quality 5. Value for money 6. Overall Satisfaction GrabOne came out tops, rating five stars in all categories, including overall satisfaction. With the amount spent in online shopping expected to triple in the next 10 years, group buying sites are here to stay, says Bonnar. “It’s easy to make a purchase with just a click of a mouse.
    [Show full text]
  • Download (266.58KB)
    The Impact of Positive Valence and Negative Valence on Purchase Intention Purpose: New research emphasizes the importance of social communications in e-commerce purchase decision making processes but there are many technical and social challenges such as multi-faceted trust concerns. How consumers view and value referent’s online testimonials, ratings, rants and raves, and product usage experiences remains an important factor that needs to be better understood. Social commerce as a relatively new stream in e- commerce yet is growing fast and gaining the attention of scholars and practitioners, especially due to recent revenue developments. Consistent with e-commerce websites that do not enable consumer feedback, trust is a challenging matter for consumers to consider when they visit social commerce websites. Researching trust models and influences is increasingly important especially with the proliferation of online word of mouth strongly effecting many consumers at many different phases of social commerce purchase decision making and transacting. Design: This study examines the effects and importance of institution-based trust and word of mouth within a model of consumer behaviour on social commerce websites. This research examines how trust and consumer feedback may affect consumers’ purchase intentions. This study collects data from the little-understood market of urban Iran and develops a research model to examine consumers’ purchase intentions on social commerce websites. A robust dataset from urban Iran (n= 512) is analysed using partial least squares regression to analyse our proposed model. Findings: The results of our analysis show that institution-based trust influences social media communication, leading to elevated purchase intention on social commerce websites.
    [Show full text]
  • Group-Buying Deal Popularity / 21
    Xueming Luo, Michelle Andrews, Yiping Song, & Jaakko Aspara Group-buyingGroup-Buying (GB) deals entail a two-phase decision process.Deal First, consumersPopularity decide whether to buy a deal. Second, they decide when to redeem the deal, conditional on purchase. Guided by theories of social influence and observational learning, the authors develop a framework predicting that (1) deal popularity increases consumers’ purchase likelihood and decreases redemption time, conditional on purchase, and (2) the social influence–related factors of referral intensity and group consumption amplify these effects. The authors test this framework and support it using a unique data set of 30,272 customers of a GB website with several million data points. Substantially, these findings reveal a two-phase perspective of GB, longevity effects of deal popularity, and the amplifying role of customer referrals (influencing others) in the effects of deal popularity (others’ influence). In light of the criticism of GB industry practice, this study builds the case for GB websites and merchants to heed deal popularity information and the social influence–related contingencies. Keywords: group-buying deals, deal popularity, social influence, observational learning, sales roup-buying (GB) deals are discounted products and ity are contingent on two social influence–related factors: services that are posted on websites such as referral intensity and group consumption. Our conceptual- Groupon. com and LivingSocial.com. Figure 1 ization is informed by the theory of observational learning exemplifies a GB deal. Diverging from traditional coupons, (OL) and social influence (Bandura 1977). We test and sup- GGB deals comprise an integrated two-phase process of con- port this framework with a unique data set of 30,272 cus- sumer behavior.
    [Show full text]
  • E-Commerce Revolution in Asia and the Pacific
    Embracing the E-commerce Revolution in Asia and the Pacific Asia is the world’s largest e-commerce marketplace and continues to grow rapidly. Some countries lead. Others need to catch up. An efficient e-commerce marketplace requires information and communication technology infrastructure—including internet access, speed, and affordability—along with logistics, an effective legal and institutional framework, and social acceptance and awareness. This report reviews the opportunities and challenges in developing business-to-consumer e-commerce in the region. It also examines how Fourth Industrial Revolution technologies—blockchains, the internet of things, machine learning, artificial intelligence, and 5G wireless networks, among others—will transform the industry and unlock its dynamic potential. It also offers policy recommendations to help lower barriers to e-commerce development. About the Asian Development Bank ADB’s vision is an Asia and Pacific region free of poverty. Its mission is to help its developing member countries reduce poverty and improve the quality of life of their people. Despite the region’s many successes, it remains home to a large share of the world’s poor. ADB is committed to reducing poverty through inclusive economic growth, environmentally sustainable growth, and regional integration. Based in Manila, ADB is owned by 67 members, including 48 from the region. Its main instruments for helping its developing member countries are policy dialogue, loans, equity investments, guarantees, grants, and technical assistance.
    [Show full text]
  • Amazon Invests $175M in Groupon Competitor 3 December 2010, by RACHEL METZ , AP Technology Writer
    Amazon invests $175M in Groupon competitor 3 December 2010, By RACHEL METZ , AP Technology Writer (AP) -- Amazon.com Inc. said Thursday that it was founded in 2007 and initially offered the social invested $175 million in social coupon service discovery Facebook app "Visual Bookshelf" and LivingSocial - the latest sign that the online retailer later another one called "PickYourFive." The is delving into promising new methods of e- company began rolling out daily deals in July 2009. commerce. So far, that more recent business venture seems to Similar to popular online coupon site Groupon, be working. Spokeswoman Korina Buhler said LivingSocial lets users sign up for daily discounts LivingSocial is booking, on average, more than $1 that are generally for 50 to 70 percent off at local million in revenue each day from its daily deals, and businesses like pizzerias and hair salons. If you expects to earn more than $100 million this year. refer three friends who end up buying the same The company is on track to book more than $500 deal, you get the deal for free. million in revenue from deals in 2011, she said. The investment comes as published reports say Amazon shares rose 47 cents to $177 in after- Google Inc. may be close to buying Groupon, hours trading. The stock had finished regular which launched in late 2008 and kickstarted the trading down 2 cents at $176.53. market for group discounts online, in a deal worth as much as $6 billion. Such a deal would be ©2010 The Associated Press. All rights reserved.
    [Show full text]
  • Group Buying Via Social Network ∗
    Group Buying via Social Network ∗ Fei Shi† Yong Sui‡ Jianxia Yang§ May, 2014 Abstract This paper studies a special selling strategy, group buying, under which consumers enjoy a discounted group price if the committed purchases exceeds the specified minimum size within a certain time period. Introducing social network among consumers, we analyze group buying from social advertising perspective. We characterize the optimal group buying strategy for a firm and investigate the effect of social network on group buying strategies. We provide suffi- cient conditions under which group buying strategy is more profitable than traditional private selling strategies and more effective than traditional advertising. Keywords: Group Buying, Advertising, Social Network JEL Classification: D85, L12, D83 ∗We are grateful to Cheng-Zhong Qin for helpful comments. Yang gratefully acknowledges financial support from National Natural Science Foundation of China (Grant No. 71103065), 2011 Shanghai Young College Teacher Training Subsidy Scheme, the Humanities and Social Sciences Campus Fund of East China University of Science and Technology (Grant No. YN0157129), and the Fundamental Research Funds for the Central Universities (Grant No. WN1122003). †Antai College of Economics and Management, Shanghai Jiao Tong University. E-mail: [email protected] ‡Antai College of Economics and Management, Shanghai Jiao Tong University. E-mail: [email protected] §School of Business, East China University of Science and Technology. E-mail: [email protected] 1 1 Introduction Group Buying, as a new selling mechanism, has generated increasing attention in both online busi- ness industry and academia. While group buying has long existed in certain industries1, the Internet and recent emergence of social media dramatically reduced the transaction cost for different buyers to form a purchase group so as to qualify the discount price.
    [Show full text]
  • The Role of Live Streaming in Building Consumer Trust and Engagement
    Journal of Business Research xxx (xxxx) xxx–xxx Contents lists available at ScienceDirect Journal of Business Research journal homepage: www.elsevier.com/locate/jbusres The role of live streaming in building consumer trust and engagement with social commerce sellers ⁎ Apiradee Wongkitrungruenga, , Nuttapol Assarutb a Business Administration Division, Mahidol University International College, 999 Phutthamonthon 4 Road, Salaya, Nakhonpathom 73170, Thailand b Marketing Department, Chulalongkorn Business School, Phyatai Road, Pathumwan, Bangkok 10100, Thailand ARTICLE INFO ABSTRACT Keywords: Live streaming services (e.g., Facebook Live), whereby video is broadcast in real time, have been adopted by Social commerce many small individual sellers as a direct selling tool. Drawing on literature in retailing, adoption behavior, and Shopping value electronic commerce, this paper proposes a comprehensive framework with which to examine the relationships Customer trust among customers' perceived value of live streaming, customer trust, and engagement. Symbolic value is found to Customer engagement have a direct and indirect effect via trust in sellers on customer engagement, while utilitarian and hedonic values Live streaming are shown to affect customer engagement indirectly through customer trust in products and trust in sellers sequentially. Elucidating the role of live streaming in increasing sales and loyalty, these findings suggest dif- ferent routes through which small online sellers can build customer engagement with two types of trust as mediators. Theoretical and managerial implications of this analysis for social commerce are further discussed at the conclusion of this paper. 1. Introduction Yu, 2006). Some online sellers are trying to address such customer concerns by allowing the return of products, or by using third-party Today, social networking sites (hereafter, “SNSs”) such as Facebook, payment processors or cash on delivery.
    [Show full text]
  • Buying and Selling Real Estate: an International Guide
    Fall 20 INTERNATIONAL LAWYERS NETWORK BUYING AND SELLING REAL ESTATE: AN INTERNATIONAL GUIDE ILN REAL ESTATE GROUP [BUYING AND SELLING REAL ESTATE] 2 This guide offers an overview of legal aspects of buying and selling real estate in the requisite jurisdictions. It is meant as an introduction to these marketplaces and does not offer specific legal advice. This information is not intended to create, and receipt of it does not constitute, an attorney- client relationship, or its equivalent in the requisite jurisdiction. Neither the International Lawyers Network or its employees, nor any of the contributing law firms or their partners or employees accepts any liability for anything contained in this guide or to any reader who relies on its content. Before concrete actions or decisions are taken, the reader should seek specific legal advice. The contributing member firms of the International Lawyers Network can advise in relation to questions regarding this guide in their respective jurisdictions and look forward to assisting. Please do not, however, share any confidential information with a member firm without first contacting that firm. This guide describes the law in force in the requisite jurisdictions at the dates of preparation. This may be some time ago and the reader should bear in mind that statutes, regulations, and rules are subject to change. No duty to update information is assumed by the ILN, its member firms, or the authors of this guide. The information in this guide may be considered legal advertising. Each contributing law firm is the owner of the copyright in its contribution. All rights reserved.
    [Show full text]
  • Group Buying with Bundle Discounts
    1 Group buying with bundle discounts: computing efficient, stable and fair solutions Lorenzo Coviello, Yiling Chen, Massimo Franceschetti Abstract We model a market in which nonstrategic vendors sell items of different types and offer bundles at discounted prices triggered by demand volumes. Each buyer acts strategically in order to maximize her utility, given by the difference between product valuation and price paid. Buyers report their valuations in terms of prices on sets of items, and might be willing to pay higher prices in order to subsidize other buyers and to trigger discounts. The resulting price discrimination can be interpreted as a redistribution of the total discount. We consider a notion of stability that looks at unilateral deviations, and show that efficient allocations – the ones maximizing the social welfare – can be stabilized by prices that enjoy desirable properties of rationality and fairness. These dictate that buyers pay higher prices only to subsidize others who contribute to the activation of the desired discounts, and that they pay premiums over the discounted price proportionally to their surplus – the difference between their current utility and the utility of their best alternative. Therefore, the resulting price discrimination appears to be desirable to buyers. Building on this existence result, and letting N, M and c be the numbers of buyers, vendors and product types, we propose a O(N 2 +NM c) algorithm that, given an efficient allocation, computes prices that are rational and fair and that stabilize the market. The algorithm first determines the redistribution of the discount between groups of buyers with an equal product choice, and then computes single arXiv:1506.00682v5 [cs.GT] 1 Mar 2016 buyers’ prices.
    [Show full text]